This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
The Magic of Mobile: Effective Mobile Tactics. The latest mobile strategies and tactics presented at ClickZ Live NY.
Learn how to get your site mobile friendly by April 21 opr face the consequences
Is responsive design really good for your site? What is dynamic serving? How do you become Mobile-Friendly in Google eyes?
Understand what is the best mobile setup for your site architecture
Learn what are the most important mobile ranking factors
Explore App Indexing and deep linking
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
The Magic of Mobile: Effective Mobile Tactics. The latest mobile strategies and tactics presented at ClickZ Live NY.
Learn how to get your site mobile friendly by April 21 opr face the consequences
Is responsive design really good for your site? What is dynamic serving? How do you become Mobile-Friendly in Google eyes?
Understand what is the best mobile setup for your site architecture
Learn what are the most important mobile ranking factors
Explore App Indexing and deep linking
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Good Practices to Maximize Your Mobile SEOAleyda Solís
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Overview of deep links and app indexing for iOS and Android apps on both Google and Bing.
Includes implementation details on setting up deep link support in mobile apps and annotating a website to expose these URIs for app indexation.
Mobile Deep Linking - Definition, Benefits and ImplementationShortcut Media
This slideshow is an information blast with all you need to know about mobile deep linking.
1. We take you through what mobile deep linking is; how it works when the customer already has your app installed and what happens if they don't have your app installed.
2. We also go through the benefits you get when using mobile deep links; you get more clicks, more app downloads, more engagement and more re-engagement.
3. Also the implementation gets demystified and we take you through what steps you and your app developer need to take to get from a frustrated user to a happy user.
For more insights about app marketing follow us here:
http://blog.shortcutmedia.com
https://twitter.com/shortcutmedia
https://www.facebook.com/shortcutapp
https://www.linkedin.com/company/shortcut-media-ag
Try out mobile deep linking here:
http://shortcutmedia.com
Mobile Deep Linking for Apps – What? Why? How?Branch
Why mobile deep linking matters, what deferred and contextual deep links are and how you can use Branch Metrics (branch.io) mobile deep links to grow your app and power referral systems, sharing links, invites and marketing links with full attribution and analytics. Learn more about free, open source mobile deep links at https://branch.io.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
In our mobile-first era, having a great app is not enough to influence your customer base and generate revenue. Just as adding keywords and writing a description is not enough to improve findability. By taking a systematic approach to optimize your team’s apps through strategic alignment and better collaboration, you can build your brand, boost your app’s value, and limit retrofitting. This session will cover app store optimization best practices related to keywords, titles, ratings, reviews, descriptions, images, and engagement variables like download quantity or velocity.
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
Good Practices to Maximize Your Mobile SEOAleyda Solís
Slides of SEOmoz #Mozinar about Mobile SEO: Get to know the best practices and criteria to implement a mobile Web presence and establish an SEO strategy that really answer to your site and online business requirements and make the most out of the Mobile search opportunity.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Mobile Jedi Mind Tricks: Master the Multi-Screen UniverseMobileMoxie
Emily Grossman speaks about mastering Mobile SEO across all screens and devices at Distilled SearchLove Boston in 2016. Topics in this presentation include, but are not limited to:
- Mobile Friendliness
- Page Speed
- App Ranking
- Deep Links
SearchLove San Diego 2015 | Cindy Krum, 'Mobile-First SEO and How to Prepare ...Distilled
On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon), as well as providing actionable steps that all webmasters (and app owners) can take to ensure that they are not caught unprepared when then next mobile update is unleashed.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Overview of deep links and app indexing for iOS and Android apps on both Google and Bing.
Includes implementation details on setting up deep link support in mobile apps and annotating a website to expose these URIs for app indexation.
Mobile Deep Linking - Definition, Benefits and ImplementationShortcut Media
This slideshow is an information blast with all you need to know about mobile deep linking.
1. We take you through what mobile deep linking is; how it works when the customer already has your app installed and what happens if they don't have your app installed.
2. We also go through the benefits you get when using mobile deep links; you get more clicks, more app downloads, more engagement and more re-engagement.
3. Also the implementation gets demystified and we take you through what steps you and your app developer need to take to get from a frustrated user to a happy user.
For more insights about app marketing follow us here:
http://blog.shortcutmedia.com
https://twitter.com/shortcutmedia
https://www.facebook.com/shortcutapp
https://www.linkedin.com/company/shortcut-media-ag
Try out mobile deep linking here:
http://shortcutmedia.com
Mobile Deep Linking for Apps – What? Why? How?Branch
Why mobile deep linking matters, what deferred and contextual deep links are and how you can use Branch Metrics (branch.io) mobile deep links to grow your app and power referral systems, sharing links, invites and marketing links with full attribution and analytics. Learn more about free, open source mobile deep links at https://branch.io.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
In our mobile-first era, having a great app is not enough to influence your customer base and generate revenue. Just as adding keywords and writing a description is not enough to improve findability. By taking a systematic approach to optimize your team’s apps through strategic alignment and better collaboration, you can build your brand, boost your app’s value, and limit retrofitting. This session will cover app store optimization best practices related to keywords, titles, ratings, reviews, descriptions, images, and engagement variables like download quantity or velocity.
aBeansTalkSocial.com's Quick View on Social Media Image Sizes 2016aBTSocialUniversity
Images on Social Media have become so important for engagement. Top Business Owners and Entrepreneurs like to tap into some tips about posting images to confirm their Graphic Artists, Web Designers and Social Media Managers are up-to-date.
Learn about mobile SEO. What does Google recommend for websites to be mobile friendly? How can you make your mobile app more visible on mobile search and app stores?
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Adam Whittles from Maxus UK and Kostas Voudouris from MEC US (GroupM agencies) will analyze mobile SEO in great detail. Starting from the history of mobile in search, the differences between desktop and mobile before focusing on the last Google update aimed at mobile results and the practical steps that brands and webmasters need to take to ensure their site scores 100 in Google’s mobile friendly test.
This webinar will explore:
• The mobile trends and reasons why every brand will need to look into having a mobile-friendly website
• How to choose a mobile set up and the questions you need to consider when deciding about one
• The history of mobile SEO and the differences between optimizing for desktop versus mobile
• The details about Google’s mobile-friendly update and how this affected the world of SEO
• The ways you can audit the mobile friendliness of your website
• How to influence the rules that determine whether your site is mobile-friendly or not in the eyes of Google
Did the recent mobile update affect your website traffic?Christopher Dill
There have been some worrisome predictions that the new search engine optimization algorithms updated by Google would be causing major interruptions. The truth of this situation is if your website is optimized for mobile device users, providing them a good user experience, you will earn better than 50 percent of their loyalty purchase decisions.
Mobile-First Indexing Matters Navigating the Mobile Revolution in SearchChristopher Ross
Mobile-First Indexing Matters: Navigating the Mobile Revolution in Search delves into the pivotal shift in search engine algorithms towards prioritizing mobile-friendly content, elucidating its profound implications for online visibility and user engagement. Through insightful analysis and practical strategies, the book illuminates the intricate landscape of mobile-first indexing, empowering businesses and digital marketers to optimize their online presence effectively. With a focus on adaptability and innovation, it serves as an indispensable guide for navigating the dynamic terrain of modern search engine optimization amidst the mobile revolution.
This presentation can be found at https://thisismyurl.com/mobile-first-indexing-matters-navigating-the-mobile-revolution-in-search as well as a YouTube version of the presentation.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
2. @aroth26 bit.ly/mobile-friendly-seo
Ari Roth
• Senior Digital Marketing Manager at
Jerusalem’s DriveHill Media
• SEO
• PPC
• Ecommerce consulting
• Email marketing
• Head of SEO audit efforts at DriveHill
6. @aroth26 bit.ly/mobile-friendly-seo
Mobile Overtakes Desktop in Web & Search
Web
May 2015 Google announcement:
“More Google searches take place on
mobile devices than on computers in 10
countries including the US and Japan.”
October 2015 Google SVP of Search:
"For the first time, we’re getting more
searches on mobile devices than on
desktop“
^ CLARIFIED TO BE WORLDWIDE!
Search
7. @aroth26 bit.ly/mobile-friendly-seo
What Does Mobile-Friendly Mean?
Factors that are considered by search engines
(discussed more by Jonathan):
Usability
Navigational spacing & clickability
Readability without zooming or side scrolling
Content loads on mobile
No Flash
No mobile-only 404s
No faulty redirects
No interstititals
Page load speed
Crawlability
Don’t block Javascript or CSS
8. @aroth26 bit.ly/mobile-friendly-seo
Your Site Isn’t Mobile-Friendly?
No Tags for You!
ANSWER #1: Your site will not have the
“mobile-friendly” label in search results.
Negative CTR effect
Google launched this in November 2014
Bing followed suit in April 2015
#SEOFAIL
9. @aroth26 bit.ly/mobile-friendly-seo
Your Site Isn’t Mobile-Friendly?
MOBILEGEDDON!
ANSWER #2: Your site will rank significantly
lower in mobile search!
On April 21, 2015, Google launched an update
which incorporated mobile-friendliness as a
direct ranking factor in mobile search results.
Depending on the industry, this could have a huge
effect on your organic search traffic.
Bing announced they will follow suit
How big is the effect?
Google: bigger than Panda or Penguin!
12. @aroth26 bit.ly/mobile-friendly-seo
Case Study
Non mobile-friendly Furniture Retailer in Internet Retailer’s Second 500 for last 2 years
Following update, they lost:
-11.44% of their mobile organic traffic
-14.63% of their mobile organic transactions
13. @aroth26 bit.ly/mobile-friendly-seo
Case Study (contd.)
Mobile site was in development at time of update, went live in mid-May
Gains took over a month to be seen – takes time to crawl!
Starting in July:
Mobile organic traffic surged over +30% over the next 2 months compared to the 2 months prior
Mobile organic transactions went up almost +20% from this segment of traffic
18. @aroth26 bit.ly/mobile-friendly-seo
Comparing the 3 Main Options
Option Same URL? Same HTML? Vary:
User-Agent?
Redirects? Rel=“Canonical” &
Rel=“Alternate”?
Responsive Design
Dynamic Serving
Separate URLs
Step by step checklist found here: bit.ly/ari-roth-mobile-seo-checklist
19. @aroth26 bit.ly/mobile-friendly-seo
Google & Bing’s preferred option
Jonathan will go deeper into this option:
Technical to-do’s
Server configuration
Implementation errors
Etc.
Same URL & HTML for mobile & desktop
CSS changes the layout for each browser
Example Site: BostonGlobe.com
Responsive Design
20. @aroth26 bit.ly/mobile-friendly-seo
One URL
Good for SEO
All links to one URL
No crawling / indexing many URLs
Good for sharing
Good for developers
No complicated device detection, redirection, annotation
Easier to maintain
Responsive Design: Pros
21. @aroth26 bit.ly/mobile-friendly-seo
Responsive Design: Cons
Possible slow page load b/c lots of code
3G < Ethernet
Can’t fully optimize for either category:
Changes made to desktop show up on mobile
Changes made to mobile show up on desktop
22. @aroth26 bit.ly/mobile-friendly-seo
Same URL for both mobile & desktop
Different HTML code for each device, based
on server detecting user-agent.
Different images
Different navigation
Different text
Dynamic Serving
23. @aroth26 bit.ly/mobile-friendly-seo
Cloaking is showing different user agents
different content and can cause penalties.
Problem: dynamic serving looks like cloaking!
Solution: Add “Vary: User-Agent” to server
response code
This tells Google that your cloaking is for a
legitimate reason: giving users a better user
experience.
What About “Cloaking”?
24. @aroth26 bit.ly/mobile-friendly-seo
Dynamic Serving: Pros
One URL
Good for SEO
All links to one URL
No crawling / indexing many URLs
Good for sharing
Good for developers
No complicated device detection, redirection, annotation
Can fully optimize for mobile-specific search
intent
Search Analytics: “nearby”, “download app”, etc.
Can fully optimize for mobile-specific user
experience
25. @aroth26 bit.ly/mobile-friendly-seo
High cost of maintenance & more
complicated for SEO
Two sets of code to optimize / update
More complicated for developers
Device detection imperfections
Adjusting user-agent strings for new devices
Worse for crawling
Bots crawl with multiple user agents
Dynamic Serving: Cons
26. @aroth26 bit.ly/mobile-friendly-seo
Usually m.site.com
Different URLs and HTML
Bidirectional annotation:
Rel=“Canonical” from mobile to desktop
Rel=“Alternate” from desktop to mobile
Utilize 302 (temporary) relative redirects
Like dynamic, add “Vary: User-Agent” to
server response code
Example: Sephora.com (minus Vary header)
Separate URLs
27. @aroth26 bit.ly/mobile-friendly-seo
Separate URLs: Pros
Can fully optimize for mobile-specific
search intent
Search Analytics: “nearby”, “download app”,
etc.
Can fully optimize for mobile-specific user
experience
Calls to action
Formatting
Headers
Click-to-call
28. @aroth26 bit.ly/mobile-friendly-seo
High cost of maintenance
Two URLs:
More complicated for SEO
Dynamic Rel=“Canonical” & Rel=“Alternate” tags
Risk of duplicate content if done incorrectly
Links don’t all go to one place!
More complicated for developers
Device detection and redirection imperfections
More complicated for crawling
Bots crawl with multiple user agents
Currently NOT recommended by Bing
Separate URLs: Cons
30. @aroth26 bit.ly/mobile-friendly-seo
Not using “Vary: User-Agent”
Solution: Check server response codes using Fetch
as Google or the SEO Book tool
Bad redirects confuse Google
Solution: Check with Screaming Frog, DeepCrawl,
and/or Chrome device emulation & Redirect Path
plugin
Search Console message about blocking static
resources (July 28, 2015)
Google can’t tell if you’re mobile-friendly if you
block their access to Javascript and/or CSS
Solution: See what they see with Fetch as Google &
use robots.txt to unblock
Tools for Fixing Mobile Errors
31. @aroth26 bit.ly/mobile-friendly-seo
Incorrect canonical and alternate tags could
create duplicate content and “index bloat”
Solution: Check page code via Screaming Frog or
manually using “inspect element”
Will also need to address past index bloat if it
exists by searching for site:m.site.com and
manually removing these URLs in Search
Console. They will still show up when they need
to!
Tools for Fixing Mobile Errors #2
32. @aroth26 bit.ly/mobile-friendly-seo
Check everything using Google’s mobile-
friendly testing tool
Search Console shows mobile usability errors,
mobile crawl errors, and mobile keywords
Slow load is especially bad on mobile
PageSpeed Insights from Google
Which devices need optimization?
Analytics > Audience > Mobile > Devices
Google Tools for Mobile SEO
34. @aroth26 bit.ly/mobile-friendly-seo
Some big companies are making the move
from mobile sites to apps!
Why?
Increase engagement by taking advantage of
mobile usage patterns (see graphic)
Problems:
Psychological barriers to download
Not optimal for SEO, but app indexing and
deeplinking mean it might be more viable for
search long-term
Apps – An Emerging Option
35. @aroth26 bit.ly/mobile-friendly-seo
Unaffected by updates so far – maybe soon?
General belief: give them the desktop version
BUT…
Marketers must make data-driven decisions.
If data shows mobile site converts better and/or
attracts more traffic, do that instead!
A/B test if inconclusive
Tablets – Which Site Do They Get?
36. @aroth26 bit.ly/mobile-friendly-seo
1. Mobile is a huge part of most digital
marketing and isn’t going anywhere.
Prioritize it NOW.
2. Know all your options well before making a
decision.
1. Responsive Design
2. Dynamic Serving
3. Separate URLs
4. Apps
3. Use available tools to help you diagnose
problems.
4. It’s almost lunchtime!
Takeaways
Why it’s important
Review basics of various implementation options available
Start with background
People constantly on their phones
Seems like its been forever, but reality: happened so fast
growth of over 1 BILLION annual smartphone sales in just 7 years
I don’t know about you, but I look at that graph and I’m thinking…
Went from mobile not being on the radar to being one of the most important factors in marketing
How important?
MORE important than desktop!
Usually just new features and clarifications on policy!
Go mobile friendly
Straight from Google & Bing’s guidelines
What happens if you do it wrong?
Next effect – a little something known in the industry as mobilegeddon!
Wait what?!
Panda – 12% English queries
Penguin 4% globally
Let’s say 12.5% as a minimum - that’s at least 1/8 queries that you could lose out on!
Case study
Result: OY!
Luckily for them…
We can see that this is important.
Shifting perspectives
Basically, living in his mother’s basement in the 80s.
We do not want to be him.
Competitive disadvantage
Options
WARNING
Quick guide
Use for dev, boss
Look at the picture – same exact elements, just rearranged
CASCADING style sheets
Why most popular?
Product specs change, product line discontinued, etc.
Have to be downsides because otherwise everyone would do it…
3G / 4G / LTE vs Ethernet
Responsive same URL & HTML
Now Dynamic – diff HTML
Remember cloaking?
Pros for dynamic
CTA color, location, etc.
Drawbacks?
product specs change, product line discontinued, etc.
Same both – same url, diff html
3rd option is separate URLs
Also known as “m dot” sites
302 because original page is still there
What are the advantages?
Same as dynamic serving
Drawbacks?
TOOLS
Alternate versions sneak in
Catch right away - no prob, but what if not?
Other Google tools as well!
Just mobile 404s = bad
Jonathan talks about page speed
Not just one mobile site – QA to make sure it works on top devices at least
Not the main options, but also important
#1 - apps
3 major English markets – 4x to 7x more app activity
SERoundtable for Android with app indexing?
Final factor to consider we touched on earlier
Might need CSS to adjust menu as well
If you zoned out for technical stuff, here’s where you should snap out of it
Be a real professional marketer
Optimizely or Google Content Experiments could not be easier
Check out my slides for pros and cons and tools if you need a cheat sheet