Properly structured data is a critical and often forgotten element in the formula for getting SEO results. Google now relies heavily on structured data markup for Rich Snippets -- moving beyond stars, images and additional information to better understand and index your content, giving it more prominence in search results.
In this session, you'll get insights into newer markup options and advanced uses of structured data related to Google Rich Snippets that can help you refine, update and optimize your content.
Google is now using a mobile-first index based on how devices crawl the web. It's a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs.
In this session, you'll learn techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.
SEMrush- 5 Hours of SEO - Scaling Ranking Data AnalysisAlexis Sanders
Nik Ranger
We don’t always have access to first-party data (), buuuut luckily, we can use third-party data to develop our understanding and help derive directional business intelligence and insights ().
During the session, we are going to spend 15 minutes going through one method of gleaning insights from a large-scale ranking dataset. Using SEMrush’s organic ranking report* (our sizeable third-party dataset for today), we’re going to:
Segment keywords into different subsets using a Jupyter Notebook (including brand/non-brand, SERP intent, intents, question words, etc.),
Load the data into Power Bi*,
Visualize some data to support identifying insights.
If you love content, ranking analyses, or are passionate about efficiencies in reporting, you’re going to enjoy the fifth session of 5 Hours of SEO with Alexis Sanders!
*Note: regardless of your toolset (for ranking and BI visualization), this methodology can help you identify insights.
This thirty-minute session was hosted by Nik Ranger.
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
quest is in the name: question answering systemsAlexis Sanders
Question answering systems (QAS) involve machines directly answering a user's question. They are quickly becoming a new model for search engines as technology enables higher precision answers. This talk covers QAS basics, research from Google from over the past year, and covers what we can do as search professionals for our site's strategic direction.
Google is now using a mobile-first index based on how devices crawl the web. It's a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs.
In this session, you'll learn techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.
SEMrush- 5 Hours of SEO - Scaling Ranking Data AnalysisAlexis Sanders
Nik Ranger
We don’t always have access to first-party data (), buuuut luckily, we can use third-party data to develop our understanding and help derive directional business intelligence and insights ().
During the session, we are going to spend 15 minutes going through one method of gleaning insights from a large-scale ranking dataset. Using SEMrush’s organic ranking report* (our sizeable third-party dataset for today), we’re going to:
Segment keywords into different subsets using a Jupyter Notebook (including brand/non-brand, SERP intent, intents, question words, etc.),
Load the data into Power Bi*,
Visualize some data to support identifying insights.
If you love content, ranking analyses, or are passionate about efficiencies in reporting, you’re going to enjoy the fifth session of 5 Hours of SEO with Alexis Sanders!
*Note: regardless of your toolset (for ranking and BI visualization), this methodology can help you identify insights.
This thirty-minute session was hosted by Nik Ranger.
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
quest is in the name: question answering systemsAlexis Sanders
Question answering systems (QAS) involve machines directly answering a user's question. They are quickly becoming a new model for search engines as technology enables higher precision answers. This talk covers QAS basics, research from Google from over the past year, and covers what we can do as search professionals for our site's strategic direction.
SEO in Orbit - Duplicate Content by OnCrawlAlexis Sanders
New perspectives on duplicate content
How do ranking factors and evolving search technologies impact the way we handle duplicate content? What does the future hold for similar content on the web? Join OnCrawl Ambassador Omi Sido and Alexis Sanders as they explore the question of duplicate content.
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
WHY YOU SHOULD CARE ABOUT TAKING CARE OF CRAWLS (INTELLIGENT USE OF CRAWL ALLOCATION (BUDGET)). Investigating 'crawl budget', 'crawl rank', 'crawl tank' and 'crawl scheduling by Search Engines'
Alexis max-Creating a bot experience as good as your user experience - Alexis...WeLoveSEO
Creating a bot experience as good as your user experience: what does technical SEO look like in 2019?
Dans cette conférence en anglais et français, Alexis Sanders et Max Prin, Technical SEOs chez Merkle aux Etats Unis s’attaqueront aux sujets SEO les plus techniques.
Données structurées, budget de crawl, AMP : ils vous livreront les clés pour mettre une point une expérience robot aussi optimisée que celle des utilisateurs.
#BrightonSEO: Work Life Hacks - Tools & Tips to Improve Internal Productivity...Alex Moss
Whilst most talks at BrightonSEO will focus on SEO & Social strategies, any project is hindered without good management. My presentation will focus on how to best utilise online tools in order to manage your client or in-house projects in a more efficient and collaborative manner.
As well as this, I’ll share tools and tips to improve your own businesses’ productivity that will produce better quality work within shorter timescales.
Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip GamblePhilip Gamble
Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.
Redefining technical SEO & how we should be thinking about it as an industry ...WeLoveSEO
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is so much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. Join this session to learn how to integrate technical SEO into all areas of your SEO program.
What a search engine can teach you about product sitemaps - BrightonSEO April...Pricesearcher
Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries.
2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices.
In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.
How to use Schema to enrich search results and improve your CTR - Andrew Mart...SearchNorwich
Ever wondered what structured data or rich snippets are? Wish you could be more visually appealing in search results and catch the eye of more search engine users?
Google's research results have gotten a number of new features over the last few years. Features like the image carousel, people also asked and videos are all known as "Rich Results." While earning these spots can seem impossible, using structured data any site can stake claim to these features.
Overview of Structured Data, how Google uses it, how the industry uses it, how to use it on your site and what's coming in the near future. A complete primer on how structured data should fit into your overall business strategy.
SEO in Orbit - Duplicate Content by OnCrawlAlexis Sanders
New perspectives on duplicate content
How do ranking factors and evolving search technologies impact the way we handle duplicate content? What does the future hold for similar content on the web? Join OnCrawl Ambassador Omi Sido and Alexis Sanders as they explore the question of duplicate content.
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
WHY YOU SHOULD CARE ABOUT TAKING CARE OF CRAWLS (INTELLIGENT USE OF CRAWL ALLOCATION (BUDGET)). Investigating 'crawl budget', 'crawl rank', 'crawl tank' and 'crawl scheduling by Search Engines'
Alexis max-Creating a bot experience as good as your user experience - Alexis...WeLoveSEO
Creating a bot experience as good as your user experience: what does technical SEO look like in 2019?
Dans cette conférence en anglais et français, Alexis Sanders et Max Prin, Technical SEOs chez Merkle aux Etats Unis s’attaqueront aux sujets SEO les plus techniques.
Données structurées, budget de crawl, AMP : ils vous livreront les clés pour mettre une point une expérience robot aussi optimisée que celle des utilisateurs.
#BrightonSEO: Work Life Hacks - Tools & Tips to Improve Internal Productivity...Alex Moss
Whilst most talks at BrightonSEO will focus on SEO & Social strategies, any project is hindered without good management. My presentation will focus on how to best utilise online tools in order to manage your client or in-house projects in a more efficient and collaborative manner.
As well as this, I’ll share tools and tips to improve your own businesses’ productivity that will produce better quality work within shorter timescales.
Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip GamblePhilip Gamble
Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.
Redefining technical SEO & how we should be thinking about it as an industry ...WeLoveSEO
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is so much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. Join this session to learn how to integrate technical SEO into all areas of your SEO program.
What a search engine can teach you about product sitemaps - BrightonSEO April...Pricesearcher
Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries.
2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices.
In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.
How to use Schema to enrich search results and improve your CTR - Andrew Mart...SearchNorwich
Ever wondered what structured data or rich snippets are? Wish you could be more visually appealing in search results and catch the eye of more search engine users?
Google's research results have gotten a number of new features over the last few years. Features like the image carousel, people also asked and videos are all known as "Rich Results." While earning these spots can seem impossible, using structured data any site can stake claim to these features.
Overview of Structured Data, how Google uses it, how the industry uses it, how to use it on your site and what's coming in the near future. A complete primer on how structured data should fit into your overall business strategy.
Snowplow: evolve your analytics stack with your businessyalisassoon
Deep dive into how digital analytics stacks need to evolve with businesses, and how self-describing data and event data modeling are the key elements that enable Snowplow data pipeliens to elegantly evolve over time
Implement and TRACK Structured Data - SMX East 2014Mike Arnesen
As part of the panel on "25 Smart Examples of Structured Data You Can Use", I'm presenting ways you can implement and track (a commonly overlooked piece) structured data and semantic markup. This is a preview! The whole thing will be live on October 1st.
During this session we will cover the best practices for implementing a product catalog with MongoDB. We will cover how to model an item properly when it can have thousands of variations and thousands of properties of interest. You'll learn how to index properly and allow for faceted search with milliseconds response latency and how to implement per-store, per-sku pricing while still keeping a sane number of documents. We will also cover operational considerations, like how to bring the data closer to users to cut down the network latency.
Hello Everyone !
"Salesforce Apex Hours" is a recurring event to talk about salesforce ! Some times we'd like to meet on one location and some time online. This time we are planning one online session on "Big Object" with Jigar Shah.
Agenda :-
1. Need for Big Objects
2. Consideration for Big Objects Usage
3. Demo
6. Limitations with using Big Objects
7. Q&A
8. Additional References
Speaker : -Jigar Shah , Amit Chaudhary
Date :- Saturday, JAN 27, 2018 10:00 AM EST
Link:- https://www.meetup.com/Farmington-Hills-Salesforce-Developer-Meetup/events/246658024/
Thanks
Amit Chaudhary @amit_sfdc
Email :- amit.salesforce21@gmail.com
by Rohan Dubal, Software Development Engineer, AWS
One of the biggest time sinks and challenges for mobile application developers is developing, accessing, and managing all of the disparate data sources that are involved in delivering delightful, collaborative, and real-time mobile experiences for users while also enabling offline capabilities for when a user is not connected, but still wants to use the app. In this session, you be introduced to the new AWS AppSync service that speed and simplifies these tasks for developers using GraphQL to provide a data abstraction layer and easy query and update statements without having to know the details of the underlying data sources.
Relevance trilogy may dream be with you! (dec17)Woonsan Ko
Introducing new BloomReach Experience Plugins which changes the game of DREAM (Digital Relevance Experience & Agility Management), to increase productivity and business agility.
Slidedeck presented at http://devternity.com/ around MongoDB internals. We review the usage patterns of MongoDB, the different storage engines and persistency models as well has the definition of documents and general data structures.
"Lessons learned using Apache Spark for self-service data prep in SaaS world"Pavel Hardak
Slide deck for the presentation we delivered at Spark+AI Summit 2019 in San Francisco.
In this talk, we will share how we benefited from using Apache Spark to build Workday's new analytics product, as well as some of the challenges we faced along the way. Workday Prism Analytics was launched in September 2017 and went from zero to one hundred enterprise customers in under 15 months. Leveraging innovative technologies from Platfora acquisition gave us a jump-start, but it still required a considerable engineering effort to integrate with Workday ecosystem. We enhanced workflows, added new functionalities and transformed Hadoop-based on-premises engines to run on Workday cloud. All of this would not have been possible without Spark, to which we migrated most of earlier MapReduce code. This enabled us to shorten time to market while adding advanced functionality with high performance and rock-solid reliability. One of the key components of our product is Self-Service Data Prep. Powerful and intuitive UI empowers users to create ETL-like pipelines, blending Workday and external data, while providing immediate feedback by re-executing the pipelines on sampled data. Behind the scenes, we compile these pipelines into plans to be executed by Spark SQL, taking advantage of the years of work done by the open source community to improve the engine's query optimizer and physical execution. We will outline the high-level implementation of product features, mapping logical models and sub-systems, adding new data types on top of Spark, and using caches effectively and securely, in multiple Spark clusters running under YARN, while sharing HDFS resources. We will also describe several real-life war stories, caused by customers stretching the product boundaries in complexity and performance.
Lessons Learned Using Apache Spark for Self-Service Data Prep in SaaS WorldDatabricks
In this talk, we will share how we benefited from using Apache Spark to build Workday's new analytics product, as well as some of the challenges we faced along the way. Workday Prism Analytics was launched in September 2017, and went from zero to one hundred enterprise customers in under 15 months. Leveraging innovative technologies from Platfora acquisition gave us a jump-start, but it still required a considerable engineering effort to integrate with Workday ecosystem. We enhanced workflows, added new functionalities and transformed Hadoop-based on-premises engines to run on Workday cloud. All of this would not have been possible without Spark, to which we migrated most of earlier MapReduce code. This enabled us to shorten time to market while adding advanced functionality with high performance and rock-solid reliability. One of the key components of our product is Self-Service Data Prep. Powerful and intuitive UI empower users to create ETL-like pipelines, blending Workday and external data, while providing immediate feedback by re-executing the pipelines on sampled data. Behind the scenes, we compile these pipelines into plans to be executed by Spark SQL, taking advantage of the years of work done by the open source community to improve the engine's query optimizer and physical execution. We will outline the high-level implementation of product features, mapping logical models and sub-systems, adding new data types on top of Spark, and using caches effectively and securely, in multiple Spark clusters running under YARN, while sharing HDFS resources. We will also describe several real-life war stories, caused by customers stretching the product boundaries in complexity and performance. We conclude with the unique Spark tuning guidelines distilled from our experience of running it in production, in order to ensure that the system is able to execute complex, nested pipelines with multiple self-joins and self-unions.
Speakers: Pavel Hardak, Jianneng Li
0 to 60 with AWS AppSync: Rapid Development Techniques for Mobile APIs (MOB32...Amazon Web Services
Building a working prototype can help you quickly gather feedback from users, but mock data can be limiting, and backend services might not exist in the state you need. In this chalk talk, we explore how you can use AWS AppSync to build a mobile API with little to no coding and manage existing APIs to empower small development teams or bring your prototypes to life.
Why Deep Linking is the Next Big Thing: App Indexing - SMX East 2015Suzzicks
Emily Grossman's deck on app indexing from SMX East 2015 in New York. This deck covers:
- Why App Indexing?
- Google App Indexing for Android and iOS
- Apple Search App Indexing
Similar to SMX West Structured Data Practical and Advanced (20)
The Science of Seeking Your Customer: Research, SEO, CRMAlexis Sanders
Mozcon Next 2020 - Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
SMX Keynote - SEO Horizons - Alexis' SectionAlexis Sanders
Alexis talks about what it means to be in an agency, things we're thinking about, shifts we've seen within our client-base, the future of marketing and SEO.
Mobile-First Indexing and AMP - SMX Advanced 2018Alexis Sanders
Google is now using a mobile-first index based on how mobile devices would crawl the web.
In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also learn tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
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1. #SMX #24a1 @AlexisKSanders
Game (while we wait!): Find 5 errors in this JSON-LD.
<script type="application/ld-json">
{
"@context": "http://schema.org",
"@type": “Product",
"name": "Super Product!",
"image": "https://example.com/image.jpg"
"offers": {
"@type": "Offers",
"priceCurrency": "USD",
"price": "12.99",
}
}
</script>
Clue (for two errors):
2. #SMX #24a1 @AlexisKSanders
Successful SEO Using Markup & Structured Data
Structured data
for SEO =
annotating vital
elements on a
page to support
search engines.
6. #SMX #24a1 @AlexisKSanders
<script type="application/ld-json">
{
"@context": "http://schema.org",
"@type": “Product",
"name": "Super Product!",
"image": "https://example.com/image.jpg"
"offers": {
"@type": "Offers",
"priceCurrency": "USD",
"price": "12.99",
}
}
</script>
+
Straight quote
Comma after (item) property
Offer
No comma for last property in group
Answers
7. #SMX #24a1 @AlexisKSanders
• Overview
• Why we <3 it
• Practical
• Advanced
• Implementing A-Z (hopefully not zzz)
• Common pitfalls
Agenda
8. #SMX #24a1 @AlexisKSanders
Structured data
n. Information with a high degree of organization.
Structured DataUnstructured Data (e.g., text)
< >
Markup types
JSON-LD
Microdata
Microformats
RDFa
9. #SMX #24a1 @AlexisKSanders
0
1
2
3
4
5
6
7
8
The story of web structured data: sometimes less is more.DomainUsage(Millions)
201720162003 2004 2008 2010/1 2012 2013 2014 20151997 2000
< >
https://www.slideshare.net/rvguha/sem-tech2014c
http://webdatacommons.org/structureddata#SMX #24a1
*
10. #SMX #24a1 @AlexisKSanders
(Item) type
Schema.org is a vocabulary (of many), but really is more
comparable to a dictionary.
http://schema.org/Product
Definition
11. #SMX #24a1 @AlexisKSanders
MICRODATA < >
Implementation
What is it? HTML JavaScript
Easier to copy
and paste on
page
Can be easier
for templated
pages
Support
JSON-
LD
Microdata versus JSON-LD
*
*Rich results for products not consistently population, yet
12. #SMX #24a1 @AlexisKSanders
<div itemscope itemtype="http://schema.org/Event">
<span itemprop="name">SMX West</span>
<span itemprop="description">SMX West 2018 - 3 days of expert-led training,
cutting-edge content, and exclusive networking for search marketing
professionals.</span>
<meta itemprop="url" content="https://marketinglandevents.com/smx/west/" />
<meta itemprop="startDate" content="2018-03-13T7:00" />
<meta itemprop="endDate" content="2018-03-15T16:15" />
</div>
Mircodata*
< >
*Note: Missing required properties, for illustrative purposes only
13. #SMX #24a1 @AlexisKSanders
<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "Event",
"name": "SMX West",
"description": "SMX West 2018 - 3 days of expert-led training, cutting-edge
content, and exclusive networking for search marketing professionals.",
"url": "https://marketinglandevents.com/smx/west/",
"startDate": "2018-03-13T7:00",
"endDate": "2018-03-15T16:15"
}
</script>
JSON-LD*
*Note: Missing required properties, for illustrative purposes only
18. #SMX #24a1 @AlexisKSanders
Random Trivia: According to Dunderpedia, Michael Scott’s favorite ice cream is mint chocolate chip.
Benefits: Why
<3 Structured
Data
Structured Data
20. #SMX #24a1 @AlexisKSanders
1. Enhanced SERP Results
Movie
AggregateRating
Note: Schema.org doesn’t necessarily need to be present for rich results to appear
21. #SMX #24a1 @AlexisKSanders
1. Enhanced SERP Results
MusicEvent
Note: Schema.org doesn’t necessarily need to be present for rich results to appear
22. #SMX #24a1 @AlexisKSanders
Article
BlogPosting
Book*
BreadcrumbList
ClaimReview*
Course
Dataset*
Event
ImageObject
ItemList
JobPosting
LocalBusiness*
1. Google supported featured snippets with rich results
Movie
(WatchAction*)
MusicAlbum*
MusicArtist*
MusicGroup*
NewsArticle
Occupation
Organization
(ContactPoint, logo,
sameAs)
Person (sameAs)
Product (Offer)
Rating
AggregateRating
Recipe
Review*
SoftwareAppplication*
TVEpisode
(WatchAction*)
TVSeason (WatchAction*)
TVSeries (WatchAction*)
VideoObject
WebPageElement
(isAccessibleForFree for
Paywall Content)
WebSite (SearchAction)
https://developers.google.com/search/docs/guides/
*Opt-in, express interest
Note: Schema.org doesn’t necessarily need to be present for rich results to appear
23. #SMX #24a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
Google offers structured
data documentation for
+26 item types that
enhance the SERP!
25. #SMX #24a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
For a majority of
eCommerce sites with
product rich results, rich
results will outperform
regular listing.
26. #SMX #24a1 @AlexisKSandershttps://searchengineland.com/gary-illyes-ask-anything-smx-east-285706
@methode
Gary Illyes
Google
WebmasterTrendsAnalyst
(House Elf and Chief of
Sunshine and Happiness*)
*Somebody needs to give him some socks
“I want to live in a world where schema is not
that important, but currently, we need it. If a
team at Google recommends it, you probably
should make use of it, as schema helps us
understand the content on the page, and it is
used in certain search features (but not in
rankings algorithms).”
3. Gary at SMX - Google uses structured data to better
understand pages
27. #SMX #24a1 @AlexisKSanders
• Google doesn’t mind if people markup non-
supported markup (change in SERP may not be
noticeable)
• We don’t use Schema.org as a quality factor
• Start with Google Search Documentation
• Prioritize snippets and what immediately provides value
• It can help extract entities better
Google Webmaster Hangout 2/1/18 ~42 Minutes: https://goo.gl/dsZRc6
@JohnMu
John Mueller
Google
WebmasterTrendsAnalyst
4. John on Webmaster Hangouts - Google is using
structured data to extract entities
28. #SMX #24a1 @AlexisKSanders
4. Structured data adds to Semantic Relevance (i.e., what
your business is “known for”)
“Known for” =
representative term (e.g.
[server], [host], [dinner] in
article about restaurant)
Google Patent: Assigning terms of interest to an entity 8,589,399, 3/26/12
Example of Associating Terms with Business Listing
29. #SMX #24a1 @AlexisKSanders
4.5 It all boils down to confidence in answers
Patent: Synonym identification based on co-occurring terms 8,538,984, 3/3/12
How confident are search engines that the information is trustworthy and useful?
My Friend, Gia
30. #SMX #24a1 @AlexisKSanders
5. Support your paid team - Product Merchant Center Feed
Updates with Product Structured data (March 2017)
https://support.google.
com/merchants/answe
r/6069143
Structured data markup must be present in the HTML returned from the
web server (i.e., no JavaScript generated tags)
Benefits:
• Automatic item updates
• Google Sheets Merchant
Center add-on
31. #SMX #24a1 @AlexisKSanders
6. Future: Support Voice (hypothesis)
According to Wikipedia, ‘El Pueblo de
San José de Guadalupe was founded
by José Joaquín Moraga on November
29, 1777, the first pueblo-town not
associated with a mission or a military
post in upper Las Californias.’
[who discovered san jose]
Google Mini pulls from featured snippets. Featured snippets appear when
Google has high confidence in usefulness of response. Structured data can
support confidence ratings.
32. #SMX #24a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
• Microdata: 76%
• JSON-LD: 25%
• OGP: 68%
• Twitter Summary Cards: 27%
+25K eCommerce URLs
populating with featured snippets:
Twitter SEO Experiments: https://goo.gl/fRzmgf
Important Note: Correlation does not imply causation.
Huge thanks to
33. #SMX #24a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
Top Occurring Microdata for eCom with Snippet:
Twitter SEO Experiments: https://goo.gl/fRzmgf
Huge thanks to
Important Note: Correlation does not imply causation.
OfferCatalog, 18%
ListItem, 14%
AggregateRating, 9%
Product, 8%Review, 8%
Rating, 7%
NewCondition, 6%
Offer, 5%
Thing, 4%
BreadcrumbList, 4%
Other, 17%
34. #SMX #24a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
Top Occurring JSON-LD for eCom with Snippets:
Twitter SEO Experiments: https://goo.gl/fRzmgf
Huge thanks to
ListItem, 25%
Offer, 16%
Product, 15%WebPage, 6%
BreadcrumbList, 5%
Organization, 4%
SiteNavigationElement, 4%
AggregateRating, 3%
WebPageElement, 3%
ImageObject, 3%
Other, 16%
Important Note: Correlation does not imply causation.
36. #SMX #24a1 @AlexisKSanders
Minesweeper cheat code: XYZZY+ Shift-Enter + Enter, watch dots in upper left corner of frame
Practical Schema
for pragmatic,
busy people
37. #SMX #24a1 @AlexisKSanders
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000
ListItem
WebPage
Event
Place
PostalAddress
LocalBusiness
Person
Organization
SearchAction
WebSite
Popular Schema: Top 10 JSON-LD by Domain
http://webdatacommons.org/structureddata
Sept '14
Oct '14
Jan '15
Jan '15
Sept '14
Dec '15
Dec '15
Dec '15
Aug ‘16
38. #SMX #24a1 @AlexisKSanders
0 200,000 400,000 600,000 800,000 1,000,000
Organization
PostalAddress
Offer
Article
Person
Product
Blog
WPHeader
SiteNavigationElement
WebPage
Popular Schema: Top 10 Microdata by Domain
< >
http://webdatacommons.org/structureddata
39. #SMX #24a1 @AlexisKSanders
Practical Schema: All sites
BreadcrumbList
Person
Organization
WebSite
ItemList
Properties
itemListElement
sameAs
logo, contactPoint, sameAs
potentialAction
itemListElement
TypeMarking up
Breadcrumbs
Person
Organization
Sitelink Searchbox
Carousel Lists
42. #SMX #24a1 @AlexisKSanders
Step 2: Select your Item Type from Dropdown Menu
https://technicalseo.com/seo-tools/schema-markup-generator
43. #SMX #24a1 @AlexisKSanders
Step 3: Fill-in-the-Blank
As you type, the JSON-LD will Update
https://technicalseo.com/seo-tools/schema-markup-generator
44. #SMX #24a1 @AlexisKSanders
Step 4: Click “G Validate” to test in Google’s Structured
Data Testing Tool
https://technicalseo.com/seo-tools/schema-markup-generator
52. #SMX #24a1 @AlexisKSanders
Stages of Working with Schema.org
::a ton of confused
stares::
::intense
concentration::
::coffee + intense
concentration::
::unlocking the
eternal mysteries
within Schema.org::
http://schema.org/docs/full.html
53. #SMX #24a1 @AlexisKSanders
Step 1: Select Item Type from Schema.org’s Full Hierarchy
http://schema.org/docs/full.html
Select For All
Extensions
54. #SMX #24a1 @AlexisKSanders
Item Type Page
http://schema.org/docs/full.html
http://schema.org/Aquarium
(Item) type
Where lives in
hierarchy
Description
Usage
57. #SMX #24a1 @AlexisKSanders
“Expected Type” tells you what needs to be nested
Nest everything other than data types
• Boolean
• False
• True
• Date
• DateTime
• Number
• Float
• Integer
• Text
• URL
• Time
Data Types
http://schema.org/Aquarium
Game – Should I be nested?
http://schema.org/docs/full.html
58. #SMX #24a1 @AlexisKSanders
“Expected Type” tells you what needs to be nested
Nest everything other than data types
• Boolean
• False
• True
• Date
• DateTime
• Number
• Float
• Integer
• Text
• URL
• Time
Data Types
http://schema.org/Aquarium
Game – Should I be nested?
Text - no
Map - yes
URL - no
Boolean - no
Text - no
ImageObject - yes
URL - no
Integer - no
OHS - yes
ImageObject - yes
Photograph – yes
Boolean -no
http://schema.org/docs/full.html
59. #SMX #24a1 @AlexisKSanders
Step 2: List Item Properties, Expected Type, and Values
http://schema.org/docs/full.html
http://schema.org/Aquarium
60. #SMX #24a1 @AlexisKSanders
Step 3: Add Syntax (JSON-LD)
<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "Aquarium",
"name": "National Aquarium",
"alternateName": "National Aquarium in Baltimore",
"telephone": "+1-410-576-3800",
"address": {
"@type": "PostalAddress",
"streetAddress": "501 E Pratt St",
"addressLocality": "Baltimore",
"addressRegion": "MD",
"postalCode": "21202",
"addressCountry": "US"
}
}
</script>
Beginning
Type
Properties
Type
Properties
end
http://schema.org/Aquarium http://schema.org/docs/full.html
*Note: Missing required properties, for illustrative purposes only
61. #SMX #24a1 @AlexisKSanders
Step 3: Add Syntax (Microdata)
<div itemscope itemtype="http://schema.org/Aquarium">
<span itemprop="name">National Aquarium</span>
<meta itemprop="name" content="National Aquarium in Baltimore" />
<span itemprop="telephone">+1-410-576-3800</span>
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">501 E Pratt St</span>
<span itemprop="addressLocality">Baltimore</span>
<span itemprop="addressRegion">MD</span>
<span itemprop="postalCode">21202</span>
<span itemprop="addressCountry">US</span>
</div>
</div>
http://schema.org/docs/full.html
Type
Properties
Type
Properties
end
http://schema.org/Aquarium
*Note: Missing required properties, for illustrative purposes only
62. #SMX #24a1 @AlexisKSanders
Pitfall Cheat Code: Left, Square, Circle, Down, Square, X, Square, Circle to get unlimited canteen.
Common
Pitfalls
You
63. #SMX #24a1 @AlexisKSanders
Pitfall #1
Syntax
• “” are not the same as ""
– Microsoft switches "" to “”
– Use a text editor
• Mind your Commas
• Tip: Pay attention to in SDTT
64. #SMX #24a1 @AlexisKSanders
Pitfall #2
Vocabulary
• Pay attention to required/allowed
properties
• Schema.org types and properties are
case sensitive reference
• Tip: Check in the Structured Data
TestingTool
Vocabulary
65. #SMX #24a1 @AlexisKSanders
Pitfall #3
• Adding information that is not on the
page
• Check Google’s Structured Data Policies:
https://developers.google.com/structure
d-data/policies
Policy Violation
66. #SMX #24a1 @AlexisKSanders
Pitfall #4
• Make sure to attribute properties to
correct item type
– E.g., using “name” and giving the
location the event name
• Tip: Pay close attention to {} and
itemscope
Nesting Errors
67. #SMX #24a1 @AlexisKSanders
Dwight, At 3:30 p.m. the coffee at SMX is okay. No instructions to follow. Cordially, Future Dwight
Future
Predictions
68. #SMX #24a1 @AlexisKSanders
Future Predictions Google Schema.org Support
AboutPage
ApartmentComplex
AudioObject
AutoDealer
Brand
CollectionPage
Comment
ContactPage
Corporation
Hotel
1. Top Schema.org usage without Google documentation (for websites):
ImageGallery
MusicPlaylist
MusicRecording
PriceSpecification
RealEstateAgent
Residence
Store
Table
UserComments
ViewAction
69. #SMX #24a1 @AlexisKSanders
Future Predictions Google Schema.org Support
2. Item types that support voice efforts
SpeakableSpecification
HowTo
HowToDirection
HowToSection
HowToStep
HowToTip
HowToDirection
HowToItem
HowToSupply
HowToTool
HowToStep
HowToTip
QAPage
Question
Answer
70. #SMX #24a1 @AlexisKSanders
Future Predictions Google Schema.org Support
3. More for publishing and eCommerce (especially actions)
AnalysisNewsArticle
BackgroundNewsArticle
OpinionNewsArticle
ReportageNewsArticle
ReviewNewsArticle
EmployerReview
UserReview
ProductIndividualProduct
ProductModel
SomeProducts
BuyAction
QuoteAction
GS1
Publishing eCommerce
71. #SMX #24a1 @AlexisKSanders
Future Predictions Google Schema.org Support
4. Things users want, e.g., medical answers from Dr. Google (http://health-
lifesci.schema.org)
LifestyleModificationDiet
PhysicalActivity
ExercisePlan
MedicalSignOrSymptom
MedicalSign
VitalSign
MedicalSymptom
MedicalCondition
InfectiousDisease
MedicalGuideline
MedicalProcedure
DiagnosticProcedure
PhysicalExam
SurgicalProcedure
TherapeuticProcedure
http://health-lifesci.schema.org
Proactive Health Reactive Health
72. #SMX #24a1 @AlexisKSanders
Fun stuff for you
https://technicalseo.com
/homework/structured-data/
https://technicalseo.com
/seo-tools/schema-markup-
generator/visual/
73. #SMX #24a1 @AlexisKSanders
@methode
Gary Illyes
@JarnoVanDriel
JarnoVan Driel
@aaranged
Aaron Bradley
Experts to Follow
@maxxeight
Max Prin
@searchliaison
Danny Sullivan
@JohnMu
John Mueller
75. #SMX #24a1 @AlexisKSanders
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
@AlexisKSanders
/in/alexissanders
Editor's Notes
https://www.slideshare.net/rvguha/sem-tech2014c
http://webdatacommons.org/structureddata/
97 – RDF
00 – FOAF, DAML
01 - OWL DL/QL/EL/RL
03 – SPARQL, Microformats
04 – SIOC, RDFa
08 - Monkey
09 – SKOS
10 – Schema.org, JSON-LD
10 – Schema.org
12 – Bing’s documentation
15 – Google Recipe JSON-LD
16 – Google JSON-LD Support for Product/Review
16 – Google revamps documentation
Sitelinks search box in Google search results 5-Sep-14
Organization logos in Google search results - JSON-LD 21-Oct-14
Social profiles in Google Knowledge Graph 15-Jan-15
Event rich snippets in Google search results - JSON-LD 15-Jan-15
Product rich snippets in Google search results - JSON-LD 3-Feb-16
Review rich snippets in Google search results - JSON-LD 3-Feb-16
Google adds JSON-LD support for breadcrumbs 12-Aug-16
Google Merchant Center adds JSON-LD support 28-Mar-17
More of the quote:
Structured data. This is one of those things that i want you to pay lots of attention to this year.
We launched a bunch of search features that are based on structured data. It was badges on image search, jobs was another thing, job search, recipes, movies, local restaurants, courses and a bunch of other things that rely solely on structure data, schema.org annotations.
It is almost like we started building lots of new features that rely on structured data, kind of like we started caring more and more and more about structured data. That is an important hint for you if you want your sites to appear in search features, implement structured data.
….But more importantly, add structure data to your pages because during indexing, we will be able to better understand what your site is about.
Sitelinks search box in Google search results 5-Sep-14
Organization logos in Google search results - JSON-LD 21-Oct-14
Social profiles in Google Knowledge Graph 15-Jan-15
Event rich snippets in Google search results - JSON-LD 15-Jan-15
Site name in search results - ~May 2015
https://web.archive.org/web/20151203223607/https://developers.google.com/structured-data/local-businesses/ dec 2015
Product rich snippets in Google search results - JSON-LD 3-Feb-16
Review rich snippets in Google search results - JSON-LD 3-Feb-16
Google adds JSON-LD support for breadcrumbs 12-Aug-16
Google Merchant Center adds JSON-LD support 28-Mar-17
2/14 – Live Coverage
Likely because:
1. They’ll implement due to competitive nature.
2. It’s a low risk industry.