Craig Bradford, SMX Munich
The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowing us to move past "strings to things" and into actions and anticipatory search. In this presentation I cover:
How structured data has changed (strings to things)
How to get apps indexed by Google
Using structured data to say what a thing can do (things to actions)
Email markup for events and more
The future of Google Now (actions to anticipation)
Some predictions and trends about what comes next
Creating Custom Actions in SharePoint 2010Geoff Varosky
Custom Actions control features in SharePoint such as the List Item Menu, the Site Actions menu, toolbars, and the links within the Site Settings page, as well as the Ribbon UI in SharePoint 2010. Learn how to leverage Custom Actions to extend the SharePoint User Interface. This session will describe the basics of Custom Actions, demonstrations to build and apply them in SharePoint, as well as provide resources for additional information.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'Distilled
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
1pager: How to Find Contact Information - Phone Numbers & Email Addresses (So...Susanna Frazier
Susanna Frazier and Trish Wyderka shared a 1pager of tips about Finding Contact Information (How To Find Phone Numbers and Email Addresses) at SourceCon.
Creating Custom Actions in SharePoint 2010Geoff Varosky
Custom Actions control features in SharePoint such as the List Item Menu, the Site Actions menu, toolbars, and the links within the Site Settings page, as well as the Ribbon UI in SharePoint 2010. Learn how to leverage Custom Actions to extend the SharePoint User Interface. This session will describe the basics of Custom Actions, demonstrations to build and apply them in SharePoint, as well as provide resources for additional information.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'Distilled
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
1pager: How to Find Contact Information - Phone Numbers & Email Addresses (So...Susanna Frazier
Susanna Frazier and Trish Wyderka shared a 1pager of tips about Finding Contact Information (How To Find Phone Numbers and Email Addresses) at SourceCon.
Redefining technical SEO & how we should be thinking about it as an industry ...WeLoveSEO
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is so much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. Join this session to learn how to integrate technical SEO into all areas of your SEO program.
Alexis max-Creating a bot experience as good as your user experience - Alexis...WeLoveSEO
Creating a bot experience as good as your user experience: what does technical SEO look like in 2019?
Dans cette conférence en anglais et français, Alexis Sanders et Max Prin, Technical SEOs chez Merkle aux Etats Unis s’attaqueront aux sujets SEO les plus techniques.
Données structurées, budget de crawl, AMP : ils vous livreront les clés pour mettre une point une expérience robot aussi optimisée que celle des utilisateurs.
SearchLove Boston 2017 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Slides for the course Big Data and Automated Content Analysis, in which students of the social sciences (communication science) learn how to conduct analyses using Python.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
SearchLove Boston 2016 | Mike King | Developer Thinking for SEOsDistilled
Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the impact of different technical implementations, and how to pull together small solutions when nothing on the shelf works for your needs.
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, this is a must-attend session. Paul will show you how to get started with automated keyword research, using some easy-to-use tools. You’ll see first-hand how they can help you uncover valuable insights automatically. Overall, you will walk away with an immediately actionable plan to start automating your keyword research today.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
Drew Conway: A Social Scientist's Perspective on Data Sciencemortardata
At the NYC Data Science meetup on March 5, 2014, Drew Conway (head of data at Project Florida and co-author of the book Machine Learning for Hackers) spoke about his own research using the tools of data science to tackle problems in political science.
In this talk, I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
Redefining technical SEO & how we should be thinking about it as an industry ...WeLoveSEO
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is so much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. Join this session to learn how to integrate technical SEO into all areas of your SEO program.
Alexis max-Creating a bot experience as good as your user experience - Alexis...WeLoveSEO
Creating a bot experience as good as your user experience: what does technical SEO look like in 2019?
Dans cette conférence en anglais et français, Alexis Sanders et Max Prin, Technical SEOs chez Merkle aux Etats Unis s’attaqueront aux sujets SEO les plus techniques.
Données structurées, budget de crawl, AMP : ils vous livreront les clés pour mettre une point une expérience robot aussi optimisée que celle des utilisateurs.
SearchLove Boston 2017 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Slides for the course Big Data and Automated Content Analysis, in which students of the social sciences (communication science) learn how to conduct analyses using Python.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
SearchLove Boston 2016 | Mike King | Developer Thinking for SEOsDistilled
Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the impact of different technical implementations, and how to pull together small solutions when nothing on the shelf works for your needs.
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, this is a must-attend session. Paul will show you how to get started with automated keyword research, using some easy-to-use tools. You’ll see first-hand how they can help you uncover valuable insights automatically. Overall, you will walk away with an immediately actionable plan to start automating your keyword research today.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript crawling and indexing is as good as Google claims, and more. This eye-opening session will change your perception on the state of JavaScript today.
Drew Conway: A Social Scientist's Perspective on Data Sciencemortardata
At the NYC Data Science meetup on March 5, 2014, Drew Conway (head of data at Project Florida and co-author of the book Machine Learning for Hackers) spoke about his own research using the tools of data science to tackle problems in political science.
In this talk, I will walk through multiple tools/resources available to help you handle large datasets from log files to Google Analytics. These new techniques will empower you to find more valuable insights and help you avoid the annoyance of crashing Excel spreadsheets.
Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Link Building, Content Marketing and Content Strategy: What's Right for your ...John-Henry Scherck
Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014Darren Shaw
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm.
Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
3 Steps To Visualize Analytics In ExcelTim Gillman
Deck from my speech at SMX West 2015 on utilizing Excel to visualize your analytics data. Use the 3 step process:
1. Get your data
2. Organize it
3. Visualize it
A whistle-stop tour through the concept of the data layer, why it’s not just techy-stuff, and some of the real-world applications and implications of adopting your own.
…featuring such exciting topics as ‘Hands-on tips and tricks for Google Tag Manager’, ‘Reducing your dependency on frustrating development challenges when al you want to do is get a tag live’, and ‘Doing really clever stuff with variables, classifying user types, and scoring behaviours’.
Moz Local 2016 - Darren Shaw - Citation Investigation!Darren Shaw
Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.
Measurement Plan. MSC Madrid September 2016. Jose Luis LorenJose Luis Loren
Do you know what a Digital Analytics Measurement Plan is?
Short description what a Measurement Plan in Digital / Web Analytics is, the reason why it is needed and description of the steps you have to follow to create one.
Linkbuilding para e-commerce en Clinic SEO eShow Madrid 2015Alfonso Moure Ortega
Estrategia para construir una estrategia de SEO en linkbuilding para un proyecto ecommerce de manera sostenida, dando fuerza a las estrategias de comunicación y evitando problemas con Google Penguin y otra fauna similar dentro del universo SEO.
Una charla durante el Seonthebeach 2015 en la que usando como metáfora el famoso punto G se desgranan las claves para encontrar en distintos negocios las palancas con las que afectar a tus resultados.
Excel Power-ups for Going Beast-mode in Local SEODavid Minchala
The Local SEOs workflow is a bit different from “regular” SEO, and getting the tooling together to handle that workflow can be pricey or require coding skills mere mortals generally don’t possess. Luckily, with a little know-how, any mortal can go BEAST MODE in Excel.
In this session, I’ll show just how much can be handled in Microsoft Excel. And don’t worry if you’re not an Excel wizard – this session is meant for anyone who’s used even just the basic functions of Excel. From citation auditing, performance monitoring, competitive analysis, and even producing visualizations clients can understand, there’s a lot you can do with formulas I’ll share and plugins you can get for free.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: What's New With Markup & Structured Data. PRESENTATION: What's New With Markup & Structured Data - Given by Tony Edward, @tonyenyc - Elite SEM, Senior SEO Manager. #SMX #22A1
Goodle Developer Days Munich 2008 - Open Social UpdatePatrick Chanezon
Updates about the OpenSocial ecosystem at Google developer days Munich, including presentations from Xing, Lokalisten, netlog and Viadeo..
OpenSocial is an open specification defining a common API that works on many different social websites, including MySpace, Plaxo, Hi5, Ning, orkut, Friendster Salesforce.com and LinkedIn, among others. This allows developers to learn one API, then write a social application for any of those sites: Learn once, write anywhere.
In addition, in order to make it easier for developers of social sites to implement the API and make their site an OpenSocial container, the Apache project Shindig provides reference implementations for OpenSocial containers in two languages (Java, PHP). Shindig will define a language specific Service Provider Interface (SPI) that a social site can implement to connect Shindig to People, Persistence and Activities backend services for the social site. Shindig will then expose these services as OpenSocial JavaScript and REST APIs.
In this session we will explain what OpenSocial is, show examples of OpenSocial containers and applications, demonstrate how to create an OpenSocial application, and explain how to leverage Apache Shindig in order to implement an OpenSocial container.
From Knowledge Graphs to AI-powered SEO: Using taxonomies, schemas and knowle...Connected Data World
Do you want to learn how to use the low-hanging fruit of knowledge graphs — schema.org and JSON-LD — to annotate content and improve your SEO with semantics and entities? This hands-on workshop with one of the leading Semantic SEO practitioners will help you get started.
Faster! Faster! Accelerate your business with blazing prototypesOSCON Byrum
Bring your ideas to life! Convince your boss to that open source development is faster and cheaper than the "safe" COTS solution they probably hate anyway. Let's investigate ways to get real-life, functional prototypes up with blazing speed. We'll look at and compare tools for truly rapid development including Python, Django, Flask, PHP, Amazon EC2 and Heroku.
Adventure in Data: A tour of visualization projects at TwitterKrist Wongsuphasawat
Guest lecture at Prof. David Gotz's UNC Chapel Hill INLS 690 Visual Analytics class (Given remotely) on Nov 10, 2015.
Many demos can also be accessed from interactive.twitter.com and kristw.yellowpigz.com
BSides Lisbon 2017: David Sopas's 'GTFO Mr. User'Checkmarx
In this presentation Mr. Sopas shares real case scenarios (aka hacking to PoC) showing the danger of large organizations ignoring high and critical security issues, with repercussions that would affect millions should the security threats fall into the wrong hands.
Hacking the Google Snippet - Digpen 7 workshopIan Macfarlane
These are the slides for a workshop run at the Digpen web conference on 26th September 2014.
Discover the different types of structured markup you can embed within web pages, and how to use them to control how your website appears in Google’s listings, with Ian Macfarlance, DigitasLBi's Head of Technical Search. Understand the different formats and data types available, the benefits of using them, and get your hands dirty writing and testing some real code examples.
Creating Professional Applications with the LinkedIn APIKirsten Hunter
Presentation for the Silicon Valley Code Camp on October 9, 2011.
Walks through tutorial on how to create a search application using LinkedIn's Javascript API, and explains a more complicated faceted application made using this API.
Similar to Semantic Optimization with Structured Data - SMX Munich (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
45. “Know”
“Germany”
Likely user intent: Find travel and tourism
information for planning a vacation or holiday, or
find information about the German geography,
languages, economy, etc.
Much harder to know what you want
98. Flats for sale
Flats for rent
Flats in London
Flat prices
Flat
Zoopla Flats in London
Personalised
Autocomplete
99. Flats for sale
Flats for rent
Flats in London
Flat prices
Flat
Zoopla Flats in London
Flats for sale
Flats for rent
Flats in London
Flat prices
Flat
Zoopla Flats in London
133. “When
we
started
Google
15
years
ago,
my
vision
was
that
information
would
come
to
you
as
you
need
it.
You
wouldn’t
have
a
search
query
at
all.”
Sergey
Brin
Image
Credit
135. 1. Potential - A description of an action that is
supported
2. Active - An in-progress action (e.g. while
watching the movie, or driving to a location)
3. Completed - An action that has already
taken place
136. source: Tesco
<script
type="application/ld+json">
{
"@context":
"http://schema.org",
"@type":
"MusicGroup",
"url":
[
"http://www.spotify.com/artist/Katy-‐Perry-‐35141/",
"android-‐app://com.spotify.music/http/../listen"
],
"name":
"Katy
Perry",
"potentialAction":
{
"@type":
"ListenAction",
"target":
[
"http://www.spotify.com/artist/Katy-‐Perry-‐35141/?
autoplay=true&ext=1&playedFrom=197",
"android-‐app://com.spotify.music/http/../listen"
]
}
}
</script>
Music Play Actions
Match intent to potential actions
140. 1. Music you’ve listen to
2. Movies you’ve watched
3. Things you’ve eaten
4. Your heart rate
5. Where you are now
6. Where you might be going
7. Who you’re meeting
8. What you’re reading now
9. What you might read soon
143. + +
Where you’re flying to
When you’re flying
When you’ve arrived What hotel you’re
staying in
144. + +
=
Get to your hotel for €30
Nearest driver is 5 minutes away
Order Car Now
You recently took a Lyft from your home
145. + +
=
Get to your hotel for €30
Nearest driver is 5 minutes away
Order Car Now
You recently took a Lyft from your home
They can probably do this now just using only
structured data from flight and hotel confirmation
emails.
146. It’s
amazing
to
the
extent
to
what
software
developers
kind
of
get
lazy,
and
they’re
okay
with
things
taking
a
while,”
Page
said.
“But
it’s
really
not
okay.
Obsessed by speed Image
Credit
172. I started to notice what food made me feel
really good and what made me feel bad
173. Around the same time I read about “The
pulse test” by Dr. Arthur Coca
Image
Credit
174. It is based on the fact that allergens
speed up the pulse. It consists
essentially of testing isolated foods in
order to tell which ones accelerate the
pulse.
175. It is based on the fact that allergens
speed up the pulse. It consists
essentially of testing isolated foods in
order to tell which ones accelerate the
pulse.
Could our smartphones and smart watches
do all this for us?
177. +
What you’ve eaten Your heart rate throughout
the day
=
You might be lactose intolerant
Visit your GP
Book an appointment
We’ve detected irregularities in your
heartbeat when you consume lactose.
179. Key points
1. The future of structured data isn’t about understanding
what a thing is, it’s about understanding what a thing
can do (Strings - Things - Action - Anticipation)
2. Use structured data to help people get more done
3. Use structured data to influence all parts of your
marketing (Acquisition - Behaviour - Outcomes)
4. Start planning for a world of APIs and cards