A short review of social media, ecommerce, mcommerce, and how to leverage them in jobsearch. Presentation created for Chicago C2PEG by RageAgency

1. Digital Marketing
C2PEG
CREATIVE DIGITAL
630.537.0273
RageAgency.com

2. Social Media
eCommerce
mCommerce
Jobsearch
Q&A

3. SOCIAL MEDIA

9. There are hundreds of
first-level social media sites
They are communities
They are where customer hang out
They are where you market yourself
People love to belong
People love to share

10. CONSUMERS
Crave compelling content
The consumer is
now in control of
what they view,
when they view,
what they share

11. STORYTELLING
Replaces overt marketing messages
We can no longer push
our messages across,
we need to pull customers in with
engaging, useful content.

12. MARKETING IS DEAD
Long Live Marketing

13. Consumers should not have
any idea they are part of a
“campaign” when they’re
interacting with your brand’s
digital marketing creative.

14. Customers fluidly move
between devices, channels,
and screens and expect that
their experience should be
seamless,
engaging,
and fun

15. MARKETING BYTHE NUMBERS
Results from a survey of
almost 4,000 marketers

16. BENEFITS OF
Social Media Marketing

17. on social media marketing
HOURS / WEEK
64% of marketers
use social media
for 6 hours or more
#WEEK HOURS EXPENDED

18. SOCIAL MEDIA PLATFORMS
used most often by marketers
Facebook leads
the pack
Slideshare joins
the pack
YouTube used
more by big biz
than small biz

19. CHANGES BY MARKETERS
In Social Media Activities
Marketers plan on
increasing activity by
66% inTwitter,
YouTube and
LinkedIn

20. PAID SOCIAL MEDIA
Where do marketers spend money on ads?

21. TYPES OF CONTENT
used in social media marketing
Note: B2B marketers are much more likely to use
blogging (77%) when compared to
B2C marketers (64%).

22. WEBSITE &
LANDING PAGES
WEBSITE
10 People Visit
1 Visitor Buys 5 Visitors Buy
10 People Visit
= $ = $$$$$

23. WEBSITE
CONTENT
OMNIPRESENT, INTEGRATED
‘Push’ to channels
reach audience irrespective of channel
= $$$$

24. 91% of consumers
check their email
at least once a
day.
The #1 email client
for Gmail users is the
iPhone’s built-in mail
app, with 34% of all
Gmail opens.
17% of marketers are
not tracking email
marketing metrics for
their organizations.
Email open rates
are noticeably
lower on
weekends than on
weekdays.
66% of in-house
marketers rate
emails as having
“excellent”or
“good”ROI
32% of marketers do not
have a strategy in place
to optimize emails for
mobile devices.
Over half of
businesses
achieve over
10% of total
sales through
email marketing.
56% of businesses
say they plan to
increase their use
of email marketing.
Over half of
smartphone users
grab their
smartphone
immediately after
waking up.
Email marketing
has an ROI of
4,300%.
Less than 1 in
2000 subscribers
mark an email
as spam.
Over 70% of mobile purchasing
decisions are influenced by
promotional emails.
Over 20% of
marketing emails
never make it to a
subscriiber’s inbox.
Email is the most
popular activity on
smartphones among
users ages 18-44.

25. ECOMMERCE

26. More than 80% of store shoppers check prices online.
-MIT
Customers are going
from screen to store
and store to screen
as they engage in buying behavior

27. Whether B2B or B2C,
omni-channel retailing
is about 1:1 experiences
across the gamut of devices
(and channels)
that consumers use.
OMNICHANNEL

28. Channels include
retail stores, online stores,
mobile stores, mobile app stores,
telephone sales and any other method
of transacting with a customer
Transacting includes
browsing, buying, returning
as well as pre-sale and after-sale service.

29. Brands will proactively engage shoppers
instead of waiting to be contacted
Shoppers typically only interact
with a live person after a sale,
because something has gone wrong.
Online conversion rates at 1% to 3%
are much lower than the
20% to 30% of in-store conversion rates.
WHATTO EXPECT

30. By 2017, U.S. customers’ mobile
engagement behavior
will drive mobile commerce revenue in the U.S.
to 50% of U.S. digital commerce revenue.
-Gartner
WHATTO EXPECT

31. Retailers will staff their online stores
the same way they staff their
physical stores
WHATTO EXPECT

32. Real-time, actionable analytics
to offer assistance before
they leave your site.
WHATTO EXPECT
e.g.
abandoned carts

33. B2B ecommerce
• is going mobile
• is going integrated
• is going marketplace (carefully)
(Integration allow companies to include data like
inventory levels, customer-specific pricing,
and order history on their sites)
WHATTO EXPECT

34. B2B buyers want detail.
They want product specs, rich media
and high resolution product images,
and merchandising guidelines.
These details help
build trust
and rationalize
purchases.
WHATTO EXPECT

35. MCOMMERCE

36. 30% is Mobile
(up from
24% in 2014)
50% by 2017!
Mobile taking a bigger piece of eCommerce
60% of US Population Own Smartphones

37. RealTruck focused on mobile for web
Their sales are expected to grow by 107% in ‘16

38. The increase in mobile shopping is
leading more U.S. retailers
to invest in mobile apps,
which can provide features not available
on a mobile web site

39. Mobile is far outpacing the
growth of e-commerce as a whole.
growing faster than e-commerce in
the ‘90s when online shopping was
just taking off.
-Forrester

40. FUTURE

41. > Yet more new players
> Facebook makes play for Websites
> Increasing Social Isolation
>> Drive for Greater Engagement
(share anecdotes about
Hot Wheels, McDonalds and Victoria Secret)

42. JOB SEARCH

43. What can I do?
Social media to market my talents/search
Best platform/tools to use

45. Brand You: Build a business website
Share You: Write and publish on LinkedIn
Engage You: Use social media
Be You: Thought Leadership
Involve You: Volunteer, get involved
Resume Gap Coverage: Managentum
Build your connections: classmates.com

46. Mark Stach

47. Managentum

48. Analyze Your target companies
Look at website(s):
Mobile Friendly? Run the google mobile test
Fast enough? Run the google page speed test
Calls to action? Is the company passive or
actively generating leads?
Look at social media:
Engaging?
Omnipresent?
Passive or active voice?
Shares or original content?

49. Q&A

50. Differentiate between
Fast Moving Consumer Goods
and
Consumer Durables Techniques/Strategies

51. Some Rage Properties
Milkstop Creative
The Politiker

52. DIGITAL
MARKETING
Online marketing like the big guys,
priced for the smaller guys
>> Increase Revenue
>> Get New Customers
>> Expand Your Reach >> Leverage Analytics
>> Be Relevant
>> Be Consistent
630.537.0273
RageAgency.com
CREATIVE DIGITAL
SERVICES
Spend more time running your
business and less time worrying!
* Websites
* Videos
* Social media
* Marketing campaigns
* Content creation
* Promos
* Banana peeling
* Marketing strategy

53. CONSUMERS HAVE EVOLVED
Businesses must move from
social mystery to social mastery

54. SOCIAL MATURITY MODEL
Many businesses are still in stages 1 and 2
STAGE 1
PLANNING
STAGE 2
PRESENCE
STAGE 3
ENGAGEMENT
STAGE 4
FORMALIZED
STAGE 5
STRATEGIC
STAGE 6
CONVERGENCE
Listen & Learn Stake our Claim
Dialog Deepens
Relationships
Organized for
Scale
Become a Social
Business
BUSINESS IS
SOCIAL
Understand how
customers use
social channels
Amplify existing
marketing efforts
Drive purchase
considerations
Set governance for
social
Scale across
business units
Social drives
transformation