Curated artsexperience prsa
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The document discusses using technology to enhance experiences before, during, and after events. It provides examples of mobile apps and tours that can be created for curating experiences before and after events. During events, it suggests using interactive screens, real-time audience polling, surveys, and hashtags when live tweeting to enrich the experience.
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This document discusses how arts organizations can use technology to enhance the audience experience and engage new audiences. It provides examples of how Lyric Opera of Chicago and New World Symphony used alternative programming and events to attract over 18,000 and 31% new audience members respectively. The document also offers suggestions for arts organizations to use technologies like mobile apps, social media, interactive screens and real-time polling to enrich experiences before, during and after performances. It emphasizes that the goal of enhancing the audience experience and learning is more important than the technology itself.
Winning Websites NAMP 2013
The document summarizes a presentation on optimizing patron experiences through website design. It provides data on digital marketing challenges for performing arts organizations and user behaviors online. It then focuses on Guillaume Thérien's work redesigning the website for Opéra de Montréal to better engage users, improve conversion rates, and address organizational challenges through content marketing and an emphasis on relationship building. Key aspects of the redesign included a responsive design, social media integration, and focus on user experience and metrics to measure success.
Tech Stuff I Can't Live Without
Ceci Dadisman discusses the importance of having an online presence for organizations and professionals in 2012. She covers social media platforms like Facebook, Twitter, and YouTube that should be used. She also discusses tools to help manage emails, websites, dynamic content, and data across these channels, noting specific programs and statistics about how multimedia and engaging content can boost purchases. The document encourages connecting with Ceci on the Palm Beach Opera website or through her social media accounts for more information.
Your Website Is Ugly - Americans for the Arts Webinar
Ceci Dadisman discusses how open source content management systems (CMS) can help organizations easily update their websites without technical expertise. She outlines common signs that a website needs updating, such as being unable to easily add content or taking too long to make changes. Dadisman then covers how to prepare for a new website, including determining goals, finalizing site maps, and looking at premium templates for design ideas. She stresses the importance of plugins and extensions for adding functionality without coding. Dadisman concludes by emphasizing the right of all organizations to have an easily updatable, modern website.
Social Media for PR
Ceci Dadisman is the Director of Marketing & PR at Palm Beach Opera. She is a professional classical singer and arts marketing consultant. She enjoys digital marketing and is a fan of the Pittsburgh Steelers and WVU Mountaineers. Social media is about more than just websites and content, it is about how people interact online. An effective social media strategy involves listening to people, engaging in small conversations, and inviting larger interactions.
Your Website Is Ugly!
Ceci Dadisman discusses the importance of having an attractive, modern website that can be easily updated without technical expertise. She recommends using an open-source content management system (CMS) like Wordpress, Joomla, or Drupal to build websites that improve search engine optimization and keep customers engaged. Premium templates provide a starting framework that can be customized, and plugins add functionality without coding. Overall, any organization has the right to an up-to-date website that is managed in-house.
The Changing Face of PR
Ceci Dadisman is the E-Marketing Communications Manager at Palm Beach Opera who also manages their PR. She discusses how the media landscape has changed and newspapers are cutting arts coverage, so social media and digital strategies are now essential for PR. The key is to go where audiences are online, engage with them, and invite further interaction through optimized social media releases, email marketing, blogs, tweets, and developing relationships with journalists. Dadisman provides examples of how these digital approaches resulted in a 20% increase in coverage for Palm Beach Opera.
Digital Marketing and Education: The Basics and Beyond
Ceci Dadisman is the E-Marketing Communications Manager at Palm Beach Opera where she also manages their education programs. She is a classical singer, arts marketing consultant, and digital marketing enthusiast. The document discusses how arts education is changing with more digital marketing approaches needed. It provides tips on using tools like websites, social media, mobile apps, email marketing and capturing participant contact information to promote education programs online and engage new audiences.
More from Ceci Dadisman (20)
Market Smarter, Not Harder: Using Your Own Data for Marketing Success
Market Smarter, Not Harder: Using Your Own Data for Marketing Success
Market Smarter Not Harder - Using Your Own Data To Achieve Success
Market Smarter Not Harder - Using Your Own Data To Achieve Success
The Curated Arts Experience - Cultural Executives Committee
The Curated Arts Experience - Cultural Executives Committee
Your Website Is Ugly - Americans for the Arts Webinar
Your Website Is Ugly - Americans for the Arts Webinar
Digital Marketing and Education: The Basics and Beyond
Digital Marketing and Education: The Basics and Beyond
Curated artsexperience prsa
- 1. THE CURATED EXPERIENCE CECI DADISMAN // DIRECTOR OF MARKETING & PR // PALM BEACH OPERA
- 2. THE USE OF TECHNOLOGY BEFORE, DURING, OR AFTER AN EVENT THAT ENGAGES THE PARTICIPANT OR ENRICHES THE EXPERIENCE.THE CURATED EXPERIENCE
- 3. BEFORE & AFTER THE CURATED EXPERIENCE
- 5. CREATE A MOBILE TOUR OR APP THE CURATED EXPERIENCE MYTOURSAPP.COM FIDDLEFLY.COM LOCACIOUS.NET
- 7. SURVEYS, COUPONS, SWEEPSTAKES, CONTESTS THE CURATED EXPERIENCE WILDFIREAPP.COM SOCIALCUBIX.COM PAGEMODO.COM
- 9. IF YOU USE A QR CODE OR ANY OTHER SCANNED TECHNOLOGY, IT MUST BE COMPELLING! THE CURATED EXPERIENCE
- 10. FEEDBACK CAN BE HIGH
- 11. DURING THE EVENT THE CURATED EXPERIENCE
- 16. REAL-TIME AUDIENCE POLLING THE CURATED EXPERIENCE FIRETEXT.COM POLLEVERYWHERE.COM SMSPOLL.NET
- 18. FOR GOODNESS SAKE, USE A HASHTAG WHEN LIVE TWEETING. THE CURATED EXPERIENCE
- 19. CECI DADISMAN Director of Marketing & PR Palm Beach Opera @cecidadisman cdadisman@pbopera.org LET’S CONNECT
Editor's Notes
- QuickTapSurvey.com