Mobile Product & Marketing Best Practices After A/B Testing +200 Features By Moburst
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The presentation that was given by Gilad Bechar, Moburst CEO at Microsoft Think Next Academy On-boarding experience that converts more than 85% of the users with Facebook connect. Increase your virality K factor. Mobile gamification rules. In app purchase best practices. The ASO factor. About the speaker: Gilad Bechar- Mobile Product & Marketing Mentor Gilad is MOBurst Founder & CEO. (A Mobile Success Agency with branches in NYC and Ra'anana) Gilad is also a mobile marketing mentor at Microsoft Accelerator and Academic director for New-Media & Mobile Marketing courses at Tel-Aviv University. As MOBurst CEO - Gilad is helping more than 60 companies to grow on a daily basis.
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Mobile Product & Marketing Best Practices After A/B Testing +200 Features By Moburst
- 1. After A/B Testing +200 Features Register for our updates at bit.ly/moburst
- 2. We work on every part of your mobile strategy, product and marketing to empower you to succeedfast
- 3. Notable Clients moburst is an international mobile agency, based in New York and Israel, specializing in mobile product optimization and app marketing. After working with hundreds of apps, we’ve developed the knowledge and tools needed to achieve mobile success. 300+ Media Partners 150+ Apps in Top10 Charts 2.5K+ Mobile Campaigns 90M+ Mobile App Installs
- 4. Turning your vision into a mobile success. We empower our clients to succeed by offering product and marketing services to suit their needs. Our approach blends science with art: we are data-driven yet creative minded.
- 5. Improved Marketing Funnels Better User Experience More Organic Downloads and Better Conversion Rate Smart Segmentation for Targeting Engaged Users Analytic Measurement Product Refinement App Store Optimization User Acquisition
- 6. Optimize Discoverability & Conversion Rate
- 10. (Can be directly influenced) •Title •Tags / Keywords •Description •Category •Publisher’s Name •Screenshots •Logo •Link Building •Pricing (Dependent on user engagement) •Downloads / Download Trends •CTR •Retention Rate •K Factor •Play Time •Reviews Content Factors Usage Factors The Bottom Line More Organic Downloads + Better Conversion Rate
- 11. Play your users
- 12. GamificationRules 1.Simple Stupid -Get better each entrance. 2.First make it easy. Then harder. 3.Sell “time”. Let the user “earn” every thing. 4.Compare the user to “others”. 5.Compare to “friends”. 6.Let the user brag. 7.Let the user feel his progress. 8.Let the user collect something. 9.The higher the level –more options. 10.Make the user expect something 24/7. 11.Make the user believe there is a world he didn’t get into. 12.Offer shortcuts for money or viral act.
- 13. or how to get rid of your users
- 16. Bad –Too Many Options
- 17. Bad –Optional FB Connect
- 20. Flow that actually works
- 21. Facebook Connect
- 22. iPhone Push Sure! Nope Would you want to be notified when your friends send you a message? If you won’t allow it you won’t be able to respond fast If you won’t allow it you won’t be able to respond fast Would you want to be notified when your friends send you a message? App Name Photo Try Again X Tap On The Name Of The App
- 23. iPhone Contacts
- 24. K factor and other buzzwords
- 25. Bad –No Share Incentive
- 26. Great Sharing, 50% UX
- 27. Smart Email
- 28. Mass Invite
- 29. Bad –Rating UX
- 30. Rate 5 Stars
- 31. The money path
- 34. No Incentive For 1.99-19.99
- 35. In App Purchase
- 36. Great In App Purchase
- 37. In App Purchase Flow
- 38. Most Popular Up
- 39. In App Purchase / Virality Block
- 40. In App Purchase / Virality Block
- 42. Feature Fine Tuning 10,000versions Different Texts 10 versions Different Backgrounds 10 colors Different Images 10 images Different App Placements 10 placements And that’s before we started to personalizeAge, Time, Country, Language, Screen Resolution, Gender, User Value etc… X X X X
- 43. The Best InteractionAlways Personal Always Data Driven
- 44. Video: X5 Click Revenue Banner: Not Intrusive Banner ?
- 46. W/ W/O 92% 8% Creating an option to provide the right experience to the right end user at the right time
- 47. Ease of use VsSecurity VsPrivacy VsSign-Up conversion
- 48. IF … The user has the facebook app installed AND … Gender is Female AND … At least two local dating apps are installed on the device THEN … 78% followed the FB connect Therefor this segment got only FB connect from now on Result : 98% of the segment pressed FB Connect overall+4% in allFB sign ups
- 49. How can we give a good experience while waiting for a finding the nearest car? Facebook news feed? Local news? Discount for the ride?
- 50. IF … Uber is not installed AND … It’s a loyal customer ( Active more than 5 months in the app ) THEN ... NEVER MIND
- 51. IF … Uber is installed AND … Rush hour AND … It’s a new customer THEN ... OFFER COUPON
- 52. IF … Uber is not installed AND … User’s age between 17-22 THEN ... SHOW FACEBOOK FEED
- 54. •Think outside of the box •Don’t look for a general solutions •Most of the red flags are within your data already •Better personalized, better conversion
- 55. Your App First Gilad Bechar gilad@moburst.com Register for our updates at bit.ly/moburst