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![Setup
Paste the following code into the <head> section of your HTML page
<!-- start Mixpanel --><script type="text/javascript">(function(e,a){if(!a.__SV){var b=window;try{var
c,l,i,j=b.location,g=j.hash;c=function(a,b){return(l=a.match(RegExp(b+"=([^&]*)")))?
l[1]:null};g&&c(g,"state")&&(i=JSON.parse(decodeURIComponent(c(g,"state"))),"mpeditor"===i.action&&(b.sessionStorage.setIt
em("_mpcehash",g),history.replaceState(i.desiredHash||"",e.title,j.pathname+j.search)))}catch(m){}var
k,h;window.mixpanel=a;a._i=[];a.init=function(b,c,f){function e(b,a){var
c=a.split(".");2==c.length&&(b=b[c[0]],a=c[1]);b[a]=function(){b.push([a].concat(Array.prototype.slice.call(arguments,
0)))}}var d=a;"undefined"!==typeof f?d=a[f]=[]:f="mixpanel";d.people=d.people||[];d.toString=function(b){var
a="mixpanel";"mixpanel"!==f&&(a+="."+f);b||(a+=" (stub)");return a};d.people.toString=function(){return d.toString(1)+".people
(stub)"};k="disable time_event track track_pageview track_links track_forms register register_once alias unregister identify
name_tag set_config reset people.set people.set_once people.increment people.append people.union people.track_charge
people.clear_charges people.delete_user".split(" ");
for(h=0;h<k.length;h++)e(d,k[h]);a._i.push([b,c,f])};a.__SV=1.2;b=e.createElement("script");b.type="text/javascript";b.async=!
0;b.src="undefined"!==typeof MIXPANEL_CUSTOM_LIB_URL?
MIXPANEL_CUSTOM_LIB_URL:"file:"===e.location.protocol&&"//cdn.mxpnl.com/libs/mixpanel-2-
latest.min.js".match(/^///)?"https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js":"//cdn.mxpnl.com/libs/mixpanel-2-
latest.min.js";c=e.getElementsByTagName("script")[0];c.parentNode.insertBefore(b,c)}})(document,window.mixpanel||[]);
mixpanel.init("YOUR TOKEN");</script><!-- end Mixpanel →
Make sure to change YOUR_TOKEN to your actual project token, which you can find
by clicking your name in the upper righthand corner of your Mixpanel project and
selecting Settings from the dropdown](https://image.slidesharecdn.com/mixpanel-160922093000/85/Mixpanel-7-320.jpg)
![" "Get a raw dump of tracked
events over a time period
: :// . . / /2.0/URI https data mixpanel com api export
_ - - -from date The date in yyyy mm dd format from which to begin
. .querying for the event from This date is inclusive
_ - - -to date The date in yyyy mm dd format from which to stop
. .querying for the event from This date is inclusive
- ,Event The event or events that you wish to get data for encoded as
. : '[" ", " ", "a JSON array Example format play song log in add
"]'playlist
- .Where An expression to filter events by See the expression section
.on the main data export API page](https://image.slidesharecdn.com/mixpanel-160922093000/85/Mixpanel-14-320.jpg)
More Related Content
Mixpanel
- 1.
- 2. Agenda What is Mixpanel Needfor Mixpanel Setup Access Mixpanel Database Real Time Example Demo
- 3. What is Mixpanel &Mixpanelis the most advanced analytics platform for mobile . ,web Instead of measuring pageviews it helps you analyze the .actions people take in your application An action can be - , ,anything someone uploading a picture playing a video or ,sharing a post for example
- 4. There are threethings you need to know about Mixpanel Event Property Profile
- 5. Event An event isan action someone takes in your application or on your website Property A property is a little bit of extra information that describes an event Profile A profile is where you store properties about a specific user - , ,things like an email address where they came from or their age
- 6. /Need For MixpanelData Analytics Data analytics examines large amounts of data to ,uncover hidden patterns correlations and other . ’ , ’insights With today s technology like Mixpanel it s possible to analyze your data and get answers from it almost immediately
- 7. Setup Paste the followingcode into the <head> section of your HTML page <!-- start Mixpanel --><script type="text/javascript">(function(e,a){if(!a.__SV){var b=window;try{var c,l,i,j=b.location,g=j.hash;c=function(a,b){return(l=a.match(RegExp(b+"=([^&]*)")))? l[1]:null};g&&c(g,"state")&&(i=JSON.parse(decodeURIComponent(c(g,"state"))),"mpeditor"===i.action&&(b.sessionStorage.setIt em("_mpcehash",g),history.replaceState(i.desiredHash||"",e.title,j.pathname+j.search)))}catch(m){}var k,h;window.mixpanel=a;a._i=[];a.init=function(b,c,f){function e(b,a){var c=a.split(".");2==c.length&&(b=b[c[0]],a=c[1]);b[a]=function(){b.push([a].concat(Array.prototype.slice.call(arguments, 0)))}}var d=a;"undefined"!==typeof f?d=a[f]=[]:f="mixpanel";d.people=d.people||[];d.toString=function(b){var a="mixpanel";"mixpanel"!==f&&(a+="."+f);b||(a+=" (stub)");return a};d.people.toString=function(){return d.toString(1)+".people (stub)"};k="disable time_event track track_pageview track_links track_forms register register_once alias unregister identify name_tag set_config reset people.set people.set_once people.increment people.append people.union people.track_charge people.clear_charges people.delete_user".split(" "); for(h=0;h<k.length;h++)e(d,k[h]);a._i.push([b,c,f])};a.__SV=1.2;b=e.createElement("script");b.type="text/javascript";b.async=! 0;b.src="undefined"!==typeof MIXPANEL_CUSTOM_LIB_URL? MIXPANEL_CUSTOM_LIB_URL:"file:"===e.location.protocol&&"//cdn.mxpnl.com/libs/mixpanel-2- latest.min.js".match(/^///)?"https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js":"//cdn.mxpnl.com/libs/mixpanel-2- latest.min.js";c=e.getElementsByTagName("script")[0];c.parentNode.insertBefore(b,c)}})(document,window.mixpanel||[]); mixpanel.init("YOUR TOKEN");</script><!-- end Mixpanel → Make sure to change YOUR_TOKEN to your actual project token, which you can find by clicking your name in the upper righthand corner of your Mixpanel project and selecting Settings from the dropdown
- 8. Tracking an Event .Eachevent you want to track is just a single line of code Or ,alternatively if you want to track user actions on your website by creating events in a visual Point ' " " ; ,Here we ll track the Video played event in practice you .should figure out an event that is relevant to your business ' , " " " ".We re also including two properties length and id Properties describe the event you are tracking or the user who triggered the event
- 9. Code is < ="/ ">script type text javascript . (" ", {mixpanel track Video played " ": 213,Video length " ": " 7 0"id hY gQr }); </ >script Add your event tracking code to the page and refresh.
- 10. Creating a profile Mixpanelallows you to tie data to a specific user, creating a profile. This is where you store things like their email address, where they came from, or their age.
- 11. Creating a profile Inthis example, we're going to create a new profile with the properties "$first_name", "$last_name", "$created" - special properties have a leading "$". You shouldn't make up your own property names beginning with "$" It's important to note that you must call mixpanel.identify to actually create a new profile. This flushes data from the client to Mixpanel's servers
- 12. Creating a profile mixpanel.identify("13487"); mixpanel.people.set({ "$first_name":"Joe", "$last_name": "Doe", "$created": "2013-04-01T09:02:00", "$email": "joe.doe@example.com" }); Add your tracking code to the page and refresh to .create the profile
- 13. Accessing Mixpanel Database ""Get a raw dump of tracked events over a time period Get People Data
- 14. " "Get araw dump of tracked events over a time period : :// . . / /2.0/URI https data mixpanel com api export _ - - -from date The date in yyyy mm dd format from which to begin . .querying for the event from This date is inclusive _ - - -to date The date in yyyy mm dd format from which to stop . .querying for the event from This date is inclusive - ,Event The event or events that you wish to get data for encoded as . : '[" ", " ", "a JSON array Example format play song log in add "]'playlist - .Where An expression to filter events by See the expression section .on the main data export API page
- 15. " "Get araw dump of tracked events over a time period :Return format {" ":" "," ":event Viewed report properties {" _ ":" "," ":132926374distinct id foo time 8," ":" "," _ ":"origin invite origin referrer ht :// . / /","$tp mixpanel com projects initial _ _ ":" . ",referring domain mixpanel com "$ ":" :// . /referrer https mixpanel com rep /3/ /","$ _ ":"ort stream initial referrer htt
- 16. Get People Data URI:https://mixpanel.com/api/2.0/engage/ Where - An expression to filter people by. See the expressions section above. session_id - A string id provided in the results of a previous query. Using a session_id speeds up api response, and allows paging through results. Page - Which page of the results to retrieve. Pages start at zero. If the "page" parameter is provided, the session_id parameter must also be provided.
- 17. Real Time Example ContentWebsites - Huffington Post One area where we are seeing real-time analytics improve content companies is in article headlines. For most of us, an article headline is all we use to decide whether or not to read on, so having a good one is definitely important. The Huffington Post is ahead of the game here. The Huffington Post initially shows 2 headlines for the same story, after 5 minutes of testing they discard the less popular one.
- 18. For demo projectplease visit https://github.com/NexThoughts/Mix-Panel ...Thanks for listening