Presentation on key strategies that youth-led MSMEs in West Africa can leverage to build their business

1. Digital Marketing
Strategies for youth-
led MSMEs
Cherubim ‘’Digital Mawuli’’ Amenyedor
Digital Marketing & Transformation Strategist,
Founder & President, STRIMPE

2. So what happens when you start
a presentation with a meme instead?

3. I’m not sure anything can happen…
I mean, Nobody can ‘’beat’’ you

4. Business has only two functions – marketing and
innovation.
All the rest are ‘’costs’’.
- Peter Drucker

5. Youth-led MSMEs play a crucial role in Africa's economy. According to the AfDB, youth in Africa constitute
over 60% of the population and represent a significant force for economic development and consumer
behaviour shift.

10. Marketing used to be about
advertising. Now, Marketing is
everything you do.

11. Key Benefits of an Online Presence
Stay competitive. An online presence
(website, social media, email or mobile
apps) is no longer a competitive advantage
but just a price for entry.
Reach a wider audience. Your
business can reach potential
customers all over the world at any
day, anytime 24/7/365.
Improve customer service. You
can use email, social media, and live
chat to answer questions, resolve
problems, and provide support to
your customers.
Grow & Scale your business. Online
marketing strategies like search engine
optimization (SEO), pay-per-click (PPC)
advertising, and social media marketing helps
to reach more customers and drive more
traffic to your website.

12. Social
Local
Mobile

13. Be Social

15. Be Social. Tell your personal
or brand story. Nothing
beats good storytelling on
social media.
Join the relevant platforms
that aligns best with your
target audience and business
goals.
Engage promptly with your
customers online to increase
brand engagement.
Collaborate with Influencers
to reach new audiences and
gain credibility
Use User-Generated-
Content to build social
proof to increase your
brand authenticity.
Always test.
Always analyze.
Always optimize.

16. Be Local

17. Stage Digital Tactic KPI

20. Nearly one third of Nigerians said they paid cash for their most recent purchase.20 About one in four
used a credit card, but only 4% had bought something with an online-payment service.21

21. • SEO Optimize your website or App
for local search or for ASO
• Encourage Reviews everywhere you can.
Google Maps, Yelp, TripAdvisor, Facebook etc.
• Build an active local footprint using maps,
attending events and collaborating with other
local businesses.
Location
Location
Location

22. Be Mobile

25. Think mobile first.
mCommerce is on
the high rise
Use redeemable
mobile coupons.
SMS is not yet
dead.
61.9% of emails are
opened on mobile
Explore push
notifications or
beacons

26. When you thought the presentation will end here but there are
still slides ahead

27. Digital X

28. Patterns & Trends for 2023

30. ThankYou!
Merci!
Akpe!
Danke!
Email: cherubim@strimpe.com / digitalmawuli@gmail.com
Linkedin: www.linkedin.com/in/digital-mawuli/