California Association of Museums Conference March 7, 2014 Speakers: Susan Spero, JFK University Dana Mitroff Silvers, Design Thinking for Museums Karen Kienzle, Palo Alto Art Center Brianna Cutts, Sibbett Group

1. Image
by
George
Atanassov
from
flickr

2. Image
copyright
P.
M.
Carlson
The Design Thinking Framework
Dana Mitro" Silvers
California Association of Museums Conference
March 7, 2014
2

3. Some background
d.school bootcamp + SFMOMA
Image
from
flickr
by
the
Stanford
d.school

4. Today’s presentation
What is design thinking?
A short design challenge
What does the process look like in
museums?

5. What is design thinking?
Image
from
flickr
by
the
Stanford
d.school

6. Optimistic
Collaborative
Human-centered
Bias toward action
Show don’t tell
Prototype-driven
A process + mindset
All icons licensed from The Noun Project

7.
grounded in a deep understanding of
user needs
7
Image
courtesy
Michael
Edson,
Smithsonian
InsBtuBon

8. Mindset and methodology
“Design Doing”
Photo
by
Andrew
Delaney/

9. Let’s try it!

10. Your first design challenge
Find a partner.
Face each other and get comfortable.
Get out paper and a pen.

11. Your Challenge…

12. How might we redesign the
CAM conference badge
to better facilitate
networking?

13.
Image from flickr by Matt Biddulph
13

14. Start with a conversation
Image courtesy of Susan Spero

15. Interview your partner
What do you like most & least about
your CAM badge?
Why?
What do you like most & least about
networking at this conference?
Why?
2 minutes x 2

16. Sketch ideas
Use your new knowledge about your
user to sketch out ideas for a new
badge for him/her.
2 minutes on your own

17. Share + get feedback
Show your sketches and ideas to your
partner.
What resonates?
What do they dislike?
2 minutes x 2

18. st
1
Congratulations on your
Mindset and methodology
design cycle!
Photo
by
Andrew
Delaney/

19. The framework
Image
by
the
Stanford
d.school

21. Talk to real people
Images
courtesy
SFMOMA

23. Define the right problem
Image
copyright
P.
M.
Carlson

25. Generate ideas + defer judgment
Image
copyright
P.
M.
Carlson

27. Build + test to learn

28. Thank you!
Blog: DesignThinkingforMuseums.net
Email: dana@dmitro".com
Twitter: @dmitro"

29. Design
Thinking
in
Ac-on:
makeX:
The
Palo
Alto
Teen
Mobile
Makerspace
Project
29

30. Introduc-on
to
makeX
30

31. How
our
project
got
started
31

32. Art
Center’s
design
thinking
process
32

33. Art
Center’s
audience
design
thinking
process
§ Teens
need
a
safe
and
fun
place
to
acBvely
express
themselves
with
their
friends
because
it
is
important
to
be
involved
in
a
community
in
which
you
are
heard
and
respected.
33

34. Introduc-on
to
makeX
34

35. Project
Goals
§ To
design
and
develop
a
third
space
for
teens.
§ To
involve
teens
extensively
in
the
planning
process
and
ensure
their
voices
are
heard
and
validated
§ To
promote
teen’s
engagement
in
a
design
thinking
process
and
demonstrate
the
applicaBons
of
design
thinking
concepts
in
life
and
learning.
35

36. Introducing
the
Designers
36

37. Process:
Introducing
the
Project
§ How
might
we
design
a
mobile
makerspace
that
creates
a
broad
range
of
experiences
and
is
welcoming
to
diverse
users?
37

38. Process:
Establishing
Groundrules
§
§
§
§
§
§
§
§
§
§
§
Everyone
is
heard
Show
up
on
Bme,
respect
your
commitment
Take
an
extra
step
to
get
to
know
others
No
phones
(except
for
breaks)
Use
good
judgment—be
nice
Ask
quesBons
Provide
clarificaBon
Respect
other
people’s
ideas
Take
on
tasks
that
are
needed—
contribute
Make
compromises
Be
opBmisBc
38

39. Process:
Pre-­‐Survey
39

40. Process:
Field
Trips
40

41. Process:
Field
Trips
41

42. Process:
Design
Thinking
42

43. Process:
Empathy
43

44. Process:
Defining
44

45. Process:
Defining
§ Inexperience
maker
teenager
(Shasta)
needs
a
nonjudgmental
place
to
learn
and
be
inspired
because
she
wants
a
place
to
create
and
relax
without
pressure
to
succeed.
45

46. Process:
Defining
§ Freddy
needs
a
way
to
mix
machinery
with
craVs
because
he
wants
to
personalize
and
individualize
the
industrial
world.
46

47. Process:
Defining
§ The
lazy
video
game
addict
(Kyle)
needs
a
way
to
achieve
an
adrenaline
rush
and
mo-va-on
because
he
is
bored
and
sick
of
school.
47

48. Process:
Defining
§ Georgia
needs
a
way
to
unwind
aVer
school
because
unwinding
would
help
her
lower
her
stress
levels.
48

49. Process:
Brainstorming
49

50. Process:
Prototyping
50

51. Process:
Prototyping
51

52. Process:
Prototyping
52

53. Process:
Prototyping
and
Tes-ng
53

54. Process:
Equipment
and
Material
Selec-on
54

55. Process:
Installa-on
55

56. Process:
Opening!
56

57. makeX
Furniture:
Tool-­‐A-­‐Gon
57

58. makeX
Furniture:
Folding
Table
58

59. makeX
Furniture:
Bouncing
Stool
59

60. makeX
Furniture:
MAKE
Shelves
60

61. makeX
Furniture:
Storage
Walls
61

62. Our
Partners
62

63. Noll
&
Tam
Architects
63

64. Hero
Design
64

65. Bernie
Trilling
65

66. Evalua-on
Feedback
§ EvaluaBon
feedback:
– Majority
of
teen
designers
shared
that
they
thought
they
could
incorporate
design
thinking
in
their
day-­‐to-­‐day
lives:
• “Yes,
design
process
could
be
applied
to
problem
solving
and
other
criBcal
thinking
applicaBons.”
• “Problem
solving
skills
apply
to
all
problems—
abstract
and
physical.”
66

67. For
more
informa-on
§ For
more
info
and
to
download
drawings
of
our
furniture:
www.cityofpaloalto.org/gov/depts/lib/teens/makex.asp
§ To
reserve
equipment:
hps://liquidspace.com/Venues/makex
§ makeX
was
supported
in
part
by
the
U.S.
InsBtute
of
Museum
and
Library
Services
under
the
provisions
of
the
Library
Services
and
Technology
Act,
administered
in
California
by
the
State
Librarian
§ Karen
Kienzle,
Director,
Palo
Alto
Art
Center
(karen.kienzle@cityofpaloalto.org)
67

68. What’s
next?
68

69. Thank
you!
69

70. makeX
The
Palo
Alto
Teen
Mobile
Makerspace
Project
70

71. BRIANNA
CUTTS

72. Creative Confidence

73. • A mindset
• We have the natural talents
• It takes confidence to act on
natural talents

74. Design Thinking

75. • A set of tools that let us express
our
Creative Confidence

76. Creativity
“The process of having
original ideas that have
value.”
— Sir Ken Robinson, Author
Innovation
“Putting new ideas into
the world.”
— Tim Brown, IDEO CEO

77. Creativity
“The process of having
original ideas that have
value.”
— Sir Ken Robinson, Author
Innovation
“Putting new ideas into
the world.”
— Tim Brown, IDEO CEO
Having
Ideas

78. Creativity
“The process of having
original ideas that have
value.”
Having
Ideas
— Sir Ken Robinson, Author
Innovation
“Putting new ideas into
the world.”
— Tim Brown, IDEO CEO
Acting on
Ideas

79. Design Thinking Tool
Explore choices before you
make a decision

80. Design Thinking Tool
Explore choices before you
make a decision
Diverge
create
choices

81. Design Thinking Tool
Explore choices before you
make a decision
Diverge
create
choices
Converge
make
choices

82. Design Thinking Tool
Explore choices before you
make a decision
Diverge
create
choices
create
choices
Converge
make
choices

83. Creative Confidence Tool
FULL
EMPTY

84. Creative Confidence Mindset
FULL
EMPTY
Being optimistic is
a critical part of
Creative
Confidence

85. Creative Confidence Journey
Being Curious

86. Creative Confidence Journey
Taking Risks
Being Curious

87. Creative Confidence Journey
Taking Risks
Test & Tweak
Succeed & Fail
Being Curious

88. Creative Confidence Journey
Building Confidence
Taking Risks
Test & Tweak
Succeed & Fail
Being Curious

89. Creative Confidence Journey

90. Creative Confidence Journey

91. Act like a kid?

92. Not so easy …

93. Brain Basics
Youth Brain
Adult Brain

94. Brain Basics
Something SCARY
Youth Brain
Adult Brain

95. Brain Basics
Something SCARY
Youth Brain
Adult Brain

96. Brain Basics
Something SCARY
Youth Brain
Adult Brain

97. We’re All Creative
0
years
Human Life Span
100
years

98. We’re All Creative
0
years
0-5
years
is most
creative
time in
life
Human Life Span
100
years
1968 Longitudinal Study:
Breakpoint and Beyond:
Mastering the Future Today,
George Land and Beth Jarman

99. We’re All Creative
• 1,600 5-year-olds
• Test used by NASA to select
innovative engineers and
scientists
• At age 5: 98%
• At age 10: 30%
• At age 15: 12%

100. What happens?

101. Creative Confidence Hurdle

102. Creative Confidence Hurdle

103. Building
Creative Confidence

104. Create a world
that’s better for
everyone

105. Design Thinking:
Empathy for user
Create a world
that’s better for
everyone

106. Design Thinking:
Empathy for user
Create a world
that’s better for
everyone
Creative Confidence:
Optimism for creator

107. But How?

108. Cultivate Curiosity
Building Confidence
Taking Risks
Test & Tweak
Succeed & Fail
Being Curious

109. Take Risks
Create a Failure Safe Zone
Creative
risk taking

110. Take Risks
Create a Failure Safe Zone
judgment
sarcasm
doubt
criticism
Creative
risk taking
apathy
pressure

111. Fail Often
Create a Failure Safe Zone
judgment
sarcasm
doubt
criticism
Creative
risk taking
apathy
pressure

112. My approach:
Hybrid of Techniques

113. Process Reminders
Learn the rules
so that you
know how to
break them

114. Process Reminders
Measure twice,
cut once
Learn the rules
so that you
know how to
break them

115. Process Reminders
Measure twice,
cut once
Learn the rules
so that you
know how to
break them
Learn by doing

116. STORY

117. PASSION
STORY

118. PASSION
AUDIENCE
STORY

119. PASSION
AUDIENCE
STORY
TECHNIQUE

120. Funneling Process

121. Funneling Process
The Exhibition

122. Funneling Process
The Content
The Exhibition

123. Funneling Process
The Content
The Exhibition
The Visitor

124. Funneling Process
The Content
The Exhibition
The Visitor
Inspire More Questions
than you Answer

125. Guiding others to develop
Creative Confidence

126. JFK University
Exhibition Development

127. Europa: Life Under Ice
Before

128. Europa: Life Under Ice
After

129. Europa: Life Under Ice

130. Fill These Empty Halls
A John F. Kennedy University Exhibition

131. Fill These Empty Halls
A John F. Kennedy University Exhibition

132. Fill These Empty Halls
A John F. Kennedy University Exhibition

133. Now What?

134. Have Empathy
Be Optimistic

135. Test & Tweak
Have Empathy
Be Curious
Be Optimistic

136. Test & Tweak
Have Empathy
Take Risks
Be Curious
Be Optimistic

137. Practice, Test & Tweak
Book Recommendations

138. BRIANNACUTTS. COM
Creativity Stuff
SIBBETTGROUP.COM
Exhibit Design

139. Image
by
George
Atanassov
from
flickr