This document discusses email marketing. It defines email marketing as sending commercial messages to groups using email to advertise, promote sales, or solicit donations. The goals are typically to build loyalty, trust or brand awareness. Email marketing campaigns aim to engage customers, acquire new customers, and encourage purchases or donations. The document also outlines the types of emails like newsletters, transactional emails, and behavioral emails. It discusses benefits such as low cost, ability to reach an engaged audience, ease of getting started, global reach, and instant impact. Finally, it discusses email marketing software platforms, best practices, and tools like Campaign Monitor.

1. GURLEEN KAUR
AMITY UNIVERSITY JHARKHAND

2. WHAT IS E MAIL MARKETING.
• Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing. It involves using email to
send advertisements, request business, or solicit sales or donations.
Email marketing strategies commonly seek to achieve one or more
of three primary objectives, to build loyalty, trust, or brand
awareness. The term usually refers to sending email messages with
the purpose of enhancing a merchant's relationship with current or
previous customers, encouraging customer loyalty and repeat
business, acquiring new customers or convincing current customers
to purchase something immediately, and sharing third-party ads.

3. WHAT IS EMAIL MARKETING CAMPAIGN.
• An email marketing campaign is an email sent from a
business to one or more customers or prospects. A successful
email marketing campaign will get the recipients to take
action, engage with your business, and help you to get more
leads and sales.One of the big advantages of email
marketing is that people still use email widely. In fact, as our
article on why email marketing isn’t dead reveals, 90% of
adults and 74% of teenagers still use email regularly.This
makes email marketing the perfect tool for building customer
relationships to help you generate leads and sales.

4. TYPE OF EMAIL MARKETING.
• 1. Email Newsletters-The email newsletter is a one-off communication that can be used to send
promotional messages, important account information, product updates, and more. Done well, an
email newsletter will help build brand recognition and awareness.
• 2. Transactional Emails-Email receipts, invoices, billing statements, order confirmations are
examples of transactional emails. They are triggered by user behaviour.Transactional emails
present a fantastic opportunity to turn a routine email into a path back to your website. Email
receipts, for example, generate high open and click rates.
• 3.Behavioral Emails- Behavioral emails are targeted messages based on a user’s
behavior.Simply put, what behavioral email boils down to is this: personalization. By getting to
know your customers and creating buyer personas, you can tailor your emails to be relevant to
where customers are in the buying cycle.

5. Benefits of email marketing.

6. LOW COST -
One of the most obvious advantages of email marketing is its lower cost
compared to mainstream marketing channels. There are no print or postage
costs and no fees paid in exchange for exposure on a certain billboard,
magazine or television channel. Email marketers might consider investing in
specialist software to automate, track and evaluate their emails. Granted, there
may be a small overhead for sending thousands of emails at a time, but these
costs are far lower than what you would expect to pay using other marketing
channels.

7. REACH AN ALREADY ENGAGED AUDIENCE
• Email marketing is one of the only channels that consumers ask to receive. The
majority of businesses using the platform only send messages to those who
have signed up to receive them. This can allow for much higher conversion
rates as a business is only targeting those who already have an interest in
their brand.

8. EASY TO GET STARTED
• Email marketing doesn’t necessarily require a huge team or reams of technical
nous in order to be successful. It’s certainly possible to jazz up an email
campaign with fancy templates, videos, images and logos. Yet, some of the
most successful campaigns utilise simple plain text emails, suggesting that it’s
the content of an email that is the most important thing.Many email marketing
platforms, ours included, offer Drag & Drop Editors, which allow you to create
stunning campaigns, quickly and easily.

9. REACH A GLOBAL AUDIENCE
• What other marketing platform lets you instantly send a message to thousands
of people across the world? Sure, social media can help you spread the word
amongst a global audience – but there’s no telling who’s actually reading
your content.

10. INSTANT IMPACT
• Due to the immediacy of email, a business can start seeing results within
minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy
that can be utilised by email, as it creates a sense of urgency and convinces
subscribers to take immediate action. Businesses typically have to wait weeks
until they see sales come in as a result of print or broadcast campaigns

11. WHAT IS AN EMAIL MARKETING
SOFTWARE PLATFORM?
• Email marketing software platforms are SaaS (cloud) based platforms
that allow marketers to create, send and analyze emails, typically for
the purposes of audience engagement and lead generation.
• The importance of email marketing is an established fact among
marketers and business leaders. Automated emails are a cost-
effective channel to connect with new prospects, engaging your
existing customers / audience, lead nurturing and management,
relationship building through drip campaigns and more

12. BEST PRACTICES TO FOLLOW WHILE
USING AN EMAIL MARKETING SOFTWARE

13. • After all the efforts and investments that go into your email
campaigns, you do not want your emails to land in Spam. This is why
you need to ensure that your email marketing tool follows all
compliance regulations of CAT SPAM. Some common compliance
regulations include adding company physical address, providing an
unsubscription list to receivers, not using too many hyperlinks, and not
sending irrelevant content to users.
FOLLOW EMAIL MARKETING COMPLIANCE

14. • Personalize the email greeting
• It is always a good practice to personalize the email greeting with the
receiver’s name to catch the attention of your receiver. This ensures
there is connectivity in the message of the email. Make sure you use
merge tags in your email marketing software to implement this
personalization while sending out emails

15. CAMPAIGN MONITOR
• Campaign Monitor is another direct competitor of Mailchimp, with an
easy drag-and-drop editor and visual builder.
• It offers features such as email automation, data segmentation,
designing email templates, email personalization, and email
workflows. Campaign Monitor also provides dynamic reporting and
analysis that help you strategize your email marketing campaigns.

17. TOOLS FOR EMAIL MARKETING

18. THANK YOU