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The problem
           with link building
                 It’s not about the links.




@JustinRBriggs
@JustinRBriggs
Searches	
  content	
  
                                      behind	
  links!	
  


             Page	
  with	
  	
  
           outbound	
  links	
  



@JustinRBriggs
Searches	
  the	
  content	
  
     behind	
  the	
  links	
  


@JustinRBriggs
Nega%ve	
  ROI	
  to	
  start	
  



@JustinRBriggs
A	
  long	
  payback	
  




@JustinRBriggs
More	
  immediate	
  posi%ve	
  ROI	
  




@JustinRBriggs
Low	
  upfront	
  cost	
  




@JustinRBriggs
Content	
  wins	
  long	
  term	
  




@JustinRBriggs
@JustinRBriggs
Value	
  decays	
  over	
  %me	
  




@JustinRBriggs
Content	
  wins	
  earlier	
  




@JustinRBriggs
@JustinRBriggs
Sharp	
  drop	
  in	
  value	
  




@JustinRBriggs
Content	
  wins	
  big	
  long-­‐term	
  




@JustinRBriggs
Paid	
  link	
  ROI	
  goes	
  to	
  crap	
  




@JustinRBriggs
Take	
  a	
  closer	
  look	
  




@JustinRBriggs
Paid	
  s%ll	
  exceeds	
  content	
  




@JustinRBriggs
Cost	
  s%ll	
  lower	
  




@JustinRBriggs
Not	
  a	
  “bad”	
  investment	
  




@JustinRBriggs
@JustinRBriggs
Rapid	
  growth	
  early	
  




@JustinRBriggs
Investment	
  hits	
  posi%ve	
  
                       ROI	
  earlier	
  




@JustinRBriggs
Content	
  tac%cs	
  survive	
  




@JustinRBriggs
@JustinRBriggs
@JustinRBriggs   http://gephi.org/
@JustinRBriggs
@JustinRBriggs
Most pages on
                                                         site

   What Is This?




   Doesn’t really share anchors with rest of site

@JustinRBriggs
They acquired a
                 pre-owned domain and 301
                  redirected to a subpage.




@JustinRBriggs
@JustinRBriggs

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