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APPS & SITES &
PROGRAMS… OH MY!
TECH STUFF I CAN’T
LIVE WITHOUT

Ceci Dadisman
Director of Marketing & PR/Palm Beach Opera
WHO IS CECI?
Director of Marketing & PR @
Palm Beach Opera
Professional classical singer
Arts marketing addict
Digital marketing nerd
Native Pittsburgher
Pittsburgh Steelers & WVU
Mountaineer fan
IT IS 2012.
THERE IS NO EXCUSE
FOR NOT HAVING A
PROFESSIONAL
ONLINE PRESENCE
ANYMORE
LET’S TALK ABOUT…
SOCIAL MEDIA
THE USUAL
SUSPECTS
 Facebook
 Twitter
 Flickr
 YouTube
BUT HOW DO WE
MANAGE IT ALL?
LET’S TALK ABOUT…
EMAIL
LET’S TALK ABOUT…
OPEN SOURCE CMS
LET’S TALK ABOUT…
DYNAMIC CONTENT
THINGS TO HELP CREATE
DYNAMIC CONTENT
 1/3   When product videos are available on an
       ecommerce site, 1/3 of visitors watch them.


       People who watch the videos are 85% more likely
 85%   to make a purchase.
LET’S TALK ABOUT…
DATA MANAGEMENT
CONNECT
WITH ME
www.pbopera.org
561.835.7550
cdadisman@pbopera.org
@palmbeachopera
Facebook.com/palmbeachopera
@cecidadisman

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