SlideShare a Scribd company logo
1 of 56
Download to read offline
Get More Out
of LinkedIn
Sheila Scarborough
Tourism Currents
Who Are We?
Sheila
Scarborough
Leslie McLellan
Tourism Currents
Training & education in
social media for
tourism, hospitality, &
economic development
LinkedIn is…
Your primary professional presence
online (Google your name & see)
A brand/biz “storefront” opportunity
A networking & learning hub
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
How can LinkedIn…
Support your professional goals?
Help you with brand awareness,
connections, & recruiting talent, &
how will you measure?
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
In other words...
Get clear about what you’re
doing on LinkedIn, & how you’ll
measure whether it’s
working or not.
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Why
People
Bomb
on
LinkedIn
💣 Weak LI personal profile
💣 Only showing up there
after you’re fired or quit
💣 Dead brand/biz Page
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Punch Up
Your Profile
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Add a 20 second video
introducing yourself to
your LI profile photo
(use LI app to make)
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Two key LI
privacy
settings
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Ideas for LI Profile Posts
Your take on trends & issues. Do polls.
Go live with video
Long form content (series? themed?)
Share blog posts, videos, photos, Page posts
What do YOU suggest?
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Go Long-
Form with
LinkedIn
Articles
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
“Dig your well
before you’re
thirsty”
Harvey Mackay
Courtesy RJA1988 on Pixabay
Instead of only showing up when
you’re “seeking new challenges…”
Post updates, interact in News Feed
Build out your network, then talk to it!
Share your perspective: write LI articles
Participate in a few LI Groups
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Let’s pause and talk money…
LinkedIn
Learning
LinkedIn Groups
LinkedIn
Pages
Instead of a dead brand Page…
Claim your Page – you may have one!
Get team connected to correct Page
Post 2-3 times/week (LI is stickier)
Experiment with video, including live
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
More Ideas for LI Page Posts
Share a tip sheet, slide deck PDF as a download
Highlight public art, places to eat, things to do
near your meeting/conference venues (DMO)
Show yourself in action during client work
Trends & insights. Try a poll.
Repurpose older blog posts as LI articles
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
How
coworkers
can help
Pages
Team members can help Pages
Help plan & create Page content
Like & Share Page updates
Tag the Page in their personal updates
Tell their other social networks about it
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Some Newer LinkedIn Features
Host an audio gathering
Colorful text posts called “template posts”
(can only make them in the LI app)
Pinned comments, Page Commitments
Newsletters (Creator tool)
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
* DEI / Diversity,
Equity, and
Inclusion
* Work-life
balance
* Social impact
* Career growth
and learning
* Environmental
sustainability
Respond as you, or as your Page
More New LinkedIn Features
Events, as a person or a Page
Streaming live video (LI Live – Creator tool)
Page features like “Invite to Follow”
Better LinkedIn app, esp. for Page activity
Hashtags
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
💣 Weak LI personal profile
💣 Only showing up there
after you’re fired or quit
💣 Dead brand/biz Page
@TourismCurrents
#TBEXLafayette / #LafayetteTravel
Thank you!
Sheila Scarborough
Tourism Currents
sheila@tourismcurrents.com

More Related Content

Similar to How to Get More Out of LinkedIn

Marketing on LinkedIn: What Works
Marketing on LinkedIn: What WorksMarketing on LinkedIn: What Works
Marketing on LinkedIn: What WorksJack Harvard Taylor
 
How to Use Free Web and Social Media Tools to Promote Yourself Online
How to Use Free Web and Social Media Tools to Promote Yourself OnlineHow to Use Free Web and Social Media Tools to Promote Yourself Online
How to Use Free Web and Social Media Tools to Promote Yourself OnlineElisa Crossland
 
Supercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updateSupercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updatescorephila
 
UIC - How to use Social Networks in Your Career Seach- 2011 Fall
UIC - How to use Social Networks in Your Career Seach- 2011 FallUIC - How to use Social Networks in Your Career Seach- 2011 Fall
UIC - How to use Social Networks in Your Career Seach- 2011 FallSocial Jack
 
Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Evandro MINATO
 
Social media and Recruiting
Social media and RecruitingSocial media and Recruiting
Social media and RecruitingIllinois workNet
 
Smart Social Media
Smart Social MediaSmart Social Media
Smart Social MediaStrideWrite
 
Building Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social MediaBuilding Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social MediaChamp Internet Solutions
 
Building Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social MediaBuilding Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social MediaAmy Brandt
 
Ascentric Conference 2011: Social Media: Time-Wasting Fad, or the Holy Grai...
Ascentric Conference 2011:  Social Media:  Time-Wasting Fad, or the Holy Grai...Ascentric Conference 2011:  Social Media:  Time-Wasting Fad, or the Holy Grai...
Ascentric Conference 2011: Social Media: Time-Wasting Fad, or the Holy Grai...Philip Calvert
 
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to Know
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to KnowHow to Leverage LinkedIn - What Every Financial Planner and IFA Needs to Know
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to KnowPhilip Calvert
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018Rad Integrated Media
 
Effective, Efficient Use Of Social Media
Effective, Efficient Use Of Social MediaEffective, Efficient Use Of Social Media
Effective, Efficient Use Of Social MediaThomas Dock
 
Become a social media super hero linkedin final
Become a social media super hero   linkedin finalBecome a social media super hero   linkedin final
Become a social media super hero linkedin finalThe Creative Collective
 
If you do only two things on linked in..
If you do only two things on linked in..If you do only two things on linked in..
If you do only two things on linked in..Jeff Yaniga
 
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland County
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyLinkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland County
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
 
Linked in essentials 2018
Linked in essentials 2018Linked in essentials 2018
Linked in essentials 2018Evandro MINATO
 
Digital marketing strategy slides by Jess LeMerle
Digital marketing strategy slides by Jess LeMerleDigital marketing strategy slides by Jess LeMerle
Digital marketing strategy slides by Jess LeMerleHayden Armour
 

Similar to How to Get More Out of LinkedIn (20)

Marketing on LinkedIn: What Works
Marketing on LinkedIn: What WorksMarketing on LinkedIn: What Works
Marketing on LinkedIn: What Works
 
How to Use Free Web and Social Media Tools to Promote Yourself Online
How to Use Free Web and Social Media Tools to Promote Yourself OnlineHow to Use Free Web and Social Media Tools to Promote Yourself Online
How to Use Free Web and Social Media Tools to Promote Yourself Online
 
Supercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 updateSupercharge your small business with social media sept 2010 update
Supercharge your small business with social media sept 2010 update
 
UIC - How to use Social Networks in Your Career Seach- 2011 Fall
UIC - How to use Social Networks in Your Career Seach- 2011 FallUIC - How to use Social Networks in Your Career Seach- 2011 Fall
UIC - How to use Social Networks in Your Career Seach- 2011 Fall
 
Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018Linked in VT Students Chapter 2018
Linked in VT Students Chapter 2018
 
Social media and Recruiting
Social media and RecruitingSocial media and Recruiting
Social media and Recruiting
 
CSC Social Media for SMBs
CSC Social Media for SMBsCSC Social Media for SMBs
CSC Social Media for SMBs
 
Smart Social Media
Smart Social MediaSmart Social Media
Smart Social Media
 
Building Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social MediaBuilding Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social Media
 
Building Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social MediaBuilding Your Pipeline & Contacts through Social Media
Building Your Pipeline & Contacts through Social Media
 
Ascentric Conference 2011: Social Media: Time-Wasting Fad, or the Holy Grai...
Ascentric Conference 2011:  Social Media:  Time-Wasting Fad, or the Holy Grai...Ascentric Conference 2011:  Social Media:  Time-Wasting Fad, or the Holy Grai...
Ascentric Conference 2011: Social Media: Time-Wasting Fad, or the Holy Grai...
 
In The Media
In The MediaIn The Media
In The Media
 
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to Know
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to KnowHow to Leverage LinkedIn - What Every Financial Planner and IFA Needs to Know
How to Leverage LinkedIn - What Every Financial Planner and IFA Needs to Know
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018
 
Effective, Efficient Use Of Social Media
Effective, Efficient Use Of Social MediaEffective, Efficient Use Of Social Media
Effective, Efficient Use Of Social Media
 
Become a social media super hero linkedin final
Become a social media super hero   linkedin finalBecome a social media super hero   linkedin final
Become a social media super hero linkedin final
 
If you do only two things on linked in..
If you do only two things on linked in..If you do only two things on linked in..
If you do only two things on linked in..
 
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland County
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyLinkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland County
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland County
 
Linked in essentials 2018
Linked in essentials 2018Linked in essentials 2018
Linked in essentials 2018
 
Digital marketing strategy slides by Jess LeMerle
Digital marketing strategy slides by Jess LeMerleDigital marketing strategy slides by Jess LeMerle
Digital marketing strategy slides by Jess LeMerle
 

More from Sheila Scarborough

Social media content planning for Main Street
Social media content planning for Main StreetSocial media content planning for Main Street
Social media content planning for Main StreetSheila Scarborough
 
Get more out of your 24 hours: more content in less time
Get more out of your 24 hours: more content in less timeGet more out of your 24 hours: more content in less time
Get more out of your 24 hours: more content in less timeSheila Scarborough
 
Why, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaWhy, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaSheila Scarborough
 
Connecting with meeting planners on social media
Connecting with meeting planners on social mediaConnecting with meeting planners on social media
Connecting with meeting planners on social mediaSheila Scarborough
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
 
Online Reputation Management: The Art of Listening
Online Reputation Management: The Art of ListeningOnline Reputation Management: The Art of Listening
Online Reputation Management: The Art of ListeningSheila Scarborough
 
Wisconsin Main Street Social Media 301
Wisconsin Main Street Social Media 301Wisconsin Main Street Social Media 301
Wisconsin Main Street Social Media 301Sheila Scarborough
 
How to find and connect with your social media champions
How to find and connect with your social media championsHow to find and connect with your social media champions
How to find and connect with your social media championsSheila Scarborough
 
Sensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSheila Scarborough
 
Twitter for Tourism - The Game is Changing
Twitter for Tourism - The Game is ChangingTwitter for Tourism - The Game is Changing
Twitter for Tourism - The Game is ChangingSheila Scarborough
 
Social photography: visual social media
Social photography: visual social mediaSocial photography: visual social media
Social photography: visual social mediaSheila Scarborough
 
Sensible Social Media for Destinations, Attractions, and Hotels
Sensible Social Media for Destinations, Attractions, and HotelsSensible Social Media for Destinations, Attractions, and Hotels
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
 
How Locals on Social Media Can Help Destination Marketing
How Locals on Social Media Can Help Destination MarketingHow Locals on Social Media Can Help Destination Marketing
How Locals on Social Media Can Help Destination MarketingSheila Scarborough
 
Anatomy of a Successful Blog Post
Anatomy of a Successful Blog PostAnatomy of a Successful Blog Post
Anatomy of a Successful Blog PostSheila Scarborough
 
TBEX North America: Blogger Relationships for the Long Haul
TBEX North America: Blogger Relationships for the Long HaulTBEX North America: Blogger Relationships for the Long Haul
TBEX North America: Blogger Relationships for the Long HaulSheila Scarborough
 
Social Media for Festivals and Events: Texas Downtown Association
Social Media for Festivals and Events: Texas Downtown AssociationSocial Media for Festivals and Events: Texas Downtown Association
Social Media for Festivals and Events: Texas Downtown AssociationSheila Scarborough
 
Outreach beyond travel bloggers
Outreach beyond travel bloggersOutreach beyond travel bloggers
Outreach beyond travel bloggersSheila Scarborough
 

More from Sheila Scarborough (20)

Is podcasting right for you?
Is podcasting right for you?Is podcasting right for you?
Is podcasting right for you?
 
Social media content planning for Main Street
Social media content planning for Main StreetSocial media content planning for Main Street
Social media content planning for Main Street
 
Get more out of your 24 hours: more content in less time
Get more out of your 24 hours: more content in less timeGet more out of your 24 hours: more content in less time
Get more out of your 24 hours: more content in less time
 
Avoiding Blogging Burnout
Avoiding Blogging BurnoutAvoiding Blogging Burnout
Avoiding Blogging Burnout
 
Why, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaWhy, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social Media
 
Connecting with meeting planners on social media
Connecting with meeting planners on social mediaConnecting with meeting planners on social media
Connecting with meeting planners on social media
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic Byways
 
Online Reputation Management: The Art of Listening
Online Reputation Management: The Art of ListeningOnline Reputation Management: The Art of Listening
Online Reputation Management: The Art of Listening
 
Wisconsin Main Street Social Media 301
Wisconsin Main Street Social Media 301Wisconsin Main Street Social Media 301
Wisconsin Main Street Social Media 301
 
How to find and connect with your social media champions
How to find and connect with your social media championsHow to find and connect with your social media champions
How to find and connect with your social media champions
 
Sensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSensible Social Media for Tourism Partners
Sensible Social Media for Tourism Partners
 
Twitter for Tourism - The Game is Changing
Twitter for Tourism - The Game is ChangingTwitter for Tourism - The Game is Changing
Twitter for Tourism - The Game is Changing
 
Social photography: visual social media
Social photography: visual social mediaSocial photography: visual social media
Social photography: visual social media
 
Sensible Social Media for Destinations, Attractions, and Hotels
Sensible Social Media for Destinations, Attractions, and HotelsSensible Social Media for Destinations, Attractions, and Hotels
Sensible Social Media for Destinations, Attractions, and Hotels
 
How Locals on Social Media Can Help Destination Marketing
How Locals on Social Media Can Help Destination MarketingHow Locals on Social Media Can Help Destination Marketing
How Locals on Social Media Can Help Destination Marketing
 
Anatomy of a Successful Blog Post
Anatomy of a Successful Blog PostAnatomy of a Successful Blog Post
Anatomy of a Successful Blog Post
 
TBEX North America: Blogger Relationships for the Long Haul
TBEX North America: Blogger Relationships for the Long HaulTBEX North America: Blogger Relationships for the Long Haul
TBEX North America: Blogger Relationships for the Long Haul
 
Social Media for Festivals and Events: Texas Downtown Association
Social Media for Festivals and Events: Texas Downtown AssociationSocial Media for Festivals and Events: Texas Downtown Association
Social Media for Festivals and Events: Texas Downtown Association
 
Outreach beyond travel bloggers
Outreach beyond travel bloggersOutreach beyond travel bloggers
Outreach beyond travel bloggers
 

Recently uploaded

20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaEsteller
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesUmeshChandra385380
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeThe Salesbridge
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoEsteller
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaEsteller
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfkinjaltaletiya7298
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024rabboniseo
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 

Recently uploaded (20)

20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completa
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO Strategies
 
Lead Generation Services-The Salesbridge
Lead Generation Services-The SalesbridgeLead Generation Services-The Salesbridge
Lead Generation Services-The Salesbridge
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa Spyderco
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleria
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 

How to Get More Out of LinkedIn

  • 1. Get More Out of LinkedIn Sheila Scarborough Tourism Currents
  • 2. Who Are We? Sheila Scarborough Leslie McLellan Tourism Currents Training & education in social media for tourism, hospitality, & economic development
  • 3. LinkedIn is… Your primary professional presence online (Google your name & see) A brand/biz “storefront” opportunity A networking & learning hub @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 4.
  • 5. How can LinkedIn… Support your professional goals? Help you with brand awareness, connections, & recruiting talent, & how will you measure? @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 6. In other words... Get clear about what you’re doing on LinkedIn, & how you’ll measure whether it’s working or not. @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 8. 💣 Weak LI personal profile 💣 Only showing up there after you’re fired or quit 💣 Dead brand/biz Page @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Add a 20 second video introducing yourself to your LI profile photo (use LI app to make) @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 20.
  • 22.
  • 23.
  • 24. Ideas for LI Profile Posts Your take on trends & issues. Do polls. Go live with video Long form content (series? themed?) Share blog posts, videos, photos, Page posts What do YOU suggest? @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31. “Dig your well before you’re thirsty” Harvey Mackay Courtesy RJA1988 on Pixabay
  • 32. Instead of only showing up when you’re “seeking new challenges…” Post updates, interact in News Feed Build out your network, then talk to it! Share your perspective: write LI articles Participate in a few LI Groups @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 33. Let’s pause and talk money…
  • 35.
  • 37.
  • 39. Instead of a dead brand Page… Claim your Page – you may have one! Get team connected to correct Page Post 2-3 times/week (LI is stickier) Experiment with video, including live @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. More Ideas for LI Page Posts Share a tip sheet, slide deck PDF as a download Highlight public art, places to eat, things to do near your meeting/conference venues (DMO) Show yourself in action during client work Trends & insights. Try a poll. Repurpose older blog posts as LI articles @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 49. Team members can help Pages Help plan & create Page content Like & Share Page updates Tag the Page in their personal updates Tell their other social networks about it @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 50. Some Newer LinkedIn Features Host an audio gathering Colorful text posts called “template posts” (can only make them in the LI app) Pinned comments, Page Commitments Newsletters (Creator tool) @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 51.
  • 52. * DEI / Diversity, Equity, and Inclusion * Work-life balance * Social impact * Career growth and learning * Environmental sustainability
  • 53. Respond as you, or as your Page
  • 54. More New LinkedIn Features Events, as a person or a Page Streaming live video (LI Live – Creator tool) Page features like “Invite to Follow” Better LinkedIn app, esp. for Page activity Hashtags @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 55. 💣 Weak LI personal profile 💣 Only showing up there after you’re fired or quit 💣 Dead brand/biz Page @TourismCurrents #TBEXLafayette / #LafayetteTravel
  • 56. Thank you! Sheila Scarborough Tourism Currents sheila@tourismcurrents.com