This document provides an overview of structured data including:
- Types of structured data like rich snippets, content, and authorship
- Benefits of structured data for search engines and users
- Examples of implementing structured data from websites like eBay, IMDB, and TicketMaster using schemas like Product, TVSeries, and Event
- Tools for creating and testing structured data
- Real-world applications of structured data and data highlighters
2. NHỮNG NỘI DUNG CHÍNH
Structured Data
Authorship và Author Rank
Schema.org
Data highlighter
3. Structured Data
Dữ liệu có cấu trúc ( Structured Data ) là dữ
liệu định dạng kết cấu cho một nội dung, đóng vai
trò quan trọng trong việc giúp các công cụ tìm
kiếm tìm ra mối liên hệ để sắp xếp chúng trên các
kết quả hiển thị. Bao gồm: Nội dung và Rich
Snippets.
4. Tác dụng Structured Data
•
•
Cho phép SE hiểu một cách cụ thể một nội
dung.
Cho phép người sử dụng nhận thấy giá trị
của một trang web “trước khi họ click và ghé
thăm trang - thông qua rich snippet trên
SERP
5. Phân biệt Structured data
Dữ liệu có cấu trúc nó bao
gồm cả Rich Snippets
schema, Content và Author
ship.
6. Authorship
Google Authorship là một tiêu chí mới giúp bảo vệ nội
dung tự sáng tạo của người dùng thông qua tài khoản
trên Google+
10. Ebay
AggregateRating
Product > Offers
<div itemscope itemtype="http://schema.org/Product">
<img src="http://i.ebayimg.com/t/Logitech-Revue-Google-TV/23/!!d-4vB!!mM~$(KGrHqZ,!mEEy+jCzGFUBM87bKTK1g~~_35.JPG"
alt="Logitech Revue With Google TV" itemprop="image">
<div class="pnr-txt" itemprop="description">The Logitech Revue is a media streamer with Google TV, which serves
as a complete entertainment system. With its Ethernet Interface, this Logitech Smart TV allows you to downl</div>
<a itemprop="aggregateRating" itemtype="http://schema.org/AggregateRating" href="#pbe-rvws">
<span itemprop="ratingValue" content="4"></span>
<span itemprop="ratingCount" content="80"></span>User reviews <span itemprop="reviewCount">80</span>
<div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer">
New<span itemprop="price">$149.98</span>
<span itemprop="priceCurrency" content="USD"></span></div>
<div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer">New: other
<span itemprop="price">$79.99</span><span itemprop="priceCurrency" content="USD"></span></div>
A working example of Product vocabulary on Ebay.com
11. IMdb
AggregateRating
TVSeries > actors
<div id="content-2-wide" class="redesign" itemscope itemtype="http://schema.org/TVSeries">
<img src="http://ia.media-imdb.com/images/M/MV5BMTkxNTI1NTI3NF5BMl5BanBnXkFtZTcwMjA2MDU1MQ@@._V1._SY317_.jpg"
alt="Heroes Poster" title="Heroes Poster" itemprop="image" />
<h1 class="header" itemprop="name">
Heroes
<span>(II)</span>
<span class="tv-series-smaller">(TV Series 2006–2010)</span>
</h1>
<div class="star-box giga-star" itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
<span itemprop="ratingValue">7.1</span>/<span itemprop="bestRating">10</span>
<span itemprop="ratingCount">34,156</span>
<p itemprop="description">
They thought they were like everyone else... until they woke with incredible abilities.
</p>
<a href="/name/nm0171059/" itemprop="actors">Jack Coleman</a>, <a href="/name/nm0659363/"
and <a href="/name/nm0893257/" itemprop="actors">Milo Ventimiglia</a>
A working example of TVSeries vocabulary on IMdb
itemprop="actors">Hayden Panettiere</a>
13. MySpace
MusicGroup
MusicRecording
<div id="ProfileMusicPlayer" itemscope itemtype="http://schema.org/MusicGroup">
<li data-songId="75405428" itemprop="tracks" itemscope itemtype="http://schema.org/MusicRecording">
<span itemprop="name">Pyro</span>
<meta itemprop="duration" content="PT4M10S" />
<meta itemprop="url" content="http://www.myspace.com/music/player?song=..." />
<meta itemprop="inAlbum" content="Come Around Sundown" />
<meta itemprop="interactionCount" content="UserPlays:152270" />
A working example of Music Group vocabulary on MySpace
14. TicketMaster
Event
<div itemscope itemtype="http://schema.org/MusicGroup">
<h1 itemprop="name">Red Hot Chili Peppers Tickets</h1>
<h2 class="txt16" itemprop="description">Red Hot Chili Peppers Tickets and Concert Dates</h2>
<tr itemprop="events" itemscope="itemscope" itemtype="http://schema.org/Event">
<time datetime="2012-03-29T19:30:00-04:00" itemprop="startDate"></time>
<span itemprop="location">
<a class="event" href="http://www.ticketmaster.com/Tampa-Bay-Times-Forum-tickets-Tampa/venue/106710">Tampa Bay Times Forum </a>
</span>
<span itemprop="name description">Red Hot Chili Peppers</span>
<a itemprop="url" href="http://www.ticketmaster.com/event/0D004777AD0E7D5A?artistid=848229&majorcatid=10001&minorcatid=60">
Find Tickets</a>
A working example of Event vocabulary on TicketMaster