You're on Social Media: Now What?
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This document discusses social media trends and why tourism organizations should have a presence on social media. It provides statistics on how much time Americans spend on social media versus other activities. It also gives data on the popularity and demographics of major social media sites like Facebook, LinkedIn, Twitter, Pinterest, and Instagram. The document notes that travelers increasingly use smartphones and tablets to access travel information. It recommends that tourism organizations explore opportunities on these social media channels, but also advises that listening and responding to users is often not done well.
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You're on Social Media: Now What?
- 1. Now What? The Social Landscape Sheila Scarborough - @SheilaS Tourism Currents - @TourismCurrents
- 2. You're On Social; Now What? â—Ź Current stats â—Ź Trends for major social channels â—Ź The one thing that ISN'T done well: listening â—Ź Lashing the liferafts together
- 4. Because your market is there
- 5. Americans spend more time on social media than volunteering, praying, talking on the phone, email or exercising. Source: Forrester Research
- 6. Of online adults surveyed: 71% use Facebook 22% use LinkedIn 18% use Twitter 21% use Pinterest 17% use Instagram Source: Pew Internet Research
- 7. Fastest-growing user demographic? You're looking at it ....
- 8. Social media users by age: 18 – 29 years: 89% use it 30 – 49 years: 82% 50 – 64 years: 65% 65+: 49% Source: Pew Research Social Networking Fact Sheet
- 10. Your markets are not only social, they're mobile
- 11. Facebook has 1.07 billion monthly active mobile users. 399 million of those only access the network from their mobile device. Source: Facebook Shareholder Report via Expanded Ramblings
- 13. 42% of leisure travelers are more likely to use their smartphone or tablet for travel- or vacation-related info while on a trip (up from 33% in 2012) Source: Google Think Insights 2013 Traveler
- 14. Why social media? Search/SEO
- 18. Trends Outlook
- 19. Facebook update: it's pay to play
- 21. LinkedIn update: more than a resume dump
- 23. Twitter update: hashtags, chats
- 29. Resurgence: Blogging & Podcasting
- 31. Not done well: listening & responding
- 36. Lash the Liferafts, aka rising tide lifts all boats
- 42. Thanks very much! Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents
Editor's Notes
- You already know the hard part; all of the great stories and information about your scenic byway, heritage highway, food trail, etc. Now learn to tell those stories using social media.
- Top 5 uses of smartphones during travel, in order: Photos, Maps, search restaurants, search activities and attractions, check in prior to flight Lab42 market research on Mashable Mobile, cont. The average tablet user spends 13.9 hours per week with the device. (Source: OPA) Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx#ixzz204S9ngMq