A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails. At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/

1. Byway Marketing Layer Cake
Cross-Promotion For Your Byway
Sheila Scarborough
Tourism Currents
Blue Ridge Parkway
Highest Elevation (photo
courtesy Kim Rielly)

2. @SheilaS
@TourismCurrents
#Byways16

3. What We'll Talk About
 Why you care about “the
other guy's” social media
 5 ways to cross-promote
 Idea exchange and Q&A
@SheilaS
@TourismCurrents
#Byways16

4. Everyone's
Social Media
Matters to Your
Byway
@SheilaS
@TourismCurrents
#Byways16

5. Go, Team!

6. Build strength.
Partner by
partner, town by
town, then....
Byway & beyond!
@SheilaS
@TourismCurrents
#Byways16

7. Think Regional, State, & National
@SheilaS
@TourismCurrents
#Byways16

8. Mississippi Example: Region to Town
Southeast Tourism Society, Delta Regional Authority,
Americana Music Triangle
Visit Mississippi state tourism organization
Mississippi Delta Tourism Association
Bridging the Blues music events
Tunica – near MS Great River Road @SheilaS
@TourismCurrents
#Byways16

9. Brand USA Board of Directors
Meeting March 31, 2016

10. Brand USA Board of Directors
Meeting March 31, 2016

12. Give People More Than
One Reason to Visit
@SheilaS
@TourismCurrents
#Byways16

13. Combine Online & Offline for
Stronger Community Mindset

14. Learn From Each Other,
Make Each Other Better

15. (for your partners….)
“It’s the CVBs [or Byway’s]
responsibility to get people to
the destination; it’s your
responsibility to get people
through your door.”
Leslie McLellan
Tough Love, Inc. @SheilaS
@TourismCurrents
#Byways16

16. Sanders Bumpy Cake from Michigan (courtesy libsciterp on Flickr CC)
5 Ways to Build a
Social Media Marketing
Layer Cake
For Your Byway

17. 1) Share &
highlight
each other
(pass the karma)
@SheilaS
@TourismCurrents
#Byways16

21. 2) Always Try
to Tag & Link
(it's like waving)
@SheilaS
@TourismCurrents
#Byways16

25. 3) Set Up a
Byway
Facebook
Interest List
@SheilaS
@TourismCurrents
#Byways16

27. 2 Ways to Group Things in Facebook
 From your personal account
 On News Feed left sidebar - “Interests”
 “Add Interests” then “Create List”
 Add people & Pages of interest
 Name the List, decide if Public, Friends, or Private
 From your brand Page
 Go to Insights on your Page
 Add “Pages to Watch”
 Their latest posts pop up in a box @SheilaS
@TourismCurrents
#Byways16

28. 4) Set Up a
Byway
Twitter List
@SheilaS
@TourismCurrents
#Byways16

30. Setting Up a Twitter List
 While logged into your account....
 Look upper right to your small photo next to blue
Tweet box
 Mouse over, see “Profile and Settings”
 See dropdown options, select Lists
 Right side, “Create a list”
 Name, describe, decide Public or Private
 Start adding people and businesses/organizations
 Remember to use it!
@SheilaS
@TourismCurrents
#Byways16

31. 5) Use
Hashtags
#scenicbyway
#VisitTheUSA @SheilaS
@TourismCurrents
#Byways16

33. Hashtags in One Place - Tagboard

34. 5 Ways to Build Your Cake
1) Share & highlight each other
2) Always try to tag & link
3) Set up a Byway Facebook List
4) Set up a Byway Twitter List
5) Use appropriate hashtags @SheilaS
@TourismCurrents
#Byways16

35. Chocolate Peanut Butter layer cake
(courtesy Edwin Bachetti
on Flickr CC)

36. Always think....
What do I know, &
who else on the
Byway needs to
know it, too? @SheilaS
@TourismCurrents
#Byways16

37. Thank you!
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents