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Building Viral Social Experiences
The document discusses the framework for building social applications and websites using open-source technologies like WebFinger and Portable Contacts. It emphasizes user identity management, content verification, and methods to enhance product reach through opt-in and opt-out models. Additionally, it includes technical references and links to various identity and social graph APIs.
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Building Viral Social Experiences
- 2. http://shop.oreilly.com/product/06369200142 01.do Foundation for socializingapplications and websites. Open Source foundation.
- 4. Building relevant social& interest graphs
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- 8. finger jleblanc@x.com Login name:jleblanc In real life: Jonathan LeBlanc Home phone: 123-4567 Office: San Jose, CA Last Login: Tue Oct 4 12:41 on ttys000 jleblanc@x.com http://www.jcleblanc.com
- 12. curl http://gmail.com/.well-known/host-meta <XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0' xmlns:hm='http://host-meta.net/xrd/1.0'> <hm:Host xmlns='http://host-meta.net/xrd/1.0'> gmail.com</hm:Host> <Link rel='lrdd' template= 'http://www.google.com/s2/webfinger/?q={uri}'> <Title>Resource Descriptor</Title> </Link> </XRD>
- 13. curl http://www.google.com/s2/webfinger/?q=nakedtechnologist@g mail.com The User Profile: http://www.google.com/profiles/nakedtechnologist The portable contacts link: http://www- opensocial.googleusercontent.com/api/people/118167121283215553793/ The public Google Buzz feed: https://www.googleapis.com/buzz/v1/activities/118167121283215553793/@public
- 14. Making user identitywork for you
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- 17. http://openid.net/ https://developers.facebook.com/
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- 21. The Opt-in Model TheOpt-out Model
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- 32. • Is the content coming from a trusted source? • How does the publisher prevent spam or abuse? • How does the publisher ensure the quality of the updates?
- 33. 1. Subscriber sendssigned request to publisher (e.g. using acct:johndoe@subscriber.example.com). 1. Publisher performs discovery on endpoint to verify identity provider. • Webfinger • LRDD (Link-based Resource Descriptor) 2. Provider verifies signature via public keys obtained during discovery.
- 34. Using the workthat other companies have invested in
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- 38. Geo <span class="geo"> <span class="latitude">52.48</span>, <span class="longitude">-1.89</span> </span> vCard <div class="vcard"> <div class="fn">Joe Doe</div> <div class="org">The Example Company</div> <div class="tel">604-555-1234</div> <a class="url" href="http://site.com/">http://site.com/</a> </div>
- 42. <html xmlns:og="http://ogp.me/ns#"> <head> <title>Restaurant atWente Vineyards – Livermore</title> <meta property="og:url" content="http://www.yelp.com/biz/gATFcG9HTaXJpg"> <meta property="og:type" content="restaurant"> <meta property="og:title" content="The Restaurant at Wente Vineyards"> <meta property="og:image" content="http://media2.px.yelpcdn.com/iVSnIs"> ... </head> ... </html>
- 43. • Basic Metadata •Location • Contact Information • Video Data • Audio Data • Objects • Activities • People • Businesses • Places • Groups • Products and Entertainment • Organizations • Websites
- 44. Jonathan LeBlanc Twitter: @jcleblanc E-Mail: jleblanc@x.com http://www.slideshare.net/jcleblanc