With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Why is Digital Marketing Important for Startups.pdfJacob James
Unlock startup success with our guide on "Why Digital Marketing is Important for Startups." Drive growth and long-term success with effective strategies.
Summary:
Discover the power of digital marketing with “Digital Marketing 101: A Beginner’s Guide to Getting Started.” This comprehensive guide is designed to provide beginners with the essential knowledge and strategies to excel in the digitized landscape. Learn how to identify your target audience, establish a strong online presence, leverage social media platforms, optimize your website for search engines, implement effective content marketing techniques, and measure campaign success through analytics. Packed with practical tips and real-world examples, this guide is your stepping stone to mastering digital marketing fundamentals. Empower yourself with the skills to make a significant impact online and achieve your business goals.
An introduction:
It is no secret that digital marketing has become an integral part of business success in today’s fast-paced and technology-driven world. A company can use the power of digital marketing to reach a wider audience, engage their customers and increase their brand awareness through the use of digital marketing. Our goal in this article is to explore what digital marketing is, how it can assist you in getting started, and what types of digital marketing you can utilize.
A brief description of digital marketing
Digital marketing involves using a variety of digital channels to promote the brand, product, or service being promoted. Several different channels of communication might be used, such as websites, social media platforms (such as Facebook, Instagram, youtube etc) search engines, emails, mobile apps, etc. Digital marketing is about connecting with customers, building brand awareness, and driving sales. Sometimes it is also called online marketing as it uses the internet as the medium.
digital-marketing-101-beginner-guide
How to Get Started with Digital Marketing
1. Set measurable and clear goals:
In order to achieve success in digital marketing, the first thing you should do is set clear and measurable goals. By defining what you want to achieve, whether it’s increasing website traffic, generating leads, or boosting sales, you can create a focused and effective digital marketing strategy.
2: Define Your Target Audience:
Knowing your target market is essential in digital advertising and marketing. Understanding their demographics, interests, and behavior will assist you in tailoring your message and content to closely resonate with them. Conduct market studies and conduct patron surveys to gain insights into your target audience.
3: Craft Your Message:
Your message needs to be clear, concise, and tailored to your target audience. It should highlight the actual value proposition of your brand, product, or service. You should focus on speaking about your pain points and solutions to your clients. Which will greatly increase your credibility and helps build your portfolio. Vital for digital marketing 101.
4: Choose the Right Channels:
There are many online marketing channels to select from,
Digital marketing is the fastest growing field in the world of marketing, and India is no exception. With the increase in internet penetration and the rise of e-commerce, there has been a surge in demand for skilled Digital Marketing Training In India. To meet this demand, several digital marketing training institutes have emerged across the country.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Why is Digital Marketing Important for Startups.pdfJacob James
Unlock startup success with our guide on "Why Digital Marketing is Important for Startups." Drive growth and long-term success with effective strategies.
Summary:
Discover the power of digital marketing with “Digital Marketing 101: A Beginner’s Guide to Getting Started.” This comprehensive guide is designed to provide beginners with the essential knowledge and strategies to excel in the digitized landscape. Learn how to identify your target audience, establish a strong online presence, leverage social media platforms, optimize your website for search engines, implement effective content marketing techniques, and measure campaign success through analytics. Packed with practical tips and real-world examples, this guide is your stepping stone to mastering digital marketing fundamentals. Empower yourself with the skills to make a significant impact online and achieve your business goals.
An introduction:
It is no secret that digital marketing has become an integral part of business success in today’s fast-paced and technology-driven world. A company can use the power of digital marketing to reach a wider audience, engage their customers and increase their brand awareness through the use of digital marketing. Our goal in this article is to explore what digital marketing is, how it can assist you in getting started, and what types of digital marketing you can utilize.
A brief description of digital marketing
Digital marketing involves using a variety of digital channels to promote the brand, product, or service being promoted. Several different channels of communication might be used, such as websites, social media platforms (such as Facebook, Instagram, youtube etc) search engines, emails, mobile apps, etc. Digital marketing is about connecting with customers, building brand awareness, and driving sales. Sometimes it is also called online marketing as it uses the internet as the medium.
digital-marketing-101-beginner-guide
How to Get Started with Digital Marketing
1. Set measurable and clear goals:
In order to achieve success in digital marketing, the first thing you should do is set clear and measurable goals. By defining what you want to achieve, whether it’s increasing website traffic, generating leads, or boosting sales, you can create a focused and effective digital marketing strategy.
2: Define Your Target Audience:
Knowing your target market is essential in digital advertising and marketing. Understanding their demographics, interests, and behavior will assist you in tailoring your message and content to closely resonate with them. Conduct market studies and conduct patron surveys to gain insights into your target audience.
3: Craft Your Message:
Your message needs to be clear, concise, and tailored to your target audience. It should highlight the actual value proposition of your brand, product, or service. You should focus on speaking about your pain points and solutions to your clients. Which will greatly increase your credibility and helps build your portfolio. Vital for digital marketing 101.
4: Choose the Right Channels:
There are many online marketing channels to select from,
Digital marketing is the fastest growing field in the world of marketing, and India is no exception. With the increase in internet penetration and the rise of e-commerce, there has been a surge in demand for skilled Digital Marketing Training In India. To meet this demand, several digital marketing training institutes have emerged across the country.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. C R E A T I V E C A M P A I G N
IDEATION BRIEF
Company
Orange Telecom
Business Objective
Lead generation, customer sales, branding &
engagement.
Brand / Service Promise
Exceptional Service
Simplicity
Refreshing
Sincerity
Efficient
Marketing Objectives
Development of innovative & creative campaign ideas; wow effect.
Corporate campaigns, events, smartphone-battles, shop openings, news about devices.
Strengthen brand awareness in a cool and refreshing way + positioning differentiation from competition.
Target Audience
Prime demo: Swiss teens through mid-twenties, targeted cities, multi-languages
Campaign Channels
Web
Social Media
Email
Paid
Mobile
2. P a g e | 2
Strategy Brief
4 March 2014
Daniel McKean
IDEATION
DIGITAL FOOTPRINT INTEGRATION
Digital Marketing is tasked with demand creation and developing leads. To ensure a vibrant and healthy online
presence, continual consideration for Orange’s digital footprint will help steer integrated directions and purpose.
The Digital Footprint represents how and where
Orange should live online, where target groups spend
time online, and how these properties are - or are not
connected via brand behavior and communication.
As part of any new sustainable initiative, there is a
need for continuous review of the evolving Orange
digital landscape either through corporate discovery
processes or via ongoing analysis should be explored
and scheduled throughout campaign execution.
For the purposes of this ideation process, Orange has
presented specifics as to where they need assistance.
The following core areas have been presented as
considerations for consumer touch points to address those needs.
Digital Hub: corporate websites where ultimately consumers gather information, evaluate
services, and make consumer transactions (sign up, customer service, billing, etc.).
Owned Platforms: primary digital beachheads specified (microsites, apps, social profiles).
Owned Media: campaign and content strategies to drive fan engagement and influence.
Earned Media: campaign and content strategies to drive viral engagement and influence.
Paid Media: media strategies for greater impressions or online interactions.
Digital Hub
Owned Platforms
Owned Media
Earned Media
Paid Media
3. P a g e | 3
Strategy Brief
4 March 2014
Daniel McKean
IDEATION
BRANDING & EXECUTION
As a needed consideration, defining a strategic approach for the digital elements Orange is seeking assistance
requires connecting and leveraging consumer touch points using a combination of creative, design, content, social
apps, mobility, web ops, ad ops and data ops.
2014 promises seven major digital trends. These should be applied to executing Orange’s digital marketing
initiatives.
Content marketing will be bigger than ever. One of the main ways that companies are establishing
authority and gaining trust with consumers is by consistently creating valuable content through a variety
of channels. This typically involves relevant industry information that provides insight or entertainment to
an audience. Doing so allows a company to steadily build rapport with its demographic and develop a
loyal following.
Social Media Marketing Will Require More Diversity. There is a plethora of new options beyond
Facebook, Twitter and LinkedIn (think Pinterest, Instagram, Snapchat, WhatsApp, Google+,
Tumblr) that allow companies to produce engaging content in a variety of media forms and build
audiences across more channels than ever before for realizing greater reach and brand equity.
Image-Centric Content Will Rule. As consumers are hit with an increasing number of advertisements, it’s
becoming ever more important to make content easily and quickly digestible.
Less Will be More. A notable trend being tracked is the apparent shift in consumer preference regarding
simplistic marketing messages instead of in-depth messages. Not only should marketing strategies be
simple in nature, but the promotion of services should serve to simplify the consumer’s life, or even just
their customer experience.
Mobile-Friendly Content Will Be Necessary. Due to the widespread (and quickly growing) use of
smartphones and tablets, it’s now mandatory for companies to create content that’s accessible to mobile
users. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.
Therefore, it’s becoming even more critical to provide a positive experience to users that are browsing via
a mobile device.
Ad Retargeting Will Grow in Effectiveness. Utilizing browser cookies, having the ability to serve and
show advertisements of products or services users viewed on the Orange Telecom website across
different websites keeps the brand and the product at the top of the consumer’s mind. With only two
percent of web traffic converting on the first visit, ad retargeting works to increase the overall conversion
rate by reminding consumers of the product or service they viewed.
SEO and Social Signals Will Become Even More Intertwined. The more people that are sharing a
piece of content, the higher quality is likely to be, and therefore its position should increase
within the search engine results pages. It’s no coincidence that the top-ranking search results
tend to have lots of social shares, while those ranked lower have fewer.
1
2
3
4
5
6
7
4. P a g e | 4
Strategy Brief
4 March 2014
Daniel McKean
IDEATION
LEAD GENERATION CAMPAIGN CONSIDERATIONS
As a consideration, to find the shortest way to reach potential customers, studies have shown that in
business, the shortest route is still with email.
A goal for lead generation should be to continually build expanded opt-in email (and SMS) lists of customers
and potential customers to engage and convert into more billable customer services and new paying
customers.
Social media can (AND SHOULD) play a key role in lead generation via the acquisition of new Fans and
Followers - as well as list building leading to greater results in overall digital campaign execution, content
marketing and customer fulfillment.
Lead Generation and List Building via social media
Social media contests, sweepstakes and giveaways are ideal to motivate and grow Fan bases, while turning fans
and participants into email and SMS subscribers for additional targeted campaigns.
Sweepstakes Benefits
Use sweepstakes for email capture and lead generation.
With a low entry barrier, sweepstakes promotions are ideal for lead generation when used with strategic opt-in
checkboxes and requests for email and SMS broadcasts. Based on how people enter, Orange should consider
sweepstakes to stimulate lead generation. Sweepstakes come in three primary forms.
Draw – entrants enter the promotion with a single click.
Poll – entrants need to answer a random question designed to gather actionable consumer insights.
Quiz – entrants need to answer a knowledge-based question.
— 46% OF COMPANIES RUNNING SWEEPSTAKES CHOOSE A QUIZ.
Sweepstakes Execution Tips
Offer multiple grand prizes with lower value. Logic: if the grand prize is too high-value, entrants may
feel they have less chance to win if they think such a high-value grand prize would attract too many
entrants.
Carefully choose the grand prize. The grand prize is one of the best filters for soliciting participation when
running a promotion. Give away something relevant to the Orange Telecom business and which easily has
perceived value (phones, services).
Always use incentives to share. Make the sweepstakes viral. Motivate people to spread the word about
the promotion. As an example, if they invite friends to participate, they can receive bonus entry points.
For maximum ROI, it’s essential for sweepstakes to go viral.
5. P a g e | 5
Strategy Brief
4 March 2014
Daniel McKean
Contests Benefits
Use contests for lead gen while accelerating brand engagement.
As with Sweepstakes, contests are ideal for lead generation when used with strategic opt-in checkboxes and
requests for email and SMS broadcast. Aside from strategically being used to capture leads, contests offer the
added benefit of creating greater social engagements, viral buzz, and Brand exposure. Photo and video contests
would be a perfect match for Orange and its targeted mobile consumers.
Photo contest – entrants would upload a themed based photo to enter, and ask friends to vote (a viral
component by linking a “friends of fans” voting element to the contest)
Video contest - requires entrants to be a bit more creative with increased time investments, entrants
would upload a video, and ask friends to vote.
Contest Execution Tips
The winner should never be the entry with the most votes. It’s quite unmotivating for entrants if one
participant gathers a lot of votes and appears to be too far ahead. A good contest includes the element of
“luck” in the winner selection process such as picking winner(s) from the top 5 voted entries.
Draw a winner among voters. Another best practice to get bigger buzz around a contest promotion is to
consider drawing a prize among voters too. With America’s Got Talent television show, audience viewers
who voted on their favorite act could win something too.
Incentives Use
Use incentives for lead generation to solicit higher numbers of Email and SMS opt-in signups.
Customers and non-customers can be influenced to opt-in to email and SMS lists via incentives promoted across
the corporate website, social media, advertising, and in-store displays. Small monetary value incentives could
be used to increase the number of signups.
Of note there is an inverse relationship between engagement and lead generation.
Both sweepstakes and contests can be used for lead generation, but sweepstakes are typically better.
More opt-ins may be realized if it’s easy to enter the promotion. If the entry is easy, the engagement is lower.
If entering the promotion requires submitting content (taking a picture, shooting a short video, sharing a story),
then the barrier to entry becomes higher, with engagement and participation likely lower creating fewer
opportunities for opt-ins.
6. P a g e | 6
Strategy Brief
4 March 2014
Daniel McKean
CAMPAIGN IDEATION
FACEBOOK CINÉDAY PROMOTION
Objective
Produce five (5) visual and text concepts for several represented Facebook Promoted Posts around Orange
Cinéday to maximize engagement.
Approach
The proposed text or question asked to the audience has to support the image (i.e., favorite movie featuring an
actor, recognizing an actor, a movie scene, a famous dialogue/sentence from a movie, etc.).
Channel
Facebook
Goals
Reinforce the community with communication around this offer with a new and refreshing set of attractive and
refreshing visuals.
Primary Target
Orange CH Facebook fans in prime younger age demos living in cities with Cinéday partner cinemas. Partner
cinemas are in Geneva, Lausanne, Fribourg, Neuchâtel, La Chaux-de-Fonds, Berne, Biel, Basel, Zurich / Dietlikon
and Chur.
7. P a g e | 7
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
1. Guess the Actor
Post Type: Engagement
Image: Close-up of actor mouth, eye/s or nose OR fuzzed out image of actor’s face.
Copy: Guess who X actor is .
EXAMPLES: Response can be posted in comments.
Guess the celebrity!
Clue: She’s played a maid.
Guess the celebrity!
Clue: A lovely vampire.
8. P a g e | 8
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
2. Movie Challenge
Post Type: Engagement with Sweeps Facebook App Tie-in
Image: Famous locations or scenes in movies.
Copy: Remember this scene? Guess the movie.
A. Not of this Earth
B. E.T. – The Extra Terrestrial
C. Flying to the Moon
EXAMPLE: Response provided via Link to Sweeps Facebook App.
9. P a g e | 9
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
3. Movie Puzzle
Post Type: Engagement with SMS Tie-in
Image: Movie titles, famous movie quotes, celebrity names, characters in jumbled letters.
Copy: Guess the quote/character/movie.
EXAMPLE: Response can be posted in comments or text to Orange with automated reply
acknowledging correct answer or to try again.
10. P a g e | 10
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
4. Movie/Actor Seek and Find
Post Type: Engagement
Image: Word search puzzle image with cast names from a select movie.
Copy: Find the movie or actors in the movie, etc.
EXAMPLE: Response can be posted in comments.
Find the movie title and featured actors.
11. P a g e | 11
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
5. Solve the puzzle (like Pictionary)
Post Type: Engagement with SMS Tie-in
Image: Movie images or similar concept based on old Concentration tv game show, e.g.,
http://guessthemovie.info OR short phrases/quotes from a movie all done with images.
Copy: Guess the movie/phrases/quotes are.
EXAMPLE: Response can be posted in comments or text to Orange with automated reply
acknowledging correct answer or to try again.
12. P a g e | 12
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
6. Celebrity Blend
Post Type: Engagement
Image: Morphed image of two celebrities from movie cast (this is a play on “two for one” promo),
preferably male/female into one photo. See “morphing” examples: http://www.morphthing.com/
Copy: Can you guess the two celebrities?
EXAMPLE: Response can be posted in comments.
Ex. Brad Pitt, Kristen Stewart
13. P a g e | 13
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
7. Buzzfeed-Type Quiz
Post Type: Engagement & Mobile App
http://www.buzzfeed.com/perpetua/which-80s-pop-icon-are-you
A user may be like celebrity XYZ or movie XYZ. Based on answers to several movie-related questions,
participants are categorized as to who they most are like.
Image: Rotating themed based image
Copy: Which “Theme Title” Are you?
EXAMPLE: Result given through App.
14. P a g e | 14
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
8. Image: Funny translations in other languages of American, German or French movies
Post Type: Engagement
Image: Film Posters
Copy: Guess the movie
EXAMPLE: Response can be given in comments.
German Translation: THE UNBELIEVEABLE TRIP IN A WACKY AEROPLANE
Can you guess what film it is?
15. P a g e | 15
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
FACEBOOK CINÉDAY THEMED ENGAGEMENT POSTS
9. Movie Trivia
Post Type: Engagement & Facebook App
Image: Movie scene
Copy: Memorable quote from the movie
Question: What year was the movie filmed?
Example: Response can be given in comments.
16. P a g e | 16
Strategy Brief
4 March 2014
Daniel McKean
EXECUTION LAYER
FACEBOOK CINÉDAY CAMPAIGN ACTIVATION
THEME
Tuesday is Orange Cinéday.
DETAILS
Build greater customer awareness, engagement, leads using branded themed content.
Primary Profile Targeting: 1) current FB Fans & city, and/or 2) current customers using custom targeting
(phone & email) lists & city.
Secondary Expanded Profile Targeting: non-FB fans, Swiss Com customers, Sunrise customers (select by
city promo participation).
Leverage Facebook Promoted Posts, Apps, Facebook Advertising, and a Facebook Sweepstakes.
Combination of creative visuals, engagement posts and apps.
Integrate with cross promotion across Twitter, SMS, email.
CORE FACEBOOK ELEMENTS
Page Cover Image to be activated on Tuesdays (promo creative can be generic for the duration of the
promotion or rotated based on multiple creative).
Promoted Themed Posts for weekday Cinéday awareness and engagement.
Pinning of Tuesday Promoted Posts coinciding with Tuesday Page Cover activation. Above the
fold Tuesday Cinéday branding.
Themed Engagement Tab & Apps (e.g., Cinéday Tab with Movie Trivia app) to build heightened
brand engagement.
17. P a g e | 17
Strategy Brief
4 March 2014
Daniel McKean
SWEEPSTAKES INTEGRATION
Facebook Sweepstakes Cinéday tie-in using e.g., Movie Challenge Quiz Facebook App Concept (or
similar), to build overall brand engagements, viral buzz, and lead generation. Draw 6 to 12 weekly random
winners for a 90-day Free Orange Young subscription (other) with Grand Prize Winner.
Promoted Sweepstakes Themed Posts for weekend engagement and Sweepstakes entries to create
extended reach and engagement in news feeds during peak weekend hours when typically, Fans are
online in largest numbers (e.g., Movie Challenge Concept).
Like-Gate App consideration in support of the Sweepstakes, Facebook Fan growth and lead
generation. Linkable to Orange Cinéday portal site.
Sweepstakes Native Facebook Ads to build entries among Fans and non-Fans.
Sweepstakes Mobile Ads to build entries, new Facebook fans, and lead generation among
targeted mobile profile demographics.
MOBILE & ONLINE INTEGRATION
Redesigned Cinéday Swiss Portal Site (branded like Orange.FR) as a host destination with
promotion and weekly theatre film details; customer and new customer offers and incentives;
downloadable mobile app; email and SMS opt-ins.
Branded Mobile App (e.g., Buzzfeed App) promotion to build greater Cinéday awareness and
mobile Cinéday app downloads using entertainment leading to greater brand engagement.
Themed SMS Marketing Campaign linked to select Facebook Engagement / Response Posts
and leveraged for customer opt-in subscriber lists.
“98% of text messages are read, with the average response time a
mere 90 seconds (compared to 2.5 days for an email).”
18. P a g e | 18
Strategy Brief
4 March 2014
Daniel McKean
SOCIAL CHANNEL CROSS INTEGRATION
Twitter
Weekly Cinéday & Sweepstakes themed tweets using aesthetically appealing pics and links
as news feed ads to build greater Brand awareness, engagement, mobile app downloads,
web and portal site traffic, new Twitter Followers, and email and SMS opt-ins.
Instagram
High Impact Weekly Cinéday & Sweepstakes promotion images designed to have viral
engagement.
iOS Hooks to enable themed iPhone version Apps to upload and share user results for viral
impact (e.g., BuzzFeed like app results)
EMAIL INTEGRATION
Monthly HTML emails to customer opt-in email lists to reinforce customer appreciation and foot traffic
using Orange Cinéday reminders with promotion of in-store monthly Tuesday (Cinéday) special offers and
incentives.
Multi-Tuesday promotion versions can be geo-targeted by city locale.
REQUIRED DIGITAL ASSETS
Tuesday FB Page Cover Image(s).
FB Ad & Promoted Posts creative.
FB Cinéday Page App.
FB Sweepstakes Like-Gate Contest Entry App.
Mobile Ad creative.
Portal site redesign with refresh cycles.
Tweet creative.
Instagram creative.
HTML promotion template / creative.
Serving Platforms (Advertising, SMS).
Opt-in Orange lists.
19. P a g e | 19
Strategy Brief
4 March 2014
Daniel McKean
CAMPAIGN IDEATION
INSTAGRAM CROSS PROMOTION
Objective
Raise brand awareness and brand love to increase the TOP of mind within the young target group.
Approach
Entertain via a Brand experience.
Goals
Leverage high Instagram usage via contests, Orange hosted / sponsored activities, telco-related topics, youth
(pop) culture.
Primary Target
Young, digital natives.
20. P a g e | 20
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
INSTAGRAM CROSS PROMOTION
Campaign: Photo Contest
Orange IS Here #OrangeIsHere
(a play on wherever you are, your Orange mobile service is here with you)
Campaign to demonstrate that Orange IS Here — wherever a user is with their mobile phone, tablet, etc.
Take concept of “Flat Stanley”, but instead, use Orange square logo. To demonstrate that Orange IS Here,
ask users to download and print an enlarged Orange Telecom logo from the Orange site, Twitter or
Facebook OR they can go into a local Orange store and pick up an already printed Orange box logo for
campaign.
21. P a g e | 21
Strategy Brief
4 March 2014
Daniel McKean
EXECUTION LAYER
INSTAGRAM CROSS PROMOTION CAMPAIGN ACTIVATION
THEME
Orange IS Here, wherever you are (#OrangeIsHere)
DETAILS
Photo contest to build VIRAL awareness, engagement using themed (UGC) content.
Contest promotion to leverage 4G network awareness and service strength.
Participants are instructed to start snapping, uploading selfies & groupies with the printed Orange
Telecom logo, wherever they may be.
Demonstrates how Orange IS Here, wherever you are.
Participants upload with hashtag #OrangeIsHere.
Orange selects weekly winners.
Leader Board App to track top uploads, most photo likes.
Leader board standings with select images cross promoted across Facebook, Twitter and Instagram for
viral influence and increased engagement.
Winners are selected based on a combination of merits: uploads, best individual pic, best group pic, most
unusual pic, most pic likes, more.
Run and promote contests for 30-45 days with the option to extend or renew later if viral.
Some questions to ask users throughout the contest to stimulate ideas:
Where are you listening/streaming music? Orange IS Here.
Where are you watching tv? Orange IS Here.
Where are you using your mobile phone? Orange IS Here.
Where are you doing work? Orange IS Here.
Where are you taking photos? Orange IS Here.
Where are you eating? (food photos) Orange IS Here.
22. P a g e | 22
Strategy Brief
4 March 2014
Daniel McKean
Prize package ideas:
Roundtrip tickets within Switzerland/EU.
A free year of Spotify subscription service.
Free Orange Young service for a specified amount of time.
Gift cards for Orange Telecom store or online store.
CORE CAMPAIGN ELEMENTS
Instagram Banner used as profile’s primary ‘on channel’ visual promotion.
API Feed of Photo Upload Streams of hash tagged participant photos.
Instagram Fan of the Day selection.
Weekly winners with Grand Prize Winner.
Participant (non-winners) special up sell / cross sell incentive.
CROSS CHANNEL INTEGRATION
Facebook with Promoted Posts.
Twitter with Instagram Fan of the Day Pic.
Email and SMS promotion with opt-in lists.
Website banner.
In-store signage with QR codes.
Mobile Ads.
Promote winners across Orange social profiles.
REQUIRED DIGITAL ASSETS
Contest Entry Portal.
Instagram Banner.
Instagram API photo feed.
Facebook Weekly Promoted Post creative.
Twitter Fan of the Day selection photos.
Mobile Ads creative.
HTML email template.
23. P a g e | 23
Strategy Brief
4 March 2014
Daniel McKean
CONCEPT LAYER
INSTAGRAM CROSS PROMOTION EVENT EXTENSIONS
Continues to play off the Orange IS Here theme.
Campaign: Event Branded Photo Opps Challenge
At sponsored hosted events, set up various Orange Telecom booths where event attendees can
“start” the Orange Is Here activity.
Participants will be given an activity card or large venue map indicating the location of Photo Opp
spots.
Some photo locations may be a little harder to get to (but not to endanger people).
Photo Opp spots (visible via branded Orange Telecom signs) will be set up throughout the event.
Participants can then find the Photo Opp spots and take selfies or groupies in front of the
branded Orange sign, upload the photo to Instagram and hashed #OrangeIsHere.
Orange would display a large screen at the event that would then livestream incoming Instagram
photos hashed with #OrangeIsHere.
When participants have taken and uploaded their Photo Opp pics to Instagram from all locations,
they can then go to back to the Orange Telecom booth to verify the total # of photo Opps taken
and get a prize for completing all Photo Opps.
OR there can be a private VIP Orange event that they get access to after finishing the Photo Opps
challenge.
This can also be executed as a city-wide event (probably would have to work with the city or a
park), posting Photo Opp signs in parts of the city with views or landmarks, and can be sponsored
by Orange.
Campaign: Event Branded Photo Booths
For any sponsored or hosted event, photo booths are set up in key spots of the event. Attendees are
encouraged to take photos, hashtag them and upload them directly to their Facebook, Instagram, and
Twitter profiles.
Campaign: Event Branded Mobile Charging Stations
For any sponsored or hosted event, set up a cool, area with couches, chairs, and tables (can do so
outdoors too), with an active 4G hotspot, music streaming from Spotify, streaming TV using
Zattoo, and a photo booth for people to take photos and upload to their social profiles while they
charge their phones. Have a 3D printer to print up Oranges for keychains. Have Orange sherbet
ice cream or creamsicles, snacks, etc. Create a youth-oriented ambience via music and video.
24. P a g e | 24
Strategy Brief
4 March 2014
Daniel McKean
ADDITIONAL CREATIVE CONCEPTS
CROSS PROMOTION VALUE-ADDED OPPORTUNITIES
1. EVENT Orange “Twitter” vending machines – Fill with products to give away. For every product,
user must send a tweet with designated hashtags for each product including hashtag
#OrangeIsHere to receive certain product.
2. Orange Scavenger Hunt using QR codes or WhatsApp – Scanning strategically placed QR codes
for clues to next scavenger hunt location/item; WhatsApp – texting to a designated number to
receive a text clue.
3. WhatsApp or Twitter – “buying” a song download or some item that can be gifted to someone
else via a text code or Tweet. Orange would have to enable customers to link their Orange
Telecom accounts to Twitter or WhatsApp, to link to credit card payment or billing. Concept is
essentially a gift card to send via Twitter or WhatsApp to someone else, e.g., Starbucks’ Tweet a
coffee.
4. Orange mobile truck (like a food truck) and street team – Mall appearances, events. Have inside
of posh truck set up for mobile sampling and more, then a photo booth or cool, Orange-branded
background for people to take their photo, upload to Instagram, or other social channels, AND
could print a copy of their photo, Orange-branded. Have a 3-D printer to print up Oranges for
keychains.
5. A promotion around partnering with Uber in Zurich for rides to/from events (depending on the
venue location). Winners get a text code from Orange to use as a promo code when ordering
Uber from their app.