- The document provides an overview of email marketing and social media best practices for small businesses, focusing on how to build quality email lists, create effective email content, and integrate email with other online marketing channels like social media. - It discusses common misconceptions about marketing and recommends lower-cost digital marketing tactics that small businesses can use like email, websites/blogs, paid search, direct mail, and social networking. - The document concludes by outlining 10 steps small businesses can take to get started with email marketing using the VerticalResponse platform.