Marketers trumpet the importance of schema and rich snippets to their search marketing success. But what do we know for sure? In this C3 session, Derrick Hicks of BodyBuilding.com talked about why his team came to suspect rich snippets might be hurting their search traffic, and share the tests and valuable takeaways that followed.
Advanced Snippet Optimization - SMX Stockholm 2012Bastian Grimm
Covering the various aspects of Google SERP snippet optimization techniques including schema.org, rel=author, title optimization & much more - for getting maximum attention and SERP CTR.
SEMrush Webinar: How to audit and fix thin content with no value - Stephen Ke...Branded3
Stephen hosted an SEMrush webinar, running through the differences between content-related issues and what marketers can do to recover from Panda and manual actions.
Ranking in Google Since The Advent of The Knowledge GraphBill Slawski
A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015
The Lotico Semantic Web of San Diego
The SEO San Diego Meetup
The SEM San Diego Meetup
http://www.meetup.com/InternetMarketingSanDiego/events/222788495/
User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.
This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.
Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information.
These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.
Advanced Snippet Optimization - SMX Stockholm 2012Bastian Grimm
Covering the various aspects of Google SERP snippet optimization techniques including schema.org, rel=author, title optimization & much more - for getting maximum attention and SERP CTR.
SEMrush Webinar: How to audit and fix thin content with no value - Stephen Ke...Branded3
Stephen hosted an SEMrush webinar, running through the differences between content-related issues and what marketers can do to recover from Panda and manual actions.
Ranking in Google Since The Advent of The Knowledge GraphBill Slawski
A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015
The Lotico Semantic Web of San Diego
The SEO San Diego Meetup
The SEM San Diego Meetup
http://www.meetup.com/InternetMarketingSanDiego/events/222788495/
User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route.
This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.
Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information.
These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.
SMX Munich presentation by Jan-Willem Bobbink
Written presentation can be found at: http://www.notprovided.eu/smxdata
Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. How many publishers have intergrated rich snippets? Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI. Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
En la nueva Martes Class de hoy hablamos de los Rich Snippets. Este tipo de etiquetado semántico es valorado cada vez más por Google debido a la información adicional que aporta al usuario en sus resultados de búsqueda. Si eres de los que piensa que hay vida semántica más allá de las meta-etiquetas tradicionales, ¡no te pierdas esta micro-formación!
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
Viewing your SEO Strategy separately from the selection, implementation, and day to day management of your CMS is fairly common. This can be a big mistake. Too often, changes made to a website through a web CMS don't take into account SEO must-dos.
RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
How Generation Z is Driving Change in Search UX: Brighton SEO 2016Erudite
Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group.
Speaking at BrightonSEO this year, my talk focused on meeting the user experience needs of this influential demographic, and how this will become increasingly crucial to SEO success.
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
Benjamin Szturmaj's presentation at Brighton SEO April 2024, talking about how Video can help your EEAT "score" and improve your rankings and traffic - not only on Google.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
SMX Munich presentation by Jan-Willem Bobbink
Written presentation can be found at: http://www.notprovided.eu/smxdata
Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. How many publishers have intergrated rich snippets? Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI. Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
En la nueva Martes Class de hoy hablamos de los Rich Snippets. Este tipo de etiquetado semántico es valorado cada vez más por Google debido a la información adicional que aporta al usuario en sus resultados de búsqueda. Si eres de los que piensa que hay vida semántica más allá de las meta-etiquetas tradicionales, ¡no te pierdas esta micro-formación!
Content SEO: Top SEO considerations for online writers and editorsKaren DeJarnette
Search engine optimization (SEO) is the process of improving the content and architecture of the pages on a website so web search engines can optimally interpret the meaning of the content they contain, and thus give those pages the optimum stack rank they deserve for keyword queries compared to similar pages on competing websites.
The World Wide Web is a massively large place, with tens of billions of pages published (and more added every day). How does an online author or editor get their content page to stand out from the competition and become discoverable to their target audience? Through web search, of course, employing a judicious dose of SEO.
I wrote this PowerPoint deck to define and discuss the most critical on-page SEO techniques available to online publishers. I cover industry standard (white hat) SEO best practices, tip and tricks, etc., for optimizing the body text and page metadata structures of content webpages, be they articles, galleries, or even stories targeted for Google News. I also delve into keyword research techniques using tools provided by search engines. Finally, I offer advice on how to identify yourself to Google as an author of original, high quality content and how to get your photo shown next to your content listings in the Google search results pages. All of this is the essence of content SEO.
I hope you find this presentation informative and helpful to your success as an online author/editor. Enjoy!
Rick DeJarnette
Website Optimization, Search Engine and Social Media Marketing, & Content Development
The SEO Ace
Viewing your SEO Strategy separately from the selection, implementation, and day to day management of your CMS is fairly common. This can be a big mistake. Too often, changes made to a website through a web CMS don't take into account SEO must-dos.
RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
How Generation Z is Driving Change in Search UX: Brighton SEO 2016Erudite
Humans and the way we use technology is constantly evolving. We’re a rapidly moving target that algorithms constantly move to catch up with, informed by our data feedback. Some of us are moving faster than others however, namely generation Z; the next emerging consumer group.
Speaking at BrightonSEO this year, my talk focused on meeting the user experience needs of this influential demographic, and how this will become increasingly crucial to SEO success.
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
Benjamin Szturmaj's presentation at Brighton SEO April 2024, talking about how Video can help your EEAT "score" and improve your rankings and traffic - not only on Google.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
From Zero to Hero, how to become a Master of Puppets - Nick CunninghamAtlassian
In this session you will learn how Puppet Labs, cleaved its helpdesk from its general Operations and created a dedicated Service Desk team. Nick will share their planning process and lessons learned, but more importantly, how having a Service Desk triage Operations tickets makes your Service Desk smarter and Operations team better. Take aways from the session include: Things to consider when planning your Service Desk, Problems faced setting up a Service Desk and how to overcome them, How to configure your Customer Portal to minimize triage time and make your team more productive, Ways to encourage self-service amongst your users to empower them and reduce inbound tickets
Overcome the 6 Antipatterns of Agile AdoptionAgile Velocity
Presented at Global Scrum Gathering Orlando 2016
Because of benefits like predictability, better quality of products, and faster delivery, many companies have adopted or in the process of adopting Agile. However, there are challenges.
David Hawks, CST and Agile Evangelist, explains the common antipatterns of Agile adoption.
Data Engineering 101: Building your first data product by Jonathan Dinu PyDat...PyData
Often times there exists a divide between data teams, engineering, and product managers in organizations, but with the dawn of data driven companies/applications, it is more prescient now than ever to be able to automate your analyses to personalize your users experiences. LinkedIn's People you May Know, Netflix and Pandora's recommenders, and Amazon's eerily custom shopping experience have all shown us why it is essential to leverage data if you want to stay relevant as a company.
As data analyses turn into products, it is essential that your tech/data stack be flexible enough to run models in production, integrate with web applications, and provide users with immediate and valuable feedback. I believe Python is becoming the lingua franca of data science due to its flexibility as a general purpose performant programming language, rich scientific ecosystem (numpy, scipy, scikit-learn, pandas, etc.), web frameworks/community, and utilities/libraries for handling data at scale. In this talk I will walk through a fictional company bringing it's first data product to market. Along the way I will cover Python and data science best practices for such a pipeline, cover some of the pitfalls of what happens when you put models into production, and how to make sure your users (and engineers) are as happy as they can be.
https://github.com/Jay-Oh-eN/pydatasv2014
Who else wants my best video marketing strategies for 2015? Yes it's true, video is our secret weapon and perhaps one of the biggest trends/opportunities you have to marketing your business today. Simply follow these tips and you'll be on your way!
Was proud to speak at the July BMPR on July 22nd 2010. This is a powerpoint I used covering the basics of SEO and how to deploy the basics in the favor of your business.
How Atlassian's User Research Went Agile (and So Can Yours)Atlassian
In late 2015, we set up Atlassian Atlab: a low-budget customer research space that tightly integrates into the Agile sprint process. What began as an experiment quickly became an indispensable part of our company’s design process. Atlab is now international, run in all of our offices, gathering input from about 200 customers every month.
In this talk, we will teach you why agile research is a crucial part of building great customer experiences, how to create stakeholder buy-in for your efforts, best practices for conducting research, and what to do with your findings. We will also teach you how to set up your very own Atlab. Warning: it’s very cheap, and easier than you may expect!
Products covered:
JIRA Software, JIRA Core, JIRA Service Desk, Confluence, HipChat, Bitbucket, Bamboo, Fisheye / Crucible, Portfolio for JIRA
Kieran Farr challenges our participants on the notion that it is not possible to create good video content in a short amount of time, in fact it may be one of the most powerful tools that teams have at their disposals. He presents a class that enables the teams to make high quality content immediately with their camera enabled smartphone, their Macbook pro, a few handy apps and some tips to get things done.
This impressive pitch deck helped Rewind AI founder Dan Siroker close a $350M Series A with top-tier VC investors in 2023. The deck provides a textbook example of a clear, concise, and compelling pitch deck. Every startup founder working on their pitch deck will learn something from this deck. Kudos to Rewind founder, Dan Siroker. Includes Dan's presentation transcript plus what's to love (and copy) for each slide.
REWIND PITCH DECK HIGHLIGHTS:
> 29 slides
> 7 mins 48s duration
> 443 words (transcript)
> 2nd Grade reading level
REWIND PITCH DECK SLIDES:
> Intro
> Founder Origin Story
> Problem (3 slides)
> Vision
> Team
> Solution (What it is)
> Solution (How it works)
> Demo
> What makes Rewind unique?
> Why now?
> Ideal Customer Profile
> Who uses Rewind?
> How do they use Rewind?
> Go To Market Strategy
> Product-Led Growth
> Pricing
> Metrics: Conversion & Retention
> Huge Market
> Traction
> Unit Economics
> Capital Efficiency
> Roadmap
> Problem Recap
> How to Invest
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Slides from my "Be More Salmon" talk at Testbash Manchester.
This version really focuses on the "shared documents do not equal shared understanding" idea from Jeff Patton
Destruction, Decapods and Doughnuts: Continuous Delivery for Audio & Video Fa...Rachel Evans
As presented at the BBC Digital Open Day, London, 2015-04-27.
In 2012 we committed to killing the system that processed all the video for BBC iPlayer, because it was unsustainable. We gave ourselves 12 months to build a complete replacement. And along the way, we had to re-learn how to develop, test, deploy and support software.
This is the story of how we adapted to Continuous Delivery, and a plea for you to adapt Continuous Delivery to suit *your* product.
Three Elements Rally: Meredith Oliver Presents "Creating WOW Online & Onsite"Meredith Oliver
This program was presented in Dallas and Savannah at the 2015 February Three Elements Rally. The program covers how to marry WOW online marketing with WOW offline sales into one seamless process that increases sales.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
In this talk I go through how to use indexation & cannibalization analysis to improve search results through the telling of two customer stories. Also, I speak about different ways you can experiment to make the processes move faster and adapt to changing user behaviors.
Similar to The Real Story on Rich Snippets | Derrick Hicks – Senior Acquisition Marketing Manager, Bodybuilding.com (20)
Conductor C3 2019 - SEO + Paid: Better TogetherConductor
Jon Chang, IBM
Paid and organic: can this marriage be saved? You may find it’s easier (and more important) than you think.
Learn more at c3.conductor.com
Conductor C3 2019 - NLP and Search Intent: What Happens in Vagueness Stays in...Conductor
Dawn Anderson, Move It Marketing
As the amount of digital content search engines must make sense of increases, so too does the importance of clarity in the written and spoken word. In this session, you’ll learn about challenges and developments in NLP (natural language processing) and how to disambiguate vagueness to focus intent and content in your SEO tactics and strategy.
Learn more at c3.conductor.com
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
Conductor C3 2019 - Trick Shots vs. Epic Fails: Building a Team Culture Aroun...Conductor
Matt Bailey & Aaron Watkins, Johns Hopkins Medicine
Good medicine (and business) starts with good data. But how do we help our teams make data-driven decisions as a rule? Learn how leading light Johns Hopkins Medicine built a culture around SEO, what was a huge success, and what fell flat on its face as they transformed decision-making within the institution and web team.
Conductor C3 2019 - The Circle of Trust: How Making SEO Accessible To Non-Spe...Conductor
Claudia Higgins, Argos | Simon Dale, Organic
Want to save time spent “fixing” issues and optimizing SEO after the fact? Learn how one of the largest online retailers in the UK ensures specialists and non-specialists alike integrate SEO and user insights in their day-to-day work. Hint: free exchange of knowledge and data allows them to prioritize effectively and keep the customer at the center of web production workflow.
Conductor C3 2019 - Quantum Content Theory and the Odd Numbers of Early-Stage...Conductor
Ali Harris, Bitdefender
Proving the value of early-stage content and SEO was never an exact science—but this session comes close. Bonus: Learn how to get all the “fun money” for early-stage content with solid ROI modeling.
Conductor C3 2019 - The Human Side of ROI: CX on a Global ScaleConductor
Murilo de Favari, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Conductor C3 2019 - Be the Butterfly: How to Transform Your Customer ExperienceConductor
Waseem Kawaf, Stanley Black & Decker
Accelerate your customer experience development with help from Waseem’s foundational tactics, focused on finding your brand’s purpose and passion. No matter what stage of CX you’re in, this session can help your strategy take flight.
Learn more at c3.conductor.com
Miranda Gahrmann, Randstad
You’re a global org but you have to have a local feel in every region. What works in APAC doesn’t work in EMEA. You’ve got different device habits, languages, search engines, and customs to think about — this session will show you how to give that friendly neighborhood feel on a global scale.
Conductor C3 2019 - How to Supercharge Traffic with Evergreen ContentConductor
John Shehata, Condé Nast
New content isn’t always the answer. Condé Nast’s Pine Tree project optimized existing content using key insights from SEO research—and increased traffic more than 200%. This session reveals the details you need to optimize and refresh evergreen content that works harder for you month after month.
Conductor C3 2019 - Advanced SEO AutomationConductor
Garth O'Brien, GoDaddy
Step into the future of SEO with this session on the latest in SEO automation. Learn how to use technology, tools, and tricks to automate manual tasks so you can save time and be more effective.
Conductor C3 2019 - A Sound Advantage: How Voice Search Works & Works For YouConductor
Upasna Gautam, Manager, Search, Ziff Davis
Become fluent in voice search form, function, and success. Learn how Google processes sound and conducts speech modeling; the four voice search quality metrics Google applies; and how to enhance your own strategy with tactics for targeting content by searcher need states.
This is hands-down the fastest, funnest way to learn how to make your site healthier and more visible. It’s like speed dating for strategy. Join Conductor’s professional service team as they rip through 30 actionable strategies in a rapid-fire fashion that you can implement the minute you leave the room (or even while you’re there!).
Speakers: Pat Reinhart, Stephan Bajaio, Holland Dauterive, Conductor
Moderated by: Katie Greenwood, Conductor
Conductor C3 - Influence. Not Influencers - Rand Fishkin, SparkToroConductor
Rand Fishkin, SparkToro
The field of influencer marketing in the last five years has taken an unwise turn toward a narrow definition of “influencers,” that harms the potential of this powerful strategy. In this presentation, Rand will show the dangers of leaning exclusively on heavily-followed individuals, and offer a broader, more impactful, higher ROI path to reach the *right* customers, in the *right* places. Get ready to have myths dismantled and add new tactics to your toolbox.
Learn more about C3 at c3.conductor.com
40 Tips & Tricks with Conductor Pro ServicesConductor
40 Tips & Tricks with Conductor Pro Services at C3 2018 with:
Kenyon Adei-Manu, Amazon
Stephan Bajaio, Conductor
Bill Sebald, Greenlane Search Marketing
Using Search Data to Influence Organizational Decision MakingConductor
James Patterson, Senior Manager, SEO, American Eagle at C3 2018
While SEO is typically viewed as one channel within a larger digital marketing portfolio, the research that we do can drive content and technical decisions that impact all digital marketing channels. Identifying useful SEO data and using it to educate key functional teams is a core competency of an in-house SEO. Whether you are involved in early Ideation or tactical Implementation, SEO data should feed your decision making.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
43. #C3NY
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QUICK RECAP
Video Rich Snippets
• We asked why our Category pages weren’t ranking better. (Question)
44. #C3NY
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QUICK RECAP
Video Rich Snippets
• We asked why our Category pages weren’t ranking better. (Question)
• We looked at a bunch of SEO data. (Research)
45. #C3NY
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QUICK RECAP
Video Rich Snippets
• We asked why our Category pages weren’t ranking better. (Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us. (Hypothesis)
46. #C3NY
46
QUICK RECAP
Video Rich Snippets
• We asked why our Category pages weren’t ranking better. (Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us. (Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
47. #C3NY
47
QUICK RECAP
Video Rich Snippets
• We asked why our Category pages weren’t ranking better. (Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us. (Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
• Our first test had a partial confirmation. (Troubleshoot Experiment)
48. #C3NY
48
QUICK RECAP
Video Rich Snippets
• We asked why our Category pages weren’t ranking better. (Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us. (Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
• Our first test had a partial confirmation. (Troubleshoot Experiment)
• We placed the video player behind JavaScript. (Experiment B)
49. #C3NY
49
QUICK RECAP
Video Rich Snippets
• We asked why our Category pages weren’t ranking better. (Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us. (Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
• Our first test had a partial confirmation. (Troubleshoot Experiment)
• We placed the video player behind JavaScript. (Experiment B)
• Traffic basically doubled! (Hypothesis Confirmed)
Hi Everyone!
Derrick Hicks
Sr. Acquisition Marketing Manager at Bodybuilding.com
The title of the topic I will be covering today is
“The Real Story On Rich Snippets”
We will be looking at hard evidence and data on how
Structured Data and Rich Snippets can impact your sites traffic.
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So... Like I mentioned, I work at Bodybuilding.com
I currently have the honor of leading a team of Awesome SEO, SEM, & Affiliate marketing people.
Doing Internet Marketing for around 6 years
Started out in the Local SEO space at Dex Media... Local business listing provider.
3 Years at Bodybuilding.com
Started out as an SEO Specialist and moved on from there.
I’ll try to make sure we have some time for questions after my presentation
But, make sure you get in touch with me if you have any questions that don’t get answered.
Cool?
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First off...
What is Bodybuilding.com?
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We are currently the largest & most visited Fitness Site in the world.
More than 1 million unique visitors a day,
And over 60% of that traffic comes from search engines.
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Our business model is completely centered on: Content, Community, & Commerce
We have sold out on that model completely and it is working very well.
We actually started doing content/inbound marketing before it was the thing to do.
We did it because it was the best way we could meet the needs of our customers.
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When it comes to content,
We have over 25,000 awesome articles on our site & currently publish 4-5 new articles every day.
On top of that, we also have over 9,000 videos
& many complete video trainers that include full 12 week fitness programs & nutrition plans.
All for free.
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Our community, BodySpace, now has more than 9 million members and growing.
You can track workouts and your fitness journey as well as connect with like-minded people.
Oddly enough, we also have one of the top 5 largest forums in the world.
Our forum was our original community.
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And lastly, we are an ecommerce company that sells sports nutrition supplements.
We have over 10,000 skews and 120 country specific catalogs.
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Headquarters is based in Boise, Idaho.
But, we have 5 distribution centers & 2 offices around the world... And growing.
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Enough about me already!
Let’s talk about what I hope you get out of this presentation.
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The foundation of my talk will be on testing Structured Data & Rich Snippets.
It’s pretty nerdy stuff, but it’s super important & can significantly impact your site’s traffic.
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My Goal with this talk is for you to leave here ready to act like a Scientist
Or give you some new ideas to test if you already are acting like a Scientist.
I want you to leave here willing to question just about anything
And back up what you know to be true with tests and your own hard data.
Don’t just take the SEO community, Google’s recommendations, or even my ideas as Gospel.
Be an SEO Scientist!
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Just incase a few people here are unfamiliar with Structured data
Here is a quick rundown.
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When it comes to code on the web,
Some things have kind of been like the Wild West.
This poses a problem if want to index and understand content on the web
Like Google, Bing & Yahoo do.
They are trying to truly understand what the content of a page is about,
Not just see what keywords exist on a page.
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To put it another way, Currently every website presents data in a way that is unique to them.
Even if the data is similar to other websites.
Just like the Wild West, many sites are kind of lone rangers and do things their own way.
This makes it challenging for search engines to truly “Understand” what a page is about.
They don’t know exactly what is on the page unless we tell them in some kind of universal way.
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A perfect example of this data challenge would be recipe websites.
They all will typically include similar “data” like:
Cook Time
Avg Recipe Rating
Number of Reviews
Ingredients
Etc.
Even though it’s the same kind of data,
It can be displayed very differently on every site.
If Google just tried to algorithmically guess what certain kinds of data was on a page
They could end up making quite a few mistakes. I’ll show you some of those mistakes in a minute.
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That’s where structured data comes in.
By creating a standard model of displaying certain types of data
Search engines are better able to understand content across the web.
Popular structured data markup includes Schema.org, Microformats, RDFa, etc.
Ok, now that we got some of those details out of the way,
Let’s move on.
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So, I’d like to take a quick poll by show of hands.
How many of you are using some kind of Structured Data markup on your sites?
How many of you have seen traffic increase because of Structured data?
How many of you have seen traffic drop like crazy because of Structured data?
Ok great! For those of you who have never tested the impact of Structured Data markup, this should hopefully be helpful.
For those of you that have experienced the impact of Structured Data markup, this presentation should serve as confirmation.
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Alright, let’s dive into our recent rich snippet problem.
It was significantly impacting traffic to most of our category pages in our store.
In case you are unfamiliar with category pages, they are common on e-commerce sites and usually group products together by ingredient, style, etc.
Most of the time, category pages tend to drive a significant amount of traffic to a site.
In our case, a large chunk of our category pages are organized by common Sports Nutrition Supplements like Protein or Creatine for example.
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Here is an example of one of our category pages for Protein.
We probably have around 500 categories like this one on our site.
About 300 of them have quite a bit of unique content
And even include a video talking about the category.
As a whole, our category pages bring in 100s of thousands of visitors a month
Just from organic search alone
These pages have always done very well for us from a traffic perspective,
However, we thought we could be doing better. Call it a gut feeling.
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We ended up basically using the scientific method
To follow our hunch of getting better performance from these pages.
We looked at traffic & ranking data and asked, “Why aren’t we doing better?”
Dug into every possible SEO metric we could measure
And compared the same metrics to every page ranking on the first page.
We created a few hypotheses
And then planned out a way we could test them.
Some of the tools we used where: Moz, Majestic SEO, & tools like Conductor
Here are some of the metrics we looked at in the research phase...
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Domain Authority
Here you can see how we looked at the data.
For every metric we compared, we organized them in order of the pages ranking on the first page.
In many ways, we were basically trying to reverse engineer why Google was ranking the sites they were.
Our goal was to find any systemic weak points across all our categories.
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We also looked at
The # of Linking Root Domains
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# of Linking Root Domains with Exact Anchor Text
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MozTrust
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Social counts like Google +1s
And on and on.
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Had a big mess of data in an excel doc
Data confirmed that we should be performing better than we where
We then started brainstorming what else could be the cause
We started to notice we were the only one with a rich snippet showing.
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A video rich snippet
Discussed theory that Video Rich Snippet may be impacting CTR
For commerce searches, people didn’t want to watch a video, they wanted to buy a product
We decided to test what would happen if we turned it off on a couple categories.
The easiest/quickest way we could get this done was by simply deleting the video thumbnail URL on the page.
Now, at the time we started talking about doing this test...
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It felt as though we should Schema Markup all the things!
Structured data was the new hotness in the SEO community.
We all thought just about any Rich Snippet should help increase traffic.
I went into this test truly expecting a different result than we saw.
However, we needed to know for sure before we moved on.
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Here is what our listing looked like after we removed the image from the page.
No more video Rich snippet.
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The result? It worked! Our hypothesis seemed to be confirmed for the most part.
No other categories saw a bump in traffic except this one during this time.
This graph shows weekly organic search entries for 1 of the pages we tested.
Weekly organic search traffic went from 3,500 to almost 5,000 visits a week!
It was time to up our game.
So, we rolled this “fix” out site-wide across all 300 categories that had videos.
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Traffic basically doubled over the next month and a half.
Went from around 50K a week to about 100K.
No other changes were made at this time.
No other category pages saw an increase either.
Just the 300 category pages that had videos that we deleted the thumbnail for.
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I was feeling pretty dang good at this point.
Everything was going great...
Until Google decided they wanted to help us out a bit.
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Google started picking random images to show as Rich Snippets.
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Some of the images...
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weren’t even on the page!
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They were images on pages linking to category pages.
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I still don’t know why they did that.
I mean look at that last Video Rich Snippet.
That image wasn’t even listed on the page!
It was literally an image on an internal page that was linking to this category page!
If you have any idea why Google did that or how, please let me know.
I have no clue on that one.
The result of them doing this?
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Devastating.
Back where we started.
At least we knew exactly why this was happening.
We just needed to find a different way to turn off that rich snippet.
Time for Plan B...
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We came up with the idea that if we placed our video player behind some JavaScript,
Google probably wouldn’t see the video player on the page.
No video. No video rich snippet.
Now, people click an image and THEN the video player loads on the page.
It actually slightly improved the page load time as well.
Overall it was a better user experience anyways.
The results?
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Results were amazing!
Traffic and Revenue basically doubled and is continuing to do very well.
We went from 50k weekly visits to almost 110k.
Again this is just for the 300 categories that had videos on the page.
All 200 of our other category pages did not see any traffic changes.
Hypothesis confirmed. Video Rich Snippets can hurt traffic.
Quick side note. Google recently pulled back how often they show video rich snippets.
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Ok. Let’s take a quick breather!
I know that was a lot to take in.
Let’s do a quick recap on how we did this test and start wrapping this up.
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First off, we started with a question:
Why aren’t our Category pages performing better?
Then we moved to the background research phase
By looking at a bunch of SEO data and comparing it to our competitors.
We formed our hypothesis
which was centered around if Video Rich Snippets were hurting us.
Then we preformed our first test by
Deleting the video thumbnail from our category pages. (Experiment A)
Our first test had a partial confirmation,
but we had to troubleshoot and find a different path forward.
We then launched Experiment B by
Placing the video player behind JavaScript.
Then we got our confirmation!
Traffic basically doubled!
We really just followed the scientific method and let the data speak for itself.
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Does that mean we should turn off all our Schema markup?Absolutely not!
You need to systematically test everything you possibly can.
Let data guide your decisions.
Let me show you a quick example of Schema markup positively impacting our traffic.
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We implemented review schema markup on a section of our site where it absolutely made sense to.
The results have been stellar so far.
Weekly organic search traffic went from 200k to around 275K for this site section.
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So to wrap things up, I wanted to show you this slide again.
I hope you leave here today not with the intention of adding Structured Data markup to your site or ripping it out for that matter.
But rather with the intention of testing everything you possibly can.
Be willing to question weird things, things that go against the grain a bit, or even things that have “always been that way”.
Systematically approach your tests using the scientific method in some way and let solid data make your final decisions.
Don’t just “schema markup all the thingz!”. Find a way to test it first.
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