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iZest Marketing Group
iZest Marketing Group

Digital Marketing Workshop Presentation - IHF Conference March 2010, Radisson Hotel Galway

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Digital Marketing Workshop By Jenny Taaffe “ Navigating Uncharted Waters” Conference 2010
Today we will chat about ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Digital Marketing ,[object Object],[object Object],[object Object]
Do traditional marketing principles still apply?
Yes, but they have been turned on their head my media and consumers! Customers have access to almost all the rates that are in the market – and they know how to find the cheapest ones Your product is being reviewed from all over the world – and these reviews are available to EVERYONE! Is not always in your control. Who else is promoting your business? Your promotion is also being consumed in various forms. Has been thrown into chaos!
Digital Marketing Changes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Marketing
The Marketing Audience ,[object Object],[object Object]
AND WORK!
How has the consumption of media changed? Traditional media was passively consumed The internet was more engaging and targeted – consumer starts to take control New digital marketing opportunities mean that more people are creating digital content themselves – a new level of Engagement 1 to Many 1 to Several 1 to 1/several
New AIDA Model Attention Interest Desire Action ENGAGE!
Your Business Website Online booking engine Email Newsletter/ SMS updates SEO PPC Banners Affiliates
Social Media ,[object Object]
Social Media ,[object Object]
Social Media ,[object Object],Often self created – includes video’s, pictures, reviews, comments, news, blogs Large or small, from anywhere, no geographical borders, anyone with Internet access
You Control Website Online booking engine Email Newsletter SEO PPC Banners Affiliates Your Customers Control
Do you know your marketing team? And more importantly do you know what they are saying about your company?
[object Object]
Before you start… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To create a Social Networking/ Digital strategy
[object Object]
Social Media Segments Inactive Critics Commentators Spectators Joiners Collectors Creators Low level involvement Highest of level involvement 2 Key Questions: What type of involvement do you want from your customers? What are you facilitating through your social Networking activity?
What social media do you use?
Some suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget! ,[object Object],[object Object],[object Object]
[object Object]
January 2010 Stats – Unique Users ,[object Object],[object Object],[object Object],[object Object]
Traffic
January 2010 Stats – Time Spent ,[object Object],[object Object],[object Object],[object Object]
Attention
Age of Social Networking Users
[object Object]
Twitter Growth
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter for Hotels ,[object Object],[object Object]
Micro Blogging
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
[object Object]
About iPhones & App ,[object Object],[object Object],[object Object],[object Object]
Hilton Group iPhone App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hilton Group iPhone App
Hilton Group iPhone App
Hilton Group iPhone App
Fota Island iPhone App
[object Object]
About LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Linked In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linked In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
About Four Square ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Four Square for business ,[object Object],[object Object],[object Object],[object Object]
[object Object]
Digital Marketing Summary ,[object Object],[object Object],[object Object],[object Object]
A correctly executed digital marketing campaign will allow you to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more information contact Jenny Taaffe www.linkedin.com/jennytaaffe [email_address]

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C:\Users\Jenny Mc\Desktop\Ihf Conference Presentation March 2010 Slide Share

  • 1. Digital Marketing Workshop By Jenny Taaffe “ Navigating Uncharted Waters” Conference 2010
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  • 5. Do traditional marketing principles still apply?
  • 6. Yes, but they have been turned on their head my media and consumers! Customers have access to almost all the rates that are in the market – and they know how to find the cheapest ones Your product is being reviewed from all over the world – and these reviews are available to EVERYONE! Is not always in your control. Who else is promoting your business? Your promotion is also being consumed in various forms. Has been thrown into chaos!
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  • 11. How has the consumption of media changed? Traditional media was passively consumed The internet was more engaging and targeted – consumer starts to take control New digital marketing opportunities mean that more people are creating digital content themselves – a new level of Engagement 1 to Many 1 to Several 1 to 1/several
  • 12. New AIDA Model Attention Interest Desire Action ENGAGE!
  • 13. Your Business Website Online booking engine Email Newsletter/ SMS updates SEO PPC Banners Affiliates
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  • 17. You Control Website Online booking engine Email Newsletter SEO PPC Banners Affiliates Your Customers Control
  • 18. Do you know your marketing team? And more importantly do you know what they are saying about your company?
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  • 23. Social Media Segments Inactive Critics Commentators Spectators Joiners Collectors Creators Low level involvement Highest of level involvement 2 Key Questions: What type of involvement do you want from your customers? What are you facilitating through your social Networking activity?
  • 24. What social media do you use?
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  • 32. Age of Social Networking Users
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  • 79. For more information contact Jenny Taaffe www.linkedin.com/jennytaaffe [email_address]