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1st survey analysis
- 1. ANALYSIS OF 1ST AUDIENCESURVEY Ella Potton
- 2. From my firstquestion it is clear that I can cater to both sexes, due to the fact male and female answers were not far from 50/50. This allows me to design for a unisex audience, but prehaps slightly more on females. This will give me more freedom with colour schemes and clothing, because (at the least) I know that I will be pleasing at least some of my audience.
- 3. This evidence frommy peers and general public indicates I will be targeting my products towards a ’young adult’ audience. This audience is rather large, so I have a lot more potential to please. Also,16-35 are a digital generation, who are usually the type of age group that are spending the most time on social media and the internet. This implies that this target audience will want more contemporary elements, whether it be through clothing, location or editing style. This also works as I am of this age range, so it will be easier to create from a first hand perspective, as I can also think of what I would want as a member of the audience.
- 4. For this questionI found that my participants tended to enjoy the genres pop, alternative, indie most, as these were the top three most voted for genres. This is likely to be because more younger participants answered my survey and these genres are most likely to be popular with a more contemporary audience. I am likely to choose an alternative/ indie genre, rather than pop, due to the idea of pop not having a niche, concise audience. Where as a slightly smaller alternative audience is easier to cater to and challenge/ conform to codes and conventions of this genre. All in all, I believe pop may be more difficult, due to the amount freedom that comes with who I will cater to, which could result in my project being generic and not as focused as it has potential to be.
- 5. Narrative music videoswere found to be, by far, most popular. This could be down to the fact that these are generally thought to be more entertaining and easily to follow. On the other hand, this could be because a narrative video is common in the pop genre, which most of my audience will have been subjected to. By making a narrative video I will be able to cater to this wide audience, by following the story of that song I decide to use for my music video.
- 6. These answers wererather varied, as many people watch music video because on enjoyment and an attraction towards certain genre, artist or song, that they want to hear more from. This is to be expected, but the fact ’enjoy the song’ was the most popular answer, it implies I will have to link the video very closely with the style and lyrics of the song. I also noticed that ’realistic and relatable’ videos were more popular, which is probably due to the fact a younger, less experienced audience wants to feel closer to the artist, on a more grounded level. Also a relatable video, is going to create a connection between producer and consumer, therefor growing an audience.
- 7. Answers from thisquestion also wavered, as there wasn’t really a clear, over riding answer. Artsy and naturalistic videos were popular, due to the fact this can go hand in hand with the indie genre, as these are common styles/ aesthetics. Dark and animated content was also an interest, implying my target audience would enjoy edgier content and perhaps an influence to digital or animated art, as this is very modern, and could work with the alternative conventions, but challenge the indie conventions. This has potential for the contrast to have a different effect on the audience, and stand out against existing content.
- 8. This question receivedfairly neutral answers, implying most people will watch music videos when it is easiest for them and fits into their schedule, rather than a specific time of day. Although it is suggested that people watch music videos during their break and after work/ school, to me this implies that the videos are a source of entertainment and even escapism, to remove them from their own lives. This also indicates that these may be watched, for a similar reason music or TV would be, to lift the spirit, suggesting that an interesting and upbeat video would cater to this audience.
- 9. Most of mytarget audience tend to watch music videos through social media platforms or TV, more specifically YouTube. This works well as I will be uploading my final product to this platform at the end of the project. Also, this adds to the idea of a modern audience wanting new, contemporary and unique content, which I should be catering for.
- 10. It was evidentthat social media and magazines are where the majority of my audience discover music videos. I believe the answers regarding magazine and newspapers, are from participants outside of my age range, as those types of people are usually found to spend less time on social media. To progress from this I can look at how artists advertise themselves online and what types of social media adverts gain the most attention. Then I can apply this to my magazine advertisement, so I am still catering to this audience, but through a different medium of media.
- 11. These answers werealso not very specific, however this should effect my target audience overly, as I am aware the entertainment is the main reason most people will take time to watch any content. This just ensures me that I should focus on escapism and have the aim of taking the audience away from what is going on around them. This will be effective if my music video is cohesive, detailed, makes sense and follows a narrative.