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Developing long-term relationships with young people - Wellcome Collection’s Young Creators
The document discusses the importance of developing long-term relationships with young people through various creative programs and initiatives at the Wellcome Collection. It emphasizes the need for youth co-production, inclusive recruitment from diverse backgrounds, and the integration of young people's interests into programming. Key components include supportive partnerships, marketing strategies focusing on skills development, and offering a mixture of engagement opportunities.
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Developing long-term relationships with young people - Wellcome Collection’s Young Creators
- 1. Developing long-term relationshipswith young people Wellcome Collection’s Young Creators Clare Carlin, Youth Programmes Manager, Wellcome Collection Lucie Fitton, Head of Engagement, The Audience Agency
- 2. What is thevalue of engaging young people long- term? Depth versus reach? Quality and quantity? What are your experiences?
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- 4. Wellcome Collection YouthProgramme
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- 7. Evaluation planning Young Creators Shapeyouth programmes Independent visits Ambassadors and advocates One off events Discrete partnership project
- 8. Project aims • Tocreate a model which feeds into a longer term youth advocacy programme • To increase visibility of youth co- production work • 50% of young people to be recruited from lower income schools.
- 9. Evaluating Young Creators– a participative 360 approach
- 10. Model for feedinga longer-term youth advocacy programme? Key success factors • Slow start – social • Intense and light touch • Commitment through application process • Support from the wider public programmes team and Wellcome staff – creative outputs as catalyst • Ownership - not being school related or curriculum driven • Involvement in every stage
- 11. Visibility of youthco-production and recruitment • Internal advocacy = key legacy • Development of general audiences, especially young independent audiences • Short timeframe and lead in time • Gender balance
- 12. Recommendations • Young peoplewith a range of interests • Gender balance • Longer lead in time • Supported application for less engaged • Continue long timeframe and mix of intense and light engagement • Independent use facilities • Launch events • Integration into main public spaces
- 13. School partnership –Central Foundation Boys’ School, Islington
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- 15. Why engage youngpeople long-term?
- 16. Who are youngpeople and what do they want? Characteristics of young people: • Participants not attenders • Socially motivated • Looking for skills development • Personal relevance and contemporary connections How does your offer meet the needs and interests of young people?
- 17. Royal Opera HouseBridge action research • Terminology: not relevant • Interests: music, arts, writing cross arts influenced by technology and contemporary culture • Motivations: enjoyment, social opportunities, career experience • Barriers: perceived lack of opportunities, poor awareness, poor marketing
- 18. Marketing • Reach peoplethrough people and places they know and trust • Develop partnerships with other sectors to reach a broader range of young people • Involve young people in developing marketing campaigns • Emphasise the skills development and social opportunities in marketing; ensure there is lots of information and images
- 19. Programming • Develop long-termstrategies and support transitional opportunities • Offer a mixture of short-term and long-term opportunities, especially taster sessions • Take activities to public spaces • Link activities to young people’s interests – e.g. music, popular culture and contemporary issues • Space led rather than activity led activities • Youth led funding applications and management
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