This document summarizes a presentation on how nonprofits can use behavioral economics to increase fundraising revenue. The presentation discusses concepts from behavioral economics like emotion vs logic in decision making, scarcity theory, mere exposure theory, reciprocity theory, social proof, authority, and anchoring theory. It provides examples of how these concepts could be applied to fundraising, such as using scarcity by limiting sponsorship opportunities, applying anchoring theory carefully with initial donation asks, and leveraging social proof by showing examples of other donors. The goal is for nonprofits to understand typical human behaviors and biases in order to most effectively structure fundraising appeals, asks, and campaigns.
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Nonprofit Crowdfunding - How to Win Friends and Influence DonorsBloomerang
Join Rachel Ramjattan, CFRE for her webinar from which you’ll learn why crowdfunding should matter to your organization, and how to plan a successful campaign that raises more money from beginning to end.
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
Social media gone wrong: What NOT to do onlineChad Wiebesick
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from real-life examples of people who lost their jobs, lost clients or tarnished their business reputation. You’ll learn what not to do – and what to do – to ensure you’re using social media to effectively promote your business.
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Nonprofit Crowdfunding - How to Win Friends and Influence DonorsBloomerang
Join Rachel Ramjattan, CFRE for her webinar from which you’ll learn why crowdfunding should matter to your organization, and how to plan a successful campaign that raises more money from beginning to end.
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
Social media gone wrong: What NOT to do onlineChad Wiebesick
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from real-life examples of people who lost their jobs, lost clients or tarnished their business reputation. You’ll learn what not to do – and what to do – to ensure you’re using social media to effectively promote your business.
Learn advanced storytelling techniques using session slides from November 10, 2016 Nonprofit Storytelling Conference, Chicago, IL delivered by Lori L. Jacobwith.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
How to use social listening to create content your audiences care about | Con...CharityComms
Dr Jillian Ney, doctor of social media and digital behavioural scientist, DRJN
Adrian Cockle, global industry principal for the charity sector, Hootsuite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
How to Build An Army of Online Brand Ambassadors4Good.org
Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
Pure Michigan, a leading tourism marketing organization in North America presented their destination to the Australian audience.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
Planned giving stewardship session at the 6th annual Association of Donor Relations Professionals regional conference in New York City on March 11, 2016
3 Ways to Leverage the Power of Stories before December 31stBloomerang
https://bloomerang.co/resources/webinars/
Vanessa Chase Lockshin will show you three easy ways you can leverage the power of stories to raise more money before December 31.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
Learn advanced storytelling techniques using session slides from November 10, 2016 Nonprofit Storytelling Conference, Chicago, IL delivered by Lori L. Jacobwith.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
How to use social listening to create content your audiences care about | Con...CharityComms
Dr Jillian Ney, doctor of social media and digital behavioural scientist, DRJN
Adrian Cockle, global industry principal for the charity sector, Hootsuite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
How to Build An Army of Online Brand Ambassadors4Good.org
Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
Pure Michigan, a leading tourism marketing organization in North America presented their destination to the Australian audience.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
Planned giving stewardship session at the 6th annual Association of Donor Relations Professionals regional conference in New York City on March 11, 2016
3 Ways to Leverage the Power of Stories before December 31stBloomerang
https://bloomerang.co/resources/webinars/
Vanessa Chase Lockshin will show you three easy ways you can leverage the power of stories to raise more money before December 31.
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
This talk was to help attendees of the National Catholic Development Conference learn how to ask for major gifts even in small, one person shops. This information packed session applies to everyone raising money for Christian causes.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
Advanced Storytelling: Why Talking About Money Helps You Raise MoreBloomerang
https://bloomerang.co/resources/webinars/
Join Lori L. Jacobwith, master storyteller and fundraising culture change expert, to learn why talking about money is one of the best ways to raise even more.
Objectivity or Subjectivity - Owning your bias and interactions - Natalie War...Natalie Warnert
Teams are diverse entities with different backgrounds, experiences, and opinions. This diversity leads to bias-influenced interactions among team members, whether they realize the influence or not. The behaviors and resulting decisions made because of implicit or explicit bias have their own consequences to teams and projects alike. These consequences and biases are more visible retrospectively, but how do we encourage and empower people to understand how the judgments they make wholly affect their behavioral interactions?
This session will discuss the the idea of cognitive bias, both implicit and explicit, using several examples from well known studies, smaller research observations, and individual experiences. A facilitated discussion will be conducted to discuss how the example perceptions and situations, as well as participant's own experiences, influence behaviors and interactions with others. By talking openly about bias, participants will learn approaches to dissect their rationale and motivations in order to make decisions which are less emotionally charged and more objective. Participants will leave with a self-defined plan to help interpret their judgments and realizations to continue practicing mindful bias exploration in their lives.
Transformative Storytelling - BeSocialChange - May 2015Lee-Sean Huang
Join Be Social Change on Monday, May 11th from 7PM to 9PM for Transformative Storytelling - Using Narrative to Communicate, Inspire, and Activate Your Community with Lee-Sean Huang, Cofounder and Creative Director of Foossa.
Storytelling is more than a marketing tool. It’s a management tool.
In this class, we uncover the narrative structures and strategies used by social change practitioners and entrepreneurs for building community and inspiring action. This is a workshop for makers and social entrepreneurs who want to strengthen their skills in storytelling to transform themselves, their teams, and their broader communities. Storytelling is a powerful tool for building a shared identity, for facilitating mutual understanding, and for facilitating collective action.
We will draw upon successful storytelling methodologies and strategies from the fields of social activism, marketing, and the arts. We will examine and decode examples of successful (and not so successful) storytelling. This class will get “hands on” with activities and exercises that will encourage participants to practice their new storytelling skills.
WHAT YOU’LL LEARN
* Why storytelling is important for social change
* What are the essential elements and structures of a good story
* How to find and craft compelling stories
* How to adapt and refine your storytelling
* What are some of the possible applications of storytelling
* How to integrate one’s personal and professional stories
* How to use stories to stand out in a crowd
* How to imbue stories with values and emotion
WHO THIS CLASS IS FOR
* Professionals, entrepreneurs, creatives, and communications strategists/marketers ready to focus on company and brand storytelling
* Professionals who have an idea for a project, organization or business that will drive change
* Professionals who already use storytelling in their work looking to find ways to systematize and refine their approach
* Professionals curious about how storytelling can enrich their work.
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
Building and Implementing a Healthy Fundraising ProgramMarc A. Pitman
These are the slides from a 2-hour training I gave in Seattle for the Community Health Plan of Washington. I aimed to give a broad overview of fundraising AND practical tips on how to get started today.
Leading With Impact: Looking Ahead at 2024 Trends in LeadershipBloomerang
Kishshana brings a wealth of experience from both nonprofit and corporate realms, offering a unique perspective that is both relatable and transformative. Learn about the synergies and distinctions between these two spheres and how you can leverage these insights for greater impact.
Google & Yahoo's Email Update: Your Must-Do ChecklistBloomerang
Google & Yahoo have new rules to prevent spam, and these rules went into effect on February 1. Here’s what you need to know and do to make sure the emails you send continue to reach your supporters.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Canadian Immigration Tracker March 2024 - Key SlidesAndrew Griffith
Highlights
Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents.
March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small.
Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February.
Citizenship numbers remain stable.
Slide 3 has the overall numbers and change.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
How Nonprofits Can Use Behavioural Economics to Increase Fundraising Revenue
1. How Nonprofits Can Use
Behavioural Economics
to Increase
Fundraising Revenue
2/4/16
1pm Eastern
The presentation will begin shortly.
2. 3
This presentation is being recorded!
The recording and slides will be emailed to you.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.
Follow along on Twitter with #Bloomerang @BloomerangTech.
For best audio quality, dial in by phone.
(check your email for dial-‐in info from ReadyTalk)
Before we get started »
4. 3
Our guest presenter »
Leah Eustace, M.Phil, CFRE, ACFRE
Principal, Good Works
Chair of the AFP Foundation for
Philanthropy-Canada.
Co-Chair of AFP’s Inclusive Giving
Project.
In 2014, Leah became the 101st person
in the world to receive the ACFRE
accreditation. She was also honoured
with the AFP Ottawa Chapter
Outstanding Fundraising Executive
Award for 2014.
7. @LeahEustaceBloomerang: Behavioural Economics
February 2016
Behavioural economics
be·hav·ior·al ec·o·nom·ics
noun
a method of economic analysis that applies
psychological insights into human behavior to
explain economic decision-making. (wikipedia)
15. @LeahEustaceBloomerang: Behavioural Economics
February 2016
Scarcity theory
Simply put, humans
place a higher value
on an object that is
scarce, and a lower
value on those that
are abundant.
Photo by Matt Wetzler / CC BY-SA 2.0
22. @LeahEustaceBloomerang: Behavioural Economics
February 2016
Social Proof
Social proof is a psychological phenomenon where
people assume the actions of others in an attempt to
reflect correct behavior for a given situation.
(wikipedia)
28. @LeahEustaceBloomerang: Behavioural Economics
February 2016
Anchoring theory
The anchoring rule of thumb
describes the common
human tendency to rely too
heavily on the first piece of
information offered (the
“anchor”) when making
decisions. Once the anchor is
set, decisions are then made
by adjusting around the
initial anchor, regardless of
the legitimacy of the actual
anchor.
(source: http://disenthrall.co/)
35. @LeahEustaceBloomerang: Behavioural Economics
February 2016
People look to an anchor to help
them make a decision, but they make
multiple decisions before making a
gift, so there's an opportunity for
multiple anchors: “Should I open the
package?" "Should I read the letter?"
"Should I agree to the meeting?"
39. @LeahEustaceBloomerang: Behavioural Economics
February 2016
What’s the anchor?
“I don’t want to ask for
$1,000,000 and get thrown out of
your office, but I don’t want to
ask for $100,000 either if
$500,000 is more your speed.”
43. @LeahEustaceBloomerang: Behavioural Economics
February 2016
• Impact
• Break the cycle
• You make the
difference
• The time to act is now
• Our programs work
• There’s no better place
to ask for help than
YSB
• Saving lives
… and look at the
eyes
49. Our next free webinar »
The Party’s Over: Special Event Audits
Thursday, February 11th - 1:00pm Eastern
Alice L. Ferris, CFRE, ACFRE & James S. Anderson, CFRE
https://bloomerang.co/resources/webinars