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Sheila Scarborough
Tourism Currents
The TL;DR Version
• One item (like a photo or video) shared
many places
• One idea presented in different ways ….
text, photo, video, audio
• Reshare previous work – your archives
• Repurpose previous content into a new
piece
• Example: a round-up blog post @SheilaS
#freelanceaustin
But first …
Have a content anchor
1) One item (like a
photo or video)
shared many places
@SheilaS
#freelanceaustin
Photos + Music = Animoto Video
Where else?
Blog post in email newsletter
LinkedIn or SlideShare, esp. if B2B
Video to YouTube, Facebook, IG
Other ???
@SheilaS
#freelanceaustin
2) One idea
presented in different
ways ….
text, video, audio,
photo, GIF, etc. @SheilaS
#freelanceaustin
Post Becomes a Video with Lumen5
@SheilaS
#freelanceaustin
Make an Audio Version of the Post
@SheilaS
#freelanceaustin
Turn content into a
Facebook or IG Story
3) Reshare previous
work – your archives
@SheilaS
#freelanceaustin
Evergreen
and
Seasonal @SheilaS
#freelanceaustin
Get More From Your Archives
 Use for internal links
 Re-share periodically on social....”ICYMI”
 Re-share periodically in email newsletters
 Use them to answer customer questions
on social media
@SheilaS
#freelanceaustin
4) Repurpose
previous content
into a new piece
@SheilaS
#freelanceaustin
Every long
comment, or email
to answer a
question, is a
potential blog post.
@SheilaS
#freelanceaustin
Every customer FAQ
is a potential blog
post. Powerful for
SEO.
@SheilaS
#freelanceaustin
Bonus – share
content from clients
and customers
(UGC)
@SheilaS
#freelanceaustin
You can’t
“make time”
for anything
@SheilaS
#freelanceaustin
First priority?
Your content anchor
The TL;DR Version
• One item (like a photo or video) shared
many places
• One idea presented in different ways ….
text, photo, video, audio
• Reshare previous work – your archives
• Repurpose previous content into a new
piece
• Example: a round-up blog post @SheilaS
#freelanceaustin
Thanks very much!
Sheila
Scarborough
Tourism Currents
www.tourismcurrents.com

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