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TARGET AUDIENCE RESEARCH
To gain an insight into what sort of things our audience expected in
our video, we decided to post a questionnaire on Survey Monkey
which we then asked our Facebook friends, teachers and family to
respond to. We posted a status (hoping) that we would gain as
many responses as possible to analyse.

From our questionnaire, we received 19 responses which we felt was a
substantial amount to analyse an draw conclusions from.
Question 1
Our results are predominantly
from a female audience
which is a coincidence and
was not planned. This may
give us bias results however
we both agreed that gender
shouldn't have too much of
an affect on what is expected
from our audience, however
may have an affect on what is
desired to be seen by both
gender's in a music video.
Question 2
Being within the 16-20
bracket ourselves (and
therefore having friends of
this age also) we expected
to see the biggest response
from this age group.
However, youth and young
adults are our target
audience and therefore the
responses from this group
are essential to analyse and
use when creating our final
products.
Question 3
We found from this
question that 'Indietonica'
is a niche genre and
therefore the majority had
not heard of (we found this
from out next questions
results) or disliked it. This
niche and individual
attitude needs to be
presented in out video to
suit its smaller audience.
Question 4
we where very pleased to see
that two responses listed our
chosen artist, The Naked and
Famous as their favorite within
the Genre. We were also
surprised with some of the other
responses, for instance 'Elvis
Presley and the Fabulous 5'
which we considered to be either
a misunderstanding as to the
genre or not a serious answer.
Other suggestions such as 'Alt-J'
and 'Ellie Goulding' are also
perfect examples of the genre
however, some did not know of
any which again supports the fact
that it is niche and individual.
Question 5
This question received a
very varied answer within
the audience, however
the majority found Music
of great importance, a
prominent aspect to the
youth market we are
targeting.
Question 6
Again, there was no
indefinite answer to this
question with a fairly
varied answer, however
the majority would watch
a music video suggesting
its importance in branding
and selling a bands
music.
Question 7
Here are just some of the
responses to this question we
received. We found that the
main aspects our audience
expected to see where
individual style, colour, glitter, a
less mainstream approach to
the story line and exciting and
electrifying use of lighting.
These suggestions will come
in very handy when planning
our video and choosing which
aspects to include.
Question 8
From this question, we have
realised that although the
image and brand of a band is
important in selling their
music, the music itself is what
is of the most importance to
our audience. This prompts us
to highlight this in our own
product (maybe including more
shots of instruments and
performance than previously
planned.) However, its also
highlights that image is still
equally important and
therefore we will need to take
this into account largely.
Question 9
The two prominent features
which we found to be of the
greatest importance are
'Narrative Themes' and
'Setting.' We have already
drawn from our previous
deconstructions that nature
plays a large role within this
genre suggesting that our
setting needs to reflect this. We
found also from our
deconstructions that most
video's have a balance of
narrative and
performance, however this
questions response tells us that
we need to focus on the
narrative thoroughly
throughout.
Question 10
Finally, question 10 helped
us to realise that the
narrative of our music video
is very important. The
answers here suggest that
it is the main attraction
within a music video and
therefore needs to be
interesting and individual to
suit our genre.

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Target audience research

  • 1. TARGET AUDIENCE RESEARCH To gain an insight into what sort of things our audience expected in our video, we decided to post a questionnaire on Survey Monkey which we then asked our Facebook friends, teachers and family to respond to. We posted a status (hoping) that we would gain as many responses as possible to analyse. From our questionnaire, we received 19 responses which we felt was a substantial amount to analyse an draw conclusions from.
  • 2. Question 1 Our results are predominantly from a female audience which is a coincidence and was not planned. This may give us bias results however we both agreed that gender shouldn't have too much of an affect on what is expected from our audience, however may have an affect on what is desired to be seen by both gender's in a music video.
  • 3. Question 2 Being within the 16-20 bracket ourselves (and therefore having friends of this age also) we expected to see the biggest response from this age group. However, youth and young adults are our target audience and therefore the responses from this group are essential to analyse and use when creating our final products.
  • 4. Question 3 We found from this question that 'Indietonica' is a niche genre and therefore the majority had not heard of (we found this from out next questions results) or disliked it. This niche and individual attitude needs to be presented in out video to suit its smaller audience.
  • 5. Question 4 we where very pleased to see that two responses listed our chosen artist, The Naked and Famous as their favorite within the Genre. We were also surprised with some of the other responses, for instance 'Elvis Presley and the Fabulous 5' which we considered to be either a misunderstanding as to the genre or not a serious answer. Other suggestions such as 'Alt-J' and 'Ellie Goulding' are also perfect examples of the genre however, some did not know of any which again supports the fact that it is niche and individual.
  • 6. Question 5 This question received a very varied answer within the audience, however the majority found Music of great importance, a prominent aspect to the youth market we are targeting.
  • 7. Question 6 Again, there was no indefinite answer to this question with a fairly varied answer, however the majority would watch a music video suggesting its importance in branding and selling a bands music.
  • 8. Question 7 Here are just some of the responses to this question we received. We found that the main aspects our audience expected to see where individual style, colour, glitter, a less mainstream approach to the story line and exciting and electrifying use of lighting. These suggestions will come in very handy when planning our video and choosing which aspects to include.
  • 9. Question 8 From this question, we have realised that although the image and brand of a band is important in selling their music, the music itself is what is of the most importance to our audience. This prompts us to highlight this in our own product (maybe including more shots of instruments and performance than previously planned.) However, its also highlights that image is still equally important and therefore we will need to take this into account largely.
  • 10. Question 9 The two prominent features which we found to be of the greatest importance are 'Narrative Themes' and 'Setting.' We have already drawn from our previous deconstructions that nature plays a large role within this genre suggesting that our setting needs to reflect this. We found also from our deconstructions that most video's have a balance of narrative and performance, however this questions response tells us that we need to focus on the narrative thoroughly throughout.
  • 11. Question 10 Finally, question 10 helped us to realise that the narrative of our music video is very important. The answers here suggest that it is the main attraction within a music video and therefore needs to be interesting and individual to suit our genre.