The document provides guidance on using social media for tourism marketing. It discusses getting buy-in from superiors, measuring return on investment, setting goals and metrics, dealing with negative feedback, and keeping up with changing technologies and platforms. The overall message is that social media is effective for tourism because that is where potential customers spend their time online and on mobile devices, and it can be used to gather valuable data and increase search engine visibility.
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the City of Kemah, Texas.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the City of Kemah, Texas.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
Social Status: 5 Trends in Tourism + What To Do About Them.Troy Thompson
An engaging discussion of current social media trends and there impact on destination marketing organizations. What is working and what is not? How does passion impact engagement? And how does the DMO manage all of these social channels? (Spoiler Alert: They don't!)
A dynamic and informative presentation from Troy Thompson of the Travel 2.0 Consulting Group, Social Status will leave attendees with a clear vision for their social media strategy.
(Presented at the 2013 Montana Governor's Conference on Tourism and Recreation.)
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...Troy Thompson
The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?
Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing StrategyTroy Thompson
Stats, case studies, best practices and live examples of mobile. Mobile is not a trend, but a reality. Learn the facts about mobile, how travelers are using mobile and the key building blocks for a mobile strategy. (Version presented at the Hoosier Hospitality Conference.)
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
How Bloggers Benefit Your Business | Professional Travel Bloggers Association...Matt Gibson
A presentation by Matt Gibson, Samantha Dancy, and Shane Dallas of the Professional Travel Bloggers Association presented at Arabian Travel Market on how bloggers can help travel brands.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
Madison PHP 2018: "Using Our Powers for Good: Tech & Social Impact"Hilary Stohs-Krause
Want to make an impact in your community, but don’t know how, or feel like you don’t have time?
You’re not alone. Luckily, there are a number of ways you can use your tech-industry skills to create positive change in your community - and yourself! (Fun fact: volunteers live longer and make more money than those who don’t volunteer.)
In this talk, I explore at the why’s, the how’s, and the where’s for sharing our skills. You’ll learn more about the breadth of ways to give back - both technical and non-technical - and hopefully leave feeling empowered to reach out in your own community and start making connections.
Blabvertising: The Art of Word-of-Mouth Marketing is helping thousands of business professionals and salespeople explode their business with growth!
Discover:
- How to recognized as an expert in the eyes of your prospects
- Growing your referral base with one word
- Dealing with challenging people
For booking and interview inquiries, please contact dave@theshef.com
Keynote Speech Women's Conference in Qatar - how women work Suzanne Grant, CD
Making It. Keynote speech delivered to a women's conference "How Women Work", Doha, Qatar. How women or anybody can take control, create and re-create their career destiny by combining purpose, passion and authenticity with a little hack of fake it till ya make it.
While the email inbox may be a bit saturated, email marketing has consistently proven to be an effective form of reaching the consumer. When it comes to engaging potential prospects and existing customers social inboxes are your secret weapon.
Get ready for a peek over the tech horizon to investigate some of the big changes in technology and social media that will drive changes in communications.
Miss the webinar? Go here to see about the next one, from AWC (Association for Women in Communications) http://womcom.org/index.asp
Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?Sheila Scarborough
How mobile is changing tourism and travel, and what you can do to get ready NOW. Keynote presentation for the Lehigh Valley regional tourism organization's Annual Meeting 2011.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
Social Status: 5 Trends in Tourism + What To Do About Them.Troy Thompson
An engaging discussion of current social media trends and there impact on destination marketing organizations. What is working and what is not? How does passion impact engagement? And how does the DMO manage all of these social channels? (Spoiler Alert: They don't!)
A dynamic and informative presentation from Troy Thompson of the Travel 2.0 Consulting Group, Social Status will leave attendees with a clear vision for their social media strategy.
(Presented at the 2013 Montana Governor's Conference on Tourism and Recreation.)
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...Troy Thompson
The traveling consumer has changed. Forever. Their expectations, demands, wants, needs and desires have changed due to technology, communication, globalization and economics. As tourism brands and travel providers, how are we reacting to this shift? What are we doing right and what are we doing wrong? And, do we have to do everything?
Covering a range of topics and trends, including social, mobile, branding, customer service, positioning and sustainability, The New Normal will challenge your thinking while providing much needed to relief and direction for your consumer strategy. (Version presented at the Hoosier Hospitality Conference.)
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing StrategyTroy Thompson
Stats, case studies, best practices and live examples of mobile. Mobile is not a trend, but a reality. Learn the facts about mobile, how travelers are using mobile and the key building blocks for a mobile strategy. (Version presented at the Hoosier Hospitality Conference.)
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
How Bloggers Benefit Your Business | Professional Travel Bloggers Association...Matt Gibson
A presentation by Matt Gibson, Samantha Dancy, and Shane Dallas of the Professional Travel Bloggers Association presented at Arabian Travel Market on how bloggers can help travel brands.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
Madison PHP 2018: "Using Our Powers for Good: Tech & Social Impact"Hilary Stohs-Krause
Want to make an impact in your community, but don’t know how, or feel like you don’t have time?
You’re not alone. Luckily, there are a number of ways you can use your tech-industry skills to create positive change in your community - and yourself! (Fun fact: volunteers live longer and make more money than those who don’t volunteer.)
In this talk, I explore at the why’s, the how’s, and the where’s for sharing our skills. You’ll learn more about the breadth of ways to give back - both technical and non-technical - and hopefully leave feeling empowered to reach out in your own community and start making connections.
Blabvertising: The Art of Word-of-Mouth Marketing is helping thousands of business professionals and salespeople explode their business with growth!
Discover:
- How to recognized as an expert in the eyes of your prospects
- Growing your referral base with one word
- Dealing with challenging people
For booking and interview inquiries, please contact dave@theshef.com
Keynote Speech Women's Conference in Qatar - how women work Suzanne Grant, CD
Making It. Keynote speech delivered to a women's conference "How Women Work", Doha, Qatar. How women or anybody can take control, create and re-create their career destiny by combining purpose, passion and authenticity with a little hack of fake it till ya make it.
While the email inbox may be a bit saturated, email marketing has consistently proven to be an effective form of reaching the consumer. When it comes to engaging potential prospects and existing customers social inboxes are your secret weapon.
Get ready for a peek over the tech horizon to investigate some of the big changes in technology and social media that will drive changes in communications.
Miss the webinar? Go here to see about the next one, from AWC (Association for Women in Communications) http://womcom.org/index.asp
Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?Sheila Scarborough
How mobile is changing tourism and travel, and what you can do to get ready NOW. Keynote presentation for the Lehigh Valley regional tourism organization's Annual Meeting 2011.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
How social media can help government meeting planners market their events and build year-round buzz and community. Presented to the SGMP (Society of Government Meeting Professionals) Lone Star chapter at their August 2012 Professional Development Seminar in San Antonio, Texas.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
Connections: Building Relationships with Tourism OrganizationsSheila Scarborough
Training presentation for UpTake travel bloggers, about connecting with tourism organizations like CVB (Convention and Visitor's Bureau) and DMO (Destination Marketing Organization) as part of their blogging work.
Ear to the Geek Ground: tech trends for communicators 2012Sheila Scarborough
An annual spring webinar with the AWC (Association for Women in Communications) to provide a snapshot of current tech trends for communicators, especially those highlighted during SXSWi (South by Southwest Interactive) every March in Austin, Texas.
AWC website: http://www.womcom.org/
Better online training: how to create and conduct webinarsSheila Scarborough
From a presentation at the AWC (Association for Women in Communications) national conference, "Powerful Presentations: The Art of Creating and Running Successful Webinars," with me and Maria Henneberry.
A presentation on social media for marketing in the A/E/C (Architecture, Engineering, Construction) industries, for the SMPS (Society for Marketing Professional Services) Austin chapter - http://www.austinsmps.org/
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
Actionable Social Media for the Call CenterUpstream Works
This presentation will break social media into several components and give the contact center professional some specific areas to think about when developing a social media strategy.
E-commerce in India is still in the nascent stages taking its baby steps. It’s still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
How social media marketing can help you get the word out about your festivals and special events. For the Texas Coastal Bend Regional Tourism Council, presented in October 2012 in Port Aransas, Texas. Their website: http://www.txcoastalbend.org/
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Joyce Manalo provided SoMeT delegates an overview of the social media landscape in 2014 that includes user demographic and key platform updates for Facebook, Instagram, Twitter and YouTube in addition to emerging platforms. She compared key benchmarks of tourism boards’ social media marketing efforts against the travel industry sectors and against itself. Joyce highlighted how Tourism Australia, Tourism and Events Queensland, Pure Michigan, Visit California, Visit Los Angeles, and Visit Philly leverage their social media presence to align itself with its tourism strategy and goals. Lastly, she talked about social media marketing trends.
Joyce is a data analyst/reporter at Skift who researches and writes about social media trends, social marketing strategies, and competitive social analyses of travel brands. The two most recently published reports were about social media customer service and Instagram strategies.
Joyce is the product owner of SkiftIQ, a social data insights dashboard that tracks 2,500+ travel brands. This past October, she spearheaded Skift’s first social media awards for travel brands called the Skifties to acknowledge brands for their marketing efforts based on data and editorial context. Since 2007, she has produced and marketed visual and editorial content and developed online audiences. Her background in finance and culture allows her to quantify and qualify creative efforts in branding, messaging, editorial, and curation. She worked with YouTube and Contently and Gogo, to name a few.
Highlights of Joyce's presentations are summarized in our blog: http://www.sometourism.com/state-social-media-marketing-tourism-boards-joyce-manolo-skift-2/
Skift presentation at social media tourism symposium 2014Joyce Manalo
This was presentation, given by Joyce Manalo at Social Media Tourism Symposium, benchmarks 2014 social media activity among DMOs, highlights which metrics matter on social media, and examines several practical case studies.
Social Media Marketing for Special Events and FestivalsSheila Scarborough
How social media can help you market your festivals, special events and conferences. For the Oklahoma City CVB and partners, presented in February 2013 in Oklahoma City, Oklahoma. Their website: http://www.visitokc.com/
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
A presentation for ICTT 2013 (International Conference on Travel Technology India) in Kovalam, Kerala. Most of the slides have notes as well.
Conference website: http://icttindia.org/
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Social Photography: Visual Storytelling to Connect With CustomersSheila Scarborough
Presented at the Hawaii Social Media Summit 2012 in Honolulu, Hawaii, with an emphasis on the power of photos (especially from mobile devices,) how to take better photos, how to create more content in less time by re-using them and how simply titling, describing and tagging them helps SEO.
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
More Content in Less Time: Smarter Ways to Create Content and Attract VisitorsSheila Scarborough
For a May 2013 webinar with TTIA (Texas Travel Industry Association.)
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
There's a lot of buzz right now about "content marketing" but it's nothing more than what you're probably already doing: creating content across the social web on your blog, Facebook, LinkedIn, Twitter, Flickr, etc. so that people will find it, and then find YOU. As an online publisher with access to inexpensive and powerful communications tools, you have the ability to create tons of great content, but - hello! - you have a few other things to do in your job, right?
Let's talk about how you can create more content in less time; the kind of content that builds online word-of-mouth and brings visitors and customers to your door.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014Alicia Whalen
Digital Marketing Best Practices for Tourism by Alicia Whalen, digital tourism marketing expert, presented at the Thompson Okanagan British Columbia Tourism Marketing Summit.
A presentation for the TBEX North America travel creators conference in Lafayette, Louisiana in 2022, about getting more value out of your LinkedIn profiles and Pages.
A presentation for the 2020 Real Places heritage tourism conference, by Sheila Scarborough from Tourism Currents. Related blog post - https://www.tourismcurrents.com/7-questions-to-ask-before-starting-a-tourism-podcast/
Get more out of your 24 hours: more content in less timeSheila Scarborough
A presentation for Freelance Austin in January 2019. Related post on my personal blog - https://www.sheilasguide.com/2019/05/31/get-more-out-of-your-24-hours-4-steps-to-more-content-in-less-time/
How to avoid blogger burnout - particularly in tourism - and stay inspired and creative as an online publisher. Presented at the Building Community / Midwest Travel Bloggers conference 2018 held in Clear Lake, Iowa.
Related post on my personal blog - https://www.sheilasguide.com/2018/08/06/avoiding-blogger-burnout-particularly-in-tourism/
For CVB and DMO sales staff - social media for B2B outreach - social media for tourism B2B - networking on LinkedIn and beyond. Presented in a session with LinkedIn's Head of Travel at eTourism Summit 2016 in San Francisco.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
How Locals on Social Media Can Help Destination MarketingSheila Scarborough
For the 2015 Wyoming state conference on tourism and hospitality, in Cheyenne, WY.
At Tourism Currents, we do online & in-person training in social media for tourism. More at www.tourismcurrents.com
All the elements you need for a blog post that meets your destination marketing goals.
Presented at the 2014 Social Media Tourism Symposium (SoMeT) in Nashville, TN.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
TBEX North America: Blogger Relationships for the Long HaulSheila Scarborough
Leslie McLellan and Sheila Scarborough talk about how to move beyond one-off press trips or fam tours with travel bloggers. For the 2014 TBEX North America travel blogging conference in Cancun, Mexico.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Social Media for Festivals and Events: Texas Downtown AssociationSheila Scarborough
Social media marketing for festivals and special events, presented at the 2014 Texas Downtown Association conference in Granbury, Texas.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: https://www.tourismcurrents.com/
A review of the current social media landscape and trends. Part of a Tourism Currents education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Social Media: Why, How, What's In It For You Webster City IowaSheila Scarborough
Why social media matters, how to succeed with social communications, and answering WIIFM - What's In It For Me? Part of an education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Social Media for B2B and Sales in Tourism: LinkedIn and BeyondSheila Scarborough
Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
How to make more of an impact with your personal profile and Company Page on LinkedIn. A breakout session at the Heartland Byways conference April 2014 in Manhattan, Kansas.
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Stop freaking out about social media; learn how to tell the stories you already know, but online. Opening keynote for the Heartland Byways conference April 2014 in Manhattan, Kansas.
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
How to create more online and social media content in less time, for the Governor's Small Business Forum in Bastrop, Texas, April 2013. Thanks, Dave Quinn and the Bastrop EDC (Economic Development Corporation - http://www.bastropedc.org/ )
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
You can DO this! Social media is made for the little guy
1. You Can
DO This!
The Social Web
is Made for
the Little Guy
Sheila Scarborough
@SheilaS @SheilaS
@TourismCurrents
@TourismCurrents
2. What's in this for you?
● Getting buy-in from superiors
● Straight talk about ROI
● Getting comfortable with technology
● Dealing with negative feedback
● Fitting social into your overall strategy
● Keeping up with the pace of change
@SheilaS
@TourismCurrents
3. ISSUE:
Top-level
support
@SheilaS
@TourismCurrents
5. Why social media?
That's where your market is
Americans spend more time on
social media than volunteering,
praying, talking on the phone,
email or exercising.
Source: Forrester
@SheilaS
@TourismCurrents
11. d ia ?
l m e
so cia
W h y
@SheilaS
@TourismCurrents S E O
12. So, can we stop asking
Why Social Media now?
● Your market is there
● Travelers are there
● Mobile + social = stratospheric growth
● You can measure it down to gnat's
patootie (but know WHAT to measure)
● SEO help - get found.
@SheilaS
@TourismCurrents
19. Example:
What's the ROI of a
CVB/DMO blog post series
on lodging in Huntsville?
(Ans: depends on your goals for it.)
@SheilaS
@TourismCurrents
20. Possible goals for online content
about lodging in Huntsville
● More interest in overnight stays and
hotel room bookings.
● More search engine visibility.
● Greater interest in Huntsville from
meeting planners in neighboring states.
@SheilaS
@TourismCurrents
21. Possible metrics/KPIs
● Click-through count to hotel offers
landing page, booking engine, etc.
● Conversions - bookings
● Keyword ranking for 3-5 key terms
● Brochure downloads or email opt-ins
● Event planner inquiries by location
@SheilaS
@TourismCurrents
36. Once you get
people somewhere,
what do you want
them to DO?
@SheilaS
@TourismCurrents
37. Where are the best places online
to tell the story of my destination?
What is the best tool to do so & how
do I integrate with other efforts?
Think like a multimedia
publisher....
because you are.
@SheilaS
@TourismCurrents
If Facebook was a country, would be 3 rd largest in the world (women over 55)
Social before: WOM & online review sites (77% read hotel reviews) 52% Liked a FB Page specific to an upcoming vacation, 59% posted a FB status update about an upcoming vacation. Social during: 72% post photos, 46% check in to a location, 70% update their FB status Social after: About 40% post reviews, 76% put vacay photos onto a social network Lab42 market research on Mashable
Top 5 uses of smartphones during travel, in order: Photos, Maps, search restaurants, search activities and attractions, check in prior to flight Lab42 market research on Mashable Mobile, cont. The average tablet user spends 13.9 hours per week with the device. (Source: OPA ) Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx#ixzz204S9ngMq