In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
Unleashing the Power of Email MarketingAbhishek Shah
Conventional marketing is necessary, but it is expensive and comes with a low rate of return.
Social media is fine for communication and developing different communities, but it has not yet turned into a ticket-selling machine.
Email marketing is inexpensive, if not free. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
Unleashing the Power of Email MarketingAbhishek Shah
Conventional marketing is necessary, but it is expensive and comes with a low rate of return.
Social media is fine for communication and developing different communities, but it has not yet turned into a ticket-selling machine.
Email marketing is inexpensive, if not free. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
This slide deck covers 10 helpful tricks for acquiring email addresses, maintaining those emails with best-practices, and keeping those customers loyal to your brand. They also focus on tactics for utilizing a variety of channels to collect emails.
- How to leverage your web presence to capture as many emails as possible without interrupting the user experience
- Ways to incentivize registrations on your website, brick and mortar locations, and other channels
- Best-practices in email marketing, and leveraging those tactics to optimize your ROI
Questions? Tweet @FluentInc or email marketing@fluentco.com !
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
The content you provide in your messaging is arguably the most important piece to your email marketing program. In this presentation we share the basics of what kind of content (both written and visual) you'll need to create for your marketing emails.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
MivaCon Philly - Email Marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
In the future of digital marketing, email as a channel is more relevant than ever. This presentation shares practical information and best practice principles to help marketers to define a more effective marketing strategy. By Bronwyn Johnson
Yes Virginia, Email Marketing really can work!
Do you have an effective email marketing strategy or any at all? At this month’s TechComm we’ll talk about email marketing and how to use email to delight your customers and attract more!
Also, Don’t confuse SPAM with Pork Shoulder & Ham!!
Do you know the difference between ‘Mark as SPAM’ and ‘Unsubscribe’? Come to TechComm to find out why you need to know the difference!
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
ContentBacon - How to Build a Marketing DatabaseWendy Lieber
A marketing database is a vital and important asset for any business organization. Learn why every company needs an email database, how to build and grow a database, and how to leverage your database with amazing content.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
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This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
2. AGENDA
• Is it really king?
• Conversion Rates
• Benchmarks you need to know
• Strategy
• Real World Examples
3. “THE WINNING STRATEGY
FOR ENTREPRENEURS
AND FORTUNE 500
COMPANIES ALIKE IS TO
ATTRACT A BASE OF
RAVING FANS THAT OPEN,
READ, AND CLICK ON THE
EMAILS YOU SEND.”
- JACK BORN
CEO OF AW PRO TOOLS
4. “NUMBER ONE GOAL
SHOULD BE EMAIL
LIST GENERATION.”
-MARIE FORLEO
B-SCHOOL
11. “HAVE YOUR #1
GOAL OF
EVERYTHING
BE EMAIL LIST
GENERATION”
-MARIE FORLEO
B-SCHOOL
12. HOW TO GROW YOUR EMAIL LIST
• Offer an Incentive for signing up
• Promise of a discount/free item
• Let them know why they should sign up
• Make it easy to find
• Add sign up widget on Facebook
• Visible on your site
• Multiple opportunities to sign up
• Home Page - Checkout - User Registration - Wish List - Customer Service
• Make it easy to Sign Up
• One click, or only ask for relevant info
13. INCREASE YOUR OPEN RATE
• Subject line length
• Ask a Question
• Put the promo at the start of the phrase
• Urgency i.e. “deal ends at midnight”
• Send it at the right time of day/week
• Qualify your list and send quality content
• Take out the spam words
15. IMPROVE YOUR CTR
• A/B Testing
• Length of copy
• Number of images
• Image placement
• Call to action: color/placement/wording/quantity
• Time of Day (early, mid, late), Day of the week (M > F?)
• Plain Text vs. HTML
16. IMPROVE YOUR CTR
• Use linked snippet text as a
pre-header above any image
that needs to be loaded
which extends the
proposition from the subject
line and explains clearly
what the email contains.
• Use both contextual text
(bold words within HTML)
and image CTA's.
17.
18.
19. IMPROVE YOUR CTR
• Move away from the traditionally old fashioned
publishing schedule of weekly/bi-weekly/monthly -
to one based on when you have good content to
send.
• Include a "benefit to recipient" clause or “value
proposition” in your content selection and publishing
guidelines. Each email MUST contain something that
is genuinely intended to deliver a palpable reward to
recipients.
20. OPTIMIZE FOR MOBILE
• Implement fully responsive
email designs (at the very
least mobile optimized)
21. GMAIL USERS
• 66 % opened on
phones
• 19% opened on
browsers
• 15% email clients
25. AUTOMATED EMAILS
• Have 24% higher Open Rates compared to
Newsletters
• Have 47% higher CTR compared to
Newsletters
• Initial Messages perform best. As time goes
by the subscribers’ engagement gradually
fades.
26. SEGMENTATION
• Collect relevant data at checkout
• What are their preferences?
• Use purchase history to develop targeted
campaigns
28. FINAL THOUGHTS
• No One Size Fits all solution
• Automated emails
• Segment your user base.
• Subscribe to your competitors emails and see
how they do things.
• A/B testing
29.
30. DEVIN COX
DOWNLOAD THIS PRESENTATION AT:
WWW.SLIDESHARE.NET/MIVAMERCHANT
Editor's Notes
Primarily need to be aware and working at improving these 3 things
A recent study by email is almost 40 times better at acquiring new customers than Facebook and Twitter.
72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand.
Email conversion rates are three times higher than social media.
48% of consumers say that they prefer to communicate with brands via email.
So where do we start?
In order to have a good email campaign, it requires you have a good strategy
Requires that you know your data.
The first thing you want to do is look at some benchmarks
Open Rate: Percentage of recipients to whom you sent an email that actually opened it.
Bounce Rate: Percentage of people to whom you sent an email that, in most cases, could not receive it
Click Through Rate: Percentage of people who opened the email and clicked at least one link in the email
Opt Out Rate: Percentage of people who unsubscribe
Most experts agree that 1 percent to 5 percent is a realistic conversion goal, but looking at the numbers in a vacuum can be misleading.
Top 10% of Conversion rates are 6.25%
Purchase
Awareness campaign
ROI ( Return on Investment )
Derek Halpern explains that you’re not in the business of getting clients.
you’re in the business of getting clients for life.
Also measure against Return On Investment whenever you are measuring against purchases.
Offer Incentive
- promise discount/free item
- let them know why they should sign up
Make it easy to find
- add sign up widget on facebook
- visible on your site
- multiple opportunities to sign up ( Popup when first coming to a site, globally, at checkout )
Make it easy to sign up
Test to See What Works
A popular way to find the best time to send is with an AB Test, where you send the same email to two different groups of contacts at different times and then compare your results.
Click Through Rate
A/B testing is inexpensive when it comes to email.
Send 2 emails with the same content just formatted differently.
Be brief and focus on your content
Mobile compatible
Advantages of using plain text emails
All email clients will display the plain text emails correctly so you know that the recipients will see what you see.
Looks more like a personal message.
Disadvantages of using plain text emails
You cannot track open rates in Plain text emails.
Colors and graphics can’t be used, which means that the email will lack visual impact.
People scan emails, which is harder to do with text-only emails – will your call to action stand out?
Click through rate usually improves when you have good visual anchors in the form of images and contextual text in combination
Don’t forget to include pre header text, this shows the content of the emails before the images get loaded and is the preview of the message next to subject lines in the email.
This is what one of their email promotions looked like. Design wise, very basic, no real graphics. One of our previous project managers called them about asking if they needed help designing a great promotional email.
They said, “we’re fine, we A/B tested and this one wins every time”
If people see their product, they are less likely to click through to the website. Here, with descriptive text, this entices them to click through to see the product on the website. It gets them one step to buying by withholding the image!
This is a great story of how you can employ A/B tests and you may even come out more fortunate than you think…think of how much of their design budget was saved because they don’t have to style their emails!
Try sending emails only when it’s relevant and valuable. Don’t just blast your list weekly with the same old story, wait until you have something truly enticing to tell them or sell them
There should be a clear value proposition statement as a disclaimer in the email
Try sending emails only when it’s relevant and valuable. Don’t just blast your list weekly with the same old story, wait until you have something truly enticing to tell them or sell them
There should be a clear value proposition statement as a disclaimer in the email
47% of email is now opened on a mobile device
If you want to get deeper into email marketing, you should invest in an automated response system.
Miva has a few out of the box, and with services like Listrak and Bronto you can really expand these for a triggered response for every worthy touchpoint on your site.
Note how much higher the open rates and CTR are, because the email is targeted, it’s specific, more accurately based on the user.
Sending follow up emails for purchases and abandon cart messages can be repeated and some marketers are getting upwards of 8 to 10 follow up messages for every trigger campaign. However, the initial message performs the best and after a while your emails can get annoying.
By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant.
Examples:
Segmenting based on all customers who bought similar products.
Segment by date of last purchase
By Gender
By Age
By Location