For a May 2013 webinar with TTIA (Texas Travel Industry Association.) My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com There's a lot of buzz right now about "content marketing" but it's nothing more than what you're probably already doing: creating content across the social web on your blog, Facebook, LinkedIn, Twitter, Flickr, etc. so that people will find it, and then find YOU. As an online publisher with access to inexpensive and powerful communications tools, you have the ability to create tons of great content, but - hello! - you have a few other things to do in your job, right? Let's talk about how you can create more content in less time; the kind of content that builds online word-of-mouth and brings visitors and customers to your door.