Ceci Dadisman provides tips for using Facebook advertising effectively in 4 steps: 1) Plan the campaign goals and content, 2) Target the right audiences through location, demographics, interests and custom audiences, 3) Create engaging ad content with copy, images and videos, 4) Set up ads such as sponsored posts and sidebar ads. She offers to help with any Facebook advertising questions.

1. LEVEL UP:
ADVERTISING
ON FACEBOOK
CECI DADISMAN
DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA

2. HELLO
ABOUT ME
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM

3. FRIENDS DON’T
LET FRIENDS
BOOST POSTS
LIMITED TARGETING
NO PLACEMENT CHOICES
CAN’T USE CUSTOM AUDIENCES
LACK CAMPAIGN ORGANIZATION

4. STEP 1:
PLAN OUT THE
CAMPAIGN

6. JEWISH COMMUNITY CENTER
PRE-SCHOOL SUMMER CAMPS
TEACHER
PROFILE
CURRICULUM
UPDATES
UPCOMING
EVENTS
PHOTO OF THE
WEEK
SPEAKER
PROFILE
ON SALE
ALERT
POST-EVENT
PHOTO
ADULT
EDUCATION
UPCOMING
EVENTS
CLASS
INFORMATION
COUNSELOR
PROFILE
REGISTRATION
OPEN
LAST YEAR
PHOTO

7. STEP 2:
TARGETING
LOCATION
DEMOGRAPHICS
INTERESTS
CUSTOM AUDIENCES
LOOKALIKE GROUPS

11. UPLOAD EMAIL LISTS TO CREATE
CUSTOM AUDIENCES

12. LOOKALIKE GROUPS TARGET
PEOPLE WHO ARE SIMILAR TO
YOUR CUSTOM AUDIENCE OR
PEOPLE WHO LIKE YOUR PAGE

13. STEP 3:
AD CONTENT
COPY POINTS
SHORTENED URLS
PHOTOS
VIDEOS

15. RECOMMENDED TOOLS

16. CHECK THOSE PHOTOS!
GOOGLE: FACEBOOK GRID TOOL

17. STEP 4:
AD CREATION
SPONSORED POSTS
SIDEBAR ADS
UPLOADED PHOTOS/VIDEO

18. NEWSFEED AD/SPONSORED POST

19. NEWSFEED AD/SPONSORED POST

20. NEWSFEED AD/SPONSORED POST

21. HELPFUL
TIPS
NO MORE THAN 4 LINES OF TEXT
ALWAYS UPLOAD PHOTO OR VIDEO
ALWAYS USE SHORTENED URL

22. ONE MORE
THING...

24. CONTACT ME
ANYTIME!
CDADISMAN@PBOPERA.ORG
@CECIDADISMAN
412.523.8861