Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone Apps, and Live Streaming
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The document discusses various digital marketing strategies for spreading messages, including through email, apps, texting, and live streaming. It notes that new marketing focuses on engaging people and responding to them, rather than just broadcasting messages, in order to earn greater reach organically. Specific tips are provided for effective email marketing, using smartphone apps and texting technology, and setting up live streams.
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SMS Marketing For Local Business: Trends You’ll Need In 2022
SMS Marketing For Local Business: Trends You’ll Need In 2022
More from Ceci Dadisman
Market Smarter, Not Harder: Using Your Own Data for Marketing Success
The key to a successful marketing campaign is using data to deliver the right message to the right person at the right time.
This webinar will show you how to mine your patron data for predispositions and propensities in order to target your potential buyers with communications targeted and relevant to each individual recipient. You will learn how to segment your digital and traditional communications (yes, including direct mail!) to strategically attract and retain audiences.
This webinar is relevant to marketers of all levels at organizations of all budget sizes and focuses on free and low-cost resources.
In this webinar you will:
-See how data can be used to determine interests and propensity to buy
-Learn how segmentation can lower costs and maximize results
-Discover how you can use messaging variations to engage each segment
-Set up strategic communications to allow your patrons to self-select their interests
Email Communications Makeover
In times of uncertainty, email is a powerful tool to keep in touch with your community of donors and patrons. We'll talk about how to maximize your email campaigns to drive open rates, engagement, and conversions. In this highly tactical session, you'll learn best practices that can lead to more engagement and explore email automation functionality that will revolutionize the way you think about and deploy your email campaigns.
Communicating Your Museum Reopening
This document discusses engaging members of an organization through various communication channels like email, social media, and a website. It mentions reaching members who are highly engaged with the organization's jargon and keeping them informed and answering their questions. The goal is to understand the audience's needs.
Market Smarter Not Harder - Using Your Own Data To Achieve Success
This document discusses how arts organizations can use data and precision marketing techniques to more effectively engage patrons. It defines precision marketing as sending the right message through the right channel to the right target at the right time. The document provides examples of how organizations can segment their patron data by variables like age, income, interests to target customized communications. It also reviews best practices for email marketing, Facebook advertising, and other digital campaigns that utilize patron data to increase engagement.
Be A Social Media Superstar
This document provides tips on how to be a social media superstar as a marketer in the arts space. It discusses focusing on quality over quantity of posts. It recommends using engaging content like questions, rewards and user-generated content. It also suggests leveraging influencers and paid advertising that extends organic content. The document highlights how to use data from past patrons and buyers to target custom audiences in paid campaigns. It concludes by thanking the audience and providing contact information.
Email Marketing Makeover
This document provides best practices and recommendations for email marketing. It begins with some key statistics about email marketing returns and poor practices turning people away from companies. It then discusses design elements like layout, images, calls to action and engaging content. Best practices for subject lines, newsletters vs email blasts, list segmentation, follow up emails and send times are also covered. The goal is to help maximize engagement and returns through strategic email campaign design and targeting.
Digital Marketing Bootcamp
This document provides an overview of a digital marketing bootcamp presented by Ceci Dadisman. The bootcamp covers optimizing an organization's digital marketing ecosystem, including websites, social media, and email. It provides tips on creating customer personas and optimizing a website's navigation, typography, and content. For email marketing, the bootcamp discusses design, subject lines, and the difference between newsletters and eblasts. Finally, it addresses best practices for content and advertising on social media. The bootcamp includes examples, data, and recommendations for tools to use.
Facebook for Artists
Ceci Dadisman gives tips on using Facebook effectively for artists. She recommends connecting with fans by educating and engaging them on a personal profile while keeping personal details private. Dadisman also provides best practices for posts, tools for monitoring engagement, and advice on using ads and custom audiences to promote work to similar users.
Winning Websites
The document discusses optimizing website experiences for different audiences. It provides various statistics about internet usage patterns among older adults, millennials, and across devices. Specific points include that over half of those aged 65+ use the internet daily, millennials prefer mobile-friendly sites with quick access to details like contact information, and eye tracking data shows users spend most time viewing content above the fold on pages. The document emphasizes the importance of responsive design and testing websites using tools that analyze user behavior and interactions.
Email Marketing Bootcamp
This document summarizes an email marketing bootcamp presentation. The presentation covered email marketing best practices like design, content, and segmentation. It included data on email effectiveness and engagement. Interactive exercises had attendees discuss newsletter vs. email blasts, list segmentation, and follow up messaging. The goal was to help attendees improve their email strategy and tactics.
Facebook Advertising Basics
Ceci Dadisman provides tips for using Facebook advertising effectively in 4 steps: 1) Plan the campaign goals and content, 2) Target the right audiences through location, demographics, interests and custom audiences, 3) Create engaging ad content with copy, images and videos, 4) Set up ads such as sponsored posts and sidebar ads. She offers to help with any Facebook advertising questions.
Social Media In Practice - FAU 2014
The document discusses best practices for using social media in marketing. It notes that traditional marketing follows a funnel approach of blasting out promotions to see who responds and get them to purchase, while social media follows a different approach. Effective social media marketing responds to and invites small acts of engagement to earn larger reach, listens to customers, and engages where people online. It also discusses monitoring social media analytics and balancing personal and professional social media use.
Segment Your Message Without Fear - FPRA
The document discusses strategies for segmenting marketing messaging. It provides tips on how to segment audiences based on behaviors, relationships, preferences, and demographics. It also recommends determining message variations for each segment and using data to help target direct mail campaigns more effectively. The overall message is that segmenting marketing messaging without fear can help organizations better target their communications.
The Curated Arts Experience - Cultural Executives Committee
The Curated Arts Experience as presented to the Cultural Council of Palm Beach County Cultural Executives Committee on 2.24.14.
Curated Arts Experience CMU MAM
This document discusses how arts organizations can use technology to enhance the audience experience and engage new audiences. It provides examples of how Lyric Opera of Chicago and New World Symphony used alternative programming and events to attract over 18,000 and 31% new audience members respectively. The document also offers suggestions for arts organizations to use technologies like mobile apps, social media, interactive screens and real-time polling to enrich experiences before, during and after performances. It emphasizes that the goal of enhancing the audience experience and learning is more important than the technology itself.
Winning Websites NAMP 2013
The document summarizes a presentation on optimizing patron experiences through website design. It provides data on digital marketing challenges for performing arts organizations and user behaviors online. It then focuses on Guillaume Thérien's work redesigning the website for Opéra de Montréal to better engage users, improve conversion rates, and address organizational challenges through content marketing and an emphasis on relationship building. Key aspects of the redesign included a responsive design, social media integration, and focus on user experience and metrics to measure success.
Curated artsexperience prsa
The document discusses using technology to enhance experiences before, during, and after events. It provides examples of mobile apps and tours that can be created for curating experiences before and after events. During events, it suggests using interactive screens, real-time audience polling, surveys, and hashtags when live tweeting to enrich the experience.
Tech Stuff I Can't Live Without
Ceci Dadisman discusses the importance of having an online presence for organizations and professionals in 2012. She covers social media platforms like Facebook, Twitter, and YouTube that should be used. She also discusses tools to help manage emails, websites, dynamic content, and data across these channels, noting specific programs and statistics about how multimedia and engaging content can boost purchases. The document encourages connecting with Ceci on the Palm Beach Opera website or through her social media accounts for more information.
Your Website Is Ugly - Americans for the Arts Webinar
Ceci Dadisman discusses how open source content management systems (CMS) can help organizations easily update their websites without technical expertise. She outlines common signs that a website needs updating, such as being unable to easily add content or taking too long to make changes. Dadisman then covers how to prepare for a new website, including determining goals, finalizing site maps, and looking at premium templates for design ideas. She stresses the importance of plugins and extensions for adding functionality without coding. Dadisman concludes by emphasizing the right of all organizations to have an easily updatable, modern website.
Social Media for PR
Ceci Dadisman is the Director of Marketing & PR at Palm Beach Opera. She is a professional classical singer and arts marketing consultant. She enjoys digital marketing and is a fan of the Pittsburgh Steelers and WVU Mountaineers. Social media is about more than just websites and content, it is about how people interact online. An effective social media strategy involves listening to people, engaging in small conversations, and inviting larger interactions.
More from Ceci Dadisman (20)
Market Smarter, Not Harder: Using Your Own Data for Marketing Success
Market Smarter, Not Harder: Using Your Own Data for Marketing Success
Market Smarter Not Harder - Using Your Own Data To Achieve Success
Market Smarter Not Harder - Using Your Own Data To Achieve Success
The Curated Arts Experience - Cultural Executives Committee
The Curated Arts Experience - Cultural Executives Committee
Your Website Is Ugly - Americans for the Arts Webinar
Your Website Is Ugly - Americans for the Arts Webinar
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone Apps, and Live Streaming
- 1. ACHIEVE ROCK STAR STATUS SPREADING YOUR MESSAGE THROUGH EMAILS, IPHONE APPS, TEXT MESSAGING, AND LIVE STREAMING
- 2. current funnel BLAST OUT MARKETING SEE WHO RESPONDS GET THEM TO PURCHASE rinse and repeat Paraphrased from an interview statement by Katya Andresen
- 3. new funnel INVITE SMALL ACTS OF ENGAGEMENT LISTEN AND REFLECT GO TO WHERE THE PEOPLE ARE RESPOND AND INVITE LARGER ACTS rinse and repeat Paraphrased from an interview statement by Katya Andresen
- 4. traditional marketing PURCHASE REACH CREATE ENGAGEMENT CREATE ENGAGEMENT EARN REACH new marketing Traditional media: The more reach you buy , the more engagement you create . New media: The more engagement you create , the more reach you earn .
- 5. email marketing today Nearly 1/3 of people have stopped doing business with at least one company altogether as a result of its poor email practices. - Merkle Survey
- 6. yep, it’s still effective
- 9. consistent branding An email marketing campaign that visually matches your other branding increases brand recognition.
- 10. easy sign-up This one is simple: Create an opportunity to sign up on EVERY page of your site.
- 11. Sign Up
- 12. Sign Up
- 13. smartphone revolution The iPhone accounts for almost 42% of smartphone internet browsing worldwide. iPhone use increased almost 130% across 2009. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%.
- 14. so you want an app?
- 15. can’t quite afford it?
- 16. texting technology APPLICATIONS: Audience choice awards Texting questions to experts Replace expensive clickers Green surveys at conferences Text feedback to a presenter Interactive signage Tradeshow sales leads Brainstorming with 2000 people Silent SMS auctions Outdoor SMS voting
- 17. how does it work?
- 18. live streaming Broadcast your event on the web in real-time. Embed broadcast in your website. Live tweet/chat/Facebook with the audience. Simple set-up and equipment.
- 19. how does it work? livestream.com | ustream.com | justin.tv
- 21. Ceci Dadisman President & Creative Director [email_address] 412.523.8861 www.cecicreative.com Facebook: /cecicreative Twitter: @artsgroupsales Flickr: /cecicreative