Email Marketing 101: Basics Overview
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This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
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Email Marketing 101: Basics Overview
- 1. EMAIL MARKETING 101: BASICS OVERVIEW Adam Q. Holden-Bache March 2, 2011
- 5. Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"
- 6. Everyone uses email. Source: Flowtown “My Mom is on Facebook”
- 7. It’s where the budgets are going…
- 10. Create a Plan
- 11. Don’t Overextend Your Resources
- 12. How will you measure success?
- 13. PLANNING
- 17. DESIGN
- 18. Use Images to Enhance, not Deliver Do not rely on images to deliver your message. Use them only to visually support your text content.
- 19. Images Off
- 20. Images On
- 21. A majority of recipients do not see images by default
- 33. POST-CAMPAIGN
- 34. Support Your Emails If you are successful, you’ll need to manage responses, leads, orders, opt-ins, etc. Be prepared.
- 36. EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
- 38. 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"
- 39. Methods used for sharing online content
- 40. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"
- 41. Only 27% have implemented a social strategy into their email campaigns.
- 43. Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
- 44. How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit
- 45. THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache
Editor's Notes
- Plan out your first 5+ campaigns (content and schedule). Do you plan on writing all your own messages? Will your marketing team or a copywriter create your content? Will you source your content from a third party? Remember- less is more in emails. Recipients typically do not spend time reading long messages.
- Dig into your tracking metrics. Understand what worked and what didn’t. Try to improve results over time.
- Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
- Email powers social media and social media powers email