This document provides information on the codes and conventions, market research, and target audiences of several documentary films and television programs: - Big Fat Gypsy Wedding, 999 What's Your Emergency?, The Unteachables, Spellbound, and The Other Michael Jackson. For each documentary, it lists the codes and conventions used, potential market research sources, and who the intended target audience is.

1. Documentaries

2. Big Fat Gypsy Wedding
- Codes and Conventions -
• Voice-over (Narrator)
• Set Ups
• Interviews with experts (Gypsy’s ‘older generation’,
Thelma the ‘dress maker’ )
• Use of text (Naming locations and people)
• ‘Real’ footage of events

3. Big Fat Gypsy Wedding
- Market Research -
IN A TUBE STATION
ON A BILLBOARD
ON A BILLBOARD

4. Big Fat Gypsy Wedding
- Market Research -
http://www.zodiakrights.com/PDFs/BFGW%20Series%20Ratings.pdf

5. Big Fat Gypsy Wedding
- Target Audience -
• The target audience for ‘Big Fat Gypsy Wedding’ would
be people who are interested in reality TV programs.
These people are more likely to be young and potentially
open about changing their perspective about
Gypsies/Travellers.

6. 999 What’s Your Emergency?
- Codes and Conventions -
• Voice-over (Narrator)
• ‘Real’ footage of events
• Use of text
• Interviews with experts (Police officers etc.)
• Set Ups
• Visual Coding (Police uniform etc.)

7. 999 What’s Your Emergency?
- Market Research -

8. 999 What’s Your Emergency?
- Target Audience -
• Aimed towards people who are interested in reality TV,
which also involves watching how the emergency
services operate when in carrying out their day to day
lives and the things they experience.

9. The Unteachables
- Codes and Conventions-
• Voice-over
• ‘Real’ footage of events
• Use of text (Names of students)
• Interviews with experts (professionals, teachers etc.)
• Visual Coding (School uniform, teacher ‘uniform’ etc.)
• Set Ups

10. The Unteachables
- Market Research -
http://www.guardian.co.uk/theobser
ver/2005/oct/09/features.review17

11. The Unteachables
- Target Audience -
• The target audience for ‘The Unteachables’ is people who are
interested in education and also reality TV, more importantly
the reality of education. Teachers may also be aimed as the
target audience as they will compare the behaviour of the
students to their students and will have their own opinion as
to whether the footage is bias or a fair representation.

12. Spellbound
- Codes and Conventions -
• Use of text (names, locations etc.)
• Visual Coding
(competitors with the same clothing etc.)
• ‘Real’ footage of events
(other Spelling Bee competitions)
• Interviews with experts (teachers, ex-competitors etc.)
• Set Ups

13. Spellbound
- Market Research -

14. Spellbound
- Target Audience -
• The target audience for ‘Spellbound’ is teenagers. This is
because the documentary revolves around the lives of
teenagers before, during and after competing against other
teenagers. Therefore the audience will naturally compare
themselves to the ‘cast’ within the documentary and may be
interested in the journey that these teenagers are making and
may want to do the same thing.

15. The Other Michael Jackson
- Codes and Conventions -
• Voice-Over :
Mainly by Sam Jackson, also includes, Michael ‘Mick’ Jackson, Pete
Waterfield etc.
• Visual Coding :
The use of a microphone suggestion that the ‘characters’ are
in a recording studio.
• ‘Real’ footage of events :
Top of the Pops performance etc.
• Use of text :
For names, job title and locations etc.
• Interviews with experts :
Pete Waterfield and Sylvester.
• Set Ups

16. The Other Michael Jackson
- Market Research -
http://www.mirror.co.uk/tv/tv-
previews/the-other-michael-jackson-c4- http://www.guardian.co.uk/music/2010/feb/2
735pm-203952 0/mick-jackson-michael-jackson

17. The Other Michael Jackson
- Target Audience -
• The target audience is Michael Jackson fans this is due to the
‘obvious’ use with the title containing the words ‘Michael
Jackson’. The target audience may also expand to music fans in
general.