The document discusses optimizing website experiences for different audiences. It provides various statistics about internet usage patterns among older adults, millennials, and across devices. Specific points include that over half of those aged 65+ use the internet daily, millennials prefer mobile-friendly sites with quick access to details like contact information, and eye tracking data shows users spend most time viewing content above the fold on pages. The document emphasizes the importance of responsive design and testing websites using tools that analyze user behavior and interactions.

1. WINNING
WEBSITES
OPTIMIZING THE EXPERIENCE
CECI DADISMAN
DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA

2. HELLO
ABOUT ME
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM

4. IF YOU ONLY LOOK AT
ONE DATA SET…
BEHAVIOR ->
SITE CONTENT ->
ALL PAGES

5. DATA IN
YOUR FACE
CHARTS, GRAPHS, &
PERCENTAGES, OH MY!

6. More than half
of American adults ages 65 or
older use the internet.
Of those people, 70% use
the internet daily.
Source: Pew Research Center’s Internet & American Life Project

7. 75%of internet
users
age 50 and
over make
purchases
online.
66%of them
research
larger
purchases
online.
Source: eMarketer

8. Internet users over the age
of 50 overwhelmingly use
desktop computers
to access the internet.
Source: Pew Research Center’s Internet & American Life Project

9. 85%OWN A SMARTPHONE
Source: Neilsen and comScore
MILLENNIALS!
1 in 5USE IT EXCLUSIVELY
TO GO ONLINE

10. Source: The Millennial Impact
MILLENNIALS PREFER
NEWS OR ACTION-
ORIENTED HEADLINES
THAT
LINK TO MORE
INFORMATION

11. 76%TRYING TO NAVIGATE A
NON-MOBILE FRIENDLY SITE
Source: The Millennial Impact
56%NOT FINDING DETAILS – LIKE CONTACT
INFORMATION – QUICKLY AND EASILY
PET PEEVES

12. Source: The Millennial Impact
MOBILE!
AIN’T NO PARTY LIKE A
RESPONSIVE WEBSITE PARTY
‘CAUSE A RESPONSIVE
WEBSITE PARTY IS
ABSOLUTELY REQUIRED
IN THIS DAY AND AGE.

13. Source: Google and Nielsen
Consumers spend more than
15 hours a week researching
on their smart phones, and
they start their research on
search engines 48% of the
time.

14. Source: Google and Nielsen
40% of mobile users will
choose another search result
if the one they land on isn’t
mobile-friendly.

15. ITS GETTING
HOT IN HERE
HEATMAP DATA SHOWS
USER BEHAVIOR

16. 80% ABOVE
Source: Neilson Norman Group: The Human Mind and Usability
ABOVE AND BELOW THE FOLD:
VIEWING TIME
20% BELOW

17. “What we find at
the top of the
page helps us
decide to continue
scrolling, navigate
to another page,
try another site, or
abandon the task
altogether.”
Source: Neilson Norman Group

18. Only about 1% of
website visitors
click on a
homepage slider
feature.
Source: University of Notre Dame
And the vast majority of those 1% clicked on
just the first slide.

19. Source: OptimalExperience.com
THE EXCEPTION

23. 70% LEFT
Source: Neilson Norman Group: The Human Mind and Usability
LEFT OR RIGHT SIDE:
VIEWING TIME
30% RIGHT

24. T
Source: Neilson Norman Group: The Human Mind and Usability
LEARN TO LOVE THE F

30. BANNER BLINDNESS!
Source: Neilson Norman Group: The Human Mind and Usability

33. Source: ThinkEyeTracking.com
SHOWING THE DISCOUNTED
PRICE ALONG
WITH THE REGULAR PRICE
INCREASES
BUYER SATISFACTION
$
300 $254

34. crazyegg.com mouseflow.com

35. THANK YOU!
CECI DADISMAN
DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
561.835.7550 {office}
412.523.8861 {mobile}
@cecidadisman
cdadisman@pbopera.org
www.cecidadisman.com