Heritage Tourism and Story Telling
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The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that authentically represent the stories and people of the past," and cultural heritage tourism is defined as “traveling to experience the places and activities that authentically represent the stories and people of the past and present.”
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Heritage Tourism and Story Telling
- 2. “To connect to people at the deepest level, you need stories.” -Robert McKee
- 3. The National Trust for Historic Preservation in the United States defines heritage tourism as “traveling to experience the places and activities that stories authentically represent the and people of the past," and cultural heritage tourism is defined as “traveling to experience the places stories and people of and activities that authentically represent the the past and present.”
- 4. Weaving It All Together …web site…social media…mass media…email…business cards…posters… …thank you notes…event calendars…reviews…
- 5. “Facebook is a huge help to my business. Next spring I will advertise on FB and in some local magazines. The best advertising is a happy customer and that is what I strive for ! I rely on my experience and knowledge of the area to separate me from the others.” -Marshland Expeditions. Poquoson, Va.
- 6. “I look forward to getting out and introducing my kids to you and your family. Y’all have been a great example of how and what family is suppose to be.” -Marshland Expeditions Customer
- 8. Social Media What SOCIAL MEDIA is NOT?
- 9. What is SOCIAL MEDIA?
- 11. The Basics
- 12. The Basics People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time on social networking sites than men. –Pew Research Center How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World Stats US: 274 Million.
- 13. The Basics
- 14. The Basics
- 15. The Basics
- 16. The Basics
- 18. Mobile How many times have you looked at your phone since this course started?
- 19. The Social Media Payoff SOURCE: IntersectionConsulting.com/Blog
- 21. Photos! Photos! Photos! And then some more photos.
- 22. Photos… with people are even better!
- 23. Photos…with food & how tos!
- 27. Photos…related to your brand!
- 28. Photos…related to your brand!
- 29. Photos…with a call to action!
- 30. Photos…with animals. But don’t be tempted to post too many things with cute dogs. Content must be relevant to your audience.
- 32. Ask Questions. Fill in the blank. Captions. Get opinions.
- 33. Ask Questions. Fill in the blank. Captions. Get opinions.
- 34. Invitations Facebook Events. Use beyond events – promotions, important dates (like anniversary), etc.
- 36. Contests. According to Buffer, 35% of fans like a page to participate in contest and 42% do so to get coupons and discounts.
- 37. Repurpose Content. Celebrate and use content that similar organizations, stakeholders and loyal brands are using.
- 38. Short and Sweet.
- 39. Social Media Education. • • • • • • • Historical facts. Modern day realities. Equipment. Animals. Profiles (history of the crew) Facts about stops along the tour. Chesapeake Bay
- 40. Mass Media TV * RADIO NEWSPAPERS * BLOGGERS NEIGHBORHOOD NEWSLETTERS ONLINE NEWS SITES * EMAIL NEWSLETTERS CHAMBERS OF COMMERCE MAIN STREET ASSOCIATIONS
- 41. Marketing Collateral Business Cards Posters Postcards Thank You Notes …all can be done really cheap!
- 42. Email MailChimp
- 44. Build a Plan
- 45. Build a Plan • Social Media • Web Site • Blog • Event Calendar • Media • Press Release • Free Calendar Listing • Newsletters • Chamber of Commerce, associations, etc. • Email • Prospects and Previous Customers • Marketing Collateral • Postcards • Business Cards • Thank You Notes
- 46. Sample Plan – Pre Blog Post
- 47. Sample Plan – Event Calendar
- 48. Sample Plan – Pre Social Media
- 49. Sample Plan – Post Blog Post
- 50. Sample Plan – Post Social Media
- 51. Sample Plan – Post Social Media
- 52. Sample Plan – Post Social Media
- 53. Sample Plan – Post Social Media
- 54. Nothing But Net! Be consistent. Develop a plan. Be yourself. Be social. Spread the word.