This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
Semantic SEO in 2017 & Beyond: The Ultimate GuideLissa Anderson
Implement these three SEO tactics in this ultimate semantic SEO guide for 2017 to fully optimize for voice search and the progression of Google search engine results.
Semantics are now at the core of every search query answered on Google. As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.
SearchLove San Diego 2018 | Will Critchlow | From the Horse’s Mouth: What We ...Distilled
If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think.
In this presentation, Will is going to work through some of the most significant official announcements and the most insight-heavy comments and leaks of Google’s first 20 years. You’ll come away from this presentation not only with a deeper understanding of the search giant, but also with the tools to understand and interpret future statements and leaks.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
SearchLove London 2017 | Emily Grossman | From Website to Web-App: Fantastic ...Distilled
App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...Bridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.
SearchLove London | Will Critchlow, 'The Threat of Mobile' Distilled
Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile-first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in our campaigns and strategies?
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
As more and more sites enter the mobile-first index, the demand for data-driven analysis of the the rollout has never been greater. That’s why we initiated our latest deep dive study, an illumination of the trends and behaviors that are currently governing the mobile-first index.
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...Distilled
RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!
Site search strategy for publishers - Amazon Partners 29/06/17Branded3
An introduction to internal site search: why it's important for customers, important for SEO and important for affiliates. Originally presented at SISTRIX and Amazon Partners event at Amazon in Holborn.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Kaizen Link Building - Embracing Your Pursuit Of The UnattainableSha Menz
Presentation at SearchFest 2016, Portland Oregon.
What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?
Google’s dive into index-generated answers seems like a threat to many, but for SEOs it’s also a new opportunity. Learn how and when you can jump the organic queue and rank #0.
SearchLove London 2017 | Emily Grossman | From Website to Web-App: Fantastic ...Distilled
App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.
Searchlove London 2016 - The Changing Landscape of Mobile Search - Bridget Ra...Bridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
The web is rapidly evolving towards using more and more Single Page Applications / JavaScript driven websites and understanding the effects on SEO performance is key to be a successful technical SEO. Instead of depending on clients issues with SEO and debugging those, I used the 10 most popular JS frameworks myself and setup 10 websites. During the sessions I will share the expected and unexpected things that happened.
SearchLove London | Will Critchlow, 'The Threat of Mobile' Distilled
Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile-first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in our campaigns and strategies?
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
As more and more sites enter the mobile-first index, the demand for data-driven analysis of the the rollout has never been greater. That’s why we initiated our latest deep dive study, an illumination of the trends and behaviors that are currently governing the mobile-first index.
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...Distilled
RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!
Site search strategy for publishers - Amazon Partners 29/06/17Branded3
An introduction to internal site search: why it's important for customers, important for SEO and important for affiliates. Originally presented at SISTRIX and Amazon Partners event at Amazon in Holborn.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
How To Get a 100% Lighthouse Performance Score Polly Pospelova
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.
Kaizen Link Building - Embracing Your Pursuit Of The UnattainableSha Menz
Presentation at SearchFest 2016, Portland Oregon.
What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?
Google’s dive into index-generated answers seems like a threat to many, but for SEOs it’s also a new opportunity. Learn how and when you can jump the organic queue and rank #0.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
Search is undergoing dramatic changes taking it away from a focus on keywords and websites, towards conversational search and app indexes. In this presentation Distilled discusses the ways search is fundamentally changing including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data driven search.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Using a Followerwonk analysis of the 2016 top US presidential candidates' Twitter accounts, here are the top states tweeting about them during the Iowa caucus.
2016 US Presidential Candidate Word Clouds: South Carolina Primaryseomoz
Using a Followerwonk analysis, here are the word clouds for tweets mentioning the top 5 presidential candidates during the South Carolina primary.
In order of slide appearance:
1. Bernie Sanders
2. Ted Cruz
3. Hillary Clinton
4. Marco Rubio
5. Donald Trump
Top States Tweeting During the New Hampshire Primaryseomoz
Using a Followerwonk analysis of the 2016 top US presidential candidates' Twitter accounts, here are the top states tweeting about them during the New Hampshire primary.
2016 US Presidential Candidate Word Clouds: Nevada Caucusseomoz
Using a Followerwonk analysis, here are the word clouds for tweets mentioning the top 5 presidential candidates during the Nevada caucus.
In order of slide appearance:
1. Bernie Sanders
2. Ted Cruz
3. Hillary Clinton
4. Marco Rubio
5. Donald Trump
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Overview of how to setup up app indexing inside of a mobile application. Includes the technical implementation for Android and Windows Phone, as well as some speculation about iOS app indexing support. Covers Bing App Linking setup as well.
Topics Covered include:
- App URI format for deep links
- Creating an intent filter and view action in AndroidManifest.xml
- Crawl of app URI via rel=alternate, schema ViewAction in JSON-LD, and annotations in XML Sitemap
- Managing noindex for app indexing via noindex.xml in the App Resource Directory
- App indexing API
- App appearance in autocomplete
- App actions via knowledge graph and app indexing
- Listen actions in JSON-LD
- App actions in search results via Knowledge Graph
- iOS app indexing for Apple devices
- Windows Phone and Window App indexing via Bing App Linking
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
SearchLove Boston 2015 | Justin Briggs, 'Mobile Search: You Need to be More t...Distilled
The future of search marketing involves mobile, and it will not be limited to optimizing HTML webpages, creating responsive designs, and optimizing UX. Mobile SEO is a world where apps, knowledge graph, and conversational search are front and center. Justin will deliver a detailed look at mobile search beyond building a mobile-friendly site, specifically the intersection of app search, conversational queries, and app indexation.
AAC 2017 - Martin Calvert The constantly changing world of searchiGB Affiliate
Martin Calvert, Marketing Director at Blueclaw opens the day with a rich overview of trends in gaming SEO. Drawing on exclusive data and industry analysis Martin will share practical and engaging insight into how the changing world of search is impacting operators and affiliates.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
This guide will help you familiarize yourself with the most common websites errors and mistakes that are committed by business owners, executives, web design and development companies as well as digital agencies.
National Brands and Local Search: Using Insights to Drive ActionsseoClarity
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Watch the webinar here: https://www.seoclarity.net/local-search-national-brands-webinar-16733/
National Brands and Local Search: Using Insights to Drive ActionsseoClarityMarketing
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Youtube SEO Strategies: How to Get More Views on YouTubeJustin Briggs
Presentation for "Advanced SEO Strategies To Dramatically Increase Video Views" session at VidCon London 2019
#VidConLDN.
Topics include:
-Role of search in video discovery
-Misconceptions & tips for YouTube search
-How to optimize your youtube videos for seo
-YouTube SEO best practices
-How to rank videos in Google search
-YouTube keyword research
-YouTube SEO tools
Overview of deep links and app indexing for iOS and Android apps on both Google and Bing.
Includes implementation details on setting up deep link support in mobile apps and annotating a website to expose these URIs for app indexation.
App Indexing - Increasing mobile visibility with structured dataJustin Briggs
Overview of how to leverage structured data for mobile apps and mobile search, including app indexation, JSON-LD, app actions, Google Now, Schema in email (actions in the inbox), and events in the Knowledge Graph.
Over of App Indexation Covers:
- App URI and deep links
- Intent-filter and viewAction in AndroidManifest.XML
- Using JSON-LD for Schema.org
- ViewAction with Schema.org
- Link rel="alternate" for app URI
- App Indexing API and autocomplete
- Bot control, using robots noindex for app
- App actions by integrating app indexation with knowledge graph
Conversational Search, Entities, and Knowledge Graph - Mozcon 2014Justin Briggs
Talking Back to Conversational Search:
Looking at how conversational search and knowledge graph are changing how users search and engage with content, Justin will talk about implementing entities at enterprise scale. Justin is one of our four community speakers.
Getting Things To Rank: Improve Search Visibility Using EntitiesJustin Briggs
Presentation for SMX London Session: What is Hummingbird & The Entity Search Revolution.
Covers:
Implicit vs. explicit entity search queries
Tokenization
Parts of speech tagging
Lemmatization
Knowledge graph optimization
MQL
Schema.org
Targeting entities
60. Average Page views for
Desktop converting sessions
Average Session Duration for
Desktop converting sessions
Source: https://www.youtube.com/watch?v=RAtEdWxARIU
71. Build a Business Case
1. Crawl site (Screaming Frog or Deep Crawl)
2. Link web analytics (Inside Screaming Frog or VLOOKUP)
3. Plot Size & Response Time by bounce rate & conversion
4. Create line of best fit to define relationship
80. Rich Experience vs. Reach
Source: ComScore
3.3
8.9
App Mobile Web
Monthly Unique Visitors
(MM)
201.8
10.9
App Mobile Web
Average Monthly
Minutes per Visitor