Target Audience

1. Target Audience Research
By Scott, Issie and Tom

2. This graph shows that
many people are into
jump scares and The plot
when it comes down to
the favorite aspects of a
horror. Therefore taking
into consideration all of
this we think that it
would benefit our
opening sequence if we
add a jump scare or a
few. This will keep the
audience engaged but
also on the edge of their
chairs in suspense. I feel
that with our opening
sequence we should
jump straight into the
action with loud noises
and sound effects as the
research indicates this.
The Mise en scene is crucial in these scenes as the props,
costume, setting helps to sell the scenes. Furthermore sound
effects are good for jump scares which is scientifically proven
that loud sharp sound create an emotion in the human body of
pain and suffering.

3. As you can see by the
screenshot from our
survey monkey, after
asking what's your
favorite type of horror
film, people replied
Horror comedy followed
closely by slathers. This
information we have
gathered is crucial in
helping us decide what
the audiences is looking
for so it can influence the
content and overall theme
of our film/opening
sequence.
We are going with a supernatural horror however the survey results point to either a slasher
or comedy. After much debate with the group we don’t feel that we would be able to
capture the gore/comedy that the audience wants. This is why we are considering to add
aspects of a comedy combined with a slasher within our opening sequence. Overall,
although taking into consideration the results we believe that a supernatural would be best
especially on the budget we have.

4. No one likes a boring
story which is why
this graph helps us
counter the
boringness. As seen
people don’t like
long and elaborate
story's so within our
opening sequence I
think we are going to
jump straight into
the action (climax). I
feel that the
camerawork will play
a pivotal role within
our opening
sequence. By
incorporating close
ups, master shots
and establishing
shots will help
counter the
Boringness.
Editing will be useful as short takes, crosscutting and eye line match
will help keep the opening sequence some what at a fast passed
keeping the audience engaged.

5. By seeing what peoples gender was shows what
films different types of genders watch's. we saw
that some people don’t like to give out their
genders. This helps us because then we can see
who we need to appeal to.

6. From this bit of research we can see what type of characters
we need in the opening sequence. The type of characters in
the film will really bring in different target audience's.
The highest type of villain was a serial killer which my group
and I thought would be good so it shows we also know what
our target audience wants.

7. Setting is a big thing because we cant just set it in a school it needs
to be other places and deciding on which one can be difficult so
having our target audience chose really helped us to know a
between what one they would like. It also helps that a church is a
easy access for us to film in because there are quite a few where
there aren't many abandoned hospitals around. We need to make
sure that our set and characters match each other.

8. We then asked people if they prefer the plot of the
horror film to be funny, serious or both. The most
voted option was a mix of both. We are now going
to incorporate a bit of humour and seriousness into
our opening sequence . Originally we were just
going to have a serious plot in the movie as this
was seen as conventional as the typical horror film.

9. Next, we asked people what their favourite typical prop they usually see in horror
films is. Most of the people said that knives are the most favoured from the
group that we asked. Our intentions before this was to incorporate more
supernatural items into our opening sequence; as we did chose a supernatural
theme to our horror opening sequence. But now we know that our target
audience like seeing knives in horror movies we are ready to incorporate a knife
as one of our main props

10. Furthermore, we asked our audience what gender their preferred protagonist was in
a horror movie. Although there was a large amount of votes for the don’t mind option,
there was a clear advantage for the male protagonist. Our intentions before this was
to to have a mixed gender characters incorporated into the opening sequence and
not to have a clear protagonist shown to the audience. So now we know that our
audience prefer a male protagonist.

11. This question was very important as looking at our target audience and getting to
know what they like and dislike is crucial in almost any sales pitch. We want to
make a horror film which appeals to our target audience otherwise what's the point
in making the opening sequence. Additionally This helped us fully decide what
genre we were going to follow as it wasn’t too late to change to another genre that
might appeal to a wider target audience but the results show that people like
horrors so that what we are going with.