There is an abundance of resources around best practices to market to your customers and responders, but what about prospects? Prospecting through email requires a different process, strategy, set of tools and expertise. It’s not easy but it can offer the highest ROI of any marketing channel if done effectively.
Review our recent webinar where we discuss the ins and outs of this highly effective acquisition vehicle, giving you all the tools you’ll need to run successful e-mail acquisition campaigns.
Learn
Why Exact Target, Marketo, Constant Contact will not let you run acquisition campaigns… hint: it's not because of CAN-SPAM
The difference between CRM/customer and acquisition e-mail marketing
How to overcome e-mail acquisition delivery challenges – delivery and creative techniques
Myths about Open and Click-Thru rates and how to maximize
Where does data fit?
Advanced metrics to truly calculate an ROI on acquisition e-mail campaigns
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Real-time image optimization allows the marketer to create different versions of a single email, with each version incorporating different elements such as photos, promotions, calls to action, banners, prices, etc. When the email has been sent, recipients are shown another combination of images. The email is then optimized for remaining subscribers based on the winning combination shown to previous recipients. The system learns in real time which image-based content leads to the highest conversion rate. This Silverpop Webinar features Pieter Wuyts with 8Seconds discussing different types of testing, cases study examples and how real-time testing works.
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. All the benefits of direct mail, including personalization enabled by variable data digital printing technologies, highly targeted, a long shelf life, and standing out from the crowd by placing your marketing piece literally in your prospect's hands, are not leveraged in most automated marketing programs.
It doesn't need to be this way. It is actually pretty easy to add a direct mail channel to a marketing automation program.
This presentation dispels four direct mail myths and illustrates why you should consider adding direct mail to your marketing automation program.
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
Understand the basic process, best practices and do's and don'ts of email marketing, the importance of mobile-first, top trends, subscriber segmentation, email and blog automation and top email marketing software.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Real-time image optimization allows the marketer to create different versions of a single email, with each version incorporating different elements such as photos, promotions, calls to action, banners, prices, etc. When the email has been sent, recipients are shown another combination of images. The email is then optimized for remaining subscribers based on the winning combination shown to previous recipients. The system learns in real time which image-based content leads to the highest conversion rate. This Silverpop Webinar features Pieter Wuyts with 8Seconds discussing different types of testing, cases study examples and how real-time testing works.
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. All the benefits of direct mail, including personalization enabled by variable data digital printing technologies, highly targeted, a long shelf life, and standing out from the crowd by placing your marketing piece literally in your prospect's hands, are not leveraged in most automated marketing programs.
It doesn't need to be this way. It is actually pretty easy to add a direct mail channel to a marketing automation program.
This presentation dispels four direct mail myths and illustrates why you should consider adding direct mail to your marketing automation program.
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
Global progress and delay in ending violence against childrenThomas Müller
The International NGO Council on Violence against Children was established in 2006 to work with NGOs and other partners, including member states, to ensure that the recommendations from the UN Study on Violence against Children are effectively implemented. Now, as the Sustainable Development Goals adopt the call to end all violence against children and the Global Partnership to End Violence Against Children take up the mantle of pursuing this goal, the NGO Council publishes its fourth and final report.
The report concludes that for many children around the world violence is an ever present fact of life. Where progress has been made, it remains tainted by its limitations. The contributions from key global experts on violence against children point to some hard truths about our failings, but also to the way ahead.
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
As part of our Understanding Gen Z UK Webinar, we created a series of infographics illustrating some of our research.
The full version of this report, UNDERSTANDING GEN Z,
is available to download on nVision (for nVision subscribers).
The report - which includes analysis of Gen Z’s attitudes to technology, health, values and brands - is also available to purchase. For enquiries, please contact webinar@futurefoundation.net
In this presentation, two Australian Non-Profit Fundraising industry leaders, Shanelle Newton Clapham of Parachute Digital and Ashley Rose of MonDial Fundraising, talk about how charities can get the most out of the using Digital Leads they generate for Regular Giving Donor Acquisition via Telefundraising.
PPC is getting harder, more competitive, and more difficult to implement. It’s fast becoming difficult to achieve healthy ROI by relying on PPC campaigns exclusively. There are several reasons why your PPC campaigns aren't working. You have to find it out.
You Clicked On This Link For A Reason... Here's Why?jbarnes6420
You clicked on this link for a reason… Here are five questions that hold the reasons why you are here:
• Is there more month than money in your life?
• How will you send your Kids to college?
• Do you have a definite retirement plan?
• Are you in your dream house, dream car, dream job?
• Could your household use an additional $500, $5,000 or maybe $50,000 a month?
Find out how an appointment with Ardyss can change your life!
Presentation from CIMCIG Digital Marketing Workshop in March 2011. This presentation focuses on measuring what matters for your website.....outcomes or leads and understanding conversion rates.
Case Study Interactive: How To Work With Structured And Unstructured Data To Increase Customer Acquisition And Reduce Churn With Relevant Communication
How can analytics improve your attribution model accuracy to highlight and transform your most successful marketing channels?
How can you introduce predictive analytics to increase your customer segmentation competency?
How can insights from consumer data help you to predict customer lifetime value and focus on your top customers?
How can split testing consumer data help to improve your customer offering and boost retention rates?
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
Covers ROI of email. Consumer preference for email. Benefits of email. Explanation of permission for email: opt-in vs opt-out. Highlights CAN SPAM rules. Discusses deliverability of emails. Reviews lead nurturing through email. Explains scoring leads. Gives examples for email content, frequency and recency. Shows email data on timing, open rates, click through rates, device statistics, and subject lines. Details two email case studies.
How Your Online Fundraising Stacks Up With 152 Canadian Charities – Brady Jos...NetSquared Vancouver
We wanted to see what the current ‘best practices’ were in Canada when it came to online fundraising so we signed up for email and gave to 152 charities tracking the user experience and communications along the way.
The results will shine a light on where organizations are at today, the gap between best practices and what is actually happening, and the areas of opportunity when it comes to digital marketing with a focus on four key areas:
1. Email Signup
2. Email Communication
3. Online Donation Experience
4. Gift Acknowledgement
In this session, you will learn what other organizations from across the country are doing — well and not so well — and what you can be doing to accelerate your online fundraising. From email communications, to landing page design, to donation page gift arrays, you’ll get tons of research backed tips and insights in this jam packed presentation.
Vice President of Innovation and Optimization at NextAfter
LinkedIn: https://www.linkedin.com/in/bradyjosephson/
Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at NextAfter — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world.
Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, dog Melly, and cat Thor.
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Using Data to always deliver a positive ROI on your paid marketingDennis Graham
The presentation will be on how to always ensure your marketing campaigns are profitable. ALWAYS.
So if you've ever been asked to cut back on marketing spend, "because it's too expensive" or had that sinking feeling that you're spending more money on marketing than generating back in new revenue.This presentation is for you.
Because if your marketing is effective... you never have to switch it off or cut back.
The focus is on SEM, Display and Sponsored Email marketing... However, the KPIs and simple analytics principles can be applied to just about anything you do (from events, to SEO, to ATL, etc).
Why Digital Marketing is the next big growth lever for Private Equity investo...Shiv Narayanan
Shiv Narayanan spoke at Silicon Y'all, organized by Zane Tarence and the Founders Advisors team, on why digital marketing is the next big growth lever for Private Equity companies and CEOs.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Segmenting the Customer Journey via SearchRichard Chavez
Defining and Refining Customer Journey:How integration of SEM and SEO Segmentation Can Enhance Your Brand Identity Throughout the Customer Shopping Journey
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Email Acquisition Marketing | Roadmap to Success
Presented By
STEVEN RAO
CEO – Telematch, Inc. (DBA Relevate)
3. What We Will Cover
Email Acquisition Marketing | Roadmap to Success
Benefits of email marketing
Why Exact Target, Marketo,
and Constant Contact will not
let you run acquisition
campaigns… hint: it's not
because of CAN-SPAM
The difference between
CRM/customer and
acquisition e-mail marketing
Roadmap to Success
4. Why Email Marketing?
Customer acquisition via email has quadrupled over the last 4 years.
Email Acquisition Marketing | Roadmap to Success
More frequent/timely
communication at substantially
lower cost
Speed of execution
Feedback Loop
Faster test cycles lead to quicker
campaign optimization
Your message is delivered to the
right person at the right time
ROI IT WORKS
5. Why Email Marketing?
MarketingSherpa survey found 92% of the marketing leaders surveyed
felt email either produces, or will produce, positive ROI.
Email Acquisition Marketing | Roadmap to Success
5
60%
32%
4% 3%
Email is producing a ROI.
Email marketing will eventually
produce a ROI.
Email marketing is unlikely to
produce a ROI.
Other
6. Why Email Marketing?
StrongMail’s 2013 Email Marketing Trend Survey on budget allocation found
CMO’s allocating more budget to email marketing than any other channel.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%
Email Acquisition Marketing | Roadmap to Success
Email Marketing
Social Media
Mobile
Search/SEO
Advertising
Trade Show/Events
Direct Mail
Public Relations
Others
% of Responders
7. What Is the Difference Between
CRM/Customer and Acquisition
E-mail Marketing?
Email Acquisition Marketing | Roadmap to Success
8. Email Acquisition Marketing | Roadmap to Success
Answer…
CRM / Customer Email Marketing: Sending emails to current
customers, or to those who have opted-in to receive emails from
you. Think ExactTarget, Marketo, Eloqua, ConstantContact, etc.
Acquisition E-mail Marketing: Sending emails to prospects and
leads who have opted-in through other channels, but not for your
specific offer or company.
SO WHAT???
9. Can’t I Just Run My Own Acquisition
Campaigns Through My Existing Service?
“Our clients certify that they will use our software only to send emails to customers
and prospects that have directly consented (opted-in) to receive email. They are
forbidden to transmit unsolicited commercial email (spam) via our system.”
ExactTarget’s Policy
Email Acquisition Marketing | Roadmap to Success
10. Email Acquisition Marketing | Roadmap to Success
CAN-SPAM
Clearly identify the sender in the From Line and
header information.
Use a subject line that accurately represents
the content of the mess
Identify the message as an advertisement,
unless the recipient has previously opted in to
receive emails from you
Include the physical mailing address that
corresponds to the sender in the From Line
Provide a mechanism to opt out. You cannot
require a subscriber to log in or visit more than
a single page to unsubscribe.
Honor opt-out requests promptly. You must
process an unsubscribe request within 10 days,
and your unsubscribe mechanism must be
operational for at least 30 days after the
mailing.
11. Important Points About Open and
Click-Thru Rates and How to
Maximize
Open rates are artificially low – text only doesn’t get recorded
Ratio of positive engagement to negative (positive = open and click
Email Acquisition Marketing | Roadmap to Success
negative = spam and opt-out)
Bad engagement will lead to bad, good to good – circular
3 to 1 ratio for clicks to complaints
ISPs – monitor senders and campaigns and will route to junk mail or
bounce/block the email it engagement is not acceptable
Test and learn process (don’t get discouraged)
14. Campaign Strategy
Email Acquisition Marketing | Roadmap to Success
What are we doing?
Build the Business Case
Creative
Testing
Targeting - Who is going to
click and why?
What company can help me?
16. How to Measure Success
Email Acquisition Marketing | Roadmap to Success
Typical email campaign reports
Number of emails delivered and %
Number of emails opened and %
Number of emails clicked and %
Opt-outs and complaint %
With acquisition, you need to be a bit
more precise and analytical
Calculate an ROI / REFINE
Landing page / destination views
Engagement- who, when, what
and why
Purchases!
17. How to Measure Success
Daily Response
Deliverability and
Response Trend
Link Engagement
Evaluate across
campaigns
Email Acquisition Marketing | Roadmap to Success
20. Email Acquisition Marketing | Roadmap to Success
Know Your Audience To
Ensure Success
Ask your provider to profile how some of your
“best” customers index against some key demos
like age, gender, income, family status, ethnicity
and then use that information to drive initial
audience selection
Match the offer to the audience
We may recommend selecting a few target
audiences including:
Geoselects e.g. Zip radius;
Marketing Triggers e.g. new movers, “in-the
market”
Demo Selects e.g. age, income, wealth etc.
Affinities, behavioral, and prefer e.g. sports
enthusiasts, online buyer
23. Clean and Current Data
Email Acquisition Marketing | Roadmap to Success
Email Validation
Checks/fixes syntax
Removed fraudulent addresses
Validates the email with the various ISP to insure it’s
delivery
Brings the emails to ~95-97% deliverable
Screen for SPAM traps and honeypots
Do this as close to deployment as possible (24-48 hours)
Avoid complainers (those that click Spam) as a few (less than
.2%) may derail your campaign
Make sure the e-mail address has a heart beat
25. Email Acquisition Marketing | Roadmap to Success
Engaging Creative
Your Email Creative can be
broken down into:
From Line - 1
Subject Line - 2
Body
Above the Fold - 3
Offer/Call-to-Action - 4
Below the Fold - 5
Landing Page
26. From and Subject Lines
From or Friendly From Line is the name that appears to the recipient
Use your brand or the company name whichever is most
Email Acquisition Marketing | Roadmap to Success
identifiable to the recipients
Compelling subject lines from Recognized/Trusted Senders get Opens
Avoid: Free, Click here, Save, Cash, Bonus, Credit, Earn, Extra
Compelling, call to action phrases (e.g. Invitation)
Be careful with length (ideally less than 40 and don’t exceed 70)
Personalized and specific
27. Email Acquisition Marketing | Roadmap to Success
Body of Creative
Use the real estate wisely (above the fold)
Copy should be compelling (e.g. invitation), not Spammy
(e.g. Free)
Images
Alt Tags - Size / Resolution – Layout
Ratio of text to images (80/20 rule)
Text version vs. image defaults and size
Mobile friendly – recent studies indicate that between 55-
65% of email is first seen on mobile devices
Spam score your creative
30. Email Acquisition Marketing | Roadmap to Success
Creative Testing
Analyze and test your creative before
deploying
Spam Scoring
Inbox Testing
… and use split testing to maximize
engagement
Creative testing
Subject line testing
Format testing
32. Email Acquisition Marketing | Roadmap to Success
Delivery
4 things can happen to an email that is sent:
Hard Bounce
Recipient email address does not exist
Domain name does not exist
Recipient email server has completely blocked delivery
Soft Bounce
Mailbox is full
Recipient email server is down or offline
Email message is too large
ISP filter has blocked it
Delivered to Junk Mail
Delivered to Inbox
33. Delivery Best Practices
DON’T use your primary company domain to send acquisition emails
When sending large volume campaigns
Use multiple creative for every 1mm records
This modifies creative “footprint” of the message and prevents ISP
filtering which results in improved delivery rate
Throttle the delivery speed of large campaigns over a few hours so that
large volumes don’t hit the ISPs at one time
Be ready, willing and able to modify your sending strategy (message/subject
lines/volume) as results from just deployed campaigns become evident
Protect sending reputation and system infrastructure through full compliance
with legally required email practices
Remedy complaints as quickly as possible
Meet or exceed all aspects of CAN-SPAM compliance
Cleanse lists of opt-outs and hard bounces immediately and provide
information back to clients to do the same
Email Acquisition Marketing | Roadmap to Success
Only send legitimate offers
34. Email Acquisition Marketing | Roadmap to Success
Key Challenges
Acquisition email is egalitarian and is
driven by how the public reacts and
responds or not to your request for
permission to communicate.
Planning and pre deployment
preparation is essential and requires time
and expertise
Analyze and Optimize for Engagement
Throttling and cadence is critical to
insure the right pace and pattern of send
to avoid getting blocked by ISPs or
pushed to Spam/Junk Email folders
DON’T BLAST!
36. Review the Results and Get Better
Email Acquisition Marketing | Roadmap to Success
Who clicked?
What did they click on?
When did they click?
How often did they click?
Did they complete a
transaction / action?
Did you see an increase in
complaint rates?
What’s your engagement
ratio?
37. Analyze and Improve
Email Acquisition Marketing | Roadmap to Success
CASE STUDY – MAJOR MOVIE CO.
In this example we were able to
double the open rates over a series of
campaigns over just 45 days
More frequent but smaller
deployments with longer delivery
periods
Different creative versions
Stronger Call to Action
Better Placement of the Call to
Action
Sent higher % of deployment records
to creative versions that had better
positive engagement
Filtered emails that were “likely to
complain”
OPEN RATES - TREND
40. THANK YOU AND
PLEASE STAY IN TOUCH!
Email us at sales@relevategroup.com or call 800-523-7346
Email Acquisition Marketing | Roadmap to Success
Editor's Notes
Test 2-3 subject lines against 5-10% of each audience
Sender Reputation
Start slow and ramp up
Sender Reputation
The “spammier” the creative, the slower the delivery should be
ISPs)like Yahoo, Gmail and AOL have their own private algorithms for emails to deliver or block
High quantity/% of unsubscribes or complaints may cause a temporary or permanent block
-
Though permission to email these individuals is secured, they didn’t opt-in or ask for your particular brand to communicate with them so best practices include a welcome/introductory/permission pass to minimize negative engagement