Email Marketing Presentation 2019. Please drop us an email at advertisement@emailsutra.com or makemysite.sg@gmail.com

1. EMAIL MARKETING
FOR YOUR BUSINESS IN
SME Management and Partners
22nd February 2019

2. THE BUSINESS SITUATION
Do you face a business situation where you
spend on huge amount of advertisement
on mass marketing but it is not targeted
and gain no high ROI or big yields / returns?
INDIVIDUALCOMPANY
PRODUCT / SERVICES

3. SINGAPORE OUTDOOR ADVERTISING (BIG BUDGET)
Billboard Posters Bus Advertisements Taxi Advertisements
Outdoor Advertisements are on the pricy advertising
range of S$200,000 onward. It may not be suitable
for companies who are small startups and with tight
advertising budget. You also cannot track
performance of volume who responds to your
advertisement digitally.

4. MALAYSIA OUTDOOR ADVERTISING (BIG BUDGET)
S$250,000 onward per board, every 12 months

5. JOHOR
KUALA
LUMPUR
15km
15km JB –> KL = 320km
MALAYSIA OUTDOOR ADVERTISING (BIG BUDGET)
Over 50 billboards

6. 1. FLYERS THROUGH SPAM WAY INTO LETTER BOXES IN HDB
2. FLYERS AT 100 MRT TRAIN ENTRANCES AROUND SINGAPORE.
3. FLYERS POSTED ON POWER POLES AROUND SINGAPORE.
4. FLYERS POSTED ON BUS STOPS, TRAFFIC LIGHTS, PUBLIC PLACES.
OUTDOOR ADVERTISING (SMALL BUDGET)

7. OUTDOOR ADVERTISING (SMALL BUDGET)

9. MAIN NEWSPAPER CLASSIFIEDS
1 Day - $30,000
30 Days - $200 x 30 = S$900,000
1 Day - $68
30 Days - $68 x 30 = S$2040
1 Day - $200
30 Days - $200 x 30 = S$6000
3 Line No Colour
1 Box with colour
Full Page Ad
Prices are not yet added with GST

10. Email Marketing is a practical form of Direct
Marketing which uses email as a means of
communicating commercial or fundraising
messages to a target audience.
WHAT IS EMAIL MARKETING ?
Blind CC is only good and useful in certain scenario.
Email Marketing without spamming or be a spammer.

11. Radio took 38 years to reach 50 million people.
Internet took 5 years only to reach
> 50 million people.
HUGE POTENTIAL IN EMAIL MARKETING
Email Marketing will take 1 year
to reach 50 million people.
Television took 13 years to reach 50 million people.
Hitting the critical mass of 7 Billion people

12. Make 10 Phone Calls a Day
If you only one SALES staff, can they
Possibly make 1000 calls or meet 1000
persons a day?
Make 100 Phone Calls a Day
Make 1000 Phone Calls a Day
Send 10 Emails a Day
Send 100 Emails a Day
Send 1000 Emails a Day
Meet up 10 Persons a Day
Meet up 100 Persons a Day
Meet up 1000 Persons a Day
HITTING THE CRITICAL MASS OF 7.0 BILLION

13. * According to VentureBeat, email is the channel
generating the highest ROI for marketers
EMAIL DELIVERS THE HIGHERS ROI
FOR MARKETERS
* According to McKinsey, email is 40 times
more effective at acquiring new customers
than Facebook or Twitter

15. CREATE AWARENESS
Hits

16. THE 6C POLICY

17. THE 6C POLICY

18. BUILD EMAIL LIST

19. SEND NEWSLETTER

20. SEND AUTORESPONDER

21. EMAIL
MARKETING
SUCCESSFUL EMAIL MARKETING
FREQUENCY
OF CAMPAIGN
CATCHY
SUBJECT
TITLES
RELEVANT
EMAIL
DESIGN
GOOD
EMAIL
SOFTWARE GOOD EMAIL
DATABASE

22. EMAIL FLYER DESIGN TYPE
PLAIN TEXT EMAIL FLYER
HTML EMAIL FLYER WITH
ENCODED GRAPHICS
1 2

23. HTML EMAIL FLYER DESIGN TYPE
From :
To :
Subject :
Email Content
According to one of the email marketing laws, we must reveal
the sender And not from any anonymous sender. We TELL readers
where your email is coming from.

24. <ADV> Your Email Subject Title Here
<ADV> Breaking News: Interbus to Focus on Internet Security through Acquisition of McFFERRE
<ADV> Seven No Nonsense Secrets to Avoid Hidden Costs with Lowest-Cost Satellite Phone Providers
<ADV> Careers with RECRUIT ABC PTE LTD - Job Alert from JobABDCE.com
<ADV> How to increase conversion of your website for your property sales
<ADV> Promotional Fares now on singa-yairmore.com, Offer ends 19 October 2015
<ADV> Calculating the ROI of Implementing an IP Fax Solution - Internet TTTT
<ADV> Upcoming eClasses elearning by abcde.com
<ADV> We have moved!
<ADV> Last Chance to Register for "Cloud Computing for the Enterprise" seminar, Tomorrow
<ADV> Renew Notice: Your Insurance Policy will be due for renewal in 7 days
<ADV> Find Out What You Need to Deliver a Next-Generation Customer Experience
<ADV> INVITATION to Breakfast Networking Session – 17th September 2010

26. EMAIL MARKETING CAMPAIGN SUMMARY
Targeted Audience
Email at one go to
Individual Recipients
Email Addresses
Email
Marketing
Mass Bulk
Software
Recipent
Computer
received as
a single email
Addresses to
him/her only
1,000,000

27. VIDEO EMAIL MARKETINGPHONE MARKETING
Copyright © | Please note that the symbols and logo used here are the property of the respective owners

28. PERSONAL DATA PROTECTION ACT
What is the Personal Data Protection Act?
The PDPA establishes a data protection law that comprises various rules
governing the collection, use, disclosure and care of personal data. It
recognises both the rights of individuals to protect their personal data,
including rights of access and correction, and the needs of organisations to
collect, use or disclose personal data for legitimate and reasonable purposes.
The PDPA provides for the establishment of a national Do Not Call (DNC)
Registry. The DNC Registry allows individuals to register their Singapore
telephone numbers to opt out of receiving marketing phone calls, mobile text
messages such as SMS or MMS, and faxes from organisations.
https://www.pdpc.gov.sg/legislation-and-guidelines/overview

29. EMAIL MARKETING USED FOR ALL INDUSTRIES
Associations & Organisations
Health & Medicine
Business & Finance
Hotels & Leisure
Computers & Technology
Internet & WWW
Culture & Lifestyle
News & Media
Shopping
Education & Reference
Exhibitions & Events
Sports & Recreation
Government & Politics
Travel & Tourism
Miscellaneous
International Sites
Email Auto Responders Services
Email Backup Services
Email Birthday Invitations
Email Background Design
Email Digital Name Cards Services
Email Data Recovery Services
Email Events Invitations (Wedding)
Email Flyer Design Services
Email Festivals Invitations
Email Marketing Training Workshops
Email Reminder Services
Email Spam Filtering Services
Email Online Surveys
Email Signature Business
Email Video Marketing Services
Email Verification of Address Services

30. EMAIL EVENT MARKETING YEAR 2019
New Year's Day 01 Jan 2019
Sentosa Flower Feb 2019
Chinese New Year 8-9 Feb 2019
Chingay Parade Singapore Feb 2019
Valentine's Day Feb 2019
International Women's Day Mar 2019
St. Patrick's Day Mar 2019
Good Friday 19th April 2019
Easter 27th Mar 2019
Singapore Triathlon Apr 2019
Labour Day 01 May 2019
Mother's Day May 2019
Vesak Day 19th May 2019
Father's Day Jun 2019
Dragon Boat Festival Jul 2019
National Day 09 Aug 2019
Day after National Day 10 Aug 2019
Teachers' Day 1st Sep 2019
Hari Raya Puasa 5th June 2019
Singapore F1 Grand Prix Sep 2019
Deepavali 27th Oct 2019
Hari Raya Haji 11th Aug 2019
Singapore Marathon Dec 2019
Christmas Day 25 Dec 2019
New Year's Eve 31 Dec 2019

31. PACKAGE 1
Make My Site Work Scope: Customer Building Exercise VIA Email Marketing | Minimum service period 3 month
Email Sales Target: 25 New Leads
Email Blast Size: 10K Emails
Blast Duration: 3 months
Flyer Quantity: 1 per month
Total Blast Campaign: 6
Blast Frequency p/m: 2
Campaign Cost: SG$1,200
Freebie: Tips and White Paper(PDF)
Leads Ownership: Client
Support: Email/Phone
PACKAGE 2 PACKAGE 3
Email Sales Target: 35 New Leads
Email Blast Size: 25K Emails
Blast Duration: 3 months
Flyer Quantity: 1 per month
Total Blast Campaign: 6
Blast Frequency p/m: 2
Campaign Cost: SG$2,400
Freebie: Tips and White Paper(PDF)
Leads Ownership: Client
Support: Email/Phone/Live Chat
Email Sales Target: 50 New Leads
Email Blast Size: 50K Emails
Blast Duration: 3 months
Flyer Quantity: 1 per month
Total Blast Campaign: 6
Blast Frequency p/m: 2
Campaign Cost: SG$3,800
Freebie: Tips and White Paper(PDF)
Leads Ownership: Client
Support: Email/Phone/Live Chat/Onsite
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