The document provides tips for getting more out of LinkedIn by establishing clear goals and understanding your target market. It recommends using LinkedIn like a trade show booth to distribute helpful knowledge rather than sales brochures. Specific suggestions include publishing content from a personal profile, creating showcase sub-pages for a company page, and having employees like, share, tag and promote the company page to help expand its reach. The overall message is that LinkedIn is not for direct sales but opportunities can arise when users provide valuable information to their network.
When you're asked to create an email or organize an event, check if this will help achieve business goals. From marketing operations to strategy: choose the right instruments and set goals.
Social Media Promotion Tools for Personal & Professional Champions | What is ...Manny Sarmiento
Social Media Promotion Tools for Personal & Professional Champions
by Manny Sarmiento, CEO of New Media, New Marketing, Inc.
Palo Alto / Miami
LinkedIn Righteouness
Professional Tool
A Must for Business Connections
Game Changer for Champions
Resume on Steroids
Having Conversations
Facebook Fiasco
Build a “Champion” Brand
Use a Facebook “iframe” Page
A Level 2 Tool
Use Shortcut Tools – Time Management
The C.C.E. Formula
SlideShare “Shake”
Professional SlideShare.net
Demonstrate Championship Expertise
Drive Traffic to Your Site
Share on Level 2 Tools (FB, LI, TW, G+)
Embed on Websites and Blog
Blogger Paradise
Blogging Success
The Spirit of the Blog “Expert”
Championship Winning Messages
SEO Prowess / Social Media Shares
Mastering the Art of the Champion Speaker
Website Wallows
Having a “Champion” Site
D.I.Y. Websites
WordPress Websites
Share and Follow Me Buttons
K.I.S.S., White Space and Right Design
Social Media Outtakes
Social Media $1MM Formula
Give Knowledge
Answer Questions
Solve Problems
Social Media is About SEO
SEO Enhanced with Social Media
Stop Listening to the “Experts”
Except Me Of Course!
Championship SM Level 1
Level 1 Social Media – Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Championship SM Level 2
Level 2 Social Media – Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
Champion Social Media Strategies
It’s All About the Content
Dominate Your Industry
Become a Champion of the Share
Select the Right Social Media Tools
Use Shortcut Tools
Do Something Every Day
Be Social Media “Smart”
Champion Social Media Strategies
Be a Social Media CHAMPION!
Manny Sarmiento - CEO
New Media, New Marketing, Inc.
Palo Alto, California / Miami, Florida
http://www.newmedianewmarketing.com
Every time you take an action to promote your business online, you have an opportunity to lead your prospective client toward taking an action. In this presentation, we look at how 5 major online activities most businesses engage in fit together into one big marketing machine.
When you're asked to create an email or organize an event, check if this will help achieve business goals. From marketing operations to strategy: choose the right instruments and set goals.
Social Media Promotion Tools for Personal & Professional Champions | What is ...Manny Sarmiento
Social Media Promotion Tools for Personal & Professional Champions
by Manny Sarmiento, CEO of New Media, New Marketing, Inc.
Palo Alto / Miami
LinkedIn Righteouness
Professional Tool
A Must for Business Connections
Game Changer for Champions
Resume on Steroids
Having Conversations
Facebook Fiasco
Build a “Champion” Brand
Use a Facebook “iframe” Page
A Level 2 Tool
Use Shortcut Tools – Time Management
The C.C.E. Formula
SlideShare “Shake”
Professional SlideShare.net
Demonstrate Championship Expertise
Drive Traffic to Your Site
Share on Level 2 Tools (FB, LI, TW, G+)
Embed on Websites and Blog
Blogger Paradise
Blogging Success
The Spirit of the Blog “Expert”
Championship Winning Messages
SEO Prowess / Social Media Shares
Mastering the Art of the Champion Speaker
Website Wallows
Having a “Champion” Site
D.I.Y. Websites
WordPress Websites
Share and Follow Me Buttons
K.I.S.S., White Space and Right Design
Social Media Outtakes
Social Media $1MM Formula
Give Knowledge
Answer Questions
Solve Problems
Social Media is About SEO
SEO Enhanced with Social Media
Stop Listening to the “Experts”
Except Me Of Course!
Championship SM Level 1
Level 1 Social Media – Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Championship SM Level 2
Level 2 Social Media – Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
Champion Social Media Strategies
It’s All About the Content
Dominate Your Industry
Become a Champion of the Share
Select the Right Social Media Tools
Use Shortcut Tools
Do Something Every Day
Be Social Media “Smart”
Champion Social Media Strategies
Be a Social Media CHAMPION!
Manny Sarmiento - CEO
New Media, New Marketing, Inc.
Palo Alto, California / Miami, Florida
http://www.newmedianewmarketing.com
Every time you take an action to promote your business online, you have an opportunity to lead your prospective client toward taking an action. In this presentation, we look at how 5 major online activities most businesses engage in fit together into one big marketing machine.
Growing Your Sales Through Social Media MarketingCheryl Bella
How to utilize social media to grow your business and increase sales. This was part II of a workshop given at the 2009 Independent Photo Imagers Members Meeting & Trade Show
It's 2017. One in three minutes spent online is devoted to some form of social media activity. But, it's not just about staying in touch with friends and family anymore. Social media has turned into an educational and promotional tool for businesses as well as a community outreach and information distribution instrument for municipalities and universities. Through social media, customers and constituents can share feedback and businesses, municipalities and universities can find out what their audience wants.
The conversation today has moved beyond if you should be on social media for your business or organization to how to be most effective with it. Just knowing the basics of what social media is and which platform to use won't cut it anymore. Not with the 7,452 tweets or the 48,830 Facebook status updates per SECOND inundating social feeds. With the deluge of content shared on social networks every minute of every day, your posts, blogs, shares and comments won't be seen if you aren't doing social right. Don't waste your time using last year's marketing tactics.
How to Accelerate Sales Using LinkedInJudy Schramm
Learn how to make LinkedIn your secret weapon! Simple tips for using LinkedIn to support your sales process, generate leads and referrals, nurture your network, and position yourself as a thought leader.
Using social media, and Facebook specifically, to market your small business.
- Facebook Basics
- What to do with your Facebook Page
- How to set up Facebook Advertising
Click through to my website to receive a free monthly newsletter on using social media with your small business or organization.
Discover 5 innovative ways startups can use LinkedIn to compete effectively with larger and more established businesses. Hear how to build awareness, get conversations started, position your sales execs as SMEs, validate your market entry strategy, and build a talent pool you can tap into as you grow.
Webinar on how sales leaders can best use LinkedIn for social selling - goes over fundamental 4 behaviors related to social selling and gives tips on how to start taking action now.
Social Media for B2B and Sales in Tourism: LinkedIn and BeyondSheila Scarborough
Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Social Selling University brings to you a detailed, step-by-step presentation about how to use LinkedIn for social selling. With the entire business world connected through LinkedIn, you will learn powerful skills on how to utilize these network to build connections and generate sales.
This Linked In presentation for beginners explains what Linked In is and provides some background information to the social network. It will help professionals understand the extent of what can be done on Linked In, understand why it is important and help individuals decide if Linked In is a suitable social network for them.
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
How I Use Soc Media for Marketing - TIVA paneldryan543
Looking for a way to use social media in your marketing? See my process. This is from my presentation on an excellent panel at TIVA. I learned a great deal as well.
Growing Your Sales Through Social Media MarketingCheryl Bella
How to utilize social media to grow your business and increase sales. This was part II of a workshop given at the 2009 Independent Photo Imagers Members Meeting & Trade Show
It's 2017. One in three minutes spent online is devoted to some form of social media activity. But, it's not just about staying in touch with friends and family anymore. Social media has turned into an educational and promotional tool for businesses as well as a community outreach and information distribution instrument for municipalities and universities. Through social media, customers and constituents can share feedback and businesses, municipalities and universities can find out what their audience wants.
The conversation today has moved beyond if you should be on social media for your business or organization to how to be most effective with it. Just knowing the basics of what social media is and which platform to use won't cut it anymore. Not with the 7,452 tweets or the 48,830 Facebook status updates per SECOND inundating social feeds. With the deluge of content shared on social networks every minute of every day, your posts, blogs, shares and comments won't be seen if you aren't doing social right. Don't waste your time using last year's marketing tactics.
How to Accelerate Sales Using LinkedInJudy Schramm
Learn how to make LinkedIn your secret weapon! Simple tips for using LinkedIn to support your sales process, generate leads and referrals, nurture your network, and position yourself as a thought leader.
Using social media, and Facebook specifically, to market your small business.
- Facebook Basics
- What to do with your Facebook Page
- How to set up Facebook Advertising
Click through to my website to receive a free monthly newsletter on using social media with your small business or organization.
Discover 5 innovative ways startups can use LinkedIn to compete effectively with larger and more established businesses. Hear how to build awareness, get conversations started, position your sales execs as SMEs, validate your market entry strategy, and build a talent pool you can tap into as you grow.
Webinar on how sales leaders can best use LinkedIn for social selling - goes over fundamental 4 behaviors related to social selling and gives tips on how to start taking action now.
Social Media for B2B and Sales in Tourism: LinkedIn and BeyondSheila Scarborough
Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Social Selling University brings to you a detailed, step-by-step presentation about how to use LinkedIn for social selling. With the entire business world connected through LinkedIn, you will learn powerful skills on how to utilize these network to build connections and generate sales.
This Linked In presentation for beginners explains what Linked In is and provides some background information to the social network. It will help professionals understand the extent of what can be done on Linked In, understand why it is important and help individuals decide if Linked In is a suitable social network for them.
LinkedIn 101 - We all know that LinkedIn is an important social media platform. However, we all don't know how to use it effectively to promote ourselves or our businesses. Join the GAHCC for a relaxed and informative session focused on the professional's social media platform. GAHCC will guide you on how to leverage this tool for yourselves and your enterprise. You will hear about the following:LinkedIn Profile vs. Company ProfileNot just for the job seeker also can champion corporate cultureHow can I enhance my profile so I stand out? Will this tool really help me find my next top employee?/Can I really use LinkedIn to find my dream job?What are Answers, Polls, and Groups?Plenty of time for Q&A! Presented by Elizabeth Quintanilla
How I Use Soc Media for Marketing - TIVA paneldryan543
Looking for a way to use social media in your marketing? See my process. This is from my presentation on an excellent panel at TIVA. I learned a great deal as well.
LinkedIn is a social network that was designed and built specifically for doing business. Learning how to leverage this important tool to grow your business is a must in the age of digital marketing.
Want to know what LinkedIn is? How to establish a profile? How to connect and how to use LinkedIn for Thought leadership. This presentation will show you how.
Using social media to promote your small business can be fun and rewarding. How to get started, connect with the right people and then developing a plan to share can be overwhelming.
In this presentation, I share the steps all small business owners should take to get started.
Authentic Self Promotion for Women (on- and off-line)Caroline Cummings
This presentation addresses why women don’t self promote as much as we should – including strategies for incorporating self promotion into our daily lives, as well as practical tools for engaging in authentic self promotion both on- and off-line.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
A presentation for the TBEX North America travel creators conference in Lafayette, Louisiana in 2022, about getting more value out of your LinkedIn profiles and Pages.
A presentation for the 2020 Real Places heritage tourism conference, by Sheila Scarborough from Tourism Currents. Related blog post - https://www.tourismcurrents.com/7-questions-to-ask-before-starting-a-tourism-podcast/
Get more out of your 24 hours: more content in less timeSheila Scarborough
A presentation for Freelance Austin in January 2019. Related post on my personal blog - https://www.sheilasguide.com/2019/05/31/get-more-out-of-your-24-hours-4-steps-to-more-content-in-less-time/
How to avoid blogger burnout - particularly in tourism - and stay inspired and creative as an online publisher. Presented at the Building Community / Midwest Travel Bloggers conference 2018 held in Clear Lake, Iowa.
Related post on my personal blog - https://www.sheilasguide.com/2018/08/06/avoiding-blogger-burnout-particularly-in-tourism/
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
For CVB and DMO sales staff - social media for B2B outreach - social media for tourism B2B - networking on LinkedIn and beyond. Presented in a session with LinkedIn's Head of Travel at eTourism Summit 2016 in San Francisco.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the City of Kemah, Texas.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
How Locals on Social Media Can Help Destination MarketingSheila Scarborough
For the 2015 Wyoming state conference on tourism and hospitality, in Cheyenne, WY.
At Tourism Currents, we do online & in-person training in social media for tourism. More at www.tourismcurrents.com
All the elements you need for a blog post that meets your destination marketing goals.
Presented at the 2014 Social Media Tourism Symposium (SoMeT) in Nashville, TN.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
TBEX North America: Blogger Relationships for the Long HaulSheila Scarborough
Leslie McLellan and Sheila Scarborough talk about how to move beyond one-off press trips or fam tours with travel bloggers. For the 2014 TBEX North America travel blogging conference in Cancun, Mexico.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Social Media for Festivals and Events: Texas Downtown AssociationSheila Scarborough
Social media marketing for festivals and special events, presented at the 2014 Texas Downtown Association conference in Granbury, Texas.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: https://www.tourismcurrents.com/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
20. New to LinkedIn ....
"Showcase" sub-pages
for your
LinkedIn Company
Page
21.
22.
23.
24. How People Can Help Pages
Help create Page content (or at least ideas)
Like & Share Company Page updates
Tag the Page in their personal updates
Tell their other networks about it
There's more to LinkedIn than uploading your resume and waiting for something to happen.
There are no magic shortcuts to building human relationships, which is what you're doing on LinkedIn.
Don't lost sight of your overall marketing goals.
Stop sign in Chickasaw.
Know what you are trying to accomplish on LinkedIn!
The social web has upended much of the traditional sales funnel. People are doing their own research ("self-qualifying") before they ever connect with you.
Do you have enough information out there to help them decide to email or call you?
There are a squillion social media platforms and tools. Stay focused.
You can have more than one booth on the B2B trade show floor, too (Twitter, Facebook etc.) but for now we'll focus on LinkedIn.
Two sides to a LinkedIn "booth" – they feed each other. Your presence on LinkedIn is an ecosystem.
Elements of a strong profile:
MUST have a photo
Good headline – "What do I do?"
Brand link should be to an active Company Page.
Give people many ways to contact you. Don't miss SEO opportunities & anchor text in the links to your website, blog, etc.
Your summary should be a quick, punchy, skimmable read, NOT your boring resume-speak.
The power of LinkedIn is in the Groups.
Quote from Kami Huyse – don't build a network and then never talk to it.
My first post on the LinkedIn publishing platform. Went pretty well, but I haven't yet figured out how much time to give it or how to incorporate it into my business strategy. Lots of possibilities, though.
Your brand storefront on LinkedIn, similar to Facebook Pages.
Elements of a strong Company Page:
Big images at top (can have more than 1)
Product & Services tabs (now defunct as of 14 April 2014.)
Customize your description. Those are all keywords and help in search.
Regular updates (use photos & video in them)
These replace Product and Services tabs.
Microsoft LinkedIn Showcase Page as example.
Microsoft LinkedIn Showcase Page as example, (cont)
Microsoft LinkedIn Showcase Page as example, (cont.)
Your staff's personal networks are important for supporting your Company Page.
Takes time to build a Company Page following (4-6 months.) Consider buying LinkedIn Sponsored posts to get more visibility. Warning: they're expensive.