The document summarizes the results of a market research questionnaire about music video preferences among a target audience aged 16-25. Key findings include: - The target audience prefers the indie music genre (80%) and expects an indie music video to have a conceptual style shot in rural and housing estate settings using low-key black-and-white lighting. - Most watch music videos on YouTube and use YouTube to find new music videos. - All respondents said they expect to see props like guitars and drums used in a music video. Based on these findings, the researcher plans to create an indie music video with conceptual and performance elements, shot in rural and housing estate locations using low-key black-and

1. Market research
The first question I asked, was the age of the
participants from this you can see that they was
all between the age of 16-25, this information
now means that we can see where and to what
age our target audience are, and we can now do
further research into this age group to see what
they look for with in a music video.
The next question we asked was there gender
as we can look into seeing if different genders
like different things and then we can look into
changing certain things within our music video
to meet the expectations of both genders. We
also asked 5 males and 5 females to try and
get equal results.
The third question what I asked was what types
of music do you listen to, there was choices
such as rap, Indie, Pop, RnB, Country and a
others option if they liked and other genre. From
my results I found that the people answering the
questionnaire preferred the indie genre of
music. From these results we
concluded/decided to do a Indie music video as
this is the most popular genre from our target
audience with 80% of people picking this genre

2. We thenaskedpeople where the expectedto
see a indie musicvideoshot.44.4%of people
(the mostpopular) saidin a rural area,
therefore fromthese resultswe have decided
to setsome of ourvideoina rural area andthe
secondmostpopularwasa housingestate so
we have alsodecidedtosetsome of the video
inthisarea to. Asthis will meetourtarget
audiencesexpectations.
For questionfive we askedpeople whattype of
musicvideowouldtheyexpectanIndie music
videotobe? We foundthat the majorityof
people (80%) expectedthe musicvideotobe
conceptual,sowe have decidedtouse thistype
of style forourmusicvideo.Peoplealsosaid
performance;therefore we will alsouse
performance toonce againmeetthe demands
of ourtarget audience.
We alsoaskedpeople how oftenpeoplewatched
musicvideos,we foundthata lotof people dowatch
musicvideos,therefore we are doingthe rightthing
by makingone tomake people aware of newmusic.
We foundthatonly2 people neverwatchmusic
videos,andthe otherpeople watch1-all the time per
week.Showingthatmusicvideosare verypopular

3. Question7:Questionaskedwhere doyou
watch musicvideos.The resultsshow that
mostof our audience watchmusicvideoson
YouTube,therefore whenwe have created
our musicvideowe will putthe musicvideo
on to YouTube,tomake people aware of the
video.The secondmostpopularwassocial
media,sowe will alsoputiton to social
mediainorderto make people more aware
of the video.
Question8:Question8 askedwhere doyou
lookto findnew musicvideos.Once againthe
answerwasYouTube,thisjustonce again will
state that whenwe have made our music
videowe will putIon YouTube asmore people
will become aware of the video.
Question9:Question9 askedwhatlightingand
coloursdo youexpecttosee ina Indie music
video.The mostpopularanswerwaslow key
lightingtherefore we will use thistype of lighting
inorder to meetthe wantsof our target
audience.,heyalsosaidblackandwhite sowe
will alsous3e these affectstomeetthe wantsof
our targetaudience
Question10: Question10 askeddoyou expecttosee props
ina musicvideo,all participantssaidyesandcommented
sayingguitarsdrumsetc.,therefore whenmakingourmusic
videowe have decided touse propsas itwill helppeople
establishthe genre butalsotomeetthe demandsof our
target audience.