Given at the Gold Coast PR Council meeting on 8.18.11

1. Ceci Dadisman
Director of Marketing & PR
Palm Beach Opera

2.  Director of Marketing & PR @ Palm Beach
Opera
 Professional classical singer
 Arts marketing consultant
 Digital marketing nerd
 Pittsburgh Steelers & WVU Mountaineer fan

3.  Not just a particular website
 Not just content that you post
 Not just your online profiles
 The way we interact with people and how
we share information online

6. GO TO WHERE THE PEOPLE ARE
LISTEN AND REFLECT
INVITE SMALL ACTS OF
ENGAGEMENT
RESPOND AND INVITE
LARGER ACTS
 The gist of the matter: people are
communicating in different ways
Paraphrased from an interview statement by Katya Andresen

7.  Social media release
 Active links
 Embedded photos & logos

8.  PitchEngine.com
 Multimedia content
 Easily searchable and link-able

9.  Mass emailing from Outlook = no good
 Track opens and bounces
 Constant Contact/iContact

10.  Blogs
 Word of mouth
 Social media impact

11.  Same clout as mainstream media
 Very targeted viewership
 Fresh content

12.  Following members of the media
 Engage in conversations
 Specialty sites or feeds

13.  Engaging online
 The power of chit-chat
 Follow-up

14.  Direct brand awareness to media outlets
 Make it pertinent
 It goes both ways

16. http://clikhear.palmbeachpost.com/2011/life-style/music/backstage-on-
stage-palm-beach-opera-presents-tosca/

17. http://bcove.me/qrigvryi

19.  www.pbopera.org
 561.835.7550
 cdadisman@pbopera.org
 @palmbeachopera
 F
acebook.com/palmbeachopera
 @cecidadisman
 www.cecicreative.com