The video aims to target teenagers and young adults aged 13 to 25, as the music of OneRepublic already appeals to this audience. It will include mature themes like drugs and love but also have a fun element. While targeting younger people, the video will be enjoyable for all ages. This age group enjoys uptempo, fast songs that remind them of good times and put them in a joyful mood. Today, most people in this age range listen to music and watch videos through YouTube on their smartphones and tablets.

1. Defining Our
Audience

2. Who is our audience?
O The audience that our video is going to be
aimed towards will be the exact same
audience that OneRepublic themselves aim
their videos and songs towards. Therefore we
will be primarily targeting teenagers and
young adults, so that we can still include
mature themes such as drugs and love, but
yet still include an element of fun. Despite
this, all age groups will be able to appreciate
and enjoy our video for what it is, a well cut,
well edited production with a good narrative.

3. Age of the Audience
O The age of our audience will be between
13 and 25 as their will be some mature
and adult themes yet still have a feel good
factor that is suitable for younger ages.

4. Why do they enjoy the music?
O This song definitely would appeal to the
younger aged audience as it is extremely
upbeat with a fast tempo. This would be
enjoyed by the audiences ages 13-25 as this
is the age that that will be attending parties
and associate songs such as this with having
a good time, therefore this song will remind
them of fond memories and put them in an
extremely joyful mood, making them want to
add to these memorable events.

5. How do they listen to the
music?
O These days, an audience of our age are
listening to music and watching videos on
their smartphone and tablets, due to
Youtube becoming more and more
popular everyday. As a result of this surge
in popularity, it is extremely easier for
people to access this content causing the
music industry to be one of the most
popular industries in the world.