Slides for Day 1 of the Creativity and Design module at Nanyang Business School, Singapore (2018). Ricardo Sosa

1. Institute on Asian
Consumer Insight (ACI)
Creativity and Design
http://www.aci-institute.com
1

2. MSc in Marketing & Consumer Insight
Nanyang MBA
Nanyang Business School
http://www.nanyangmscmarketing.com/index.php/articles/4-program-curriculum.html
2

3. Dr. Ricardo Sosa
Associate Professor, Monash University (Australia) and Auckland University of
Technology and Design (New Zealand)
@designcomputing
3

5. http://sandralongmore.com/blog/creativity-the-7th-sense/ “Biblical Headship: Making Sense of Submission to Authority” by Dr. John Polis
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6. “Creativity”inOpenOnlineCourses:CourseraandedX(2018)
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7. “Creativity” in Business books on Amazon (2018)
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8. The poster child of the creative genius
http://pngimg.com/download/33439
Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“)
Your challenge is to draw four straight lines which go through the middle of all of
the dots without taking the pencil off the paper.
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9. The poster child of the creative genius
http://pngimg.com/download/33439
Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“)
Your challenge is to draw four straight lines which go through the middle of all of
the dots without taking the pencil off the paper.
9

10. The poster child of the creative genius
http://pngimg.com/download/33439
Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“)
Your challenge is to draw four straight lines which go through the middle of all of
the dots without taking the pencil off the paper.
10

11. The poster child of the creative genius
http://pngimg.com/download/33439
Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“)
Your challenge is to draw four straight lines which go through the middle of all of
the dots without taking the pencil off the paper.
11

12. The poster child of the creative genius
http://pngimg.com/download/33439
Creativity is much more than Steve Jobs and “The Nine Dot Problem” ("think out of the box“)
Your challenge is to draw four straight lines which go through the middle of all of
the dots without taking the pencil off the paper.
12

13. Activity 1.1: What does “creativity” look like?
• In pairs: Hand-out 3 photographs
• Go out. Ask 3 to 5 different
people/groups to choose one
image that best represents
“creativity” for them
• Ask them to elaborate why
• Come back in 15 minutes to share
your experiences
“creativity” vs {accident, crisis, difficult, enjoying, fight, genius, intelligence, juggle, problems, risk…} in:
https://images.google.com/
13

14. Activity 1.1: What does “creativity” look like?
• In pairs: Hand-out 3 photographs
• Go out. Ask 3 to 5 different
people/groups to choose one image
that best represents “creativity” for
them
• Ask them to elaborate why
• Come back in 15 minutes to share your
experiences
 Practice Active Listening
 Reveal assumptions
 Assess interest
 Demystify
 Expand your initial views
 Diversity of opinions and
experiences
 Ask questions
14

15. Activity 1.2: Pre-survey
Duration: 15 minutes
Mode: Individual
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16. 16

17. Creativity and Design
The objective of this course is to introduce students to
the basics of product design, including issues relating to
product form and function, as well as aesthetics and
experience. Students will learn how to integrate creative
ideas into product designs that would appeal to
consumers. Cutting edge and relevant issues in product
designs will be discussed. Special emphasis will also be
placed on examining product designs in an Asian
cultural context.
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18. 120x 15-min blocks:
- Presentations
- Think-Pair-Share (TPS)
- Field missions
- Ideation sessions
- Writing and drawing
- Video excerpts
- Surveys
- Group discussions
- “Making” activities
- Site visit
- “DIY” activities
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19. 19

20. www.universetoday.com/wp-content/uploads/2013/11/560072_1393241990913741_1484585483_n1.jpg
media.pennlive.com/midstate_impact/photo/pn-20110824132704-18jpg-c300573418e4b5bf.jpg
www.iloilomovie.com
todayonline.com/sites/default/files/styles/photo_gallery_image_lightbox/public/photos/43_images/24259450.jpg
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21. https://www.flickr.com/photos/tjblackwell/
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22. https://www.flickr.com/people/40662521@N07
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23. https://www.flickr.com/people/40662521@N07
Creativity: source of change, of new ways of
seeing, of creating new value
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24. Variations of the “Design Thinking” problem solving model
hci.stanford.edu; interaction-design.org; nngroup.com;
The “artistic bias” of creativity
(Image http://pngimg.com/download/7377) 24

25. This course is not about creative geniuses, toy
problems, “design thinking”, or art. Then?
- We go beyond myth-ridden views of “creativity”
- Towards creative approaches to learning
creativity and design
- Based on scientific research and real-world
practice across fields and cultures
- To transform everyday activities and life
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26. Activity 1.3: Hard problems
Duration: 15 minutes
Mode: All
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27. 1. A few videogames^
2. A car^
3. A bungalow^
4. Kitchen appliances
5. Toys
6. Farm tools
7. Learning spaces
8. Museum exhibits
9. Playgrounds
10. Point-of-sale
11. Handcrafts
12. Phone cabin
13. Stairs
14. Interactive displays
15. Websites
16. Virtual galleries
17. Office furniture
18. Lamp
19. Suitcase
20. Chairs and benches
21. Book covers
22. Picture frames
23. Interactive toys
24. One thousand products, websites, systems, services#
25. Rapid prototyping machines#
26. Fifteen companies#
27. Doors*
28. Car dashboard displays*
29. More cars*
30. Robot-friendly furniture*
31. A visual divergence test
32. Reconfigurable robots and social robots
33. Curriculums, syllabus, activities, support materials
34. Design platforms, methods and techniques
^ as a teenager, before entering college
# by around 1000 design and engineering students in 6 countries
* by computational generative systems that I’ve authored

29. ‘ROBOT GRACIOUS GAIT’ RoboMods
Sosa, R., Mohan, R.E., Rojas, N. and Nansai, S.

35. Morning tea
15 minutes
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36. 36

37. 37

38. https://www.flickr.com/photos/vickisnature/ https://www.flickr.com/photos/132295270@N07/
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39. The Creative Self : Effect
of Beliefs, Self-Efficacy,
Mindset, and Identity
by Maciej Karwowski , and James C. Kaufman
PUBLISHER
Elsevier Science
DATE
2017-02-23
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40. Activity 1.4: Disruptive change
• Creativity as the source of punctuated
change (disruptive, qualitative)
• Individual mode:
Reflect when/how/why you have initiated or
been involved in disruptive change
• Share to (re)introduce yourself
 Am I creative? Yes/No
 How creative am I?
 How am I creative?
 Uniqueness
 Lessons learnt
 Crisis
 Effects
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41. Andrea Joanna Cynthia Sam HYUNDEOK
Carolina Bee Kee Charlene Andrade MIRTHINTI
Debbie Lu Ran Takafumi Karishma NEHA
Christopher Nelson Wu Xuan JJ NOEL
David Noa Sam Raymond SANAE
Diyana Pamela Edwin Sonya SHYAMA
Gopika Prislyn Yinhong Rohana YU TONG
Hatairat Siti Khadija Leon Rony
Siti Sulianah Julia
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42. Activity 1.5: Myths and biases of
creativity in your career and life
Duration: Individual
Mode: During lunch time :)
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43. Lunch
1 hour
43

44. Activity 1.6: “Scumble”
Mode: Individual and pairs
Credit: David Kayrouz
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45. Amnesty International
@amnestyusa
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46. https://www.flickr.com/photos/skynoir/
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47. https://www.youtube.com/watch?v=AVg_D4VES6o
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48. Activity 1.5 Debrief
• Share the myths and biases of
creativity in your career and personal
life
• What has been holding you back?
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49. Find your creative potential
• How does your cultural background shape your creativity?
• Your family history and life experiences
• Your network: the people who surround you
• Your personality traits and preferences
• Your career goals and technical skills
• Your values, dreams, and motivations
• The abilities that distinguish you from other people
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50. 3 Views of Design
ICSID: http://www.youtube.com/watch?v=d3hJcnWKezk
Dyson Foundation: http://www.youtube.com/watch?v=SD6d8Em8q5A
Roger Martin: https://www.youtube.com/watch?v=rLjj1MWX0bY
http://www.hopkinsmedicine.org/medart/ https://en.wikipedia.org/wiki/Triquetral_bone https://www.healthtap.com/topics/
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51. MINDSETS
human
centered
mindful
of process
prototyping
culture
action
bias
radical
collaboration
show,
don’t tell
https://dschool.stanford.edu/groups/k12/wiki/781c0/Design_Thinking_Processes.html 51

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54. Activity 1.7: Design cases
Mode: Individual and pairs
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56. 56

57. Q: what was the initial core vision of Apple Computers?
Steve Jobs, 1980
http://youtu.be/0lvMgMrNDlg?t=2m23s
02:23 – 13:05
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58. http://www.designcouncil.org.uk/resources/search/bundle/case_study
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60. http://www.dubberly.com/wp-content/uploads/2012/11/Dubberly_Jobs-and-Ive.pdf 60

61. Prepare a DIY Activity…
Duration: 15 + 15 minutes
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62. Afternoon tea
15 minutes
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63. DIY Activity Day 1
Duration: 15 to 30 minutes
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64. Alt Activity 1.8
• Form listening triads
• What needs a radical shift in
your organisation?
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65. DIY Activity debrief
• Did it go according to plan?
• Lessons learned, improvements
to try.
• Decodings of core themes
covered today.
• Appropriation, interpretation…
why DIY activities?
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66. Creativity & Design. End of Day 1
• Individual mode
• Write down two key concepts or ideas
that you learned today
• Write an action item that you can put
into practice derived from that key
concept or idea
• Write down your most pressing
question today
 Extra: “My main
contribution to the
session today was…”
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