The document contains the results of a questionnaire aimed at a target audience of 16-19 year olds. The results show that this age group prefers to learn about new music videos through social media and YouTube. They enjoy narrative and performance music video styles within the pop and R&B genres. iTunes is the most popular way to purchase and listen to music, though YouTube provides free, widespread access. The responses regarding video locations, elements, and colors were mixed, so those elements will require further consideration based on the chosen song.

1. Questionnaire and Results

2. Questionnaire

3. How old are you?
11-15 years old 16-19 years old over 20 years old
My audience is aimed at 16-19
year olds. This will help me to
create a product that is appealing
to this age group, which will
surround anything that is the
latest in the media.

4. What is your gender?
Male Female

5. How do you normally hear about a new music video?
Social media YouTube Other
From the results, my audience finds out
about new music through social media,
which is a good place for my audience to
see what is coming out. Using social media
allows the audience to see bits of the
product being released, but they can also
see it on YouTube. YouTube is also a better
way of fully showing what the product is
about to make people more aware of what
the product.

6. What type of music videos do you like to watch?
Narrative Performance Concept
From my results, I can see that people
mainly liked narrative and
performance videos more than
concept videos. This is will help me in
giving me ideas in planning and
making ideas for my product.

7. What type of genre do you like listening to?
R'n'B Pop Rap
The music choices from my results
show that R’n’B and Pop music is
what my audience is mainly
interested in. To make this
appealing to my audience, I will
need to find a range of
conventions and representations
that are suitable for my product.

8. How do you purchase music?
CD Download iTunes Other
People mainly buy music from iTunes
which makes this accessible to a lot of
people, but this can also be a problem
for others that can not access it.
Another way for my audience to listen
to music could be from YouTube which
is widely accessible to everyone.

9. What locations would you like to see in a narrative music video?
Indoors Outdoors Scenary outside Other
From these results, I got a
mixture of responses from my
audience. I will find what is more
suitable to do, depending on my
song choice.

10. What would you like to see in a narritive music video?
Lip syncing Story telling Both
From these results, I got a mixture
of responses from my audience. I
will find what is more suitable to
do, depending on my song choice.

11. What colours should be used in the music videos?
Bright colours Dull colours Both
From these results, I got a mixture
of responses from my audience. I
will find what is more suitable to
do, depending on my song choice.