This document summarizes a presentation by Justin Briggs on SEO tactics for bloggers. It discusses 14 tactics for increasing organic search traffic, including using WordPress, researching keywords, writing great content, creating visual content, making complex topics simple, discovering and managing relationships, researching link opportunities, writing guest posts, passively building links, creating niche top lists, attending events, offering exclusive content and interviews, and scaling outreach. Tools are provided for each tactic to help implement the strategies.

1. SEO for Bloggers
WordCamp Seattle 2012
Justin Briggs
@JustinRBriggs
https://bit.ly/wcseaSEO
@JustinRBriggs

2. Who is this guy?
@JustinRBriggs

3. Justin Briggs
I run inbound marketing team at
@JustinRBriggs

4. What is SEO?
@JustinRBriggs

5. The art & science of increasing the
visibility of your content
in search engines.
@JustinRBriggs

6. @JustinRBriggs Source: SEOmoz.org

7. 14 Tactics to Increase Organic Search
Traffic
& the Tools to Get You There
@JustinRBriggs

8. #1 Use WordPress
@JustinRBriggs

9. #1 Use WordPress DONE
@JustinRBriggs

10. @JustinRBriggs

11. "a fantastic piece of software, it makes your site
easily crawlable by search engines, solves some
80-90% of SEO and is the first big step anyone
can take towards creating a popular online
business”
-Matt Cutts, Google
@JustinRBriggs http://www.mattcutts.com/blog/seo-for-bloggers/

12. Last year at WordCamp:
http://bit.ly/wordcamp2011
Technical SEO, plugins, themes
@JustinRBriggs

13. And we’re on our way
@JustinRBriggs

14. #2 Research keywords.
@JustinRBriggs

15. Keyword research helps you
tap into existing demand
@JustinRBriggs

16. @JustinRBriggs http://bigfi.sh/WCS-keywordtool

17. @JustinRBriggs http://soovle.com/

18. @JustinRBriggs http://ubersuggest.org/

19. http://www.seomoz.org/blog/
@JustinRBriggs perfecting-keyword-targeting-on-page-optimization

20. Keep it simple:
Put a keyword in title & in content
@JustinRBriggs

21. #3 Write Great Content
@JustinRBriggs

22. “SEO” content & great content
are the same thing
@JustinRBriggs

23. #4 Visual Content & Infographics
@JustinRBriggs

24. People love pretty stuff
@JustinRBriggs

25. @JustinRBriggs http://aytm.com/

26. @JustinRBriggs http://www.slideshare.net/97thfloor/going-viral-on-pinterest

27. #5 Make “Deep” Content Simple
@JustinRBriggs

28. Simple content is easier to
digest and share
@JustinRBriggs

29. Simple content makes
people feel smart
@JustinRBriggs

30. @JustinRBriggs http://www.zanran.com/q/

31. @JustinRBriggs http://www.slideshare.net/RossHudgens/link-building-by-imitation

32. #6 Discover & Manage
Relationships
@JustinRBriggs

33. People give links,
websites don’t give links
@JustinRBriggs

34. @JustinRBriggs http://followerwonk.com/

35. @JustinRBriggs http://topsy.com/experts

36. @JustinRBriggs http://www.buzzstream.com/

37. @JustinRBriggs http://raventools.com/internet-marketing-tools/crm/

38. #7 Stalk Prospects
@JustinRBriggs

39. @JustinRBriggs http://knowem.com/

40. #8 Research Link Opportunities
@JustinRBriggs

41. @JustinRBriggs http://www.opensiteexplorer.org/

42. #9 Write Guest Posts
@JustinRBriggs

43. @JustinRBriggs http://myblogguest.com/

44. @JustinRBriggs http://www.blogdash.com/

45. [keyword] "guest blogger"
[keyword] "become a contributor"
[keyword] intitle:“write for us”
[keyword] intitle:“contribute to”
[keyword] intitle:“submit” + inurl:blog
@JustinRBriggs

46. @JustinRBriggs http://alltop.com/

47. #10 Passively Build Links
@JustinRBriggs

48. @JustinRBriggs http://www.zemanta.com/

49. #11 Create Niche Toplist
@JustinRBriggs

50. @JustinRBriggs http://adage.com/power150/

51. #12 Attend, Sponsor & Host
Events
@JustinRBriggs

52. @JustinRBriggs http://lanyrd.com/

53. This room is full of bloggers….
@JustinRBriggs

54. #13 Offer Exclusive Content &
Interviews
@JustinRBriggs

55. Got me a few of my best links:
IGN
Wired.com
Washington Post
Stanford
Mashable
@JustinRBriggs

56. #14 Scale Your Outreach
@JustinRBriggs

57. @JustinRBriggs http://rapportive.com/

58. @JustinRBriggs http://www.boomeranggmail.com/

59. @JustinRBriggs http://www.toutapp.com/

60. Thanks!
Q&A
Find me on Twitter:
@ JustinRBriggs
@JustinRBriggs