Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the Brady, Texas / McCulloch County Chamber of Commerce.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the City of Kemah, Texas.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Sensible Social Media for Destinations, Attractions, and HotelsSheila Scarborough
Presented as part of a panel at the 2015 New Jersey state tourism conference in Atlantic City, NJ.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at www.tourismcurrents.com
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
Why even small town tourism partners need to be on social media, how they can succeed with it, & WIIFM (What's In It For Me?) why they must figure it out. A presentation for the City of Kemah, Texas.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Public Relations, Telling Your Story and Your Brand's
People throw the term PR around a lot without a true understanding of the meaning. They believe by writing a press release, their topic is all of a sudden news worthy. This is far from the truth. With the growth of social media, anyone can "create" their own news, but it doesn't carry the true credibility and weight of traditional media relations. Solid public relations takes advantage of all aspects of the public's perception but it is rooted in great media relations. The value of PR, when done correctly, is immeasurable certainly outweighing advertising and comes it at a much lower price tag. Public relations is important for the businesses we represent but also for our personal brands. This presentation will explain how the process works and why it is so important. In addition, participants will understand how they can personally implement a few simple pieces in their local areas and even nationally at no cost. They will also understand the appropriate time to engage a larger agency for assistance and what they should expect in return for their investment.
10 Ways to Improve Donor Retention with Social MediaBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will show you how to use social media and other free online tools to create your very own #DonorGratitude campaign, on a shoestring budget!
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Public Relations, Telling Your Story and Your Brand's
People throw the term PR around a lot without a true understanding of the meaning. They believe by writing a press release, their topic is all of a sudden news worthy. This is far from the truth. With the growth of social media, anyone can "create" their own news, but it doesn't carry the true credibility and weight of traditional media relations. Solid public relations takes advantage of all aspects of the public's perception but it is rooted in great media relations. The value of PR, when done correctly, is immeasurable certainly outweighing advertising and comes it at a much lower price tag. Public relations is important for the businesses we represent but also for our personal brands. This presentation will explain how the process works and why it is so important. In addition, participants will understand how they can personally implement a few simple pieces in their local areas and even nationally at no cost. They will also understand the appropriate time to engage a larger agency for assistance and what they should expect in return for their investment.
10 Ways to Improve Donor Retention with Social MediaBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will show you how to use social media and other free online tools to create your very own #DonorGratitude campaign, on a shoestring budget!
For CVB and DMO sales staff - social media for B2B outreach - social media for tourism B2B - networking on LinkedIn and beyond. Presented in a session with LinkedIn's Head of Travel at eTourism Summit 2016 in San Francisco.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Maharastra University electronics and Telecommunication Department NetSim (http://www.tetcos.com/ ) Experiment Manual , which can be done using NetSim Simulator , follow this Link :http://www.tetcos.com/
MANET Experiment - I (Using Network Simulator NetSim -www.tetcos.com)Amulya Naik
Develop MAC Protocol using NetSim Network Simulator for MANETs to send the packet without any contention through wireless link using the following MAC protocol(CSMA/CA (802.11)).
Analyze its performance with
1.Increasing node density
2.Mobility
This experiment is part of Visvesvaraya Technological University (VTU) syllabus for post graduate students.
Estratégias de Marketing através de Análise RFV do Cliente e Lógica Fuzzy, no...Anderson Pinho
O presente artigo objetivará a criação de um modelo de inferência fuzzy o qual classifique corretamente futuros clientes evasivos para uma empresa. Em estratégias de marketing, é de grande dúvida para a empresa quais clientes abordar numa campanha, ou quais clientes apresentam maiores chances de evasão. Para responderem a isto, muitos pesquisadores têm recorrido a informações de recência, freqüência e valor do cliente, na mineração de conhecimento valioso o qual possa ser utilizado. Lógica fuzzy será um diferencial competitivo na identificação destes clientes, pois permitirá a criação de um modelo preciso de classificação, alinhado ao conhecimento lingüístico explícito do especialista de marketing.
Social Media: Why, How, What's In It For You Webster City IowaSheila Scarborough
Why social media matters, how to succeed with social communications, and answering WIIFM - What's In It For Me? Part of an education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
How to Promote Your #GivingTuesday Campaign to Get More BuzzJulia Campbell
Learning objectives:
The best ways to use video and social media in your #GivingTuesday campaign;
How to use storytelling to get people to pay attention to your campaign;
Several free and low-cost ways to raise more money during your campaign;
Real-world examples from small nonprofits and libraries who are getting it right.
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Social media to target clients by it’s very nature (lack of privacy) is a difficult task, but there are ways to make it work. Use social media to reach the influencers and the connecters in your clients networks. By employing the powerful strategy you will reach clients, help change hearts and minds, and move the dial towards the great work of pregnancy help ministries.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
Leanne Weekes | Marketing | Public Relations | Events | Social Medialeandra weekes
"Leanne" Weekes, brand communications consultant offering public relations, marketing, social media marketing, and event planning services for the culinary, hospitality, consumer goods products, arts & entertainment, design, non-profit sectors. Available in New York City and Miami.
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
Recent reports found that 87% of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out?
In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement - and the steps to take to adapt their success to your own organization.
We will review:
Real-world examples from nonprofits rocking digital storytelling for social media engagement
Specific storytelling strategies that you can employ to connect with supporters
Battle-tested tools to use to rock your digital storytelling
Julia has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
How to Build An Army of Online Brand Ambassadors4Good.org
Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
Similar to Why, How, and WIIFM - Sensible Social Media (20)
A presentation for the TBEX North America travel creators conference in Lafayette, Louisiana in 2022, about getting more value out of your LinkedIn profiles and Pages.
A presentation for the 2020 Real Places heritage tourism conference, by Sheila Scarborough from Tourism Currents. Related blog post - https://www.tourismcurrents.com/7-questions-to-ask-before-starting-a-tourism-podcast/
Get more out of your 24 hours: more content in less timeSheila Scarborough
A presentation for Freelance Austin in January 2019. Related post on my personal blog - https://www.sheilasguide.com/2019/05/31/get-more-out-of-your-24-hours-4-steps-to-more-content-in-less-time/
How to avoid blogger burnout - particularly in tourism - and stay inspired and creative as an online publisher. Presented at the Building Community / Midwest Travel Bloggers conference 2018 held in Clear Lake, Iowa.
Related post on my personal blog - https://www.sheilasguide.com/2018/08/06/avoiding-blogger-burnout-particularly-in-tourism/
A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
How Locals on Social Media Can Help Destination MarketingSheila Scarborough
For the 2015 Wyoming state conference on tourism and hospitality, in Cheyenne, WY.
At Tourism Currents, we do online & in-person training in social media for tourism. More at www.tourismcurrents.com
All the elements you need for a blog post that meets your destination marketing goals.
Presented at the 2014 Social Media Tourism Symposium (SoMeT) in Nashville, TN.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
TBEX North America: Blogger Relationships for the Long HaulSheila Scarborough
Leslie McLellan and Sheila Scarborough talk about how to move beyond one-off press trips or fam tours with travel bloggers. For the 2014 TBEX North America travel blogging conference in Cancun, Mexico.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Social Media for Festivals and Events: Texas Downtown AssociationSheila Scarborough
Social media marketing for festivals and special events, presented at the 2014 Texas Downtown Association conference in Granbury, Texas.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: https://www.tourismcurrents.com/
A review of the current social media landscape and trends. Part of a Tourism Currents education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Social Media for B2B and Sales in Tourism: LinkedIn and BeyondSheila Scarborough
Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
How to make more of an impact with your personal profile and Company Page on LinkedIn. A breakout session at the Heartland Byways conference April 2014 in Manhattan, Kansas.
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Stop freaking out about social media; learn how to tell the stories you already know, but online. Opening keynote for the Heartland Byways conference April 2014 in Manhattan, Kansas.
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
A presentation for ICTT 2013 (International Conference on Travel Technology India) in Kovalam, Kerala. Most of the slides have notes as well.
Conference website: http://icttindia.org/
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
More Content in Less Time: Smarter Ways to Create Content and Attract VisitorsSheila Scarborough
For a May 2013 webinar with TTIA (Texas Travel Industry Association.)
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
There's a lot of buzz right now about "content marketing" but it's nothing more than what you're probably already doing: creating content across the social web on your blog, Facebook, LinkedIn, Twitter, Flickr, etc. so that people will find it, and then find YOU. As an online publisher with access to inexpensive and powerful communications tools, you have the ability to create tons of great content, but - hello! - you have a few other things to do in your job, right?
Let's talk about how you can create more content in less time; the kind of content that builds online word-of-mouth and brings visitors and customers to your door.
How to create more online and social media content in less time, for the Governor's Small Business Forum in Bastrop, Texas, April 2013. Thanks, Dave Quinn and the Bastrop EDC (Economic Development Corporation - http://www.bastropedc.org/ )
My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
Social Media Marketing for Special Events and FestivalsSheila Scarborough
How social media can help you market your festivals, special events and conferences. For the Oklahoma City CVB and partners, presented in February 2013 in Oklahoma City, Oklahoma. Their website: http://www.visitokc.com/
My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
6. Of U.S. online adults surveyed:
79% use Facebook
32% use Instagram
29% use LinkedIn
24% use Twitter
31% use Pinterest
Source: Pew Research Social Media Update Nov 2016
18. Strategy Down to Each Social Post
Overall goals for town, business, or hotel
Marketing communications to support goals
Social media that supports your marketing
Instagram
Instagram photos to reach particular visitor type
19. Strategy to Social Post Example
Grow hunting tourism niche
Marketing goal to support - reach hunters
Social media to support hunter outreach
Instagram
Instagram photos using #hunting hashtag
42. "The CVB [or Chamber] gets
visitors to the destination,
but
YOU have to get them
through your door."
Leslie McLellan, Just a Small Town Girl and
Visit the San Jacinto Valley, California
43.
44.
45. To Do List
Make sure the Chamber knows about
your social media profiles
Help them help you
Support each other & give shout-outs!
Tag on Facebook, link to them, use
their @name on Twitter
Tell your customers where to find you
on social media, & talk to people there!
47. Photo Credits
Mobile travelers with tablet
(courtesy BJMcCray on Flickr CC)
Free kittens not free beer (courtesy
pinguino at Flickr CC)
All other screenshots & photos are
my own
48. These slides are on
www.slideshare.net/SheilaS
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents