91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
Prototyping - A Conversation about your AssumptionsGrowth Spark
Prototyping is all about facilitating a conversation between you and your user. The goal of this conversation is to test the assumptions you had while building your product. This presentation examines different prototyping scoping, designing and testing methodologies from the perspective of testing assumptions in the product design process.
Halifax HubSpot User Group Meetup - Dec 9, 2014Kula Partners
On December 9th, 2014 as a part of our quarterly HubSpot User Group Meetup Mike Ewing, Author of "Inbound Commerce, How to Sell Better Than Amazon" delivered a presentation to a packed crowd at the Kula Partners office.
The common problems of a electronic emarketing that is not fully integrated with CRM and the simple solution using Swiftpage ACT! or SwiftPage SalesLogix eMarketing.
[Webinar] Draw crowds with effective event email marketing campaigns Hubb
Want your email marketing to stand out in cluttered inboxes?
In Hubb’s November webinar, Saad Ahmed, founder and managing director of Digital Aura, will share actionable tips to create effective, automated email marketing campaigns that will get butts in seats at your next conference or event. In this webinar, learn how to:
Drive event registrations by leveraging the power of email marketing and marketing automation.
Increase rate of new & return participants by building effective customer journeys driven by awareness, acquisition and retention marketing strategies.
Enable data-driven marketing programs to more intelligently promote events and boost ROI.
Build end-to-end automated digital marketing that delivers high-value brand awareness.
Gain the competitive advantage in your target market by owning our reputed B2B Email Database. This is the best way to connect with your prospects through multiple marketing channels. Global Mail Media is ready to help you! Our professional expert team verifies and double-checks the contact details included in the Email list before every delivery.\
http://globalmailmedia.com/technology-list/
http://globalmailmedia.com/industry-email-database/
http://globalmailmedia.com/worldwide-b2b-email-list/
http://globalmailmedia.com/
Gain the competitive advantage in your target market by owning our reputed B2B Email Database. This is the best way to connect with your prospects through multiple marketing channels. Global Mail Media is ready to help you! Our professional expert team verifies and double-checks the contact details included in the Email list before every delivery.\
http://globalmailmedia.com/technology-list/
http://globalmailmedia.com/industry-email-database/
http://globalmailmedia.com/worldwide-b2b-email-list/
http://globalmailmedia.com/
Gain the competitive advantage in your target market by owning our reputed B2B Email Database. This is the best way to connect with your prospects through multiple marketing channels. Global Mail Media is ready to help you! Our professional expert team verifies and double-checks the contact details included in the Email list before every delivery.\
http://globalmailmedia.com/technology-list/
http://globalmailmedia.com/industry-email-database/
http://globalmailmedia.com/worldwide-b2b-email-list/
http://globalmailmedia.com/
We make an effort to keep it updated so our clients have an edge over the others. With the help of our updated technology user list you can acquire and retain the best customers.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
Gain the competitive advantage in your target market by owning our reputed B2B Email Database. This is the best way to connect with your prospects through multiple marketing channels. Global Mail Media is ready to help you! Our professional expert team verifies and double-checks the contact details included in the Email list before every delivery.\
http://globalmailmedia.com/technology-list/
http://globalmailmedia.com/industry-email-database/
http://globalmailmedia.com/worldwide-b2b-email-list/
http://globalmailmedia.com/
Gain the competitive advantage in your target market by owning our reputed B2B Email Database. This is the best way to connect with your prospects through multiple marketing channels. Global Mail Media is ready to help you! Our professional expert team verifies and double-checks the contact details included in the Email list before every delivery.\
http://globalmailmedia.com/technology-list/
http://globalmailmedia.com/industry-email-database/
http://globalmailmedia.com/worldwide-b2b-email-list/
http://globalmailmedia.com/
Gain the competitive advantage in your target market by owning our reputed B2B Email Database. This is the best way to connect with your prospects through multiple marketing channels. Global Mail Media is ready to help you! Our professional expert team verifies and double-checks the contact details included in the Email list before every delivery.
http://globalmailmedia.com/industry-email-database/
http://globalmailmedia.com/worldwide-b2b-email-list/
http://globalmailmedia.com/
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
In this presentation, With all the distractions and rising level of messaging noise out there, how can you make your brand successfully stand out in the crowd? And how likely is it for your sales representative to go in to a new prospect meeting with a high degree of confidence that previous marketing programs/messages have been seen and heard?
The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...Dennis Kelly
Presentation at NEDMA's Annual Conference
Marketing Automation is exploding
Direct Mail is better at generating leads on a timely basis
PURLs can link Direct Mail & Marketing Automation, bringing the best of both worlds together on campaigns
We guarantee accuracy as each record of ours are verified and updated by our professional experts regularly. The Marketing Decision-Makers Email List has been proven to be an ideal source for Email Marketing, Tele-marketing and Direct Mailing.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
10. Build and Grow Your List
Create Targeted Segments
4
Email as a
full-funnel
strategy
Create, Personalize, Send
Nurture Your Leads
Converting those email leads
Measure Impact
Agenda
12. Fill the Top of the Funnel
1
1
Grow
Better
Your
Database
Targeting &
Data Collection
13. MARKETING MARY
•
•
•
•
•
Primary
Professional marketer (VP, Director, Manager)
Mid-sized company (25-200 employees)
Small marketing team (1-5 people)
BComm (BU), MBA (Babson)
42, Married, 2 Kids (10 and 6)
Goals:
• Support sales with collateral and leads
• Manage company communications
• Build awareness
Challenges:
• Too much to do
• Not sure how to get there
• Marketing tool and channel mess
Loves HubSpot because:
• Easy to use tools that make her life
easier
• Learn inbound marketing best practices
• Easier reporting to sales and CEO
14. OWNER OLLIE
•
•
•
•
•
Secondar
y
Business owner (Founder, President, Partner)
Small business (1-10 employees)
Industry expert with no marketing experience
BA History (University of Illinois)
44, Married, 3 Kids (20, 16, and 11)
Goals:
• Deliver on past sales
• Generate new sales
• Keep the business running
Challenges:
• Lack of marketing expertise
• No control over marketing assets
• No time or budget for marketing
Loves HubSpot because:
• Get more sales and leads
• Get control over marketing assets
• Learn Inbound Marketing
15. ENTERPRISE ERIN
•
•
•
•
•
Secondar
y
Director of Marketing Operations
(VP Marketing , Product Marketing)
Large company (200-2,000 employees)
Marketing team of 15+
BS (Merrimack), MBA (Bentley)
30, Married recently
Goals:
• Demand/pipeline generation
• Campaign execution and coordination
Challenges:
• Working with sales
• Data & technlogy overload
• Selling use cases to IT, Legal,
Sales, Execs
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Loves HubSpot because:
Integration with all of her systems
Homebase for marketing with takeaways
Easy to execute on campaigns
Stay at the forefront of marketing
29. Collecting the Right Data
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Geography
Age
Gender
Persona
Organisation type
Organisation size
Industry
Job function
Seniority
Past purchases
Frequency of purchase or
visit
• Purchase cycle
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Content topic
Content format
Interest level
Education level
Change in behavior
Lifecycle stage
Email type
Satisfaction index
Form abandonment
Social media activity
Number of conversions
Current products
35. 1.
7 Tips to Increase
Your Lead Generation
ebook
5 Ways to Increase
Your Return on
Investment
2.
Live Webinar on
Free ROI Assessment
Improving Conversion
Report
Rates
3.
Demo of Contacts/EM
Demo Of Analytics
36.
37.
38. 33
2
4
Create a
Create a to
Create
Context
Broad
Marketing
Content
Personalise
Strategy
Assets
your Funnel
withMachine
Context
39. Narrow Context Marketing Strategy.
Email Marketing
Relevant List
Segment
Dynamic Subject
Line
Dynamic Body Copy
Dynamic CTA
40. The key to Context
Marketing success is a
broad strategy that
focuses on the
individual.
41. The Broad Context Marketing
Strategy.
Personas
Dynamic Email
Content
Dynamic Website
Images & Copy
Personalised
Social Media
Engagement
Mobile Optimised
Personalised
Landing Pages
1) The webinar slides and video will be emailed to everyone.2) You can ask questions on the chat panel and will answer them at the end
Email marketing can seem like a bit of a sad place at times when all you are doing is:- Uploading a list and sending one email to that entire list- The problem with that approach is you are basically putting email in it’s one silo. You keep repeating the same process, uploading a list and send them an email, until there is no one new to send that email to
That leads to problems like this:- When we look at the stats, we see that the average corporate email list decays by about 25%. - This means you are losing a lot of people because they may unsubscribe, they may move companies, their email address is no longer valid- The reality is, if the size of our available audience isn’t growing, that’s the number of people we can send emails to, our email will get less effective over time
This leaves us with poor targeting, a lack of useful data and an eroded list, which all helps to make email a really ineffective marketing channel for us
- At HubSpot we reallylook at email as a full-funnel strategy. - It doesn’t start with emailing, it starts at growing ourlist- We then move onto targeted segments and sending personalisedemails- Nurturing those leads and then measuring impact
The first important part of this funnel is to grow your list. The best way to make your email marketing effective is to constantly grow the top of your funnel with new contacts.
The way you do that is leverage inbound marketing to attract new contacts through your blog, SEO, Social media and creating valuable content offers for your audience
Being able to create valuable content for your audience really starts with understanding your different buyer personasThis is one of HubSpots real buyer personas. We call her Marketing Mary. This is the one page buyer persona. What usually happens is you start out with a far longer version and condense it into a one pager. You can see we add things like biographic & demographic information. Plus we add things like her goals, challenges and why she would buy HubSpot. All of this information is going to help us develop the right kind of content for her, at each stage of the buying process. When starting out, most companies will start with a primary buying persona. Marketing Mary is our primary persona. That’s our sweet spot.
As the company evolves they usually end up with secondary personas. For example Owner Ollie used to be our primary persona, before we created Marketing Mary as our tools became more sophisticated.
Enterprise Erin was added 18 months ago as we added a lot more functionality that appealed to Enterprise marketers and we began selling a lot more in that space. These buyer personas help us to produce the right content for our different audience segments
Have content that offers real value, beyond just text. For example, our Owner Ollie knows great looking call to actions are important, but often doesn’t have the resources to get them done, so we gave him customisable call to actions. He can just download them and customise them himself in powerpoint.
Marketing Mary has to spend money on stock photos for her presentations, so we gave her 250 for free. This has been one of our best performing offers this year. Think about the things your audience are currently paying for and figure out if you can provide them for free
So you are creating all of this valuable content for your buyer personas and you then want to have forms on this to help you collect information on them. HubSpot makes this really easy for us. We can customise the fields so we can collect any information we want. The other great thing we can do is create forms with progressive profiling, so [explain progressive profiling]
You will have contact records with a history of all their touches with your company, the content they downloaded and all of the data you wanted to collect about them.
The second part to get right is better targeting of your audience and personalisation for the different individuals you are emailing
When it comes to email, marketers usually follow the 1 to many model. We just send one email to our entire audience and hope that it appeals to someone. Like a newsletter
Splitting your audience into different segments based on the data we have about them is going to be a more effective way to target your audienceYou can divide up your audience by whatever data makes sense for your company. For example, you could do this by industry type or employee size or even how much revenue that company earns per yearAnother great way to do this is target by where that user is in the lifecycle stageIn HubSpot we divide our audience by employee size. We then have buyer personas for each of the segments we target as we saw earlier. We can then use that information to better understand what content each of our buyer personas needs across each stage of the funnel
This is an example of how we build a list in HubSpot. HubSpot makes it really easy for us to do this. We can easily create a marketing list to represent marketing mary so we can start to personalise our communication for her.
We know segmenting your emails leads to really good results. Segmented emails get 50% more clicks than email blasts, which is a pretty huge uplift.
The great thing about HubSpot is we can create custom fields around virtually any piece of data we want to collect. In this example we want to build a list of people in our database that have over 1000 followers and have clicked at least one of our Tweets.This tells us two things, these people are an influencer on Twitter with a high following and are at least engaged on some topic we are discussingWe can then treat these people differently if we want. For example, maybe we want to send them emails and try get them to share the content we send with their followers, rather than trying to have them download it.
Having the right data will mean you can send the right content for the right people. For example, in HubSpot, we can create an offer just for our Ireland and UK audience and easily send to them.We can also send to companies of certain sizes. We’ve already seen HubSpot have different buyer personas to represent these different company sizes. It’s easy for us to tailor our content for Enterprise marketers to make sure they are getting the right content for their needs.
Can segment further and send them content based on what content they are interested in.In this example, we are creating a list based on what their last download was, so if they downloaded a piece of content around marketing automation, we can send them something relevant to that.If their last download was around how to marketing content, again, we could make sure we send them something that’s relevant to that topic
If you are collecting the right data, you can segment in lot’s of different ways and make sure you tailored your messaging to suit the needs of your audience
The great thing is, when you have all of this data, you can then really personalise your emails towards the individual. If we are collecting the right data, email is one of the easiest channels for us to personalise towards the needs of our different buyer personas.
And the great thing is, personalised emails improve click-through rates by 14%. It’s really a no brainer for marketers to both segment and personalise based on the big improvements both of these things will give us for both our open and click through rates.
When you think about email, you can really divide it into 3 categories.You have the top of the funnel where people first become aware of your company. They are trying to solve a problem they have, but they have no real knowledge of how you solve that for themMiddle of funnel when they are usually trying to decide between your company and some of your competitorsAnd then the bottom of the funnel when they are usually talking to some of your sales reps.Lead nurturing is tailored your content to each of those areas so you are guiding people down that funnel
The great thing about nurturing is they reduce the sales cycle because you are educating your prospects with all the key information they need to make a decision.** Remember, today 60% of the sales cycle is complete before your consumer ever talks to one of your sales reps. This means marketing owns way more of the funnel and is responsible for a lot more of the education process.
Let’s look at how this might work in the real world:John works for a mid sized company and he is interested in improving his lead generation. He is our Marketing Mary. The first email he gets is the “7 tips to increase your lead generation ebook”, then a number of days later he gets an offer about a “Live Webinar on Improving Conversion Rates”, then finally we send him something that’s very botton of the funnel like a demo of the tools he needs to increase his lead generationJoe on the other hand is the VP of Marketing at an Enterprise company. He is our Enterprise Erin. He is really focused on improving his ROI, so we put him into a separate nurturing track focused on his goal
Here is a really simply example of a workflow. We take everyone who visits our About Us page, 1 day later they get a free ebook on a topic that’s going to be relevant to them and 3 days later they get an invite to our webinar.The great thing about workflows is you can kick people out of them if they complete an action. For example, maybe I only want someone to engage with the ebook or webinar, not both as once they’ve engaged with a piece I am going to follow up with a demo. If someone downloads the ebook I can exclude these people from getting the webinar, they will be automatically kicked out of the workflow
This is what the workflows tool looks like in HubSpot, its’ really easy to setup:We just pick the emails we want to sendAnd the delay between each emailWe then target it to the list of contacts we are nurturing
Segment by industry (example)Segment by life cycle stage