Overview of deep links and app indexing for iOS and Android apps on both Google and Bing.
Includes implementation details on setting up deep link support in mobile apps and annotating a website to expose these URIs for app indexation.
App Indexing: Blurring the Lines Between Your Website and AppJuan Gomez
You worked really hard to create a great Android app that provides a better experience for users accessing your content from their mobile devices. And yet most of your users still find themselves on your website being sent there by a Google search or a link they clicked on in an e-mail or another app (like the browser).
Don’t you wish there was a way to send those users back to your app instead?
Well, there is a way to do this, and it’s called App indexing. App Indexing allows you to connect pages from your website with specific content within your Android app. This enables users who have your app installed to open it directly from relevant mobile search results on Google.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: What You Should Be Doing With App Deep Linking. PRESENTATION: Increasing App Installs With App Indexation - Given by Justin Briggs, @justinrbriggs - Briggsby, CEO. #SMX #22A
Overview of how to setup up app indexing inside of a mobile application. Includes the technical implementation for Android and Windows Phone, as well as some speculation about iOS app indexing support. Covers Bing App Linking setup as well.
Topics Covered include:
- App URI format for deep links
- Creating an intent filter and view action in AndroidManifest.xml
- Crawl of app URI via rel=alternate, schema ViewAction in JSON-LD, and annotations in XML Sitemap
- Managing noindex for app indexing via noindex.xml in the App Resource Directory
- App indexing API
- App appearance in autocomplete
- App actions via knowledge graph and app indexing
- Listen actions in JSON-LD
- App actions in search results via Knowledge Graph
- iOS app indexing for Apple devices
- Windows Phone and Window App indexing via Bing App Linking
Deeplinking suggests a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation.
Beth Kindig, Developer Evangelist of Personagraph, explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing.
What You Need to Know About Google App Indexing - SMX West 2016MobileMoxie
Cindy Krum speaks about App Indexing and How to Get Your Apps Indexed and Ranking ASAP at SMX West, San Jose 2016.
Topics in this presentation include:
- App Packs and Deep Links
- iOS Apps User Experience
- Parity
- Public vs. Private Indexing
App Indexing: Blurring the Lines Between Your Website and AppJuan Gomez
You worked really hard to create a great Android app that provides a better experience for users accessing your content from their mobile devices. And yet most of your users still find themselves on your website being sent there by a Google search or a link they clicked on in an e-mail or another app (like the browser).
Don’t you wish there was a way to send those users back to your app instead?
Well, there is a way to do this, and it’s called App indexing. App Indexing allows you to connect pages from your website with specific content within your Android app. This enables users who have your app installed to open it directly from relevant mobile search results on Google.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: What You Should Be Doing With App Deep Linking. PRESENTATION: Increasing App Installs With App Indexation - Given by Justin Briggs, @justinrbriggs - Briggsby, CEO. #SMX #22A
Overview of how to setup up app indexing inside of a mobile application. Includes the technical implementation for Android and Windows Phone, as well as some speculation about iOS app indexing support. Covers Bing App Linking setup as well.
Topics Covered include:
- App URI format for deep links
- Creating an intent filter and view action in AndroidManifest.xml
- Crawl of app URI via rel=alternate, schema ViewAction in JSON-LD, and annotations in XML Sitemap
- Managing noindex for app indexing via noindex.xml in the App Resource Directory
- App indexing API
- App appearance in autocomplete
- App actions via knowledge graph and app indexing
- Listen actions in JSON-LD
- App actions in search results via Knowledge Graph
- iOS app indexing for Apple devices
- Windows Phone and Window App indexing via Bing App Linking
Deeplinking suggests a complete shift in our current mobile paradigm. It’s simple, yet potentially invasive, because every app is essentially on it’s own navigation grid; this proposes linking the apps together for more fluid navigation.
Beth Kindig, Developer Evangelist of Personagraph, explores the mobile infrastructure of deeplinking – including code samples and how to register a sitemap for app indexing.
What You Need to Know About Google App Indexing - SMX West 2016MobileMoxie
Cindy Krum speaks about App Indexing and How to Get Your Apps Indexed and Ranking ASAP at SMX West, San Jose 2016.
Topics in this presentation include:
- App Packs and Deep Links
- iOS Apps User Experience
- Parity
- Public vs. Private Indexing
Firebase App-Indexing - SMX London 2016David Iwanow
I presented at SMX London on the topic of App-Indexing. Prior to Google I/O 2016 it was called Google App-Indexing but now known as Firebase App Indexing it revolves around getting your app into Google Search Results. If your app is already installed when users search for related content, they will launch your app directly from the search results. If users don’t have your app yet, an install card shows up in search results. Adding App Indexing promotes both types of app results within Google Search and also provides query autocompletions.
Basics to Search Engine Optimization & App Store Optimization with Pooja GoyalPooja Singla
Do you want to learn SEO from Scratch?
This detailed presentation by Digital Marketer Pooja Goyal will help you understand all the basic and advanced things to consider to start with your website SEO or application ASO for Google Playstore.
Starting from Google Guidelines to Mobile friendly pages, everything is covered.
With no delay, go through this presentation and get a chance to become a pro...
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - SMX Wes...MobileMoxie
Emily Grossman speaks about App Optimization and Universal Links at SMX West, San Jose 2016. Topics in this presentation include, but are not limited to:
- Understanding Universal Links
- Apple Search App Indexing
- Indexing Methods
- App Search API Validation
Mobile Deep Linking for Apps – What? Why? How?Branch
Why mobile deep linking matters, what deferred and contextual deep links are and how you can use Branch Metrics (branch.io) mobile deep links to grow your app and power referral systems, sharing links, invites and marketing links with full attribution and analytics. Learn more about free, open source mobile deep links at https://branch.io.
Why Deep Linking is the Next Big Thing: App Indexing - SMX East 2015Suzzicks
Emily Grossman's deck on app indexing from SMX East 2015 in New York. This deck covers:
- Why App Indexing?
- Google App Indexing for Android and iOS
- Apple Search App Indexing
Mobile Deep Linking - Definition, Benefits and ImplementationShortcut Media
This slideshow is an information blast with all you need to know about mobile deep linking.
1. We take you through what mobile deep linking is; how it works when the customer already has your app installed and what happens if they don't have your app installed.
2. We also go through the benefits you get when using mobile deep links; you get more clicks, more app downloads, more engagement and more re-engagement.
3. Also the implementation gets demystified and we take you through what steps you and your app developer need to take to get from a frustrated user to a happy user.
For more insights about app marketing follow us here:
http://blog.shortcutmedia.com
https://twitter.com/shortcutmedia
https://www.facebook.com/shortcutapp
https://www.linkedin.com/company/shortcut-media-ag
Try out mobile deep linking here:
http://shortcutmedia.com
How to bring your app out from the dust on the web thanks to App Links and App Indexing API. How to acquire new users for you mobile app and to re-engage existing ones thanks to Google Search.
Presented during SMX Advanced 2016 the presentation covered what you need to know about Firebase App Indexing implementation, impacts and insights learnt.
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
Google & Bing App Indexing - SMX Munich 2016MobileMoxie
Emily Grossman speaks about Google and Bing app indexing at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- App Packs vs Deep Links
- App Indexing API
- Google App Indexing "POD"
- Bing Deep Linking
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
App Indexing - Increasing mobile visibility with structured dataJustin Briggs
Overview of how to leverage structured data for mobile apps and mobile search, including app indexation, JSON-LD, app actions, Google Now, Schema in email (actions in the inbox), and events in the Knowledge Graph.
Over of App Indexation Covers:
- App URI and deep links
- Intent-filter and viewAction in AndroidManifest.XML
- Using JSON-LD for Schema.org
- ViewAction with Schema.org
- Link rel="alternate" for app URI
- App Indexing API and autocomplete
- Bot control, using robots noindex for app
- App actions by integrating app indexation with knowledge graph
Deep linking is becoming a major feature in mobile development. In today’s mobile-first digital landscape, this talk is about understanding the relevance and capabilities of deeplinking. We will explain and demonstrate how it can be implemented effectively to improve user experience and engagement in a mobile app.
Firebase App-Indexing - SMX London 2016David Iwanow
I presented at SMX London on the topic of App-Indexing. Prior to Google I/O 2016 it was called Google App-Indexing but now known as Firebase App Indexing it revolves around getting your app into Google Search Results. If your app is already installed when users search for related content, they will launch your app directly from the search results. If users don’t have your app yet, an install card shows up in search results. Adding App Indexing promotes both types of app results within Google Search and also provides query autocompletions.
Basics to Search Engine Optimization & App Store Optimization with Pooja GoyalPooja Singla
Do you want to learn SEO from Scratch?
This detailed presentation by Digital Marketer Pooja Goyal will help you understand all the basic and advanced things to consider to start with your website SEO or application ASO for Google Playstore.
Starting from Google Guidelines to Mobile friendly pages, everything is covered.
With no delay, go through this presentation and get a chance to become a pro...
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
How to Optimize Apps for Apple iOS Search and iOS 9 Universal Links - SMX Wes...MobileMoxie
Emily Grossman speaks about App Optimization and Universal Links at SMX West, San Jose 2016. Topics in this presentation include, but are not limited to:
- Understanding Universal Links
- Apple Search App Indexing
- Indexing Methods
- App Search API Validation
Mobile Deep Linking for Apps – What? Why? How?Branch
Why mobile deep linking matters, what deferred and contextual deep links are and how you can use Branch Metrics (branch.io) mobile deep links to grow your app and power referral systems, sharing links, invites and marketing links with full attribution and analytics. Learn more about free, open source mobile deep links at https://branch.io.
Why Deep Linking is the Next Big Thing: App Indexing - SMX East 2015Suzzicks
Emily Grossman's deck on app indexing from SMX East 2015 in New York. This deck covers:
- Why App Indexing?
- Google App Indexing for Android and iOS
- Apple Search App Indexing
Mobile Deep Linking - Definition, Benefits and ImplementationShortcut Media
This slideshow is an information blast with all you need to know about mobile deep linking.
1. We take you through what mobile deep linking is; how it works when the customer already has your app installed and what happens if they don't have your app installed.
2. We also go through the benefits you get when using mobile deep links; you get more clicks, more app downloads, more engagement and more re-engagement.
3. Also the implementation gets demystified and we take you through what steps you and your app developer need to take to get from a frustrated user to a happy user.
For more insights about app marketing follow us here:
http://blog.shortcutmedia.com
https://twitter.com/shortcutmedia
https://www.facebook.com/shortcutapp
https://www.linkedin.com/company/shortcut-media-ag
Try out mobile deep linking here:
http://shortcutmedia.com
How to bring your app out from the dust on the web thanks to App Links and App Indexing API. How to acquire new users for you mobile app and to re-engage existing ones thanks to Google Search.
Presented during SMX Advanced 2016 the presentation covered what you need to know about Firebase App Indexing implementation, impacts and insights learnt.
Mastering Mobile SEO for Your Website and Native App ContentBranch
Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption.
This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content.
You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html
The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman.
Topics include:
-The broken app content discovery through search
-Applicable strategies to boost SEO ranking for your app content
-Best practices to optimize your mobile website SEO
-How to optimize the web-to-app flow to maximize ROI
What you need to know about app indexing, AMP, and Instant Apps
Google & Bing App Indexing - SMX Munich 2016MobileMoxie
Emily Grossman speaks about Google and Bing app indexing at SMX Munich in 2016. Topics in this presentation include, but are not limited to:
- App Packs vs Deep Links
- App Indexing API
- Google App Indexing "POD"
- Bing Deep Linking
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
App Indexing - Increasing mobile visibility with structured dataJustin Briggs
Overview of how to leverage structured data for mobile apps and mobile search, including app indexation, JSON-LD, app actions, Google Now, Schema in email (actions in the inbox), and events in the Knowledge Graph.
Over of App Indexation Covers:
- App URI and deep links
- Intent-filter and viewAction in AndroidManifest.XML
- Using JSON-LD for Schema.org
- ViewAction with Schema.org
- Link rel="alternate" for app URI
- App Indexing API and autocomplete
- Bot control, using robots noindex for app
- App actions by integrating app indexation with knowledge graph
Deep linking is becoming a major feature in mobile development. In today’s mobile-first digital landscape, this talk is about understanding the relevance and capabilities of deeplinking. We will explain and demonstrate how it can be implemented effectively to improve user experience and engagement in a mobile app.
Mobile 1UP was invited to speak at a workshop focused around development and go-to-market and strategies around the iphone platform. It is an event specifically hosted by the Stockholm School of Economics as part of the "Entrepreneurship & Coffee" after-work workshops for emerging entreprenuers in the nordic region.
Trizeon- Deep linking, link building, deep link building, SEO link building, SEO deep link building, SEO deep linking, SEO link building techniques, SEO link building strategies.
1 The Key to Email Onboarding The Welcome Email The Quick Win Email The Milestone Email 2 Examples You Can Replicate 3 Implementation Table of Contents
Intro to Successful Onboarding 1
What is onboarding?
“Having a poor onboarding experience for your customers can pretty much kill your growth … if not your business.” — Lincoln Murphy, Sixteen Ventures
The Welcome Email
The Purpose of the Welcome Email • Build of the momentum of the signup • Move users to the next step, not the final goal • Set the tone for their experience Example goals • “Complete your profile…”
Why This Email Rocks • Simple, clear and bold • Connecting a new platform to SumAll means they can start collecting data and therefore create value for users • Contrasting button, friction-free copy
Why This Emails Rocks • The email is a simple catalyst to get new people logged in • Basecamp is confident that the product will sell itself
The Purpose of the “Quick Win” Email • Get new users engaged with your product • Introduce them to features you know people love
Why This Email Rocks • Very useful feature (remember, onboarding is largely a product issue, email is just a catalyst) • Piques interest with education, which tees up the CTA • Includes an example and a deep link to create your own
Why This Email Rocks • Knowledge is power – the more users understand your product, the more value they’ll get from it
The Purpose of the Milestone Email • Reward people for good behavior • Reinforce the value your product is delivering • Build on the momentum by moving them to the next step Tips for great Milestone emails
Why This Email Rocks • Rewards engagement – makes the user feel good about it • Moves users to the next step by explaining advanced features
Why This Email Rocks • Gamification is a way turn behavior into habit • The imagery makes it clear there are move achievements to be unlocked (“I want the 20 designs trophy!”)
How to get started with triggered onboarding emails • Ask customers to go on a second date, not get married. • Define success and map out the steps to get users engaged, committed and 100% onboard
Places to learn more about onboarding • Nir Eyal (nirandfar.com): Behavior engineering, habit-forming products
The “Hail Mary” Email 4
The Purpose of the “Hail Mary” Email • Get as many trial customers to convert as possible • It helps improve the ROI of your top-line spend
Why This Email Rocks • This email actually worked and is how Vero became a Help Scout customer. • It was sent 5-6 months after my initial trial expired.
Why This Email Rocks • There are clear reasons to come back: Sprout highlight new features and/or feature I may not have seen.
Conversational Search, Entities, and Knowledge Graph - Mozcon 2014Justin Briggs
Talking Back to Conversational Search:
Looking at how conversational search and knowledge graph are changing how users search and engage with content, Justin will talk about implementing entities at enterprise scale. Justin is one of our four community speakers.
How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to your app.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
ModevCon: Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and ...Quixey
Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and In-app Purchases
You recently launched your app and your first users love it. But what next? How do you grow your user base and how do you get users to re-engage with your app after the initial install? How do you drive greater monetization of your app with cross-promotion of functions and intents from other apps? As mobile evolves to accommodate the dynamism and functionality of apps, so must our monetization and advertising practices. Finding, building, and utilizing the right tools begins with the user—if we start by understanding user intent and focus on the best experience possible, we can understand how to integrate monetization models that are not only seamless, but enhancing to user experience.
This presentation focuses on how mobile app search, deep linking and app-to-app cross promotion are changing the ecosystem and helping app developers create new channels of monetization that go beyond sponsored app installs, display banner ads, and in-app purchases. Specific examples on creating deep link schemas, promoting your apps and enabling other apps to promote your actions and transactions are also covered.
Vortrag/Workshop über das Thema Mobile SEO, Apps, Deeplinking und App Indexing auf der Campixx:Week 2016.
Inkl. Marktstudie und Anleitung zur eigenen Analyse!
Indexer vos applications dans Google : 2015 est l’année de l’App Indexing
Les applications mobiles sont de plus en plus le canal privilégié pour l’accès à l’information. Si indexer le contenu d’un site est devenu une évidence, qu’en est-il du contenu des applications ? Doit-on s’en tenir à la simple page de présentation de l’application sur les app stores ? Decrouvrez les différentes manières d’exposer le contenu de vos applications auprès des moteurs de recherche, pour en favoriser la découverte et la rétention ! Eclairages sur les enjeux stratégiques, sur les différentes approches (landing pages d’app et SEO, deep linking, app indexing…) et sur leur mise en œuvre.
Life After Mobilegeddon: App Deep Linking Strategies - Pubcon October 2015MobileMoxie
Emily Grossman's deck from Pubcon (Las Vegas) in October 2015 on App Deep Linking strategies after the 4/21 Mobile Friendly update. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
Life After Mobilegeddon: App Deep Linking Strategies - Pubcon October 2015Suzzicks
Emily Grossman's deck from Pubcon (Las Vegas) in October 2015 on App Deep Linking strategies after the 4/21 Mobile Friendly update. This deck covers:
- App Packs in Google Search
- Google App Indexing for Android & iOS
- Apple App Indexing
- Deep Linking for Email and Social Media
How App Indexation Works' will talk through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications - for both iOS and Android apps.
Complete A-Z Of Google App Content Indexing And Much More...Velocity Software
Technology around us is changing at rapid strides and the thing which are once changing the lives of people are now becoming obsolete. Among these, mobile phones have seen a tremendous evolution over the years.
Android is an open source and Linux-based Operating System for mobile devices such as smartphones and tablet computers.
Android offers a unified approach to application development for mobile devices which means developers need only develop for Android, and their applications should be able to run on different devices powered by Android.
Multiple companies producing Android phones like Samsung, HTC, LG, Motorola,LAVA and many others.
Why Deep Linking is the Next Big Thing: App Indexing - SMX East 2015MobileMoxie
Emily Grossman's deck on app indexing from SMX East 2015 in New York. This deck covers:
- Why App Indexing?
- Google App Indexing for Android and iOS
- Apple Search App Indexing
Android is everywhere now: in your TV, in your car, on your wrist, in your pocket. Every year Google ships dozens of new features for Android and it's getting almost impossible to keep track of all of them and even harder to allocate time to experiment with them. However, going this extra mile, you can enrich your customers' experience, uncover new horizontals or bump up your chances to be featured.
In this talk I'll cover some of the features which are not particularly mainstream nowadays but probably deserve your closer look, such as Google Play Campaign Measurement, Shortcuts and many more.
Welcome To
Mobile App Testing
Mobile app testing entails evaluating an app's usability, functionality, aesthetics, and consistency across various mobile devices. Regardless of the device used to access the app, it ensures the best user experience. Here is everything you need to know about mobile app testing, how to do it correctly, and why it matters for teams and developers creating more device-independent mobile apps.
What is testing for mobile apps?
Mobile app testing, as the name suggests, is the procedure of evaluating an Android or iOS mobile app for usability and functioning prior to its general release. Mobile app testing enables users to confirm whether an app satisfies the expected business and technical criteria.
Teams must test apps across a range of screen resolutions, operating system iterations, and network bandwidths in order to conduct successful mobile app testing. When the app is made available to the general public, this helps to assure flawless performance across a variety of device setups.
• Mobile app testing generally entails the following:
• Evaluating the performance of apps on various OS versions (such as Android 7.0, 8.0, etc.)
• Examining how an application would look in landscape and portrait modes
Verifying an app's performance and compatibility when used with a SEO Expate Bangladesh LTD particular configuration checking the app's compatibility with mobile sensors such the GPS, accelerometer, and gyroscope. Checking the functionality of the app's GUI (Menus, dropdowns, navigation buttons, etc.)
Why is testing mobile apps important?
Creating mobile apps has as its ultimate objective expanding corporate reach to more users worldwide. However, if the software is broken or challenging to use, people are unlikely to use it. Naturally, no company wants their clients to uninstall their apps and use a rival.
If mobile apps are not fully tested, there is a great likelihood that users could run into serious issues on their device, which could make for a poor user experience—especially for novice users. Keep in mind that each mobile app's success depends largely on its first impression. Any unanticipated app crash or fault in the functionality of the program can result in its instant deletion. Here are some important figures that demonstrate the importance of mobile app testing:
• Eighty percent of users delete or uninstall an app if it falls short of their expectations.
• 50% of users tend to remove apps that take up too much space from their devices.
• If an app is too slow, 48% of customers remove it or stop using it.
How can app testing help your company?
End users in the real world can download and utilize the app on any of the more than 9000 different mobile devices. It goes without saying that the program must be sufficiently customized for that specific device in order to function properly.
Mobile device usage has surged as a result of smartphones' ongoing growth.
Allow users to securely sign in to your app and create a more powerful and engaging experience. Google+ Sign-in also lets you grow your app engagement by letting your signed-in users create interactive posts to invite their friends to use your app. By connecting your users with Google, you will soon be able to influence your appearance in Google Play through trusted social recommendations that show your users their friends who are already using your app.
The Google+ Sign-In button authenticates the user and manages the OAuth 2.0 flow, which simplifies your integration with the Google APIs. Signing in is required for your app to create interactive posts, manage moments, and fetch profile and people information.
Youtube SEO Strategies: How to Get More Views on YouTubeJustin Briggs
Presentation for "Advanced SEO Strategies To Dramatically Increase Video Views" session at VidCon London 2019
#VidConLDN.
Topics include:
-Role of search in video discovery
-Misconceptions & tips for YouTube search
-How to optimize your youtube videos for seo
-YouTube SEO best practices
-How to rank videos in Google search
-YouTube keyword research
-YouTube SEO tools
Getting Things To Rank: Improve Search Visibility Using EntitiesJustin Briggs
Presentation for SMX London Session: What is Hummingbird & The Entity Search Revolution.
Covers:
Implicit vs. explicit entity search queries
Tokenization
Parts of speech tagging
Lemmatization
Knowledge graph optimization
MQL
Schema.org
Targeting entities
12. For both iOS & Android
(And Windows Phones on Bing)
13. 15% of Google searches on
Android return deep links to
apps through App Indexing
14. Search as an Interface
Visits to app,
not websites
Takes action on
your behalf
Hands free UI
(wearables)
Solutions, not
web pages
Search examples: http://blog.tackmobile.com/article/android-wear-gui-elements/
18. Intent Filter: AndroidManifest.xml
Defines the structure of your
app URIs
<activity android:name="com.example.android.GizmosActivity"
android:label="@string/title_gizmos" >
<intent-filter android:label="@string/filter_title_viewgizmos">
<action android:name="android.intent.action.VIEW" />
<!-- Accepts URIs that begin with "http://example.com/gizmos” -->
<data android:scheme="http"
android:host="example.com"
android:pathPrefix="/gizmos" />
<category android:name="android.intent.category.DEFAULT" />
<category android:name="android.intent.category.BROWSABLE" />
</intent-filter>
</activity>
19. Mange the Intent
Passes the incoming Intent
to a helper method
...
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_gizmos);
onNewIntent(getIntent());
}
20. Mange the Intent
Verify the deep link and
display the gizmos content
protected void onNewIntent(Intent intent) {
String action = intent.getAction();
String data = intent.getDataString();
if (Intent.ACTION_VIEW.equals(action) && data != null) {
String gizmosId = data.substring(data.lastIndexOf("/") + 1);
Uri contentUri =
GizmosContentProvider.CONTENT_URI.buildUpon()
.appendPath(gizmosId).build();
showGizmos(contentUri);
}
24. Setup Google’s SDK
This is required to have iOS deep links
#1 Install CocaPods
#2 Add GoogleAppIndexing Pod
#3 Add GoogleAppIndexing post to your Xcode project
#4 Update your code to use SDK and to make API call to handle
back button
25. Express Interest to Google
https://developers.google.com/app-indexing/ios/interest-form
iOS App Indexing is a limited release
29. Test With Android Debug Bridge
This will kick open “page” on
mobile device from console
adb shell am start -a android.intent.action.VIEW -d
"http://example.com/gizmos" com.example.android
30. Test With Xcrun Tool
This will kick open “page” on
mobile device from console
xcrun simctl openurl YOUR-DEVICE-UUID gsd-
gizmos://123456/?google-deep-
link=gizmos%3A%2F%2Fabcd&google-callback-
url=googleapp%3A%2F%2F&google-min-sdk-
version=1.0.0
31. Test In The Wild (HTML)
Opens app from web page
<a href="intent://example.com/gizmos#Intent;scheme=http;
package=com.example.android;end;">http://example.com/gizmos</a>
<a href="gsd-gizmos://123456/?google-deep-
link=gizmos%3A%2F%2Fabcd&google-callback-
url=googleapp%3A%2F%2F&google-min-sdk-version=1.0.0">
gizmos://abcd</a>