Bring Your App Out From the Dust with App Links and Indexing
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How to bring your app out from the dust on the web thanks to App Links and App Indexing API. How to acquire new users for you mobile app and to re-engage existing ones thanks to Google Search.
![+Matteo Bonifazi
Senior Consultant @ Open Reply
Android Google Developer Expert
Member of GDG Rome
@mbonifazi
matteobonifazi[at]gmail[dot].com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Bring Your App Out From the Dust with App Links and Indexing
- 1. App Links and Indexing Bringing your app out from the dust on web
- 2. +Matteo Bonifazi Senior Consultant @ Open Reply Android Google Developer Expert Member of GDG Rome @mbonifazi matteobonifazi[at]gmail[dot].com
- 3. 1/3rd of them How many apps do you actually use daily? avg of 33 apps How many apps do you have installed in your phone? *Google research in Us
- 4. Back in 1997 1 Milion of Web hostnames 1M Web hostnames
- 5. Today 1Bilion of Web hostnames - 1 Milion of apps in Google Play 1B+ Web Hostnames 1M+ apps in Play Store
- 7. Case studies - https://developers.google.com/app-indexing/case-studies Acquire new users
- 8. Case studies - https://developers.google.com/app-indexing/case-studies Re-engage existing users
- 10. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
- 11. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
- 12. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "http://example.com/gizmos” --> <data android:scheme="http" android:host="example.com" android:pathPrefix="/gizmos" /> </intent-filter> </activity>
- 13. <activity android:name="com.example.android.GizmosActivity" android:label="@string/title_gizmos" > <intent-filter android:label="@string/filter_title_viewgizmos"> <action android:name="android.intent.action.VIEW" /> <category android:name="android.intent.category.DEFAULT" /> <category android:name="android.intent.category.BROWSABLE" /> <!-- Accepts URIs that begin with "http://example.com/gizmos” --> <data android:scheme="http" android:host="example.com" android:pathPrefix="/gizmos" /> </intent-filter> </activity>
- 14. @Override public void onCreate(Bundle savedInstanceState) { super.onCreate(savedInstanceState); setContentView(R.layout.main); Intent intent=getIntent(); String action=intent.getAction(); Uri data=intent.getData(); … Intent intentNext=new Intent(this, nextGizmosActivity.class); startActivity(intentNext); }
- 15. How to test adb shell am start -a android.intent.action.VIEW -d "http: //example.com/gizmos" com.example.android ADB Deep link testing toolhttps://developers.google.com/app-indexing/android/test
- 16. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
- 17. ● Create URL format for App Indexing ● Add App Indexing Markup to your website ● Verify your website on Webmaster Tools
- 18. android-app://com.example/http/example.com/gizmos URI format for app indexing Protocol Package ID PathScheme
- 19. <link rel=“alternate” href=“android-app://com.example/http/example.com/gizmos” /> App Indexing markup Approve request on Webmaster Tools - https://www.google.com/webmasters/tools <html> <head> ... <link rel="alternate" href="android-app://com.example/http/example.com/gizmos" /> ... </head> <body> … </body> In the web page
- 20. Add deep link support to app Verify website Publish app deep links Done Step 1 Step 2 Step 3
- 21. App Indexing API Re-engage users through Google Search App autocompletions
- 22. How to implement compile 'com.google.android.gms:play-services-appindexing:8.3.0' build.gradle Uri APP_URI = Uri.parse("android-app://com.example/http/example.com/gizmos"); Uri WEB_URL = Uri.parse("http://www.example.com/index/"); URI definition @Override protected void onCreate(Bundle savedInstanceState) { ... mClient = new GoogleApiClient.Builder(this).addApi(AppIndex.API).build(); ... } Google Client
- 23. App Indexing API - implementation @Override public void onStart() { super.onStart(); ... // Connect your client mClient.connect(); // Define a title for your current page, shown in autocompletion UI String title = "Example Title"; // Construct the Action performed by the user Action viewAction = Action.newAction(Action.TYPE_VIEW, title, WEB_URL, APP_URI); // Call the App Indexing API start method after the view has completely rendered AppIndex.AppIndexApi.start(mClient, viewAction); ... }
- 24. App Indexing API - implementation @Override public void onStop() { ... // Call end() and disconnect the client String title = "App Indexing API Title"; Action viewAction = Action.newAction(Action.TYPE_VIEW, title, WEB_URL, APP_URI); AppIndex.AppIndexApi.end(mClient, viewAction); mClient.disconnect(); ... super.onStop(); }
- 25. Android ● Dev Bytes - https://www.youtube.com/watch?v=aISUYHTkTOU ● Dev Bytes - https://www.youtube.com/watch?v=kYLrK-gD2Yg ● Codelab ○ 1.http://search-codelabs.appspot.com/codelabs/android-deep-linking ○ 2.http://search-codelabs.appspot.com/codelabs/app-indexing ○ 3.http://search-codelabs.appspot.com/codelabs/web-deep-linking ● Blog post - http://googledevelopers.blogspot.com/2014/12/four-steps-to-supercharge-deep- linking.html ● FAQ - https://developers.google.com/app-indexing/faq ● StackOverflow - http://stackoverflow.com/questions/tagged/android-app-indexing iOS - Just from iOS 9 ● Documentation - https://developers.google.com/app-indexing/ios/app ● Blog post - http://tinyurl.com/nmbrl4d
- 26. Thank you ! +Matteo Bonifazi - @mbonifazi Senior Consultant @ Open Reply Android GDE matteobonifazi[at]gmail[dot].com